#510: Quality vs Quantity in Social Media Content - #Tashmas Day 1 - Tash Corbin, Heart-Centred Business Podcast

Full article and show notes available at: tashcorbin.com/510

If you’ve been trying to grow your business using social media, you’ve probably noticed the ongoing debate: what should you actually focus on—quality content or quantity of content? Some people swear by just two to three super high-value posts a week. Others say you need to be posting four times a day (even if the quality is questionable).

In today’s episode of the Heart-Centred Business Podcast, I’m going to tell you exactly where I stand on the quality versus quantity in social media content debate and, more importantly, why.

PLUS there's a special offer for day 1 of #Tashmas!

Wait… What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition… but there will be something for YOU every single day.

Why This Debate Exists in the First Place

I want to start with why the quality vs quantity in social media content debate even exists. So many people on each side of the fence have built their opinions based on where the algorithms were at a particular time. When I started my business, if you posted more than once a day on your Facebook page, the algorithm would punish you. But then in 2016–2017, Facebook started rewarding pages that posted four or more times a day. Then in 2019, it swung back—posting more than once a day could get you penalised again!

If you got great traction during a period when algorithms rewarded frequent posting, you probably swear by quantity. Got your start when fewer high-quality posts were the way to go? You’re a quality champion. The thing is, most advice on quality vs quantity in social media content is based on someone’s experience during a specific algorithm moment. It’s not wrong, but it might not apply right now.

Quantity vs Quality in Social Media Content: Where I Honestly Stand

Here’s where I’m going to be really honest: I favour quantity, but probably not in the way you think. As of right now, yes, the algorithms on Facebook and Instagram seem to favour those who post multiple pieces of content per day. BUT I am absolutely NOT saying that you should just start churning out junk for the algorithm.

...read the full article at: tashcorbin.com/510

Join us in Noosa at the Heart-Centred Business Conference in September!

