The Rich Somers Report
Join host Rich Somers, as he interviews top real estate investors, entrepreneurs, and athletes from all over the world to discuss all things real estate, business, and wealth related. His first guests include Tarek El Moussa - real estate investor & TV personality, and Cliff Avril - former Seattle Seahawks player & Super Bowl XLVIII Champion. Rich is an active real estate investor and entrepreneur holding a portfolio of apartment buildings, boutique hotels, and short-term rentals valued in excess of $80M. He was an air traffic controller for the government for 11 years, and cashed out his 401k to get his start in real estate investing. Connect with Rich on Instagram: @rich_somers
The Rich Somers Report
Deal Breakdown: How She Bought a 13 Room Boutique Hotel at age 26! ⎮Soli Cayetano E375
From rental properties to a full-blown wellness boutique hotel—Soli Cayetano went all in. At just 26, she bought and repositioned a 13-room hotel in Palm Springs, turning it into a luxury destination with cold plunges, rain rooms, and Himalayan salt saunas. Now, it's racking up press in Forbes, Vogue, and Travel & Leisure’s Top 100 Hotels in the World.
In this episode, we unpack Soli’s first hotel deal, including the capital stack, PR strategy, revenue streams, and why she believes direct bookings are the future. She shares how she raised $2.5M, drove 90%+ direct bookings, built a killer on-site staff, and is now outperforming projections—without relying on OTAs. We also dive into the rise of wellness hospitality, building community through hotels, and how she’s stacking amenities for maximum ROI.
Connect Soli on Instagram at @lattes.and.leases and her hotel at @terrapalmsprings.
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