Digital Marketing for Contractors
A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
Digital Marketing for Contractors
The Power of Customer Reviews for Home Improvement Contractors
Customer reviews aren’t just “nice-to-haves” anymore—they’re one of the most powerful tools in your marketing toolbox. In this episode of Digital Marketing for Contractors, Janet sits down with Arden, FatCat account manager, to talk about:
- Why 88% of people trust online reviews as much as personal recommendations
- How reviews boost your SEO and even impact Local Service Ads
- The role AI is playing in shaping how reviews show up online in 2025
- Practical tips to actually get more reviews (timing, QR codes, staff training & automation)
- How to respond to both good and bad reviews without hurting your brand
If you’re a contractor trying to win more leads, this episode is packed with tactical advice you can use right away.
Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.