The Rich Somers Report
Join host Rich Somers, as he interviews top real estate investors, entrepreneurs, and athletes from all over the world to discuss all things real estate, business, and wealth related. His first guests include Tarek El Moussa - real estate investor & TV personality, and Cliff Avril - former Seattle Seahawks player & Super Bowl XLVIII Champion. Rich is an active real estate investor and entrepreneur holding a portfolio of apartment buildings, boutique hotels, and short-term rentals valued in excess of $80M. He was an air traffic controller for the government for 11 years, and cashed out his 401k to get his start in real estate investing. Connect with Rich on Instagram: @rich_somers
The Rich Somers Report
All In or Nothing: Building a $200M/yr Wellness Brand from Scratch | Durana Elmi & Shahab Elmi (Cymbiotika) E346
Can you really bootstrap a health brand from your garage to $200M+ in revenue—with zero outside capital? In this episode of The Rich Somers Report, Rich sits down with Durana and Shahab Elmi, the powerhouse husband-and-wife duo behind Cymbiotika, to break down how they built one of the most successful supplement companies in the U.S. by going all in, hiring A-players, and refusing to compromise on quality.
Rich and the founders discuss:
- Why “no plan B” is the only strategy for bootstrapped entrepreneurs
- How they scaled from packing orders in Big Bear to 150+ employees and Petco Park partnerships
- Why top talent stays loyal—and how to create a culture people want to move across the country for
- The overlooked power of product packaging, testing, and customer feedback loops
- How liposomal delivery is disrupting the supplement industry and why they’re betting big on it
They also share the real behind-the-scenes lessons on leadership, failure, and staying focused while competitors chase trends. If you're building a brand, leading a team, or looking for proof that a values-driven business can scale without VC money, this one’s a masterclass in going all in.
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