Find out more and secure your ticket at: tashcorbin.com/conference

Transcript

1:34

Before we dive into today's episode, a quick reminder that early bird tickets for the Heart Centered Business Conference in Noosa in September are closing on the 13th of March. Don't miss out on securing your ticket to this amazing, spectacular, uplifting, connecting, inspiring, and practical business conference with like-hearted entrepreneurs industry-leading speakers, including the one and only Em Rashiano, and just a beautiful opportunity to step away from your business for a few days to focus on making strategic decisions, getting inspired, getting motivated, and getting clear on exactly where you are headed from here. Go to tashcorbin.com/conference and grab your ticket before early bird closes on the 13th. I hope to see you there. If you've been growing your business and using social media in particular, chances are you've seen an ongoing debate around quantity content versus quality content. Some people recommend that you only share 2 to 3 posts a week, but you make them super high value and super high quality. Others recommend that you post 4 times a day, with almost no regard for the quality of content that you produce? Well, in today's episode of the Heart-Centered Business Podcast, I'm weighing in on this quantity versus quality of social media content debate. Not only that, it's day 1 of Tashmas. What is Tashmas? Well, my birthday is on the 12th of March, so from the 1st to the 12th, we have the 12 Days of Tashmas. Every day there's a podcast episode and every episode comes with a gift. It might be a discount, it might be something for free, a giveaway, or a special offer. And I hear you say, but didn't we just have Tashmas in December? That was Christmas Tashmas. This is birthday Tashmas. This is episode number 510 of the Heart Centered Business Podcast, which means you can find all the relevant links and the show notes for today's episode over at tashcorbin.com/510. And you're going to want to make sure that you note that somewhere and come on over and visit the show notes because that's where you find your Tashmas gift. Let's dive into this episode. Is it about quality or is it about quantity when it comes to social media content? Hello, I'm Tash Corbin, a business strategist and mentor based on the Sunshine Coast in Australia. The mission of this podcast is to help heart-centered entrepreneurs to make more money and in doing so, change the world for the better. This podcast was recorded on the lands of the Gubbi Gubbi and Jinabara people. Always was, always will be Aboriginal land. One of the most consistent reasons my clients and audience tell me that they don't post enough on social media is that it takes far too much work for them to produce the kind of quality content that they want to be known for. And I totally understand why this would be something you would worry about. We see so much junky content on social media. We don't want to just contribute to that noise. We value the attention span and time of our audience, and ultimately we want people to feel like following us on social media is a very valuable decision. There's return on investment for their time and for following us. But at the end of the day, is that the right move for your business? I want us to talk through this quantity versus quality debate because I think my stance on this may actually surprise you. I think it's important to start this conversation by recognizing part of the reason why there are so many people on each side of the fence when it comes to quantity versus quality is because algorithms have changed over the years. The back and forth between what is actually rewarded has been quite significant. When I first started my business, if you posted more than once a day on a Facebook page, it would severely be punished by the algorithms. Then when it was about 2016, 2017, one of the algorithm drops started rewarding business pages that had more than 4 posts per day. Then we had a big swing back in 2019 where we saw anything more than 1 post a day started to be penalized again. And so there are a lot of people who actually started their business or got great advice or got great traction with their own social media at a time where the algorithms actually prioritized one over the other. And so the origin story of this debate actually isn't the fault of one certain person, or there isn't actually a content creator or an advisor on this who is fundamentally wrong with their advice. The problem is that sometimes their advice is not relevant to where we are seeing things now, and their advice is based on usually their own experience and perhaps their initial clients' experience when the algorithm was clearly favoring one over the other. So I want to say that to say that I don't begrudge anyone who gives advice about whether you should be prioritizing quality of content versus quantity of content, because chances are it's part of their origin story and they truly believe that their advice is the right advice because that was the prevailing advice when they got into this. That was the prevailing advice that worked for them. When it comes to posting on social media, to be very upfront and frank with you, I favor quantity, but I don't favor quantity in the way that you might think. At the moment, we are seeing algorithms favor Instagram profiles and Facebook pages in particular that are producing multiple pieces of content per day. But I don't want you to be making decisions about what you're going to do and what standard you're going to set for yourself based on the whims of the algorithms, because chances are that will fluctuate back and forth. So when I say that I fall on the quantity side of the debate, first and foremost, I need to do some explaining because I'm not talking about throwing a bunch of AI slop at the internet, for example. Generally, I recommend when I talk about quantity of content aiming to get to 1 post per day. 1 post per day will mean that when those algorithm changes fluctuate to prioritizing more content versus prioritizing less content, you're smack bang in the middle. That way you don't have to change what you're doing in response to algorithm updates or even stay on top of those algorithm updates and then make changes to how you're approaching social media, you can just set yourself up with