Business Builders (Pt.17) Is Your Ideal Client Still the Right Fit? Artwork

The Small Business School Podcast

Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!

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The Small Business School Podcast

Business Builders (Pt.17) Is Your Ideal Client Still the Right Fit?

May 06, 2025 • Staci Millard • Episode 298

0:00 | 13:29

Welcome back to Small Business School! In this episode of business builders, I’m diving into something that every business owner needs to check in on from time to time—whether your current clients still align with the business you're trying to build. It’s normal for your vision, capacity, and values to evolve as your business grows. So let’s talk about how to make sure your messaging, offers, and boundaries are working for you—and not attracting clients that drain your energy. It's time to reconnect with the people you actually love serving.

Key topics covered:

How to know when your current clients or customers are no longer the right fit
Why evolving as a business means your ideal client might change too
A four-step process to realign your business with the clients you want to serve
How to update your messaging and offers without pushing the wrong people away harshly

Challenge

List your top 3 favorite clients or customers.
Write down what they have in common—what made working with them enjoyable, energizing, or aligned?
Audit your current marketing.
Look at your website, social media, or email copy and ask:
➤ Is it speaking directly to the type of client you want more of?
➤ Are you unintentionally attracting the wrong people?
Make one change this week.
Choose one small but intentional change in your messaging or offer that better aligns with your ideal client going forward.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.