The Undeniable Leader with Rob Cressy

AI In Paradise: My Keynote, Big Wins & New Ideas

• Rob Cressy

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What happens when you mix 80+ business owners, a keynote on AI, and a weekend in paradise? In this episode of Built For The Game, Rob Cressy shares the biggest wins and breakthroughs from Professionals in Paradise, a 3 day conference, including how one AI shift got 12 people to upgrade on the spot. You’ll hear the strategies, moments, and conversations that can spark new ideas for your own business. Plus, the behind-the-scenes stories that made this event unforgettable (shout out to Morning Glory).

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Hey, before we start the podcast, if you're a return listener who gets value from this show, then spread the love and share this with someone exceptional. Whether you shoot them a text or a DM or share on your social media, it would mean the world to me, and this is how we can help each other grow. Sending tons of good vibes your way. Oh, baby, I just got back from Paradise and I am feeling so good about what I just experienced at Professionals in Paradise for the Florida Professionals Association, where I was the AI keynote speaker for the event. And what I want to do is share with you uh the big wins, the new ideas, the breakthroughs, the takeaways, things for my keynote, uh, plus the creation of something called Morning Glory, which absolutely took the entire three-day event by storm. What's good? I'm Rob Cressy, and I'm feeling 15 out of 10 right now because this past weekend I was up in Orlando at the Gaylord Palms for the Florida Professionals Association summer conference. And it was an experience where oftentimes during your year, there's something that happens that it's one of those moments where you meet some new people, there's some new possibilities, you open that portal of possibility, and you can really feel the momentum and the love and the positive energy on multiple levels. And I just experienced that in multiple ways, both from uh me as a keynote speaker as well as me as a thought leader in the world of AI, me as someone who can help and lead others and really positively change their life in business and with AI. Um, the game behind the game of the preparation for all of this or the strategy within all of it. I'm excited to share this because I love to build in public and share the lessons that I learned along the way or see the things that I'm seeing to pass them along so that it can hopefully help you. So uh let's start with this and let's set the stage. So this happened one week ago. Um, and I am doing a or I'm hosting a 45-minute keynote on unleashing the potential of AI in front of 80 business owners that are all part of the Florida Professionals Association. Uh, shout out to Andy and Vanessa. They did an incredible job and their team. I'm really, really impressed by what they put together. Uh, if you're in Florida and a business owner, definitely check them out. They're super personable people, there's a great community there. Um, I am also uh moderating a 90-minute panel on AI that's gonna act like a workshop. And I've got three other panelists with me that I'd not met before, um, but they all have um a variety of backgrounds in education or marketing and AI, and they were awesome people, and we crushed it together. So that's what I was doing. The keynote was the first one to kick off the conference. The AI panel was at the back end of the day. So we got so two bookends right there. And so that's what I'm rolling into. The night before, so I get into town in Orlando on Thursday um early evening, and there's like a uh cocktail reception and get to know you mingle type thing. And I didn't know anybody there, I'd never met anybody at the event uh in person before. I did know, shout out to my friend uh Michelle, who uh I've been a part of various entrepreneur groups with. We got to meet in person for the first time, which was great. But I'm rolling into this thing, I'm gonna be there for three days, uh, both as a speaker and someone I am a member of the Florida Professionals Association. So, as part of all of that, all right, let's go into this thing. So there's a great cocktail reception, and I've got a badge that says like keynote speaker and panelists. I was like, whoa, uh making me feel all special here. But at the same time, um, I don't know anyone. I'm very friendly. Um, people are coming and talking to me about AI. And one of the things that I immediately did was um make sure to help and serve as much as I can because I truly feel an obligation and a responsibility because of the things that I've learned and the way that I use and create with AI, that I truly do want to help these people. And I know we all started at zero. So if there's things that I can pass along there, um I will. So that was great. Got to meet some people, and it really helped me going into the keynote itself because I felt comfortable with the people in the room. Uh, shout out to Marley, who I'd