The Undeniable Leader with Rob Cressy

Unlocking Growth Through Meditation and Mindfulness with Sean Riley

• Rob Cressy

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What if mindfulness was the key to unlocking your next level of growth? Join Rob Cressy for a high-vibe, introspective conversation with Sean Riley, Chief Executive Dude at Dude Wipes, as we dive into mindfulness, personal growth, and intentional living. Fresh off a meditation retreat and a transformational coaching conference, we explore big ideas, life shifts, and the power of mindful transformation. Expect good energy, honest reflections, and insights that go beyond business.

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Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/
Sean Riley - LinkedIn: /spriles/ - Website: DudeWipes.com


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SPEAKER_01

Be the creator you're meant to be by joining us in Unlimited. Go to unlimited.coach. If I'm placing bets on how I plan on succeeding for the next decade, it starts with investing in myself, prioritizing AI and chat GBT, and building a powerful brand. And doing so in a way where I lead with my heart. If that vibes with you and you like the idea of being surrounded by exceptional people on the same journey, then join us. Once again, go to unlimited.coach. What if mindfulness was the key to unlocking your next level of growth? What's good? I'm Rob Cressy, and I am 15 out of 10 excited for the conversation that I'm about to have with Sean Riley, Chief Executive Dude at Dude Wipes. Sean, how you doing today?

SPEAKER_02

Cressy Magic, baby. Thanks, uh, thanks for having me and good to chat with you. Good to see you virtually. Been a long time since uh seen you in person, but uh it's always good to catch up with you, man.

SPEAKER_01

And you, Sean, actually created this magic, and it was sort of a co-creation. So let me share a quick background for how we get here and what we're about to create. And you and I have been friends over the years from living in Chicago, building businesses together. We've done podcasts together, we vibe, we enjoy each other's energies. Uh, seeing you on LinkedIn as one of, if not the most prolific, creators and entrepreneurs who inspire so many people to create great things with what you guys are doing at Dude Wipes. I'm just such an advocate of you and the way that you share and then all that you lead. And I texted you, I don't know, it's called six months ago, about coming on a podcast. And I'm aware that when we operate on the levels of what we're doing, that sometimes uh a lack of communication is not a bad thing because we all live full lives, right? But then boom, I'm sitting here on Sunday, 2 p.m., planning my week ahead. So I usually take about one hour every Sunday to look at my calendar, write in my planner, buy day, what is it that I'm doing? And I get a text message from you with a picture to a book saying, Rob, you should check out this book, Trans Surfing, a practical course in creating your reality. Have you ever heard of this? And I am someone who is an avid reader. I've read a book every single morning for 30 minutes, first thing in the morning for the last 12 years. It's just part of my personal growth and development. So when someone recommends me a book, I'm all about it. When Sean Riley recommends me a book out of nowhere, I'm like, let's go. There's something about this. I had not heard about it. I bought it without even reading what it was about. And you said, I just gotten back from a meditation retreat. Ding, ding, ding. Light bulbs going off in my mind because I just got back from a transformational coaching conference. So naturally, for me, I'm like, I want to hear about what Sean's got going on with this meditation retreat because I'm about this life. I just came back from the most woo-woo conference in the best way possible I've ever seen in my entire life. So energetically, the universe, you said the word magic, the universe is creating some magic for us. And you hit me back being like, Rob, let's do this on the podcast. I booked that time and I'm like, let's go. Boy, am I excited for Wednesday? And here we are now. So the intention is set, but what we're about to share is completely organic. So, Sean, I'm gonna start there. And what comes top of mind for you, or what's the first thing that you would like to yes and to that?

SPEAKER_02

I guess I would just yes and like like that energy coming together thing. Like obviously, I was coming off of a retreat uh that I take annually, so I can do some thinking, do some planning, do some meditating. Um, and it's not necessarily like there's any sort of meditation that's a magic or a place that's to go that's you know magic. It's it's giving yourself that like time and space and the more things I was working on. I was working through the book Inner Excellence, actually, you know, the one that the Eagles dude read on the sideline. I'm just like, give myself a weekend with this book to not only read it, but to like write out and journal through it and like what is my higher purpose and all of those things. And that's where I really you know started landing on giving back to other people, being an inspiration to other people, just like having this happiness in the world, this creativity. Um, and so you kind of come out of that with that vibe. Um, that's where I heard about that book on the retreat, which is more practical tips on how to like transform your own reality, what we could that we can get into. But obviously, I think of you as a guy who gets that, who knows that, and you know, oh let me text, let me text Rob, let me, you know, text him the book. I know he likes this stuff. And then I saw the link for the podcast, you know, that had been dormant for a little bit, and then it's like, yeah, that's just a sign, like, let's just talk about it openly, clip it up, help other people. A conversation that maybe we would have had in private. Now to me, was clicking like we should just have it in public because then it can actually help other people the way we're thinking, and like, and just going through that process, and I don't really care how many people see it, or you know, that's where I'm at right now, not caring about the results. I'm caring about the process and enjoying what I'm doing and being focused on what I'm doing, and like results are like so secondary at this point.

