The Small Business School Podcast
Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!
The Small Business School Podcast
Business Builders (Pt.16) Is Your Client Journey Costing You Growth? Let’s Fix That.
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Welcome back to Small Business School! In this episode of Business Builders, we're diving into a super important (and often overlooked) part of your business: the client journey. Whether you're booking dream clients or still figuring out how to turn one-time buyers into loyal fans, this conversation is here to help. I walk you through how to audit the full client experience—from first click to final goodbye—and find the gaps that might be costing you repeat business, referrals, and growth.
It's not about doing more, it’s about doing what matters—and doing it better.
Key topics covered:
- Why your client journey matters more than ever in 2025
(Hint: it's not just about retention—it's your brand, your growth, your legacy.) - The 5 key stages of the client journey
Awareness → Sales Process → Onboarding → Delivery → Offboarding - How to look at your business with fresh eyes
- What happens when promises don’t match delivery
- Simple steps to start auditing and improving right now
Challenge
Pick one stage of the client journey this week, walk through it like a customer, and note anything that feels clunky, unclear, or inconsistent. Then—take one action to fix it. That’s how we grow, friend—step by step.
Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
Community
Kristina Bartold
Founder2Founder with Aaron Spivak
Founder2Founder Podcast
Build with Leila Hormozi
Leila Hormozi