a really straightforward, really aligned strategy, get yourself into a routine or a rhythm, and you know your goal is one post per day. So when I say quantity, I'm not meaning 4 to 5 posts a day and needing to produce hundreds and hundreds of pieces of content every single month. But if you are someone who values being of value to your audience, producing content that's high quality, this might bring some things up for you, right? This might make you feel like, well, that's just not possible for me because it takes me so long to create my 2 posts a week that I'm currently doing. Now, I totally get that, and I do have a tendency to attract people into my audience who can sometimes be a little bit perfectionist about their content. One of the stories that I share fairly consistently comes from Art and Fear by Bales and Orland, and I call this lessons from pottery. So the story goes that a pottery class was divided into two pieces, two portions. One half of the class were told that their marking at the end of the semester would be based on them submitting their highest quality piece, And that one piece would be graded based on its quality. The other half of the class were told that they would only be marked on the total weight of the pieces they produced by the final day of the semester. So if they produced 20 pounds of pottery, they would be graded an, a C, for example. And then if they produced 40 pounds of pottery, they would be graded as a B. If they produce 60 pounds, they'd be graded as an A. So one half of the class was told they will be marked on quality, and one half of the class was told they will be marked on quantity. Which half of the class actually produced the best quality piece of pottery? It was the quantity half. And the reason for that is that quantity is what creates quality. Practice is what generates your skills in this area. Additionally, when you're producing less content, you can be far more susceptible to trying to get each piece of content to do multiple jobs. And in this short attention span economy, in this exact platform you're creating content for, social media, that can be a big mistake. That can be the reason why those long-form pieces of super high-quality writing you've been producing just aren't getting the traction you would have expected. So by giving yourself a little nudge towards more quantity and letting go of your desire or your self-imposed level of quality control that you have to stick to or abide by in order to be worthy of sharing your content on social media, you will just by default end up producing far higher quality content by the end of the year. I mean, it's a pretty wild mindset to turn on its head, but building your skills in content creation doesn't come from finessing one piece of content perfectly. You need to be producing content consistently. Ultimately, fear of poor quality content is what generates poor quality content. And so this is even more pronounced in business because our content needs market testing. When I first started my business, I thought sharing inspirational quotes and sharing positive mantras and affirmations would be so helpful to my audience and they would love it. And they would engage with it, but that turned out to be some of my least performing content. Instead, what I discovered was sometimes that one little offhand tip that was just something I threw out there because I needed something to go out for the day ended up being a revelation to my audience. I used to have these little posts called One Minute Evolution, and it was something you could do in your business and get it done in a minute. And one of the ones that I shared was adding your social media links and website to your signature block in your emails. So when you send out emails, your signature block has the link to your primary social platform, an invitation to join your mailing list, and maybe a link to your website. And the amount of people who commented on that post and said, oh my gosh, I'd never thought of this. That's so such an important part of real estate in my emails and here I am, it just says my name sent from my iPhone still. And so I thought that that piece of advice was so basic and so obvious that everyone would already know to do it and it turned out to be one of my most engaged pieces of content in my first year of business. I actually ended up rolling that out every 60 days in my first year of business because It did so well, and I created more and more of these 1-minute evolution posts, and they were really straightforward, simple, obvious tips. Now, if I hadn't been pushing myself to try and get a post a day out on social media, I never would have shared that little tip. I would have instead gone, no, that's not valuable enough. I'll wait until I've got something far more meaningful to share. Or at the time, I was so wrapped up in the perfectionism of taking beautiful photos of the beach and then overlaying them with text of inspirational quotes. And we didn't have Canva back in the day, had to use Photoshop. And we did— I didn't have access to stock images the way that we prolifically have access to stock images today. So I literally waited until I went to the beach and then took like 40 photos of different angles and different sunsets and all sorts of stuff, and then meticulously put the words over the top. So if I— I lived in Brisbane, an hour from a beach. So if I hadn't been to the beach recently, I literally had no beach shots to put my, um, words over. And so I would just wait and I would have 3 or 4 weeks where I didn't have any posts going up on my social media, or the only posts I had going up was sharing my blogs. So I wanted to share that story because I think it really demonstrates that sometimes the fear of doing something that's low quality or low value is actually the very reason why your content is low quality or low value. And as business owners, we want to ensure that we are allowing our audiences to show us what it is that they value. The best content is not created in isolation with you thinking about it behind the scenes for weeks and weeks on end. It is created as a conversation with your audience. You share a half-baked idea, your audience ask you questions about it, that then solidifies and clarifies where they need that to be a little bit more in-depth. You share a different version, you share it