Hi Guys welcome to the Fintech Coffee Break, I’m your host, Isabelle Castro. This week I shared my coffee break with Len Covello, CTO of Engage People. 

Customer Loyalty programs are an area that has become increasingly important to brands, in the US, an Accenture report found that there are 3.3 billion loyalty memberships and customers interact with an average of more than six on a regular basis. Studies have found that loyalty programs can boost customer engagement and business revenue, providing a platform for businesses to reward and encourage ongoing relationships with their customers.  

Engage People focuses on creating impactful loyalty programs. Spanning different verticals from financial institutions to hospitality, they work to create connections between customers and their clients, lowering costs of redemption and enhancing data management. 

I spoke to Len about how they were doing that, and what he sees for the future of the booming sector.