Attention Into Customers

Attention Into Customers | A Lott of Fashion Podcast – Season 2, Episode 17

Getting attention is easy. Turning that attention into paying customers is the real challenge.

In this episode of A Lott of Fashion Podcast, we explore how fashion brands, designers, and creative entrepreneurs can move beyond likes, views, and followers to build trust, create meaningful customer relationships, and generate consistent sales. Learn why branding, storytelling, customer experience, and clear calls to action matter more than chasing viral moments.

If you’re building a fashion brand or creative business, this episode will help you understand how to transform visibility into long-term growth.

In this episode:

• Why attention alone doesn’t create revenue
• Building trust before asking for the sale
• Creating a customer journey that converts
• Common mistakes that cost brands customers
• Practical strategies to increase conversions and loyalty

Visit www.dreamsofrulerstreet.com to explore the latest collections and learn more about the Dreams of Rulers movement.

Thank You to the New Subscribers & Closing Remarks 

Transcript

SPEAKER_00 0:00

Good everybody, this your boy D Money, and we're on another episode of the A lot of Fashion Podcast. And what we're going to talk about today is turning attention into customers. Now, on the A lot of Fashion Podcast, this series for season two, what we've been talking about is building a product from nothing. So make sure that you like and subscribe so that way you can stay tuned to future episodes and also be able to binge watch other episodes because all of our episodes from season one to season two are simultaneous with building a brand, a pot product, and a community to where you can flourish and succeed through your dreams and goals. So let's get right into it. Number one is attention only matters if it converts into business. So fuse, you know, don't pay the bills. The customers do. Customers are the most important thing to your business when it comes to conversion, when it comes to uh scaling, when it comes to your brand actually standing on something. Number one is stop chasing, you know, vanity metrics, those analytics that you see on, you know, your YouTube channel, your website, they matter in the sense of if it's leading to perversions. If it's leading to checkout opportunities, then you know you're starting to get somewhere. Then you just know that certain things need to be fixed in order for you know conversions to start to happen. Say, like, you know, in your content, you need to have more uh clear call to actions, which we'll talk more towards the end of this video, and then also, you know, better intro hooks so that way people's attentions are grabbed immediately when you are putting out ads, you know, different forms of content as far as video form. And it all starts with, you know, likes don't guarantee revenue, engagement should lead somewhere. You know what I'm saying? Every time somebody views your videos, your posts, photos, whatever you have as far as marketing tools for your brand on these social platforms, they should be able to have some form of call to action in the caption or on the video or photo to where the customer knows that this is available to them. Attention without conversion is incomplete, it's empty engagement. Like real business metrics are more important than the analytics that you see on these platforms. The importance is that your videos, when they are being watched, they have a high average rate, they have a high click-through rate, and then on top of that, like I said, on your website, when people view different products, they are going through the sales channel. Audience quality is better than quantity. So when you're putting out content, even if you know you are starting a brand, it is important to put out quality content. I was just talking to, you know, venue owner today about that. Like, people don't put out quality content, they just put out content that is entertaining enough to gain views. That's why you even start to see like um bigger brands, they're not even putting out like, and it's a good idea because at the same time you don't want to sell, sell, sell. But they're not even promoting the clothes, they're just promoting entertainment to show the clothes in a different way that is relatable to you, which is quality content nowadays. Number two is build trust before selling. Consumers buy from trusted brands. That's why, you know, brands with longevity like Louis Vuitton, Stussy, Supreme, you know what I'm saying? They've built a culture with their brand to where people want to come back and you know buy more, buy some of the same products because you know, ones that they have before are worn out. It's just a matter of they're not buying the clothes, they're buying the fashion, culture, the you know, identity of the brand. Education increases credibility. Something so important that one of my favorite people in the world said, even on the movie Wolf of Wall Street, you gotta sound like an expert. Even if you're not an expert, you gotta sound like an expert when it comes in the terms of sales. When you sound like an expert, then people want to hear what you have to say. Number one, number two, it's gonna lead to higher conversions in what you're trying to promote. Because at the end of the day, when you're talking in a way of this is good for you and beneficial for you in this way, shape, or form, then people want to hear what you have to say instead of just being like, Oh yeah, buy this product. You feel what I'm saying? You gotta have some depth to what you're doing. It doesn't have to be your story, but it's gotta be authentic to where it's relatable to the customer. Value-driven content creates loyalty. People only fuck with people that they trust. Number three is clear calls to action. It's the most important thing because when you're making content, you can even have a good thumbnail, good hooks, and you know what I'm saying, great a great video and a great, you know, content overall. But if at the end of the video or even during the video, you don't have clear forms of calls to action for the product that you're trying to market, then the audience has no direction. The audience needs direction in order for, you know what I'm saying, them to feel like, okay, I want to buy this product now. Like, sometimes it's just a matter of they might be watching that form of content, think it's just, you know, some type of form of video that you created for the brand, and without you having those clear calls of action, they don't even know what it is. They just think it's cool, and then they move right along. So you have to have, you know, a little bit of simplicity that helps increase the conversions. When you have simplicity and direction, it leads people that you know may be a little oblivious or ignorant to what you're trying to do better. Business should guide, you know, customer behavior. You know what I'm saying? Like when you have quality through and through, then you're able to influence what somebody is, you know, willing to do. You're able to influence them to buy your product, you're able to influence them to, you know, check out other content that is you know relatable to your brand, whether it be publications or you know, YouTube videos, podcast interviews, or you know, if your brand has a podcast or any other form of streaming or media content, you know what I'm saying? Um, you know, today form of business is becoming more digital, becoming more um digital universe, and you know, more media-like. So, like I said, today's form of content isn't necessarily about sell, sell, sell, because you know I'm saying a lot of people already are being sold to on a high rate from bigger brands, from you know, just being outside. Literally, when you play, you know, the video games and you know other stuff, sales is all up in your face. So you the best way to attract people is to put out content that is relatable to them, put out products that are relatable to their needs and wants, and when you have clear calls of action at the end of promoting these products, your conversions will go through the roof. Like I always say, put a solid plan together, keep you know researching and executing, and your dreams and goals will come to fruition. Keep visualizing your purpose, start living like royalty, come out.