Hey guys welcome to the Fintech Coffee Break I'm your host, Isabelle Castro.
Back in May, I sat down and shared my coffee with Ben Borodach, co-founder and CEO of April.
April focuses of the challenging task that faces all US adults every year- tax returns. Turning away from previous approaches that only digitise tax forms, April looks to make taxes a part of everyday life. Incorporating regular advice and tips, users of April's app can keep track of their taxes and make informed decisions about their finances.
I spoke to Ben about this approach, why it hasn't been done before and what the knock on effects of this tool could be.