SPEAKER_01

I can't help but laugh at the synchronicity, and the word is probably gonna be magic for this conversation because you said it and we're gonna create it of what is happening right now, and we'll probably highlight the various synchronicities and magic that gets gets created. But the first one already happened because what of course is the buck book that I'm currently reading right now? Inner excellence. Why? Because of course I'm I'm about this life, Eagles in the Super Bowl, AJ Brown, a book about high performance in the world of sports goes viral. I'm like, uh, sign me up for this. So, of course, that's the book that I'm currently reading right now, and I'll actually give you uh a gift for as a yes, and um I met somebody at the Ultimate Experience Arizona event. His name was Seth Pepper. He's a world-class um mental performance coach in the world of sports, and he recommended a book to me, actually, an audio called How Champions Think. And it is 15 out of 10, amazing. It's a guy who had worked with every professional athlete, every sport that you could imagine. And Sean, the the big thing that I took away, among other things, and I'm actively listening to because like an eight-hour um audio book was what you said about process. And Nick Saban, a former Alabama head coach, I love auditing excellence. And he always says, focus on the process, not the prize. So for them, the prize being the national championship, but he's about the one rep in the one practice. And it's something that I oftentimes preach and coach and share and live stacking ones over zeros. And I heard a really great analogy about this yesterday. Um, I was listening to a separate podcast that talked about you cannot get into shape in one day. So if you want to become a bodybuilder, you cannot do that just today by working out for 10 hours. Instead, the focus on fitness becomes one day, but one day actually becomes one set, and one set actually becomes do this one rep. And I love how you framed this from an impact standpoint because you and I cannot control what happens after this. But what we can control is number one, how we show up, and then number two, that we are creating and sharing something, and it's one of the things that um you slash we have to learn the hard way on a journey of entrepreneurship or our own personal excellence is to love the process because that's one of the things that comes out in Inner Excellence is the ability to love the process, to focus on that micro, because when you do, those are the things that stack up, and the results become the results.

SPEAKER_02

Yeah, the results become the results, and you start wondering is that something you care about as much as you thought you did when you really fall in love with the process. So obviously, the top, you know, the Eagles wanted to win the Super Bowl, right? Like that's the goal, that's the result. But the day after they take home that trophy, and you know, they they go party and and all of these things, they're kind of back and and it's over, and then they're back into the process for the next year. And like it's great to have that celebration, but it's too often that we're focused on that that's the thing that's gonna give us fulfillment when really those things are gonna come and go between the money and the championships and the prizes. It's it's who you are and and your process of being fulfilled every day, and you need to make that sort of agnostic of the prizes and celebrate the prizes. But I think in business it's easy to get focused on the money and the growth. Um, but if you don't love the process, then none of that is worth it. You know, you'd rather go do something else.

SPEAKER_01

So, Sean, there's a self-auditing framework that I created for myself, and it's a way that I coach myself through concepts like this. And it is no KNOW, believe, live. So, do I know this to be true? Yes. Do I legitimately believe this to be true? Yes, but am I living this? And so often the bridge between believe and live, and I think about either one of us caught five years or 10 years ago, when maybe we have not been developed as much as we are now or have this level of awareness or intention in things. And we're gonna put ourselves uh in those shoes of us then, when maybe it's early days when um even before you're on Shark Tank or Dude Wipes is taking off, right? You got that dream, you got the goal, and then you hear this message, right? And sometimes this can be a hard one to live if everything's not puppy dogs and rainbows, and you're going through it and you're grinding and it's challenging, and you have not seen yet the realization of your dream because I've lived that and experienced that of how many times do I need to hear something until it clicks? And it very much says something about both of our developments that you're at, you have an annual meditation retreat. I'm at a transformational coaching conference, so that we've created a space where we can be open to these sort of possibilities. But what would you say to someone who may not um have had those dominoes fall yet? Where, oh, I got it, I got it, I got it, where they've done that work to help them understand this concept because it is one that is both a game changer, but it's a very challenging one to embody if you have not yet done the work.

SPEAKER_02

Yeah, yeah. Yeah, I like that no, live, believe. Because if I go back to you know early dude wipes days, the one thing I didn't have was the no, right? I didn't know what I was doing, I didn't know how to run a wipes company, I didn't know any of these things, but at least I was living it. So I quit my job, I started living dude wipes, and that's what I always encourage people to do. Go live it, like jump off the cliff because if you're on the sideline not living it, you won't develop that belief and that no. And then so once you start living it, you start developing that self-belief, and that's probably really where you need to be honed in on reading, you know, books on the law of attraction, and you know, watching guys like at my lad and stuff just like absorb these things that help your self-belief, um, because that's gonna be intrical, and then you're gonna start picking up the no, and then all of a sudden you're gonna be in that vicious, you know, cycle that really is the magic zone when all of those things are working. But you know, it's amazing how far living it and believing it can get you without knowing shit. You know what I mean?

