Why Nobody Cares About Your Brand (Yet)

Dx$ discusses some of the problems Your facing just starting Your Brand & how to refocus Your approach for longevity instead of instant gratification.

Website www.dreamsofrulerstreet.com

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Thank You to the New Subscribers & Closing Remarks 

Transcript

SPEAKER_00 0:04

What's good everybody? This is your boy D Money, and we're on another episode of the A Lot of Fashion Podcast. So, what we primarily like to talk about on the podcast is everything business, whether it be you know business uh development or the business industry. But what we're primarily talking about this season is building a product from nothing and the steps thereafter. So, what we're primarily going to talk about on this episode is why nobody cares about your brand. Now, first and foremost, attention is earned, it is not hoped. Market, markets are, you know, crowded, doesn't matter what niche you get in or what type of industry you know you're tapping into. They're crowded because you gotta think about it from this way. There's probably over 12 billion people on this planet. There's definitely about 7 billion that actually are tapped in to every type of market. Um, well not, you know, individual, you know, individuals are all tapped in in every market, but you know, there's individuals in every market. So you gotta think about every market being crowded, being with millions of people, thousands of people, and people are not gonna see everything that you post. Even the best artists like Drake or you know, Adele or you know, um just even Taylor Swift, their music at best, only 30% of it actually is successful and is actually probably seen by the public. They've got unreleased or released uh music that hasn't even really seen uh the same accolades or recognition that, you know, other releases, you know, have you know, have seen and people have, you know, supported. But at the same time, everybody still considers them successful. So the whole thing about it is making sure that you are consistent not only with your product and marketing it and promoting it, but also staying consistent with the content and the quality of you know the development and the content that you put out is premium. People don't trust new brands, they haven't given them a reason, or you know, you haven't given them a reason to care. This is all uh going from the standpoint of you know earning the attention, giving the public something that they need. You need to be able to solve problems with the products and services that you provide. Number one, you're not known. Visibility creates value. So you gotta put yourself out there. Doesn't matter whether you do guerrilla marketing, doesn't matter if you, you know, you're on social media, doesn't matter how you know whether you're getting billboards, um, you know, ads on the side of buses, uh, cars, taxis, whatever, visibility creates that value. You gotta put yourself out there in a way that people can see you, what is profitable for you, and you know, it's all predicated on how your brand is. So, you know, the best way to learn these things is Google search. You also can go on Instagram, look at the top uh businesses in your industry, see how they're marketing, and it's okay to you know take some of the methods, but at the same time, just don't call them your own. The next thing is, you know, the unknown and difficulty, you know, to understand can kill brands. So the main thing is that when you're storytelling or you're trying to relate to your target audience, you make sure that your product is on point, you make sure that your content is easy to you know receive from the public, you know, and for the public, you know what I'm saying? Because a lot of people they're not on the same level that you're on, or you may not be on the same level that you know your customers on. So the thing is that you gotta understand that whole concept from the beginning, and once you start to put out content and once you start to create your storyline for a relatable story for your customer, you gotta remember that each step has to be simplistic, not everything in it, but the story and the message overall has to be simplistic enough for people to understand so that way they can see that they actually relate and then start to engage. The next point is content is the bridge, show your face. I mean, a lot of brands out there now are going, you know, animated or you know, pretty pretty much you know, all audio and not really showing, you know, the I guess you could say face of the brand um's face. But at the same time, if you want to have a successful brand in certain industries, uh like fashion and things of that sort, or even if you're coming straight from the mud like us, you gotta show your face because people relate more with you know a friendly face and also somebody that is actually doing the work. Now it doesn't mean you gotta be doing all the work, but the people want to see what you are doing. People want to see the process, they want to see your mindset. These things are you know important because it helps the customer to relate to everything that you're developing, everything that you know you're putting out there, whether it be that service or that product. Um, the next thing is repetition builds recognition. See, one post won't change a thing. I said this in the last episode as well, too. The whole thing about it is that everybody tries to be cool. Now, if that post gets, you know, a thousand a hundred thousand views, you think you should stop posting that draw? That shows you, like, hey, let's keep posting that draw so we can get to a million. A lot of people don't have the drive and the will once they you know see success. They see you know a little bit of success, or they might see, you know, a thousand likes and be like, oh yeah, I came up. No, that's just the start, that's just uh you know, evidence that something was working. So if it's not, you know, working on that post, that just shows you you need to go back to the lab, work on its weaknesses, see where you did wrong, and improve for the next post. Consistency builds from uh uh formality, you know what I'm saying? So you gotta be consistent with your work ethic, you gotta be consistent with posting your content, at least being being able to post three times a day is pivotal for everything that you're doing. Um I do it, you know, three, four, or five times a day. Um, I've even seen other business professionals posting six to seven times a day just to get you know 3x um uh I guess you could say visibility on their content and their product or services. So these are just things that you have to remember. Attention is not earned, it's owned. The markets that you're in are always going to be crowded. So don't let that discourage how you create, how you put out your content. Just make sure that when you put out your content that it is premium, people don't trust new brands. So that means that you're gonna have to put in double the work, double the effort, and double the time, just so that way people can see what you have to offer. You gotta put yourself out there and pop up your uh pop of events, trade shows, things of that sort as well outside of social media, so that way you can build attractions, so that way you can start to gain customer information, so that way you can see who your target audience is, so you can also, you know, set up email campaigns, set up different things uh from a marketing standpoint so that way you can reach your target audience. So the next episode we'll be talking about building a brand people can relate to. Make sure you stay tuned, keep visualizing your purpose. I'm out.