from a slightly different angle, you share a different story that tries to get that point across. All of this can only come if you've actually started sharing content consistently. The reality is that when it comes to social media, too many people in my audience are holding themselves to a standard that's so high, they're really frozen. Plus, these misogynist, racist, ableist jerks who are out on the internet are prolifically sharing so much content, they're outnumbering our posts like 15 to 1. And so for me, it also feels like a real act of defiance to share prolifically. Because when some 26-year-old dude who's never had a female friend in his life has some random thought pop into his brain when he's at the gym, he doesn't hold himself to that standard. He doesn't hold himself to account. He just shares that idea on the internet. Then he shares a conversation with his bro about that thought that he had on the internet. Then he shares another example of that thought on the internet. Then he makes a video. Then he gets a microphone and records a podcast. And so our response to that cannot be to hold ourselves to an even higher standard. Our response to that cannot be to not contribute to the noise of the internet because it's already too noisy. The types of people that I want to hear from, that I want to follow, are the very people who are reducing the quantity of content that they're sharing because of this need for it to be high quality. Because of this need for it to solve a very specific problem or to deliver a significant piece of value. But even if it's a photo of your new hat and you're very excited about your new hat that you're gonna wear out in the garden, I would rather see that than see this 26-year-old dude spew racist and misogynist and sexist and ableist junk at the internet. And the only way we are going to be able to turn the tide of social media is actually to show up and share alternative content, to share content that actually we— that excites us, that we want to engage with. These days when I'm scrolling social media, I am actively looking for small business owners, creators who are bringing joy and beauty to my feed, people who are giving really solid advice. I mean, I swear my family think that I'm concurrently trying to get pregnant through IVF, parenting, parenting teenagers, because I don't care that that content isn't relevant to me. I just want to engage with more content that's being helpful. That's why social media proliferated so much when it did. I mean, beyond the original, like, comparing girls— gross— that old Zuckerberg and his friends created Facebook for, The reason why it absolutely exploded and people really got excited about it was because they wanted to connect with other people. It was the recipe sharing, it was the advice sharing, it was the updates from your friends, it was the photo dumps after a night out. That's why we wanted social media. And even though we are now business owners who are engaging on social media for slightly different reasons, The reason why the people who consume your content are there remains the same. The reason why I'm there remains the same. I want to connect with and hear from as many people as possible who are contributing to my life, who are contributing to the world, who are contributing to our connection. And I did a very ranty, very impassioned Facebook Live earlier this year about the reasons people have been giving me as to why they haven't shared something on their social platforms lately. Because I do follow a lot of you who listen to this podcast, and one of my biggest frustrations is I feel like I never see your content. And in 2025 and 2024, it used to be that part of the reason was the algorithm. I could tell people were sharing content because when I went to their page, I could see the content there, but it wasn't getting into my newsfeed. And so because of that, I spent most of 2024 and 2025 actively seeking out content from your pages and from your Instagram profiles and engaging with it. I was training the algorithm to show me your content. But in the last few months, I have been going to people's pages and profiles because, oh, I haven't seen anything from that person in a while, and they haven't posted anything in a while. And the reasons that people give me are almost laughable. So as I said about that, you know, bro who's sharing his little brain fart of an idea, like, this is what we're almost trying to battle against. He doesn't even have anything of value to share, but you're not sharing your super helpful and straightforward tip because you think, oh, it's just too simple. Or you're not sharing your latest photo that you took of yourself in the garden because you've got a little moofy spot in your hair. What? And that's when I got so impassioned and I did this Facebook Live, and it really was a little bit of a talking to because at the end of the day, I would rather hear your half-baked idea, your random thought bubble that happened while you were in the shower, than have to listen to another one of these gym bros Try and tell me why I'm giving men the ick, as though that's something I care about. When it comes to this practice-based approach to content creation, we need to create a new neural pathway. I think about something, I post it. I take a photo, I post it, or I put it into my content bank for posting. I have an idea, I write a blog, I create a podcast, I am looking through that consistently for content ideas that can then go out on social media. Everything that I think I want to share, I just share. And I want you to do the same because when you create that neural pathway of, oh, that's an idea. Okay, I'll just share it. You're inherently building your quality of content because you're building the skill. You're giving yourself an opportunity to practice. Okay, so I have a few caveats when it comes to creating quantity of content. Number 1, don't use AI and try not even to use prompts or templates. Prompts can be a good starter, but they're a bad crutch. And AI in particular is going to be horrific for that skill development. So rather than using templates and AI, if you need to start with a few little prompts, that's that's absolutely fine to get you started, but I would recommend that you aim to get to the point where you can create content fairly prolifically without having to