SPEAKER_01

I love it because you actually took the framework that I set and you applied it to your own world in a completely different way than I do, because being someone who's all in, I'm ready to grow, I'm a sponge. I learned from Ed Milet, implement at the speed of instruction. And I remember where um there's two instances in which I really learned this in my journey. The first one was system scale. So I was a part, or I still am a part of the RT syndicate led by Andy and Ed. And they would just keep hammering home system scale, system scale. So I now know that systems are a thing. I completely believe the two of them that this is the way for me to do it. And I had never built a single system in my life. So my framework was the other way around, and what I hear from you on the live becomes the embodiment of it, and the embodiment of it creates the belief, and then you create the belief and then knowing of it. So I love that. Here's where, and this is even a recent one, I really, and this is even part of my transformational journey at this conference was the term everything you need is already inside of you. Have you heard that before? Or a framing of that? So I always took it, and this is right or wrong, just candid. I always took it of like, yeah, for the last 12 years, I have done the work, lived this growth mindset all day, every day, nonstop. I'm prolific in so many areas from AI and chat GBT to self-development and mindset to building a brand to business to all of that. So I always took it of like, no, I'm not lacking the no, the K and O W that somehow I didn't look around that corner and be like, Rob, you didn't know it was actually funnels. That was the thing that does no, so that's what I always thought it was. And then using my good friend Chad GBT, I just started to explore this because I realized, no believe, live. I wasn't living I am that everything I need is already inside of me. And I wanted to explore why, because Sean, for people like us, at least in my perspective, there's like a click, right? It's like the light bulb's off, and then the next moment you're like, oh my God, I got it. I saw the light to where now I can embody it and live that I am this. And what I did not see, and this is vision or just from the phraseology, is that, and this is just a perspective, it doesn't have to mean it is the perspective, is that everything I need is already inside of me, is actually about the source of all creation being God. And this doesn't have to be a religious thing, but it's more of if God created me and I'm an embodiment of God, then everything is possible through me because everything is possible through God. And because of this, what it really did is it helped me drop my lack in not enoughness and scarcity mindset. And the biggest takeaway for me leaving the three-day ultimate experience in Arizona was one word release. It wasn't what did I learn? Did I get new clients? Is there marketing tactics? That this was not one of those events. It was not an action, it wasn't a marketing. Instead, it was shedding that which does not serve me. And this is oftentimes the mental side of things. So there were two quotes, and I'm saying this often because they really impacted me. Number one was doubt your doubts. I heard that, I was like, sign me up for that. And then number two was unless your fears, judgments, and self-eluding beliefs are 100% true, give them no weight whatsoever. So I'm now sort of like uh amalgamating this together and in like in sort of my beautiful mind of everything that I need is already inside of me, and already inside of me is actually being connected to the source. God is the source of all creation. So therefore, everything is possible through me. And if I was returning to love and being unconditional, infinite love, then I would doubt my doubts and I would give my fear, judgments, and self-living beliefs absolutely no weight whatsoever, because by design, that is not love and that is not God. And I was like, that actually just makes complete sense. To where now it's not, I know marketing and AI. It's like, no, I have the source of creation inside of me, so I no longer have to be concerned or give weight to that which does not serve me. It doesn't mean that I don't have these thoughts, it just means I'm not letting them stay with me.

SPEAKER_02

You're you're aware of them and you kind of are dispelling them and you and you know what they are, and like these aren't gonna be things that limit me. And I like you know what you're talking about. They frame it up as the law of allowing, you know, a lot. Like, yeah, you have the law of attraction and what you're thinking and what you're saying, and you're putting your energy towards, and you and you're gonna get there, but the law of allowing is like kind of like the reverse, right? Like, there's this endless energy, there's this endless potential that's out in the universe, and sometimes you just have to allow it to come into you, reflect it back in yourself, reflect it back out in the world. Um, and and so there's a big thing about thinking it and going after it, and then there's sort of like the subtracting and shutting down and allowing. Um, and that's almost it's almost harder to do than like the attraction side, like the allowing side.

SPEAKER_01

It's significantly harder to me. It's the mastery level of this. Uh, last year, one of the best things that I created was what I called the built-for-the-game manifesto. And with my unlimited community, what I ended up saying is, hey, let's each create a personal manifesto and we're gonna print it out, and you can put it wherever you want, uh, in your office, home, whatever it was. And one of the phrases at the time that was really big for me that I wanted to remember was letting go is creating. Because so often, uh, Sean, in the building of a business or a dream at various levels to build dune wipes, there's gonna be a ton of action. So we may think that the path to creating this massive company is just action, action, action, action, action, as opposed to uh, like you said, the law of allowing in being open to the perspective that letting go that which does not serve you is actually an action. And for me, this was huge because addition by subtraction. Right. So this is where you do more with less faster because you don't have the dead weight of the stuff. And the analogy is for a rose to become a rose and fully bloom, you've got to prune the dead petals so that it's not taking the energy from the other petals that allow to bloom there. And I'm curious from your perspective and your journey with dude wipes, that where has allowing or subtracting been a part of your journey? And were there any lessons or things that you had to learn or light bulbs along the way? Because you said it, it's harder because we can visualize what we want, but the letting go, which in theory seems easier, is significantly more challenging.