met, who was the MC. Uh, she came up to me and someone told us you two are gonna be best friends because you're pretty much the same person, which we ended up being, which was just amazing there. So there's just such positive energy right out of the gate with everybody and everything. And uh go to bed. I don't party or do anything like that because obviously I'm doing a keynote the next day. Um, I get up early the next morning to uh do a run. I think it was two miles and change because I'm running or training for the 2025 Chicago Marathon, uh, where I am raising money to support cancer research and the V Foundation. So this is coming up in October. If you would love to support my journey and help me hit my goal, uh, you can go to runrobrun.com. But I got up early before and did a two-mile run because I thought to myself, this is what the best version of me does, right? Even though I traveled and the uh event is early in the morning, so there's not an abundance of time there. I was like, no, they deserve the person on stage that worked out this morning because I'm that dude and that's what I do, and I'm marathon training, right? So let's get all of this together. This is a state of being for me, this is an identity. So when I think about me as a speaker or as a keynote, um, a lot of this is I have a very positive energy. So I bring that to it. So when my mindset was, all right, Rob, you're the opening keynote for this. I wasn't just the opening keynote, I was going to ignite this entire room. That's how I'm walking into this thing because this is professionals in paradise. So the format is welcome dinner on Thursday night. Friday is the all-day conference where there's speakers on law and trademarks and marketing and finance and AI and so many other things there, right? So we're there to learn, but then the next day it's um a pool day where everybody can mingle and do business in the pool and then a send-off party and celebration right there. So I know for this conference part with me being the first person, in the back of my mind, I was like, they don't even know what they're getting into with bringing me to the table because uh this is something where by design, I'm going to bring it right out of the gate, the very first second, from the walkout song I chose, which was Levels by Vici, um, because I wanted to get everybody dancing. And one of the things is when you are, uh, at least for me, when I'm designing an experience like this in front of an audience, uh, you are taking risks and doing things you've never done before and you have to play all out, right? So when I hear the intro music, I'm like, there's a hundred percent chance I'm coming in hot. I'm dancing on stage immediately in front of these people who have no idea who I am. And then the next part of this becomes all right, I want to get everybody in the room dancing. Yes, it's 9:30 in the morning, but let's go. If we're in paradise, we're in paradise. Let's do this. So boom, immediately I walk on stage, I get everybody dancing at 9.30 in the morning. Why? Because I want to set that energy and set that tone. And then when it came to the keynote, what I really was um focusing on was my ability to connect with that audience and to help them uh take steps or jump levels in this. And as part of this, I knew it was important that this was not about AI. This was actually about something bigger, their dreams, their goals, their vision. So that's what I was speaking to because I knew a lot of people get stopped by um, I don't have a tech background, I'm not a coder, I don't have an AI background. Throw all of that in the trash and instead, let's connect all of this to our dreams and goals and vision. And with all of this, um, boom, that's how I'm coming out on stage. And one thing that was really important for me was understanding the room. So the room was relatively newer for sure in terms of AI and Chat GBT usage. I even asked, um, hey, who's never using it, who's barely using it, who's using it like Google, who can teach this, right? And there is two big light bulb moments for the room that I want to share with you to help you on your journey, because I can't assume anybody's doing uh what I've done or what I share. And number one is uh I want you to, if you're using Chat GPT right now, it is a non-negotiable, you're on the paid version. This is an absolute non-negotiable. It's$20 a month. It is the most powerful thing ever created in the history of the world. And because of this, I said that to uh everyone right out of the gate. And uh I have to give a shout out to Joe who was speaking with me on the panel. And after the keynote, and I'm gonna jump around, but I'll land this airplane. After the keynote, he came up to me. He's like, hey Rob, I just want to give you some feedback. When you said go from free to paid, I watched as 12 people in the room signed up immediately. And to me, that was incredible validation on several levels. One, implemented the speed of instruction. It warms my heart to see that 12 people, boom, just like this, took