Launching Into 2025 with Authenticity and Gratitude on Social Media; featuring Carly Ottaway Artwork

The Small Business School Podcast

Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!

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The Small Business School Podcast

Launching Into 2025 with Authenticity and Gratitude on Social Media; featuring Carly Ottaway

January 07, 2025 • Staci Millard • Episode 259

0:00 | 1:01:36

Welcome back to Small Business School! This is my first recording of 2025, and I am so thrilled to kick off the year with the incredible Carly Ottaway founder of Web of Words. Web of Words is an award-winning agency of 9 years obsessed with building brand legacies. Carly is not just a business powerhouse, she’s also a lighthouse of wisdom and inspiration, I am so excited for our conversation on the pressures of social media and business expectations in January, how to show up authentically and with gratitude amidst personal struggles, and adjusting your routines to fit your season of life!

In this episode we also discuss:

The pressure of January goal-setting vs. embracing your own pace and season.
The transformative power of small daily habits for creativity and mental clarity.
Balancing big dreams with actionable steps to show up as the person you need to be for your goals.
Adjusting routines to fit your lifestyle, whether it’s nightly reflections or embracing authenticity in your journaling.
Using social media as a tool to connect, not compare.
Balancing growth strategies with staying authentic and building meaningful relationships.
How knowing why you're on a platform is key to using it effectively.
How to manage showing up in both your highs and lows while avoiding oversharing.
Balancing vulnerability and professionalism when sharing challenges online and with clients.
How to approach showing up in tough seasons authentically.
Building trust by staying consistent and delivering despite personal struggles.
How to discover and lean on your “authentic pillars” to guide your actions and decisions.

Tuning into your personal rhythm, building trust in small habits, and redefining success can help you create space for a thriving business and a joyful life in 2025.

Let’s go into this year refreshed together!

Connect with Carly and keep an eye out for her upcoming Substack launch!
Instagram
Web of Words
Web of Words Instagram

Staci's Links:
Instagram. Website.