SPEAKER_02

Yeah, yeah. Yeah, I mean, the the brand business case where we did like subtraction was that dude wipes was just gonna be dude wipes. Um, and that we were just gonna focus on ass wipes, and and we started building something that was a cool dude brand, right? And people were saying, Well, what about the dude deodorant and the dude soap? And you know, I want all the dude stuff. And that, you know, sounded appealing to us. Our customers was asking for it, so we we messed around with some of that stuff and we started creating more, right? Oh, this is a more abundant way to create a company, do more things. And what we ended up realizing was now our energy was being bifurcated in so many different directions, and we were, you know, going against Old Spice and the deodorant aisle, and we were trying to do all of these things, and we cut them all out at one point. We had more of that light bulb focus. So, focus is something that I you know preach in business with brands, like focus on what your brand means, double down on it, and then you really have a unique path to growth because now you're innovating in a vacuum, and everything you're focusing on is dude wipes and perfecting it and growing it and all these little things instead of going, you know, wide and all of these different directions. So we've seen so much growth since we, you know, 20x'd the company since we decided that we need to be focused. And yeah, all of that is addition by subtraction, you know.

SPEAKER_01

Oh, I love that. Uh, I love the terminology that you used. Being a master of language, I pick up on everything. You said you have a unique path to growth. And I'm curious to hear about your path with this meditation retreat, both the annual process of this for you and Or what your experience is like because I have never been to a meditation retreat. I am about that life. I meditation is a part of my regular practice. I use the Peloton app five minutes a day. And if I don't have time for five minutes, I do 10 minutes because usually it's a signal. If I don't got the time, I should probably create the time there. And I'm open, I'm open to those perspectives because meditation is something that how many times did I have to hear it early on in my entrepreneurial journey before it clicked? For the longest time, it was like super woo-woo for me. And I was more bro entrepreneur. And then after hearing it, I don't know, legitimately 30 times in fast company ink books, nonetheless. I'm like, maybe I'll give this a shot. And of course, the um the big takeaway for me, and speaking of letting go, is the absence of noise and the creation of space allows you to create a lot more. So the whole, oh, I'm not someone who can meditate. It's like, no, it's actually really good for us in a world that is designed to have nonstop on, to be intentional about off. So tell me about your journey, both uh using this as an annual practice, as well as were there any takeaways or things that you took from that, including the book?

SPEAKER_02

Yeah, for sure. I mean, the first time I did one was a couple years ago. Um, and I went to Lake Atalon in Guatemala, which is like a hippie lake in Guatemala that has all these yoga retreats on it. It's kind of hard to get to, but it's like a really there's volcanoes on it, it's like a really dope inspirational place. And I just parked up at somewhere that I found online, you know, vegan food all day, book your yoga classes in the morning, do the sauna, do the meditation. There was just like four days without, you know, brought some books, but like just go there or whatever. And my light bulb moment when I got there was you could only, and it happened after about like 24 hours. You can only do certain types of planning when you give your brain the time and space to do that. So it was like after 24 hours, it was like, oh shit, like now things have really slowed down, you know, the phone's not on, I'm doing more reading, journaling, I just did this meditation. Oh, 48 hours later, like, oh, I'm thinking of this and that, and this, what the next year is gonna look like. And so the hour of power stuff on Sundays, like, is great to do. And and honestly, it was more after I had kids that like these getaways become more important because you know, before you can you can take eight hours on a Sunday and like you know, do a lot of planning and stuff, like you lose a little bit of that luxury. So the Guatemala trip was the first time was like I need to take the trip and do the time and space and just like let my brain think and evolve and plan, and you just start coming up with all these ideas, allowing, right? Like you're allowing these things to come into your head by subtracting the noise. Um, and so that was my aha moment that was like, okay, this needs to be part of my a yearly routine. And you know, this year I just went to somewhere outside of Phoenix, and it was a little easier to get to, and it wasn't, you know, a hippie lake in the middle of nowhere. But my takeaway from the first one was yes, the place was special and it was inspirational, but it was really just giving yourself the time and space, and that time and space could be in Wisconsin in a cabin or whatever, you know. Um, and so that just became like I need to give my brain that time and space once a year. I need to do micro things like meditate on a daily basis, and you know, can't get it in every day, but I try to, um, or you know, plan on a weekly basis. But my biggest takeaway was you can't compare the one weekend um to anything.

