Drug Prevention Power Hour: Empowering Leaders in Youth Drug Prevention

The 2nd Language of Youth Prevention | Episode 090 with Ray Lozano

Jake White

Ray Lozano has spent more than 30 years learning about and discussing substance use with teenagers. Today he shares the secrets behind communicating well with students and how to do prevention messaging effectively. From focus groups, to learning the language of today’s youth - this episode will give you new talking points, metaphors and real knowledge about youth marijuana, alcohol and nicotine use.

Chapters
00:00 Ray's Journey into Substance Use Education
03:38 The Importance of Short-Term Effects
06:35 Vaping: Current Trends and Concerns
09:34 The Role of Humor in Education
12:38 Understanding the Brain's Response to Substances
15:30 The Impact of Marijuana on Motivation
18:39 The Process of Developing Educational Material
21:37 Cautions in Substance Use Education
24:52 Final Thoughts and Guidance
28:29 Introduction to Drug Prevention Strategies
28:30 Engaging Youth in Substance Use Education

Links from Ray
Website:
https://raylozano.com/
Youtube:
https://www.youtube.com/user/Rl4dfy
Instagram:
https://www.instagram.com/preventionplus_you
TikTok:
https://www.tiktok.com/@justsayray
Linkedin
https://www.linkedin.com/in/raylozanospeaker/ 

Takeaways
Ray's passion for substance use prevention began at age nine.
Understanding short-term effects is crucial for youth engagement.
Vaping is currently the most requested topic in presentations.
Humor is an effective tool for engaging teens in serious topics.
Substances can create a false sense of relaxation and increase anxiety.
The brain's reward system can be rewired by substance use.
Age-appropriate messaging is essential in prevention efforts.
Focus groups of youth help tailor presentations effectively.
Avoid introducing drugs to kids through discussions.
Learning to 'speak kid' is vital for effective communication.

For feedback, questions and new episode ideas...

jake@vive18.com
instagram.com/vive18_