rely on that crutch. Caveat number 2: 24:48

I don't mean I'm just gonna phone it in, this is terrible content. This is skill building. This is message testing as an exercise. And so when I say I fall on the quantity side, I'm not saying at at the expense of quality. I don't even think about it. I'm just throwing my first thought at the internet. I have a few little things that help me to ensure I'm creating something that will be for my audience. So firstly, I know my niche. I'm very clear on who I'm creating this content for. Secondly, I have my core messaging. So my core messaging can inform how I approach something, the types of keywords and phrases I might lean towards, or even just being clear on the transformation that my ideal clients are looking to achieve will ensure that if I'm gonna give a tip, for example, these days about adding your links to your email signature block, I can be far more specific with that tip. So rather than just saying, hey, add your links to your signature block, I would say instead, add your primary social platform to your signature block. And that might mean some people ask me, what do you mean by primary social platform? Now we've got a conversation. See how I don't have to proactively answer every potential question people might ask. Ask, but I post in a way that it makes sense. But for some people, they might need to ask and clarify, and that's absolutely fine. Actually, that's a really little— a really good little hot tip that I find people, especially when they're promoting a webinar or something, they will often have such long-winded posts to explain their webinar, what it's about, and I'm not going to hard upsell at you at the end. Well, like, I'm not going to be cranky at you for having an upsell at the end of your webinar. I'll probably be thinking, how do I keep working with you? That's a whole other conversation. But also, they will proactively say every single detail. This is when it's on, this time, this is what it's about. There will be a recording. So if you can't make it live, you're welcome to just sign up and then I'll send you the replay afterwards. And I'm like, you're overexplaining and overdelivering. And also, you're not leaving any space for anyone to ask you a question. The most consistent question I get on my posts about my webinars is, "Will there be a replay?" And I don't eye-roll at that question. I'm excited by that question because not only is someone interested in the content, they've also checked their calendar and seen that they've got a clash, but they're so interested in that content, they're gonna ask me if there's a replay if they sign up for it. That person is a hot lead. That person has engaged. Why would I proactively and preemptively explain in my post the answer to every single potential question that a lead might ask me and then miss out on the opportunity to have a little conversation with them, to reply to their comment? So the same thing goes for other content as well. Being specific in your messaging and knowing who your niche are will allow you to make sure that the content you're creating is slightly optimized. It's not perfect, but it's not slop. So when I say I land on the side of quantity, I can create quite a high volume of content in a very short time, but that's come from practice, and I have improved the quality of that content over time, not by finessing it in the backend, and never sharing it with the world until it's perfectly written and then it's ready. But by sharing prolifically, by sharing things that might not be 100% thought out, or it might not be 100% clear, or people might have questions about it, that's okay. I'll share it and see how people go. And then based on the questions people ask, now I've got some other content I can create. So I'm erring on the side of quantity, but I'm doing it in a strategic way. So it's not slop that I'm throwing at the internet. I'm definitely paying attention to the response that I get from people, and I'm learning what works to get that engagement, to get people talking about it, to get people's interest in what it is that I'm sharing. And caveat number 3 is that I prioritize consistency over flash and crash content. So right now, if you're only posting to your primary platform twice a week, I wouldn't recommend going straight to once a day. Instead, I would set a goal of, for the next month, posting 3 times a week. For the month after that, post 4 times a week. For the month after that, post 5 