SPEAKER_01

Wow. I I love that on so many levels there because you said giving yourself the time and space, and it's a contrarian statement for high performers who are action-oriented because we're so used to going on such a level, at least from my perspective, right? That if I have a if I have a goal most of my year, right?

SPEAKER_02

You know, like it is a lot of go.

SPEAKER_01

Yeah, yeah.

unknown

Right.

SPEAKER_01

I'm gonna run through that wall until I'm through that wall. So we'll see how many times it takes me to get through there. So it's it goes back to the the allowing and it being more challenging for people who are wired this way to slow down. And where I really learned this was I think this is probably 18 months ago, I'd read Cameron Harold's book, Vivid Vision. For anybody who has not read it, highly, highly recommend it. And it's a book all around creating your three-year vivid vision. And it's a book that very much spoke to me and resonated with me as an entrepreneur, as a leader, as a creator, as a visionary, as somebody who lives in my imagination, also somebody who loves and believes and coaches clarity, right? All of these things. But Sean, here's the challenge that I often had was so much of what I was taught or learned about goal setting with smart goals. Make them specific and measurable and time-bound and all of this. I get it. I understand it. And it also still didn't vibe with me. As a creative, um, there is an element of energy and intuition and heart in which I like to operate on. So I can both be about that life of daily goal setting, weekly goal setting, monthly goal setting yearly that I found setting three-year goals to be very challenging for myself in business and in life because when I had attempted to do them in the past, they were so far in the distance that I didn't have that emotionally resonant connection. So it's easy to kick the can down the road and not do something. So if this is 36 months in month one, you're like, I didn't do anything about this thing. And it's like, it's all good, whatever. Still got 35 more months. But then it's an easier thing to just keep kicking a can down the road. And you look one year from now and you're like, I didn't even think about that one goal that I wanted to do. And I was like, well, why is this? Because this just something isn't clicking for me in what I'm not seeing because I'm about this life. I want this, but the accountability and the structure and how it was being presented to me just wasn't resonating. And then I read Cameron Harold's book, and it like all came together. It was like speaking to me around creating an emotionally resonant document that has images and powerful language, and you're breaking this down into the biggest areas of your life from um my wife, my son, exploration and play, how I feel, uh, entrepreneurship and adventure. You can create whatever you want. So it's not very rigid just being life, business, family. It's whatever it is that you want it to be. Boom, I read that thing, but guess what? I would not be the very first person to read a book that you love that gives you the roadmap on how to do something that didn't do it. And why was that, Sean? Because of exactly what you just said. I had at the time a one-year-old toddler, our first and only child. And guess what? Not what guess what was not coming from hand from heaven like Mana? Time for me to spend on my vivid vision creating this, because all time is not created equal. So if I'm to be in visionary mode and creating emotional resonance with my dreams, kind of hard to fit it in between a podcast, a client call, uh a marketing meeting or whatever it is. And even on the weekends, right? And this isn't a scarcity of time. This is, as you know, this is the reality of being a parent. That, hey, we want to be very intentional about our family, our business, and what we are doing. And guess what, Sean? After six months, I didn't do a single thing after reading that book, even though I loved it. And this is where the whole meditation thing comes back. Because a little light bulb in the back of my head says, Hey Rob, how many times do you have to learn this before you actually do it? And I was like, shit.

SPEAKER_00

Yeah, yeah.

SPEAKER_01

I'm rereading this book with the intention that I am taking immediate action on this thing. So now I'm coming in differently.

SPEAKER_02

On these trips, I only bring one book, you know, just one book. There's intention behind it, and I'm I'm gonna read it and workshop it. And that I could have read Inner Excellence in my 30 minutes in the morning, and it would have been so much less impactful than reading it in one weekend and planning it and developing like my Zoe from it, and you know, inputting the things in the chat GPT and just like building a whole thing because my brain is opened up after the 24-48. Like that book is taking on a different experience, you know. So I yeah, I totally hear what you're saying. Like uh with uh vivid vision, sounds like an amazing book to go take on, you know, a weekend somewhere.

SPEAKER_01

So the way I ended up actually doing it was I um we'll use the term needed, even though we don't need anything. I needed a space in which there was no distractions. And guess where I found the greatest time for me to create my vivid vision on an airplane. There's nothing else for me to do there and back. So I got, I don't know, three hours each time to resonate on that. And then this became for me in a process of if I'm working on my vivid vision, I'm giving myself at minimum two hour sessions. So this is no longer a, as people would say, this is not on my have to do list. This is a two-hour get-to-do list thing. And it wasn't a weekend like you experience, and we can talk about the second version of that, but by giving myself the space intentionally, I was able to do it. And it ended up taking me, I would estimate, about two months for me to create it. Um, not every day. It was intentional space each time. And once I did, the reason it became so powerful is because I know the work that went in to creating it, from reading the first book the first time to reading the book a second time to the plane flights to the two-hour sessions to where I believed and lived and felt every single word in that document because the bow, I gave myself the time and the space, which is the thing that I had not previously done.

