How to Use Podcast Guesting to Grow Your Business with Christina Lenkowski Artwork

The Small Business School Podcast

Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!

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The Small Business School Podcast

How to Use Podcast Guesting to Grow Your Business with Christina Lenkowski

April 23, 2026 • Staci Millard • Episode 385

0:00 | 36:49

In this episode of Small Business School, host Staci Millard sits down with PR expert and podcast pitching strategist Christina Lenkowski to break down what publicity actually is, why most entrepreneurs misunderstand it, and how podcast guesting can become one of your highest ROI growth strategies in 2026.

They dive into the difference between being visible and being strategically visible, why smaller podcasts often outperform big-name shows, and how to leverage guest appearances into long-term content and credibility.

Key topics covered:

The 3 pillars of marketing: owned, paid, and earned media
What publicity really means (and what it’s not)
Why podcast guesting builds trust faster than ads or social media
The biggest mistakes entrepreneurs make when pitching themselves
Why “spray and pray” pitching is hurting your brand
How to identify the right podcasts for your business
Why small to mid-size podcasts often convert better than large shows
How to repurpose podcast interviews into high-impact content
The importance of relationship-building in modern marketing

If you’ve been chasing visibility but not seeing results, this episode is your reminder that where and how you show up matters more than how often. Podcast guesting isn’t just about exposure, it’s about connection, credibility, and conversion.

Connect with Christina:

Instagram: @publicityxchristina

Website: https://www.publicityxchristina.com/quiz-landing-page

Staci's Links:
Instagram. Website.