Should Your Business Pay For Referrals with Kristina Bartold Artwork

The Small Business School Podcast

Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!

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The Small Business School Podcast

Should Your Business Pay For Referrals with Kristina Bartold

May 07, 2026 • Staci Millard • Episode 387

0:00 | 30:19

In this episode of Small Business School, Staci Millard is in Ottawa with Kristina Bartold and we’re diving into the real dynamics behind referrals—what works, what doesn’t, and why relationships (not transactions) are at the core of it all.

From navigating affiliate commissions to handling misaligned clients, we’re unpacking the nuance of referrals in today’s business landscape. If you’ve ever struggled with asking for referrals, questioned whether to pay for them, or wanted to build a business that grows through trust, this is for you!

Key topics covered:

The difference between referral partners vs. affiliates - and which Kristina and Staci prefer
Why trust and credibility are the foundation of consistent referrals
The pros and cons of paying for referrals or commissions
How to stay top of mind without feeling pushy or inauthentic
What to do when a referral doesn’t turn into a great client fit
Why gratitude and follow-up are often the most overlooked strategies
How to think about long-term relationship ROI vs. short-term gain

The strongest referral strategies aren’t built on transactions, they’re built on trust, consistency, and the kind of relationships that make people want to champion your business without being asked.

Connect with Kristina:

Instagram: @kristina.bartold

Staci's Links:
Instagram. Website.