The Small Business School Podcast
Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!
The Small Business School Podcast
Business Builders (Pt.32) The Smart Way to Raise Your Rates (and Protect Your Business)
In this episode of Business Builders, we’re tackling one of the scariest (but most necessary) moves you’ll make as a business owner: raising your prices. If you’ve been holding onto the same rates for too long because you’re afraid of client pushback, this conversation is for you. Raising your prices isn’t about being greedy—it’s about protecting your business, honouring your growth, and creating space for sustainability.
Key topics covered:
- Signs you’ve outgrown your current prices (hint: resentment and discounting are big red flags).
- Why raising your prices is a strategic business decision, not an emotional one.
- How to anchor into the data—profit margins, costs, and market research—so your pricing reflects real value.
- Three practical ways to raise your rates without losing integrity (and with a lot less fear).
- The emotional side of pricing shifts and why the right clients will respect and support your growth.
Raising your prices isn’t risky—it’s a recalibration of how far you’ve come.
Challenge
Pick one offer, service, or client group where your pricing needs to increase. Audit what it costs you to deliver, draft your updated rate, and either apply it to your next new client or prepare a clear notice for existing clients.
Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/
Staci's Links:
Instagram. Website.
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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
