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Sean Michael Crane's Unstoppable Mindset
Sean Crane shares his story of Redemption and how his struggles early on in life helped him develop a mindset and perspective that he has used to cultivate the life of his dreams. Sean walks you through his most gruesome moments from seeing his mother overdose as a kid to watching his father in a standoff with police. After years of experiencing a living hell Sean was arrested and faced life in prison. Sean shares the most impactful moments behind bars and how they changed his life forever. After 5 1/2 years incarcerated Sean returned home a different person with a compelling vision to inspire the world. Now, a family man, successful entrepreneur and person of influence, Sean is on a mission to spread his message and impact lives across the globe with his lessons and the same breakthroughs that have helped him in his life to this point.
Sean Michael Crane's Unstoppable Mindset
Three Steps From Stuck To Seven Figures
The difference between staying stuck and breaking through to new levels of success often comes down to one critical factor: your willingness to take calculated risks when others retreat to safety.
Looking back at my journey from a struggling personal trainer making just $1,600 monthly to building a multi-seven-figure online coaching business, the turning point wasn't luck or even talent—it was a mindset shift around risk and investment. When COVID shut down gyms nationwide, I lost all my clients overnight. That crisis moment forced a decision: retreat to the safety of a traditional job or risk everything to pursue my vision of building an online coaching business that could impact thousands. Most people choose safety. I chose calculated risk.
The transformation required three essential elements that anyone can apply to their own journey. First, gain absolute clarity on your goals—not just what you want next month, but your vision for 1, 3, 5, and even 10 years ahead. Second, surround yourself with people and environments that accelerate your growth. I've invested over $200,000 in coaches and mentors because I understood that trying to figure everything out alone would take years of painful trial and error. When I couldn't afford my second coach, I took out a loan and made payments for four years—because I knew the return would far exceed the investment. The third element is backing your vision with massive action and calculated risk-taking. Each time I invested in team members or resources before feeling "ready," it created positive pressure that drove me to work harder and smarter.
This podcast is for those ready to stop playing small. If you find yourself spending freely on entertainment and comforts while hesitating to invest in your growth, this message is especially for you. The path to extraordinary results requires extraordinary commitment. Subscribe, share with someone who needs inspiration, and let me know what calculated risk you're ready to take toward your bigger vision.
Sometimes your hand is forced in life and you got to make a decision. Do I go towards what I want or do I get scared? Most people don't invest to hire people or to make change because they're scared of losing the money. And you'll go out and spend this money on alcohol, but you won't invest in yourself and who you're becoming. That's why you're not where you want to be. Is that in order to reach your goals, it requires massive action and it requires risk.
Speaker 1:Welcome back to another episode of the Unstoppable Mindset Podcast. I'm your host, sean Crane. Thank you, guys, for tuning in. Before I start with this message, make sure, if you haven't already subscribed to the channel, drop a like, show some love and also share the channel with somebody that you know who is looking for inspiration to the channel. Drop a like, show some love and also share the channel with somebody that you know who is looking for inspiration to be driven, to be motivated in their lives. Each and every message I share, man, I want to have a story that inspires you. I want to have a message that you can take and implement into immediate action. I want to see you get results in your life. So I'm going to always share things that I'm going through, stuff that I've been through, stuff that God put on my heart in the hopes that it's going to reach just one of you man and fire you up that day and help you to make positive change.
Speaker 1:And the other day I was reflecting on my journey from a personal trainer to a seven-figure online coach. Now, to this point, I've done multiple seven figures in my coaching business and when I started out, I was making $1,600 a month as a personal trainer working under another trainer in the gym. So imagine that $1,600 a month paid my rent, paid my car bill and I was broke. And I literally was broke and I was hungry and I was hustling. And that's what entrepreneurship looks like. And that's when most people quit and go get a nine to five because it provides safety and security. But when you go and settle, like most people do, there's a limit as far as what you can accomplish. You reach a certain limit as far as the money you can earn, the inspiration that you get, the opportunity that's presented for you. And that's when most people start to just feel uninspired and they settle in life. And that's the story that they tell start to just feel uninspired and they settle in life. And that's the story that they tell For me. I knew that I wanted way more out of my life and that I was going to do whatever it took to achieve my goals and to reach the highest level. And I'm still climbing that ladder, man. I'm nowhere near the top. I'm just getting started in my eyes, but I want to kind of share some things that helped me to go from a struggling in-person fitness trainer to a multi-seven-figure business coach or online fitness coach, I should say, because it's the same recipe that's going to work for you in your life.
Speaker 1:If you want to change your current predicament that you're in, the first thing that you need is clarity. You need to set goals that are important to you right. They might be big, massive goals. They might be 20-year, long-term vision goals, I don't care. You got to start setting goals. Set 20-year goals, set 10-year goals, Set five-year goals. Set three-year goals, set one-year goals, then set 90-day goals. Set goals that are attainable, that are achievable, that are meaningful to you right. Be honest with yourself.
