From Brand To Cultural Movement

From Brand to Cultural Movement | A Lott of Fashion Podcast

What separates a brand that sells… from one that shifts culture?

In this episode of A Lott of Fashion, we get into the real blueprint behind turning a clothing line into a movement people connect with on a deeper level. This goes beyond designs and drops—it’s about identity, purpose, and influence.

We break down how to build something that الناس feel, not just wear. From creating meaning behind your message to standing on values that resonate, this conversation taps into what it takes to move with intention in today’s culture.

Website www.dreamsofrulerstreet.com

Social @dreams_of_rulers

Thank You to the New Subscribers & Closing Remarks 

Transcript

SPEAKER_00 0:03

What's good everybody? This is your boy D Money. We're on another episode of the A lot of Fashion Podcast. What we like to primarily do on the A lot of Fashion podcast is talk about things of business. So when it comes to business, you know, the industry, the different systems and strategies that you can implement in order to build your brand into, you know, a powerhouse, or you know, just so that way you can build a solid community for your brand in order to, you know, get consistent sales, get, you know, a you know, a solid message out to the world, and you know, continue to grow. But the series that we've been primarily talking about on this season is building a product from nothing. And we're going to continue to do that uh with this episode. Now, what we're going to talk about in this episode is from brand to cultural movement. Now, the goal is not to sell, but to influence. Brands that you know shape the culture last. They build, you know, from lasting moments, moments that, you know, people can relate to, and products and services that can actually help and even shape their lives. Um, culture builds longevity for your brand. It's not where where you're not, your main goal is just to make money. Your main goal is to make an impact. Um, number one is move beyond the product. A lot of brands that are out here nowadays are just focusing on selling a t-shirt or you know, selling a few uh low marginal you know products so that way they can, you know, make a high profit margin, and that's about it. There's no real you know focus even with the content that they post, just so that way, you know, they can make that money. There's no education, there's no, you know, real um, I guess you can say, movement behind what they're doing. So the main goal is when you're trying to build a brand of you know culture. You want to start out with things like events, small events. You don't have to do something, you know, large, but along as long as it has a vibe and it connects with the people, you're gonna do pretty well. Do community, you know, events as well, community outreach things, so that way you can tap in with the community with your brand, whether it's just giving out free samples of your you know product or you know um if you have a service type brand, you're tapping into you know different things that the community likes that is relatable to what your brand message is, then you know you can collaborate with other brands as well. It's very important to collaborate with other brands that have the same message because not only are you gonna be able to tap into their community, but also you're gonna have somebody that is gonna amplify your message even more. So, number two is become a voice. Speak on real life situations. People are only gonna relate to real life situations because they're the ones living it every day, if not you as well. So, your experiences, your story, the you know, brand message that you're building your story from, it's all gonna relate to somebody out there because they're going through some of the same things you're going through. Nobody's situations are bigger than nobody else's. It's just a matter of the type of situation that each person is going through. So definitely speak on your life, speak on your experiences, and speak on how you were able to elevate from those experiences because it's going to help somebody someday. Stand on something meaningful. There's a lot of different movements out here, there's a lot of different problems that are people that people are facing on a day-to-day basis, whether it's financially, whether it's you know politically, whether it's you know just on you know uh social norms and issues. Definitely speak on it, definitely stand on it, and definitely create something to where people can step out and come together. That's what it's really about. This whole world agenda is to separate us, not to unify us. The goal should be to unify small communities so that way other brands can do the same and we all come together on a similar message. Because that's what we really need as a world. And if each brand can start to do that in some way, shape, or form, and then come with other, come to other brands with that same unified mindset, we can all do something big together. Number three is ownership of the narrative. The ownership of the narrative, and the main thing about it is don't let people define your brand. Whether it's you know from small articles, whether it's from you know uh customers that, well potential customers that might come onto your YouTube page where you know might make negative comments, it's okay to you know stand on what you believe in. It's gonna show the future customers that are you know gonna be a part of not only purchases but your brand as well. They're gonna be, you know, inspired by what you have to say. Your opinion matters as long as it's educated and you know it's not in the sense of trying to um embarrass or bash another person. As long as you treat people the way you want to be treated, a lot of things can, you know, go in your favor as long as you stand on what you believe in. And that's where I feel like a lot of people fail today. They fail to stand on things that are important, things that matter to our day-to-day lives, and even brands to that point are only focused on small particle situations that are more distractions than you know health. So the main thing is that you sell products, but you build culture and you leave an impact. That's all that's what it's all about when you think about visualizing your purpose. A lot of people don't you know like to visualize their purpose, they don't like to move with intent. And in this world nowadays, it's very important to move with intent. Because a lot of times it comes down to the simple fact that a lot of people they go outside to do things and they don't even know where they're going. How do you not know where you're going? Start visualizing your purpose and everything will come to fruition. All it takes is a solid plan, you know research and execution, and all your things will come to fruition.