times a week, so that you're building up not only in a gentle way for the algorithm, but also a gentle way for your nervous system. Only do what you can maintain and sustain consistently, because one of the silliest and worst things we can do from an algorithm perspective, but also from a trust from our audience perspective, is post twice a day for 6 weeks and then disappear for 3 months, and then post twice a day for a couple of weeks while you're launching something and then disappear for another 8 weeks. We don't want that flash and crash. It's not good for your audience. It's not good for your algorithm. It's not good for your reach, and it's not good for your nervous system. So instead, slowly build up to more consistent content. So how do we create this quantity of content then without feeling like we're just throwing junk at the internet? The first I would say is to batch. So I create my social content in batches. I'll sit down, I'll set a timer for 30 minutes. I'll see how many posts I can create in that time. Once the timer goes off, I take a 5-minute stretch break, then I'll do another 30 minutes, 5-minute stretch break, then another 30 minutes. In 90 minutes, I can create at least a month, if not 2 months' worth of content. And that's at speed because I do it so consistently. I have so much data already. I'm really confident in my brand voice. I know where all my images are stored. I have a very sexy and streamlined content creation process, and I absolutely love it, but I do it in batches. I aim to do my social content in at least monthly batches, but most of the time now I'm doing it 2 to 3 months at a time. One of the best ways that I know to create high connection content and high engagement content is to ask my audience. I ask in the groups that I'm in. I ask in my emails. I ask in podcasts. I ask in my social posts. So if you look at my social posts on an average week, 2 posts most weeks are a question. 2 posts are me actually asking my audience what they're looking for. It might be a tip with a question at the end. It might be a little piece of advice with a question at the end. It might be I'm batching up a bunch of content at the moment. What do you want to hear when it comes to launching? Because that's what I'm focused on, right? Whatever it is that I'm focused on, but I'm consistently asking my audience what it is that they would like to learn from me. The other thing that I do is I have my 5-minute post-session habit. So whenever I have a one-to-one client session or a group coaching session with my students in the Takeoff Program or the Accelerator, I have this little 5-minute post-session habit that often can generate 5 or 6 pieces of content these days. I used to aim for 3 pieces of content out of each of these 5 minutes, but these days I've just got more and more because we've got so many juicy conversations happening. If you haven't checked out the 5-minute post-session habit, I'll link to that one in the show notes for you today with today's episode over at tashcorbin.com/510. Because this is episode number 510, because it's a really sexy little habit to get into and it makes a huge difference to the consistency of the content you create, but most importantly, how effective that content is at generating more leads and sales. Also, I like to respond to things that are going on in the industry, things that are going on for my audience in the groups that I'm in. Pay attention to the conversations that are happening online. You might be a parenting expert and there's a certain book that's really hot right now and everyone's talking about it, or there's another content creator who's got a controversial take on something. I think it's really important that you kind of give your perspective on things. Now, it doesn't have to be necessarily in direct response. You don't have to say, well, it seems that everyone's so excited about this book, here's the 3 things that are wrong with it. But instead, if you can see that there's some things that you disagree with, instead of talking specifically about the author or talking specifically about the book, you could say, here's why I don't recommend that my clients do X, and here's what I recommend instead. So responding to the conversation, responding to the types of questions people are asking in Facebook groups, the types of things people are getting excited about, can be really helpful with generating that quantity of content. And the other one for me, and this is

