The Rich Somers Report
Join host Rich Somers, as he interviews top real estate investors, entrepreneurs, and athletes from all over the world to discuss all things real estate, business, and wealth related. His first guests include Tarek El Moussa - real estate investor & TV personality, and Cliff Avril - former Seattle Seahawks player & Super Bowl XLVIII Champion. Rich is an active real estate investor and entrepreneur holding a portfolio of apartment buildings, boutique hotels, and short-term rentals valued in excess of $80M. He was an air traffic controller for the government for 11 years, and cashed out his 401k to get his start in real estate investing. Connect with Rich on Instagram: @rich_somers
The Rich Somers Report
Why Personal Branding Will Make or Break Your Career in 2026 — Top Strategies to Build Influence and Get Noticed | Briar Cochran E430
In this episode of The Report, Rich brings on one of the sharpest minds in the game when it comes to content strategy, virality, and building brands that punch way above their weight online — Briar Cochran. If you've ever wondered why some creators explode while others stay stuck in 300-view jail, this conversation breaks it all down.
Briar reveals why personal branding is basically “digital real estate,” why the window to build influence is shrinking fast, and how AI is about to flood every niche with a thousand faces saying the exact same thing. The only people who’ll win in 2026 and beyond are the ones who build a brand now, and this episode gives you the exact blueprint.
Rich and Briar dive deep into the psychology behind hooks, shares, and scroll-stopping content, the real reason most creators plateau, and how to structure your brand so people instantly know who you are and what tribe you belong to. They get into counter-positioning, A/B testing, trial reels, storytelling frameworks, and the posting cadence that actually works in today’s algorithms.
If you're a business owner, real estate investor, or aspiring creator who wants to stand out in the most competitive content environment we’ve ever seen — this episode is a must-listen. It's packed with actionable strategies you can use today to grow fast, get noticed, and dominate your space before the window closes.
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