The Small Business School Podcast
Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!
The Small Business School Podcast
How to Show Up Authentically and Attract the Right People with Puja Malhotra
In this episode of Small Business School, I sit down with Puja Malhotra, brand strategist and founder of ROOP Creative Agency. We get real about what it actually means to show up authentically online, why branding is more than just visuals, and how you can build a business that aligns with your life—not just your to-do list. This convo is a must-listen if you’ve ever felt pressure to be louder, do more, or market to everyone. Puja brings the calm, thoughtful vibes and major wisdom on how to stand out by being exactly who you are.
Key topics covered:
- Why branding is really a self-discovery journey (and why it’s okay to feel a little lost at times)
- How introverts can show up online in a way that feels right—without faking it
- Why personal and cultural identity play a big role in how you build a brand
- The power of getting clear on your “why” before diving into a full brand strategy
- How branding isn’t about constant rebranding, but building a solid foundation you can expand from
Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.
Connect with Puja
- Website: ROOP Creative Agency
- Instagram & Threads: @roopcreativeagency
Staci's Links:
Instagram. Website.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