action on it. And then number two, in the hallway the next two days, people talked to me about how they'd been thinking about this and Chat GBT got generic information, so I didn't use it much, and I'm using it like Google. But then once they signed up for the paid and they understood these various levels of the game, things really started to click for them. And then number two was when I shared about your ability to customize and personalize your Chat GBT by putting in your custom instructions, and I showed them how to create their custom instructions. Um, and then I said to everybody, hey, follow me on Instagram at rob underscore crescy, shoot me a DM, and I will send you my resources from this talk, which includes how to create your custom instructions. Uh, if you're listening or watching to this right now and you have not set up your custom instructions, DM me on Instagram uh custom and I will send you the uh step by step on how to do this. And what I love so much about this, this entire experience up to this point was I was watching everybody transform in real time over this three day span. And it was a unique experience to be sitting where I'm sitting because um this was more entry-level and basic or foundational. That's probably the better word. This is more foundational stuff there. And uh I always try and make this stuff simple and easy for everybody, and it's easy for me to actually lose sight of the fact that the largest population of people is usually at the beginning of this, and it's why I always preach and how important the foundation is on this. So, by design, that's why I connected my talk to uh very little tech, no overwhelm, no coding. Let's connect this to your dreams and goals and vision and create those seeds of possibility that I felt on that first day in November 2022 in UCAN too. So that was massive right there. Um, I I built in a uh midpoint energy reset where I plugged in my computer because we were gonna show some things in real time with Chat GBT, got everybody dancing again there. So uh two for two and getting people to dance at 9:30 in the morning. Uh it was important for me in the design of all of this that um I had the ability to show my Chat GBT screen because um I'm guessing, and I'm pretty sure very few people have seen somebody else using Chat GBT, or certainly at the level uh or way that I do. So I wanted to give them that experience there. So I showed them that. And I was cooking with such gas on my 45-minute keynote that I had one additional segment that I wanted to get to that uh the time just ran out for me there. And this is something where, and as a host or speaking on stage, um, oftentimes I have more than I can fit into the time because it's there as a, hey, this is what you see, but then you ride the energy of it once you're on stage. But the good news was I'm moderating a 90-minute panel uh on AI, doing a workshop uh later in the day. So I was like, perfect. And what I wanted to do was help them understand and see what's possible with Chat GBT by building a company together in real time because I was very aware that um with this moderated panel that they wanted it to be a workshop. And I just didn't want us just talking up here the whole time. I wanted to interact with people, I wanted to give them something they've never seen before, and that's actually a massive strength for me because I've done this so many times over the last two and a half years, um, 500 plus hours of coaching or creating uh with clients around this or on stages or to masterminds, communities, companies, things like that. So um we start building this, and this is where everything turns to the absolute next level. In the history of things that I've created in front of a live experience, this right now uh is in the top five in terms of like, wow, this was a moment. So I go on there and I was like, listen, guys, we are going to build a company together in real time because I want to show them, all right, here's how we're gonna do this. I didn't want to just use one person's company, I wanted everybody to have a say in this thing. And what I'm going to do is actually share my screen because it'll help me walk you through this in terms of what we created and the little lessons and light bulbs that this created inside of this. So we're sitting there myself with my computer and three panelists to my left there. And we're like, all right, we are going to start a new company together. What is this about? Hey, we're in paradise, let's make this fun, outrageous, cheeky, right? So we get a few different ideas, and then uh one of the panelists next to me says, and shout out to Lori, it was her idea was how about a hangover eraser? And I was like, perfect. This is on brand for a professional event that is equal parts, social and professional. So we then say, cool, hey everybody, who do we want to act as? It's like, hey, is this gonna be Mark Cuban or Sarah Blakely or Tony Robbins? And someone's like Aaron Brockovich. It was like, okay, act as Aaron Brockovich, our world-class coach. We're