Drug Prevention Power Hour: Empowering Leaders in Youth Drug Prevention
In this podcast we explore the world of youth drug prevention. We highlight the things that are working in substance use prevention and learn from one another in the field. This is NOT a show featuring only authors, speakers and founders of companies. We also interview people who are working with youth on a daily basis who can discuss what's currently happening in our schools and communities around the U.S. The Drug Prevention Power Hour is for... Prevention professionals, school counselors, principals, vice principals, social workers, school psychologists, coalitions, prevention specialists, school resource officers (SROs), juvenile justice professionals, parent teacher organization members (PTO), parent teacher association members (PTA), alcohol education (AODA), superintendents, greek life, college orientation, athletics, and human services. Our host is Jake White, the creator of Party.0 and Vive18. He's a youth prevention expert who started a peer-led youth movement where students host his signature "sober parties" for their peers - showing that you can fit in, make friends and have fun without using drugs and alcohol. His presentations, curriculum, programs and educational experiences are being used all over the country to help students make better decisions around substance use. His goal for every episode is to educate listeners on prevention, highlight new ideas and inspire us to keep saving lives through our efforts.
Drug Prevention Power Hour: Empowering Leaders in Youth Drug Prevention
Innovative Marketing Strategies for Prevention | Episode 103 with Travis Sylvester
Travis Sylvester is the founder of Sylvestri Customization, a company focused on marketing for substance use prevention and mental health. Jake, and Travis explore the importance of listening to community needs, effective marketing strategies for coalitions, and the significance of creating authentic experiences that resonate with youth. Together they share insights on how to engage communities and shift perceptions around substance use, emphasizing the need for grassroots involvement and innovative approaches in prevention marketing. In this episode you’ll also learn about engagement through digital marketing, targeted messaging and creating tangible experiences that resonate with audiences, particularly in the context of prevention campaigns.
Chapters
00:00 Introduction and Background
02:59 The Mission of Silvestri Customization
06:01 Marketing Strategies for Coalitions
09:01 Listening and Community Engagement
12:10 Creating Authentic Experiences
15:05 Innovative Approaches in Prevention Marketing
17:30 Bridging Tangible and Digital Experiences
21:31 Targeted Messaging in Community Engagement
22:30 Creating Lasting Impressions for Recruitment
25:37 Long-Term Strategies for Community Impact
29:41 Embracing Imperfection in Progress
33:17 Innovative Solutions on a Budget
Links:
- https://sylvestricustomization.com
- https://www.facebook.com/SylvestriCustomization
- https://www.instagram.com/sylvestricustomization/
- https://www.linkedin.com/company/sylvestri-customization
For feedback, questions and new episode ideas...
jake@vive18.com
instagram.com/vive18_