Speaker 1:When I was doing in-person training, I knew that's not what I wanted to do. I knew eventually I want to take my business online because I saw that the online space was growing. I knew it represented so much more opportunity, more freedom of time. I wasn't trading time for money and I could build a business and a team to help me to fulfill that vision. So I had the goal. I knew what I wanted. Now COVID forced my hand. Because here's the truth had COVID not shut down all the gyms and I had not lost all my clients and revenue overnight, I probably would have kept doing the personal training for longer. You know, sometimes your hand is forced in life and you got to make a decision. Do I go towards what I want or do I get scared and fearful and go for security and safety right and make the safe and predictable route or take the safe and easy route? Not me, dude. I will not do that.
Speaker 1:When COVID hit, I was finally making more money. I had a bunch of clients all over town. I was hustling, I was driving everywhere all day long. I'd go to a park, I'd go to this person's house, I'd go to the gym. All day long I was training clients in person and all that effort amounted to about $8,000 a month. Right, and I was hustling, but I was getting people, results and I was feeling good about myself. I just knew that there was a next level I wanted to be at and I didn't want to be driving around with weights in my car and pulling up to parks and lugging all this equipment all over the place, like I wanted a business. I didn't want to hustle, you know. So that was my vision. My goal was to have a legitimate business in the health and fitness industry that could reach thousands of people nationwide and that I had other team members and people helping me build this business, like I knew what I wanted. That was step one. Step two was I needed information and I needed to be around the right people to help me fulfill that vision. So let me break that down.
Speaker 1:When it comes to reaching that next level and achieving your goals, the first thing you need is to have information about what it takes to achieve that goal. Right, you got to read books. You got to ask questions. You got to watch what it takes to achieve that goal right, you gotta read books. You gotta ask questions. You gotta watch YouTube videos. Like you gotta become an obsessed individual around every little detail it's gonna take for you to get to that next level, and this applies for anything. You could take this concept that I'm sharing with you and apply it to any business, any change in your life that you wanna make.
Speaker 1:The first thing is getting clear on what do I want. Second thing is how do I get it? Who's going to help me? What information am I lacking? What skills do I need to develop? Like that's when you start to do research, right, that's when you start to gather information, and what I always do is I look for a mentor that I can hire because, okay, first I'm going to read books, I'm going to watch YouTube videos, I'm going to look at content. Now I have an idea of what that next level looks like, how to get to that goal. But the fast route, the quick route to expedite your journey, is get around people who have done it. Mentors are the best people to learn from because they have experience, they're further ahead than you on the journey and they have the results to prove what they're doing works.
Speaker 1:So when I left my in-person training business, I didn't really leave it. I transitioned online. The first thing I did was hire a mentor. And here's the thing it's going to cost you more than you want to pay. It's going to create this scared feeling inside of you and most of the time, people are going to start making excuses of why they can't justify that payment or that investment. Most people don't invest to hire people or to make change because they're scared of losing the money. And you'll go out and spend this money on alcohol, baseball games, netflix subscriptions, fast food, fucking shoes, all this stuff but you won't invest in yourself and who you're becoming Like. That's why you're not where you want to be at. It's your mindset, right.
Speaker 1:So for me, I didn't care how much it costs. I just knew I have to hire the right person to teach me how to get to that next level, and I did. His name's Will Nelson. Look him up. He's an online business coach. He's freaking amazing. He taught me everything that I needed to know at that time to build a seven-figure coaching business, and that's what I started to do. I started to use his strategies, I started to work with him and his community, and I started to learn from other coaches that were doing the same thing I was doing. I was now in this environment that was conducive to my growth. See, I put myself in an environment where I was going to learn and grow at a rapid pace. Sure, I could have just watched YouTube videos and I could have tried it on my own. I could have just observed people on social media and tried to put all the pieces together. Dude, I might still be doing that today, right, if I took that route. I might still be trying to figure it out today.
Speaker 1:And what happens is if you don't get results quickly when you're making change, you start to get discouraged and a lot of times people quit because they're like dude, it's not working, I'm doing it wrong. This is a dumb idea. I see it happen all the time with people going to the gym. They don't lose all the weight the first month. They're doing the wrong workouts, they're not tracking their calories. They wonder why they're not, their body's not changing, and they quit, and they quit, and they go through this cyclical pattern every year doing the same shit.
Speaker 1:Dude, hire a coach, hire a personal trainer, hire a dietician. Get your coaching from the experts that could show you exactly what to do. Then hold you accountable to make sure you do it Right. That's what I did. Will wasn't my first coach. I've hired a handful of coaches. In fact, I've spent over $200,000 on developing myself and my business to get to this point.
