Build A Brand People Relate To

In this episode of A Lott Of Fashion, we break down what it really takes to build a brand people don’t just see… but feel.

Anybody can make clothes. Anybody can post content.

But not everybody can create something people relate to.

This episode dives into:

• Turning your story into your strongest brand asset
• Why authenticity beats aesthetics every time
• How to build emotional connection through fashion
• The difference between a brand people like vs. a brand people stand on
• Using your environment, struggles, and journey as creative fuel

This isn’t just fashion — this is identity, culture, and real-life expression.

If you’re building from nothing, from the mud, or trying to turn your vision into something real… this is for you.

Tap in. Build something that speaks.

Thank You to the New Subscribers & Closing Remarks 

Transcript

SPEAKER_00 0:03

What's good everybody? It's your boy D Money. We on another episode of the A Lot of Fashion Podcast. And what we like to talk about here on the A lot of Fashion Podcast is primarily building, you know, a prime comp building a business, building it from nothing, building, you know, something that is relatable to people. And that's what we're primarily going to talk about today. Because in this series, what we've been talking about is building a product from nothing. And what we're going to go into is building a brand people can relate to. See, your product is what you sell, your brand is what people join. Identity is better than design, and culture is way better than clothes. And that's just for fashion. But having a brand with culture is better than the product or the service. Number one is what do you as a brand represent? Do you represent hustle? Do you represent the grind? Do you represent, you know, that work ethic that comes into a building each and every day, whether it's through sales, whether it's through food, whether it's through clothes, whether it's through, you know, mechanics? Do you represent luxury? Do you represent, you know, the finest in the core? Do you represent, you know, something of elegance, class, you know, etiquette? Are you a rebel? Are you somebody that's rebellious, that doesn't, you know, follow the norm, that's not a yes man, that, you know, is against the rules? Are you somebody that's disciplined, educated? What do you represent as a brand? Number two is speak clearly. Confused brands don't scale at all. I promise you. I've seen it, I've been a part of it. My first two years as a you know entrepreneur within my brand, I was so focused in on creating that I forgot about the business aspect of things. I forgot to market, I forgot to promote at a consistent rate to where it actually touched people, to where they can feel it, to where they can relate to the stories, where they can actually see the story playing out day by day. Clear brands, they attract. The brands that have a consistent routine within how they promote, how they market, how they post their content each and every day, how they develop their product or service, how they are in tune with their customer, providing that elegant customer service. These things are all important. And when you're doing that, they return. It creates longevity versus a customer just buying a product or service that you have for one time, experiencing it, and then you know, walking away without a solid experience or just a decent experience. And it has no longer no true longevity to it. It might last for a few years, um, you know, maybe a decade, but at the end of the day, it never lasts for a lifetime where people want to keep coming back. They want to see the evolutions of the brand, the product, the story, everything that you know the brand and the foundation of the brand was built on. So everything pure starts from the soil. Before the vision, there was all. Before the brand, there was a boy trying to understand. Before the success, there was trouble. The soil doesn't look beautiful. Luxury doesn't start honest. It starts buried under pressure. So number three is creating belonging. Your audience should feel synced. Your audience should be a part of the process. They should feel like they have ownership, have stock in your brand. They should feel like they created the product themselves based on how you market and promote this, you know, the product and services that you know you uh you're putting out there. If they don't feel it, they won't use it. It's just that simple. It's almost like, you know, uh you're creating a belief in somebody's heart with your messaging. Once they feel it, then they feel like they're a part of that process again. They feel like they're a part of that, you know, creativity, that mindset that started everything from the beginning. So make sure that you implement these things within your content, within how you, you know, attract customers, how you talk to, you know, different people. Make sure that when you are, you know, doing pop-ups and trade shows, you're showing the behind the scenes of everything so that way people can feel a part of the message that you're putting out there. It's all you know a process, but at the same time, authenticity is what's gonna win each and every day for your brand to create that longevity that you plan on having and to exist in your marketplace and thrive in your marketplace because all markets are gonna be crowded. So keep visualizing your purpose, put together a solid plan while doing the research and execute, and all your dreams and goals will come to fruition. On the next episode, we're gonna talk about content systems that work. So make sure you stay tuned, make sure you like and subscribe so that way you can you know stay tapped in on every episode drop and all the other content that we have with our brand here at Dreams of Rulers. Also, make sure you check out that from the mud collection. We got it out, it's available in the men, women, and kids and sizing. So make sure you tap in visualizing.