Your First Drop Will Humble You

Dx$ discusses what difficulties You may encounter with launching Your first project/product & how to build from Your initial weakenesses

Thank You to the New Subscribers & Closing Remarks 

Transcript

SPEAKER_00 0:05

What's good everybody? It's your boy D Money, and we're on another episode of A Lot of Fashion Podcasts, and what we like to talk about here on the A lot of Fashion Podcast is pretty much everything business, whether it you know it be business development or business to industry. So primarily what we've been talking about on the podcast for this new season is tapping into building a product from nothing. Um we just talked to Alux Lifestyles and she pretty much broke down how she's developed her product and also how customer service has been a big part of what she's done. So you can check that out on our last podcast, but on the previous three podcasts, we had a mini-series that primarily touched on building your product from nothing. So what we'll do from here on is build on that information and going into each process of developing a product and selling that product. Now, with this episode, we're primarily gonna be talking about your first drop, which is gonna humble you. Um your first launch isn't your breakthrough launch, it's just a reality check, and that's just the you know, I guess you could say that's just what it is, you know what I'm saying? Because honestly, you're gonna overestimate demand, you're gonna underestimate execution, you know, friends supporting you, family supporting you is not necessarily market validation. Market validation is you you know start to engage your target audience, you um start to build um, I guess you could say a life or attraction for the product and service that you have, and then they start to engage with the product or you know your way of marketing and promo, and then they buy. Umber one is the ego trap. You know, I thought this would sell out, or I thought this product would just sell. Um, it doesn't work like that. Expectations kills any consistency and kills any true um logistics on what you're gonna do for you know marketing, selling, and promoting your product. It's very important to make sure that you know you have research on you know the target audience that you are trying to uh sell this product or sell your products to. The next thing is making sure that you know you actually are tied in with the trends in the market and understanding the originality that you are putting out there has some alignment with what the market is asking for and wants. You want to solve a problem, you don't want to just create something, and then most importantly, you want to consistently market that problem. Stop trying to be cool because a lot of people try to be cool, they post one, uh post something about you know a product or a service one time, or you know, they post it one time and run an ad and might post it one time in their story and think it's cool. Nah, keep posting. You should not care about how many times you're really gonna post. The only care that you should have is that I didn't post enough times today. That's the real care that you should have about your brand. If you love what you're doing, if you love the craft and you actually want to succeed, you are going to consistently post good content, create good content, create good products, understand your market, and you want to do the proper research before you just start executing. Number two is reading the results. What actually sold? What products didn't sell, who actually bought these products. Number one, what actually sold the products that actually did good, you want to replicate doing good with those products again. You don't necessarily replicate the product, but what you might do is you might restock inventory, you might also um you know create similar products, but not necessarily the same things, just variations of that product, evolutions of that product. Um, you also look at what didn't work, you look at your weaknesses in you know whether it be marketing, whether it be promo, whether it be the product itself, and you know what people are actually looking for and what problems didn't you solve. Not everything wrong should be seen. They want to see results ultimately number three, who actually bought it. Now you're tapping in more into the target audience, you're tapping in more into the analytics of the demographics, who these people are as individuals, where they live, how they eat, how they sleep, those type of uh logistics that helps you to understand who you're selling to and what future products you develop, who you'll actually be attracting. Number three is adjust and don't quit. Just like I said on the last point, you just want to learn what you can from each experience through your first drop so that way you can start to test things in a more uh direct way. You can start to retarget certain audiences that were actually able to buy, you know, certain products. And you know what I'm saying, do the same thing, replicate those same uh things that work for you so that way, you know what I'm saying, you can build momentum, start to build hype behind your brand, and start to create longevity. Keep visualizing your purpose, and we'll see you on the next episode. The next episode we're gonna talk about why nobody cares about your brand. And this is not anything to slice your brand, but to help you critique your brand in an honest way. So, like I say, keep visualizing, and all it takes is solid research and solid planning and execution.

SPEAKER_01 6:43

We'll see you in the next episode.