Speaker 1:So let's do the math. Would you spend $200,000 to make over $3 million? Yeah, the math adds up, right, so break it down on a smaller scale. Maybe you pay a mentor a thousand bucks and they help you to get healthier and happier. Now you have a better marriage, whatever. How much is that worth to you? A lot more than a thousand bucks, right? Or let's say you want to start an online business and you pay some guy $5,000 and then, down the road, you're making $5,000 a month, or 10. Was it worth it? Yeah, but here's the thing In that moment, most people are scared to make the investment.
Speaker 1:Maybe you're just scared to invest in yourself. Maybe you're worried that you're not going to do the work or you're not good enough, and that's a deeper rooted issue that oftentimes plagues people. But it's something you need to think about, like do you want to make the change? Do you want to grow? Do you want to level up? Well, if so, how bad do you want to have that outcome transpire in your life? Do you really want the result? Okay, so you got to do whatever it takes, and that means getting uncomfortable and that means borrowing money to invest it if you need to Financing it.
Speaker 1:I did that too. My second coach. I didn't have the money to pay for him, so I actually took out a loan and I made small payments on that loan for like four years. I paid a bunch of interest back, but I didn't care. It got me in the right environment. It helped me to continue on my journey to building my business, to posting content on social media, to learning and understanding how to put out that content on social media, how to coach my clients and get great results, how to structure the business. I learned everything from being in those environments right.
Speaker 1:So the first step, you guys, is you got to get clear on your goals. The second step is you got to be able to get around people and environments that are going to push you to get to your goals faster. Okay, this could also be hiring people like mentorship is great. Get an environment where you can learn is great. But it might be you're running the business right now and you're stuck at a certain revenue point or a stuck point in your business, and it's because you're still doing everything and you're not hiring people to help you, you're not delegating or you're not hiring the right people. Maybe you have Jim Bob, who's been with you for five years and you guys are so comfortable you're scared to fire him. But he's slacking Dude. You got to do what it takes Either train him or get his ass out of the company and hire A players. Right, and a good exercise to do is what we call delegate to elevate.
Speaker 1:Make a list of all the things you're doing that you don't want to do and ask yourself who can do that instead of me. Do I need to hire someone, or is it someone in-house? And I do this here at my home. I think about all the stuff around the house that needs to be done. I don't want to do it. I don't want my wife to do it. I want her to be able to play with Bella. Take the you to free up space in your mind and free up space on your calendar so you can continue to grow to the person you're supposed to be.
Speaker 1:In order to become that person, you need inspiration and creativity each and every day, and those things will get bogged down if you're constantly doing tasks and reacting to shit, because that's when stress builds up. Now, the last thing that I just want to share with you guys is that in order to reach your goals, it requires massive action and it requires risk, and when I started building my business online, there was so many times that I made decisions to do things that were scary. It was a calculated risk but it aligned to my vision. Like when I first hired my first media company to start putting out better looking content online. They were charging me like seven grand a month and at that time I was making, you know, 15 or 20 grand a month. That's a chunk of money seven grand a month just to hire a team to edit one video a day on Instagram and put it out Right. But I knew, by putting out more professional content then helped me to structure it properly, getting content of me speaking and doing all the stuff I would do, I'd be able to show the world all the moves I was making behind the scenes, because I had to educate my audience and bring them along the journey with me. So I knew that that was brand awareness, that was value for my brand right. And then I started hiring other people and paying them before I had the money right, because those things align to the person I want to be.
Speaker 1:It was a calculated risk, but every time I'm putting money out and I'm investing in a team member, a company, a mentor, what do you think it does to me? It's going to do one of two things. It's going to either put me into a place of scarcity where I can't sleep at night I'm tossing and turning, it's fucking with my mindset. I'm starting to be unprecedented at home or it's going to motivate me to go above and beyond and give that much more effort to what I'm doing. And that's how I've used investing in myself and my business. I've used that as a catalyst to get more out of life, to go harder, to work longer, to push forth through any adversity or any excuse or anything that's going to slow me down.
Speaker 1:And I had the right mindset going into this journey, because I developed it when I was in prison. I had the mindset of whatever it takes. I had stress, tolerance because of the environment that I was in for so long, and I had the ability to still stay grateful and tap into my vision even when there was chaos all around me. Right, I'm like residing in the eye of the storm 24, seven. There's all this stuff going on around me new babies being born, team members in my business that we got to train. You know stuff in the economy, politics, all that blah, blah, blah.
Speaker 1:I block, block it out and I focus on what's in front of me and I execute, and that's a skill set that you train through repetition over time. That's why you get up early, that's why you work out, that's why you're disciplined with your nutrition, that's why I use the cold plunge and sauna. It's a catalyst. It helps me to grow into that person I need to be, to lead my family, to grow my business, to serve my clients and to get the ultimate results that I'm after in this life. So three things right Set goals, get clear on those goals. Number two get yourself in an environment and around people that are going to push you to achieve those goals faster. And step three massive action with risk. Risk is what gets you results. Playing it safe keeps you stuck. Be willing to take calculated risk. Back it up with massive action. Don't let failure be an option and keep moving forward.
