How to Create a Website That Actually Converts (Not Just Looks Pretty) with Andrea Krones Artwork

The Small Business School Podcast

Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!

All Episodes

The Small Business School Podcast

How to Create a Website That Actually Converts (Not Just Looks Pretty) with Andrea Krones

March 26, 2026 • Staci Millard • Episode 380

0:00 | 29:49

In this episode of Small Business School, Staci sits down with Andrea Krones of Inkling Design to unpack what truly makes a website effective in today’s digital landscape. With over 20 years of experience, Andrea shares how websites have evolved from simple “online placeholders” to strategic, user-focused experiences that guide visitors toward action. From user experience (UX) to messaging, SEO to AI, this conversation dives deep into what service-based business owners need to know to create a website that not only attracts visitors, but converts them.

Key topics covered:

Why your website needs to do more than look good, it must guide visitors to take action
How user experience (UX) directly impacts whether people stay on your site or leave
The importance of clearly communicating what you do within the first few seconds
Why trying to speak to everyone weakens your message, and what to do instead
How to create a simple, strategic customer journey that leads to conversions
The truth about SEO and why your website only works as hard as you do
What AI can (and can’t) do when it comes to building a high-converting website

Your website isn’t just a digital business card, it’s one of your most powerful tools. When done right, it builds trust, communicates your value, and guides your audience to take action. But it requires intention, clarity, and strategy.

Connect with Andrea:

Instagram: @inkling.design

Staci's Links:
Instagram. Website.