a biggie, is I look at my client attraction process: 34:52

reach, nurture, invite, convert. So what I do is I cycle between those different jobs in the client attraction process. So one post has one job to do. So if I'm creating a post that needs to— I want it to generate more reach, then I think about, well, what generates reach? Engagement, clicking on images and videos, people stopping the scroll. So the things that work for a good reach post for me are my dogs, my face-to-camera videos tend to do quite well, anything that's short and sharp, anything that's got a question, and especially if the question is the entire piece of the content. I don't have to put 3 caveats and an explainer before I ask the question. That's not going to get great engagement. The shorter the content is, the better it is for reach. For nurture posts, I'm trying to develop a one-to-one relationship with as many people in my audience as I can. So my nurture posts tend to be more about giving advice. It might be asking specific questions about people's businesses. It might be inviting people to share their links so I can check out their business. It might even be to offer to give a quick review to as many people as I can. I've done these types of posts a lot in the past, and they've been absolutely magnificent for generating those relationships, for building that connection and trust with my audience. My longer form content also does a great job of nurturing my audience. So posts where I'm sharing links off to my podcast, posts where I'm sharing a summary of a podcast, a piece of advice that I think is valuable for people, those things may be a little bit longer than the reach generated You have reach-focused tips that are going to be far shorter. Maybe I'll go into a little bit more depth of explanation when I'm looking to nurture that two-way relationship. Invite posts are the ones that get leads to lean in. They are where I'm asking qualifying style questions. I'm creating content and sharing content that only people who are really ready to work with me are going to be excited by. That's if you do my messaging ecosystem, that's my light bulb content. So it's content that for people who are cold to my audience, people who are still a little too early in their journey, this content is not going to be particularly resonant for them. They're still in the early stages of the journey. This is— this type of content, this invite content is going to be far more in the later stages of the journey far more like the step right before joining my offer, joining my program, buying something from me is the next logical step. My apologies, by the way, if you heard Betty shaking. I do have the dogs in the office with me today, and I couldn't bear to kick them out because it's really, really hot here today, so they're in the aircon with me. And then finally, my convert content is where I'm literally pitching the thing I want people to buy. I'm giving different angles as to why it will be valuable. I'm sharing different features of what it is that I'm promoting at the moment. I'm sharing different stories about why I do it that way. I'm talking through my process when people join and work with me. So when— by going through those 4 different roles in the client attraction process, I don't put the weight of trying to do all 4 things on any one post. And that allows me to really hold each piece of content quite lightly because it only has one job to do. Now, I also would recommend, and this is a little bit more on the how to make sure that you're doing okay algorithm-wise. I don't want to create any kind of rules or set of, you know, 65 different checkpoints of making sure that you're trying to trick the algorithm as best as you can. But one of the things that I certainly find is very helpful for me to do is to ensure that I'm not creating a bunch of ads. Social media is still inherently social. The type of post that is most likely to be scrolled past is one that looks like an ad. And for a lot of people, especially when they veer onto the everything needs to be of the highest utmost quality side, what they're what they're actually inadvertently doing is making every single post look like it's an ad. You know, there are still social media accounts to this day that don't share a photo unless they've put their logo somewhere on it or they've watermarked it in some way or their website is included. And actually, we know that images that have words over the top of them scream at people as they're scrolling past, "This one's an ad." And so it's much less likely to stop the scroll if it looks like an ad. So look at your posts through those eyes. Do your posts look like social media posts, or do they look like advertising media posts? And as much as possible, be human, be social, be connected with your audience. And one of the most effective ways to do that is actually to take some of the polish and shine off your content. Especially your imagery. Now, the final one is a little mindset tip, and that is to visualize someone scrolling their social media, hoping and wishing that they see something from you today, because that's how I scroll my social media feed. I'm hoping and wishing that I see a familiar face, that I see someone that I recognize, that I get a tip from someone who I know is part of the community. That I get a tip from someone who I know a little bit about them, or even if they're a complete stranger to me, when I look at their content, when I read their content, it makes me feel excited that I'm seeing content from a creator who is sharing something that's joyful, that adds beauty to the feed, or that gives me a little bit of helpful advice. That is the kind of content I am the most likely to engage with. So Visualize people like me scrolling our feeds wishing that they would see a post from you today. If you truly believe that that is how we engaged with social media, what would you do differently? How would you approach the post quantity versus quality debate differently? How would you treat us as your audience hungrily waiting for the next post from you? Would you give us what we want? Or would you tell us we have to wait because you don't like that your hair doesn't look good in that photo you took yesterday? I know which option I'd prefer you to choose, but I'm gonna have to leave that one in your hands. Now, because this is a Tashmas episode of the Heart Centered Business Podcast, I have a gift for you today, and it's a content creation day. On the 18th of March, I'm hosting a full-day virtual event where we are going to create a bunch of content together. It's called the Social Sprint, and it's happening on the 18th of March. And because it's Tashmas, the first 26 people to join will get it for just $26, because this is Tashmas 2026. So if you head on over to the show notes of today's episode at tashcorbin.com/510, Not only will you find all the details about Social Sprint, our virtual content creation day, but you'll also find the instructions on how to grab your coupon so you can be one of the first 26 people to join and get this amazing day for just $26. Now, once the $26 spots are sold, I'm also having an early bird price of $44 because I am turning 44 this year. And if you purchase before my 44th birthday on the 12th of March, then you'll be able to access Social Sprint for $44. And once the early bird price is closed, it will go up to $100 Australian dollars full price. Find out all the details you need over at tashcorbin.com/510. This has been day 1 of Tashmas. I'll see you tomorrow for day 2. And until then, I cannot wait to see you shine. Happy Tashmas!