Buy Back Your Time: What Most Entrepreneurs Get Wrong Artwork

The Small Business School Podcast

Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!

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The Small Business School Podcast

Buy Back Your Time: What Most Entrepreneurs Get Wrong

April 21, 2026 • Staci Millard • Episode 384

0:00 | 22:41

In this episode of Small Business School, Staci breaks down key lessons from Buy Back Your Time by Dan Martell and shares what most entrepreneurs are missing when they try to apply it. If you’ve ever felt stretched too thin, stuck doing low-value tasks, or unsure when to hire, this conversation will shift how you think about time, money, and scaling your business.

Staci dives into the three most powerful concepts from the book then challenges them with a financial lens that most business owners overlook. Because buying back your time isn’t just a mindset shift…it’s a numbers game!

Key topics covered:

Why your time is your most expensive asset and how to use it wisely
The mistake most entrepreneurs make when hiring too late
Why you need to build capacity before you scale
The truth about delegation (and why doing everything yourself is costing you growth)
Why cash flow and not revenue should guide your hiring decisions
How to actually calculate your “buyback rate” and ROI on your time
The hidden stress trade-offs of outsourcing too quickly
Why speed in business can cost you more than it earns
How to delegate properly so your business doesn’t break as you grow

Buying back your time isn’t just about freedom, it’s about building a business that can actually afford the life you want.

Staci's Links:
Instagram. Website.