The Small Business School Podcast
Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!
The Small Business School Podcast
Business Builders (Pt.33) Know Your Numbers (Even If You Hate Math)
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In this episode of Business Builders, I’m making the case that numbers are power—not pressure. I share how finally looking at my metrics didn’t turn me into “cold corporate”… it freed me to cut what didn’t matter, pay my team better, and serve more generously. If you’ve been avoiding your P&L or marketing stats, this is your gentle nudge to step in as the visionary CEO your business needs.
Key topics covered:
- The mindset shift: numbers are a tool, not a grade—use them to guide, not shame.
- The five basics to track monthly: revenue, profit, owner’s pay, cash/runway, and margin vs. expenses.
- Simple starting points (even if you’re messy): download statements, categorize, sort—then review trends.
- Who does what: bookkeeper (data), accountant/CFO (interpretation & advice)—and how to get plain-English summaries.
- Setting targets you can actually hit: plug leaks, choose focus products/vendors, and run a monthly CEO Money Meeting.
Challenge
Choose a recurring date each month (like the second or third Tuesday) and block off 30 minutes for a CEO Money Meeting.
During that time, start small by tracking just three numbers:
- Revenue
- Profit
- Owner’s pay
Even if your records feel messy, the goal is simply to get started. Tracking monthly will get easier over time, and it builds the confidence you need to make smarter decisions.
Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/
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