Hi guys, welcome to the Fintech Coffee Break. I'm your host, Isabelle Castro. This week, I sat down with Yaacov Martin, CEO and co-founder of Jifiti, an embedded lending platform offering embedded BNPL.

Conditions for lending have become increasingly challenging as 2023 has rolled out. An uncertain economy and rate hikes have made lenders uneasy. BNPL, a sector facing increased scrutiny and regulation, has been caught in the middle. 

I spoke to Yaacov about the macroeconomic effect on lending and how Jifiti’s partnerships with banks have affected its impact on the company and the customers they serve.