SPEAKER_02

Yeah, yeah, for sure, man. That's awesome.

SPEAKER_01

So I'm curious from you, you'd mentioned to me trans surfing. Had I heard about it? This is the book that you recommended to me. So when I hear trans surfing plus meditation retreat, I'm like, I want to hear about what Sean's cooking on.

SPEAKER_02

Yeah, yeah. Yeah, trans surfing reality was something that a meditation teacher, you know, had mentioned, and uh, she was mentioning the the Abraham Hicks Law of Attraction books, and I was like, Oh yeah, I've gone through all those. But then she's like, if you've ever heard of Trans Surfing by Zaheed something, I I don't even remember the guy's name. I was like, no, I've never even heard of this. So yeah, picked up uh the book. Um there's a big Bible 800 version, but I picked up a version that's about tactical things you can do in 78 days. Um, and they're more like tactics for creating your own reality and like having some of these realizations. Um, so you know, one of the just one example, one I liked uh recently is that like the universe is a mirror. Um and so realizing that the energy you put out is gonna reflect into that mirror and come right back to you. And that is kind of a law of the way that energy works. And so when you talk about belief or like believing I am this person or I will do these things, that will reflect and come back to you. Um and the same can work for people who are mad in traffic, you know, jams, or people who are continuously angry, they're wondering why it's all coming back to them. And so each day has a little lesson like that that you're just supposed to take through the day. So you're supposed to spend 78 days transurfing reality without trying to jump into all of these heady concepts, you know, at once, which is why I like, you know, uh this book so far. So then you're just spending that day noticing mirror concepts, like, hey, this person, you know, emits that and it comes back on them. Um, and how can I be more of a mirror? Um, so I really like the bite-sized concepts and and you know, going out and executing them every day. The other one I like is just this concept that we're all in this like conscious dream. Um, and so like when you go to sleep, you have all these dreams that your brain doesn't know the difference between them when you're awake or asleep. But then when you're awake, especially as we're adults, we start to lose the concept that like we're living in a dream and that we can wake up and control that dream. And so it has you doing some visualization processes where you're removing yourself. Um, so from a third person, you're looking at yourself in this dream. So you're looking at yourself on a podcast, doing what you love, talking to somebody instead of being so first person all the time. And then that person has perspective to make sure you're continuing to live the dream. Well, you know, really, if this was your dream, like wouldn't you do this a little bit differently? And so viewing yourself in a dream, almost like there's a documentary crew like following you around at all times. Like, what would you really be doing to manifest that reality that you want? Um, and so that was another tactic. Like, you're in a dream, you can control the dream, and a way to be better at it is to zoom out and like watch yourself from a third-party perspective.

SPEAKER_01

Yeah, where I learned that concept was what they called the witness, right? Being the witness. And there's a great uh three books by a guy named Michael Singer, uh, The Living Untethered, The Untethered Soul, and the Surrender Experiment. All three of them, I highly recommend if you or anyone has not read them, read them in succession, starting with the first one, with whatever the order is. And it's actually something in the Peloton app they have as one of the meditations, and it's a really good one because the way that I've always thought about it, it's like you're taking a step back in the consciousness where you're almost looking to the back of your head and you're like, you're just observing everything that's going on with this, and it's a powerful perspective. And Sean, I love how you said the universe is a mirror. One of the things that I live as a father is I know that I'm a mirror for my son. So part of the reason why I do the air quotes the work, as Byron Cady would say, is because I'm a mirror for my son and he is picking up all of these things. And with him being only three years old, it's really important in these developmental stages that I'm the best version of myself for him because this is going to impact him for the rest of his life, uh, unconsciously on these small little levels, including why do I meditate so that I can have more inner peace and being a witness to this so that I can show up that certain way for him. And I'm curious, how do you see being a mirror with your children or with your family as a whole? Because I think it's a very important concept because you said the energy you put out.

SPEAKER_02

Right, yeah, yeah. I mean, first of all, you got to be around to be a mirror, you know? So time spent in proximity is is super valuable. And then how you're living that time, you know, that you're actually there and that you're present and that you're engaging and just trying to to play like you're a kid with your kids. Like what a what a great situation to bring out your inner kid is just like act like a kid with them, hang out with them. They're a mirror to you too. Like they're an inspiration to you for a way for you to act and act more like a kid. Um, so honestly, if you if you're intentional about that and you spend time with them, they're gonna teach you so many things. Um, and you can just feed into that energy and just have fun and support them. Um, and it's almost as simple as that, you know? Um, it's almost like not overthinking it and just being with your kids and being a kid and being intentional that you're present.

