The Rich Somers Report
Join host Rich Somers, as he interviews top real estate investors, entrepreneurs, and athletes from all over the world to discuss all things real estate, business, and wealth related. His first guests include Tarek El Moussa - real estate investor & TV personality, and Cliff Avril - former Seattle Seahawks player & Super Bowl XLVIII Champion. Rich is an active real estate investor and entrepreneur holding a portfolio of apartment buildings, boutique hotels, and short-term rentals valued in excess of $80M. He was an air traffic controller for the government for 11 years, and cashed out his 401k to get his start in real estate investing. Connect with Rich on Instagram: @rich_somers
The Rich Somers Report
A 30 Year Hotel Broker Shares His Boutique Hotel Playbook and Why! | Oliver Shah E442
Experience matters—especially in a business where cycles, ego, and bad underwriting quietly destroy capital.
Rich Somers sits down with Oliver Shah, a hotel broker with more than 30 years in the hospitality industry, to break down what actually works in boutique hotels—and why most people underestimate the complexity behind them. Drawing from decades of transactions, Oliver shares how the best operators think differently about location, asset selection, operations, and long-term value creation.
The conversation dives into what separates a strong boutique hotel from a lifestyle project, how to underwrite hotels realistically, and why operational discipline matters more than aesthetic upgrades. Oliver explains where investors get misled, how trends come and go, and why experience across multiple cycles changes the way you evaluate risk and opportunity.
Rich and Oliver also explore the realities of hotel brokerage, the mistakes first-time buyers consistently make, and why patience, structure, and operator alignment matter more than chasing “sexy” deals. This episode pulls back the curtain on the unglamorous decisions that ultimately determine whether a boutique hotel thrives or struggles.
This is a practical, experience-backed conversation for investors and operators who want to understand hospitality beyond the highlight reel—and build something that actually works over the long term.
Somers Capital Invest AD (Jan 2026)
Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.
Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.
If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.