Attention Is New Currency

In a world flooded with content, attention has become the most valuable asset on the market. Brands fight for it. Creators build businesses from it. And those who know how to capture and keep it hold the real power.

In this episode of A Lott Of Fashion, Derek Lott breaks down why attention is the new currency, how fashion brands can leverage visibility to create value, and why chasing followers isn’t the same as building a loyal audience.

Topics include:
 • The business of attention
 • Why visibility creates opportunity
 • Turning attention into customers
 • Building a brand people remember
 • The difference between hype and longevity
 • Lessons for entrepreneurs, designers, and content creators

Whether you’re building a fashion brand, media company, or personal brand, understanding attention may be the key to your next level.

🎙️ A Lott Of Fashion Podcast
Hosted by Derek Lott

www.dreamsofrulerstreet.com

#ALottOfFashion #DreamsOfRulers #FashionBusiness #PersonalBranding #Entrepreneurship #Marketing #AttentionEconomy #BrandBuilding #FashionPodcast #ContentMarketing

Thank You to the New Subscribers & Closing Remarks 

Transcript

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SPEAKER_00 0:07

What's good everybody? This your boy D Money and we're on another episode of the A Lot of Fashion Podcast. And what we want to talk about today is primarily attention is the new currency. So make sure that you like and subscribe. Make sure that you share with your friends and family. And make sure that you follow us on Instagram and our other social platforms in order to stay up to date with new releases and also you know podcasts and web series releases as well too, and giveaways and sales. So follow us at at dreams underscore of underscore rulers. It's on the you know bottom of the screen as well, too. And check out our website www.dreams of rulerstreet.com. So make sure you tap in. We got the From the Mud collection available on all but on our website. We got the um spoken word for From the Mud. Um the album available on all streaming platforms, and we also got the you know From the Mud poetry book on all book platforms, ebook and print available as well too on all platforms. So definitely, you know, make sure you tap in with us. Make sure you check out the vibe for From the Mud, the collection, and you know, even the short film that we have as well on YouTube. So definitely tap in with us. But like I said, um mainly what we've been talking about on this series is building a product from nothing. And the main thing is attention is the new currency in this episode. So the main thing is visibility drives opportunity in modern business. You know, the internet rewards attention before it actually rewards, you know, talent, skill, gifts, people that actually are creative. But um you even hear, you know, musicians, you hear rappers, you hear, you know, artists, um, true artists speak on this a lot, and um, it's even drove pure artists away from you know industry standards just because of um the lack of balance in between. That's why you see a lot of you know markets oversaturated with a lot of the same products. Um but number one is business of visible the business of visibility. Attention creates awareness, awareness creates sales opportunity, and consistency increases, you know, um increases, you know, your reach, your impressions, your analytics. So all this does matter, but when it comes to attention creating awareness, you gotta think about it this way. It's very important because it's a sense of marketing when you are building a brand, a business. Um it's much needed because, of course, people gotta hear your voice, they gotta hear what you got to say, they gotta hear what you have to offer in order for it to be successful. Um, they gotta see it visible. So you gotta put yourself out there, or you gotta have somebody that represents your brand, something that represents your brand and speaks to people in a way that is relatable and authentic. Umber two to this is awareness creates sales opportunity. Like I just said, pretty much when you are uh creating attention for yourself, whether it's through you know live stream, uh IRL streams, whether it's you know, posting, uh reels and posts, and you know, other content on social media, um it's gonna create opportunities for sales if you do it the right way. If you do it in a high-quality way, where it's not just trying to sell, sell, sell, but you're creating an experience for the customers, it's gonna drive in a lot of visibility for your brand. But like I said, if you're just sell, sell, selling, then nobody's gonna want to hear that. Because imagine somebody coming to your door every day trying to sell you a product. Eventually, you're gonna call the cops or you're gonna shoot that motherfucker. So it's just a matter of understanding the tone and how you're trying to speak to people. You want to sound like an expert, you don't want to sound like an amateur. The next thing is consistency increases your reach. As you're putting yourself out there, you want to do it on a daily basis because the more that you're out there, the more that people see you, the more that they adapt and understand you. They're able to grasp what you're trying to say instead of just trying to catch it in five to 30 second bits, or even you know, in a long form bit, because people have a short attention span. So the best thing that you can do is show up every day so that way they can eventually take the time out to find out what you're about. Number two is why content matters. Content builds familiarity. So when it comes to you know you posting different forms of content for your brand, you posting, you know, different videos, different short form or different long form, or all forms of content for your brand, you gotta think about the customer first, because that's gonna create a high formal um not a high formality, but it's gonna create um a high engagement from the audience. So that way they can understand not only what you're trying to put out there as far as a product, but they can also understand the vibes, the energy, the you know, emotions that were behind that product. Formality builds trust. Once the people are actually able to receive the message behind the product and the brand, they're gonna be able to start to put out that engagement, that like, that, you know, those loving comments, those, you know, uh messages of admiration, those, you know, fan club donations, those, you know, showing up to your different events unexpected, and you know, binge watching your content even when you're not posting new content. So trusting uh increases your conversion rate, and that's why you see the successful businesses that are successful, because they were able to build trust that created you know so much engagement from those people that decided to support that they had no choice in their mind but to buy their product. They felt like it's inevitable at this point that they are a part of the brand. So, number three is turning attention into monetization. Attention without strategy is useless, it's wasted time because at the end of the day, you're just entertainment that is a trend, that's a hot topic, and if you're not really uh set up with a plan, strategy into where you're going and how you plan on going, then things will never get done properly, and you'll have no organization where people will feel like they can relate to you or your content, so eventually it's gonna you know die off. Businesses, you know, need convergent systems, they need systems. A business doesn't matter whether you're a comedian, a fashion designer, uh you know, a rapper, whatever, chef, doesn't matter. You need systems within what you're doing so that way you can scale, so that way you can have other people come into the business, profit off of what is being done, be able to step into those systems, operate it just like you would, and no drop off. That's the whole point of having a system in your business so that way there is no drop off. The last thing is, you know, audiences should, you know, move towards you know your business. They should feel like they're a part of your business. They should always feel like each process that you put out is a demonstration of how they live, how they will put things together, how they would think, how they would feel. It's all about relatability, emotion, and trust. Those three things are important to get in, gaining engagement, attention, proper awareness for your brand. If you're doing it the right way, you can see a lot of the successful brands, come brands that are coming up are doing the same thing. They're not just putting out products, they're putting out an experience, and that's why they're gaining success. So put a solid plan together, keep visualizing your purpose, execute the plan, don't feed off of your emotions, and your dreams and goals will come to fruition. Keep visualizing, I am out.