The Rich Somers Report
Join host Rich Somers, as he interviews top real estate investors, entrepreneurs, and athletes from all over the world to discuss all things real estate, business, and wealth related. His first guests include Tarek El Moussa - real estate investor & TV personality, and Cliff Avril - former Seattle Seahawks player & Super Bowl XLVIII Champion. Rich is an active real estate investor and entrepreneur holding a portfolio of apartment buildings, boutique hotels, and short-term rentals valued in excess of $80M. He was an air traffic controller for the government for 11 years, and cashed out his 401k to get his start in real estate investing. Connect with Rich on Instagram: @rich_somers
The Rich Somers Report
Revamping a Boutique Hotel : How We Bought Our Recent Hotel Deal in Just 37 Days & Plans to Optimize the Property | Alex Johnson (Saturday Edition) E323
How do you close a boutique hotel deal in just 37 days—and immediately increase its value? In this Saturday edition of The Rich Somers Report, Rich and Alex Johnson break down the recent acquisition of their latest boutique hotel in San Clemente, California. They walk through the full story, from off-market opportunity to closing, and share the operational playbook to optimize the property for cash flow and long-term appreciation.
Rich and Alex discuss:
How they sourced the deal through a broker relationship and closed in 37 days
What made this hotel an ideal addition to the Summers Capital portfolio
Why this was a rare acquisition that didn’t require a full renovation
The light refresh strategy to enhance curb appeal, guest experience, and NOI
How amenity fees, breakfast programs, and cell tower sales can significantly in
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