Tune in as Jen Corkran, Senior Animal Protein Analyst at Rabobank, shares her expertise on converting grass into protein and explores current market trends in New Zealand’s primary sector. 

The conversation begins inside the farm gate, drawing on Jen’s 12 years of experience in agronomy and farm systems. Jen unpacks the fundamentals of pasture management and insights into modern pasture varieties. Top-performing operators, she notes, consistently prioritise what grows underfoot, regardless of season or soil type. 

The discussion then shifts beyond the farm gate to Jen’s current role at RaboResearch, where she forecasts commodity trends, interprets global supply and demand, and translates these insights for farmers. With protein demand rising and global supply constrained, the outlook is promising. This episode reinforces the global advantage of New Zealand’s grass-based, homegrown feed systems. Despite challenges like weather variability and rising costs, Jen highlights the opportunity in our ability to efficiently convert local feed into premium products valued by increasingly discerning consumers.*

*Recorded late May 2025.