The FCB Ben Borodach, April
Fintech Coffee Break
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Fintech Coffee Break
The FCB Ben Borodach, April
Jun 26, 2023 Season 1 Episode 25
Isabelle Castro

Hey guys welcome to the Fintech Coffee Break I'm your host, Isabelle Castro.

Back in May, I sat down and shared my coffee with Ben Borodach, co-founder and CEO of April.

April focuses of the challenging task that faces all US adults every year- tax returns. Turning away from previous approaches that only digitise tax forms, April looks to make taxes a part of everyday life. Incorporating regular advice and tips, users of April's app can keep track of their taxes and make informed decisions about their finances.

I spoke to Ben about this approach, why it hasn't been done before and what the knock on effects of this tool could be.