What's Happening @FAUbusiness
Welcome to What’s Happening @FAUBusiness, the official podcast of FAU’s College of Business, a national leader in business, entrepreneurship, business technology, and financial education. Each episode takes you behind the scenes with our faculty, students, and alumni, spotlighting new initiatives and sharing tips to help you thrive in business school and beyond.
What's Happening @FAUbusiness
AI, Creativity, and the Next Era of Marketing with Bennie F. Johnson, CEO of AMA
This episode explores how creativity drives modern marketing and how universities and industry can prepare future-ready professionals. Bennie F. Johnson, CEO of the American Marketing Association, joins Dean Dan Gropper and Dr. Abi Guha to discuss AI as a creative co-pilot, the shift toward real-time learning, and the power of community in shaping the next era of marketing.
Recorded on November 4, 2025