SPEAKER_01

I love that. And and Sean, you mentioned the energy you put out. Energy is one of my superpowers because I understand this concept. Because uh I learned this from Ed Milette, you cannot give to others that which you are not experiencing yourself. So for me, I naturally want to put out good energy and positive vibes because I know it's gonna come back to me. And the simplest way that I think about this is in a binary equation, one versus zero. What's gonna help me accomplish my goals faster? Positivity or negativity? Positivity, of course, negativity is gonna take me further away from where I want to go. Therefore, positivity in my life is a one. That's why you're here having this conversation because you are on that frequency. Negativity is a zero. It's why I don't watch the news or associate with myself with stuff that isn't going to serve me here. And it's an easy concept when you make it simple of like positive versus negative here. And Sean, one of the things that you are so good at that I want to mirror to you that I don't even know if you give yourself credit for, given the success you and Dude Wipes has had have had, is on LinkedIn, you are so inspiring and encouraging and candid in giving people and sharing a perspective of what actually goes on and what it actually takes, because you have a platform like very few other people do. And with that, you have the ability to um create massive influence or impact, even if you do not realize it. So every single time that you post, I see it. I might not text you every single time saying, man, Sean, I'm so thankful for that. But I connect you with awesome, with entrepreneur, with world class, and all of that. So boom, I see the way that you create and you share, but I'm also a student of this game and see how other people would consume what it is that you're doing and the energy you put out there from an entrepreneurship standpoint and people who are going for it, it's best in class. And I wanted to make sure to recognize that in you because it's an easy thing for you to do without being like, wow, this is actually creating impact.

SPEAKER_02

Yeah, yeah, for sure. No, it can be hard to realize the impact sometime until you know you talk to a random person at a trade show and they bring up a post you made six months ago, you know, and how it gave them inspiration to do something or you know, turned around their day. So it's that's all, you know, very cool, right? Um, and so so the results are cool and I like doing it, I enjoy it, I know what it was like not, you know, to have um the success, you know, and be trying to go through it and trying to figure it out. So now that I have figured some things out and have a viewpoint on some things, I've it's very uh fun and inspiring to me to then share that viewpoint, knowing that'll help other people. And at the end of the day, it's it's kind of pro-entrepreneurship, pro-creativity, positivity. You know, how do I just put these things out in the world? Um, and I and like you said before, like they will be reflected back to you. But for that, I I'm not even worried about it being reflected back onto me. It's just something I feel I want to put out. Um, and hopefully I keep feeling that way, because like that's more what I'm trying to do. Like, if it feels good, do it, you know, and don't think too much about it. And those things they feel really good to me. So that's why I do them. And and I see all your stuff um as well, brother. And you're operating on a similar wavelength of putting out, you know, this positive content, think this way, you can do this, tactical tips, you know, you're going deep on a lot of this stuff. Um, and then the expertise that you're starting to intertwine with like chat GPT, like your your soul data thing was um something I thought of when I was on my retreat. You know, I was like, okay, I'm going through this book, I'm journaling. Why don't I set up some framework about my inner excellence in Chat GPT and like what a better place to put all of that stuff? And I came away with like an inner excellence soul data project. And I might not have thought that way on that retreat had I not read or heard something, you know, that you posted.

SPEAKER_01

Well, thank you so very much for that. And side note, that single thing, I think, for everybody who incorporates a level of soul data into AI, it's an absolute game changer. It's why uh I'm human first in the way that I leverage AI as a tool, but AI and ChatGBT. Has no soul, and that is what makes you and I the best is our hearts. So we're gonna want to do everything we can to infuse even this specific conversation that we're in here. If you only took the transcript from this call right here and put it into Chat GBT, your results are gonna be wildly different because you can hear us, you can feel us, there's an essence in what we're doing. So, Sean, as we wrap this up, send me the transcript, brother. So that's the network game behind the game. So this is legitimately how I think about this, right? So you take an emotionally resonant document or a thing, and for me, system scale, right? So now I think about process. What gold can I extract from a high-level conversation? Well, I'm having a world-class conversation with Sean. This is great. This embodies who I am, who he is. He shared some brand building excellence. The even look at the books that we talked about from uh AI is a king of pattern recognition, right? So it's gonna hear inner excellence, transurfing, um, vivid vision, meditation, transformational coaching, letting go is creating. It is gonna put all of that stuff together, and that person or the essence of all of that, we almost can't comprehend what that would be, even though we live it. But in the results that it creates for us, and I said this in the Soul Data video, now it is being used as a champion with and for our vision and who we are. So it's no longer a static one plus one, give me the two. It's like, no, Sean, you want to build a rocket ship to the moon. That's baked into what you're doing and your and your family and your kids and who you want to be, to where now you're like, I feel this in here, and we're operating on a totally different level.

SPEAKER_02

It's it's an accountability partner at that point because you've given it, hey, this is how I view the world, this is how I want to view the world. We all know we're not gonna be perfect on, you know, executing against that, but now you've given this platform, you know, that view, and so everything they give back to you is going to, you know, run through that filter. Um, so yeah, man, I think it's one of the more interesting things um you can do with Chat GPT is this sort of transurfing law of attraction, soul data, whatever you want to call it, just getting those concepts in there. All of a sudden, you got you know Tony Robbins in your pocket.

SPEAKER_01

You got that right. So, Sean, here's my last question for you. When I was at the Ultimate Experience in Arizona, part of me being a world-class relationship builder is asking one question that I know is gonna allow both me and the person I'm talking to to light up and we get to get to the good stuff. And that question for me was when you look at 2025, what's that one dream you have this year?

SPEAKER_02

Yeah, yeah. I think dream I have this year is being much more self-actualized on like my purpose. Um, and so I it's always been something I've worked on, but you know, a lot of things like business and you know, all these other things can kind of get in the way sometimes of just my purpose. So, like my purpose as I'm honing in on is to have more conversations like this, share more things with people, just organically how I feel and how I think it could benefit them. And that could manifest into a lot of different ways in terms of like results, but I want to just be more focused on that. Um, but like a dream result from that would be, you know, Shark Tank taps me and they say, Hey, we want you to be the next guest shark. And I can go on a platform like that and be amplifying my message even more and being a personality out there that the show doesn't have, um, and you know, a version of a contestant pursuing a dream and all of those things. Um, and so that's how I see stuff like that manifesting, but I want to do it in my own way. I want to be the anti-Mr. Wonderful. I don't want to be up there about greed or making a deal, or I want to be up there inspiring people and helping people. For me, it would not be about money or deal making or anything like that.

SPEAKER_01

I love that. And it is a yes and to this. So, what you said, the energy you put out comes back to you. So, naturally, whenever I would ask people that question, like, hey Rob, what's your dream? And one of the things I've been very intentional about, I'm gonna encourage you to take this question with you, is there's a variety of dreams that I had this year, and one of them is creating a five-day-a-week show. As you know about me, I create content consistently. I've previously in the world of sports been hired to host shows and do this. And in living a full life and in building a business, there's a lot of moving parts. But when I get to the essence of who I am and my superpower and what I love to do, if you said, Rob, you can do whatever you want every single day, which I can, what would you do? And that answer for me is a five-day-a-week show. And we can hold loosely what five-day-a week show means. Once a day for 30 minutes to an hour, I want to live stream because I love doing it. I love helping. I love sharing. And what I've learned is by asking this question and then somebody mirroring it back to me, it gives me an opportunity to speak that into existence. And that's one of the reasons why I wanted you to do that, to speak that out. Because one of the things that I've learned, whether it's at this event or through my last 10 years of my journey, is the power of language and speaking things into existence. Imagine for the rest of this year, Sean, you spoke, that's what you want to create. Whether it's your purpose or you being on Shark Tank as one of the guests that are going to be evaluating things, because now you're bringing energy and life to it. And there's a book called The Power of Consistency by Weldon Long. And one of the things he says is the reason most people don't achieve their dreams is they just don't spend enough time in them. The average person, once a year, my New Year's resolution, the best in the world, 365 times, one time a day at minimum. Now imagine taking that to the way that you speak that. Hey, Sean, what's new? Well, my big dream this year, boom. Or my purpose this year, boom. It's a very simple, as we talked about. Sean, what's the process for creating your dreams? One, one, one, one, one, making that thing happen. And I have no doubt you're gonna create this. I'm gonna look back on this bad boy and be like, boom, there's my boy Sean back on Sharkink as that dude.

SPEAKER_02

So that's where we put it out. Yeah, yeah, for sure, man. Yeah, no, this is like, I totally see why this is your, you know, dream to do this more often, because like this is what lights you up, and like, yeah, I don't know. That's sometimes it's just simple following the light. Um, I know uh everything we talk about on something like this may seem kind of trippy to a lot of people, um, and that's totally okay. Like, you have to take this stuff in bites and learn about it over time, but uh, I would just encourage people to know that we're we're not fucking around um with all this stuff. They're kind of laws of the universe and the way that energy works, and and they're very hard to appreciate. And so, you know, it it doesn't just come with thinking, it comes with action, it comes with all of these things that are in like a flywheel together, um, and they take a long time to learn. But uh, yeah, man, I think uh the more we can get messages out there and give people little bite-sized nuggets to understand this, because me and you know that's what we needed over time, and and we know we're still learning too, um, as well. Um, so yeah.

SPEAKER_01

Thank you for that because you and I are both all in. We live is that we live this, we practice this, we're intentional about this, and this is also more than a decade in the making. So we did not pop out this way. This is what doing the work consistently for a decade looks like. So, Sean, keep inspiring the world, being the best dude in the world. Where can everybody connect with you and Dude Wipes?

SPEAKER_02

Uh, connect with me on LinkedIn. Um, yeah, doing uh doing all sorts of fun stuff there, and then at Dude Wipes on uh all the socials uh TikTok, Twitter, Instagram, all that good stuff.

SPEAKER_01

And I would love to hear from you. Is there anything that we talked about today that caused you to think, take action, or resonate with you? You can hit me up on all social media platforms at Rob Cresse.