creating a new business about a hangover erase or a product. And then we say, All right, what's the first thing that we want to do? And I believe it was Joe on the panel said, Let's do market research to see if anybody else is doing this. Cool, we put that in. Let's make this simple and easy to understand. And if you're uh listening to this on audio, I'm sharing my screen right now, but it'll still be a good experience for you on this. So, what ends up happening is this thing starts building out for us, this company in terms of the mission. What are we looking for? Tools that we can use, um, what to write down, questions we want to answer. This thing is straight building out this business. And I see all of it, and without me even reading it all, I was like, this is way too much right now. And someone uses the term, like, yeah, that's right. I was like, let's pull this thing back, and they say, assume that I am uber lazy, do this for me, right? So now we're going lowest common denominator, and everybody's seeing this right now. So now it builds a simplified version of this where you can see who's already in this. And this is where the room started to perk up a little bit because there was only six competitors in the hangover eraser market. And this thing creates this comparison table and the key promises and ingredients and notes. And you look at this and you're like, we just did market research on the hangover eraser market. So we're seeing all of this, and people are starting to get excited. We go, all right, cool. What's next? And someone's like, let's build out the target market. So we say, Who is our target market? Be specific in commentary. We're thinking about professional conference attendees, why or why not? Right. So I'm showing in real time how to do this because we're in a room full of professional attendees in a conference. They're like, this makes complete sense here. And this is where everything just continues to be an upward trajectory. So now imagine a room full of people. I've already got dancing, everyone's got good vibes, we're near the end of the day, they're here to have a good time. We're in Orlando, Florida, boom. And it says your target market fit. High performing professionals who socialize often, drink occasionally or frequently, and still need to show up sharp in the morning. Primary audience, conference attendees, festival goers, and weekend warriors, busy professionals with kids, hospitality industry workers. And then, hey, is this good demographic? It's like, yes, yes, yes. Boom. So everybody's seeing this in real time in terms of whoa, we could be starting something at zero, and this is how this thing can turn out. So now we get to well, let's build this bad boy out. And of course, from my perspective here, it's interesting because I'm both trying to speak to the audience, build with AI and Chat GBT, and also transfer that information in real time while keeping this pace, seeing what's there and including the three other people that I have on stage. So there's a lot of orchestration on my end, uh, which is why you do a ton of reps to be able to do this confidently in front of a room full of people. And with all of this, now we are building the brand. And this is where things absolutely took off. I know I keep saying this, but we're gonna get there, right? So it's giving us brand strategy, names, tagline options, marketing positioning, and in looking at the original name ideas, the ones it came up with, not good. So we're like, eh, we're gonna have to create something new for that. Then it gets to the taglines and we see stuff, and it's like, hey, no flops, say the thing. And the very first one goes, drink tonight, crush tomorrow. And I'm moderating, I'm seeing this in real time with everybody else. And all of a sudden I was like, boom, that's simple and easy. And everyone's like, whoa, we like this thing. So what is this? We're not a hangover cure, we're a performance enabler. We serve the high performer who occasionally drinks, but never lets that get in the way of crushing the next day. So I would speak this to everyone there, and now we're starting to chuckle a little bit because this is starting to get real and it's kind of absurd and kind of good at the same time. So now it gives us the colors, the visuals, the brand world, the brand voice, right? Like this is a straight brand right now. You can take this document and do something with this. So it gives us the roadmap of a phase one, a phase two, a phase three from uh pre-launch to selling this at events to distribution. And everyone's eyes is opening right now, or is opening or are opening right now of like, holy smokes, we can really build a brand together on this. So, with this, we need to create a better name. So we say, speaking out loud, I want better names, more over-the-top, specific 10 ideas. We like drink tonight, crush tomorrow, love the market positioning, love the brand, love the voice. Make this over the top. And what do we find here? Number four for us is a brand that we call Morning Glory. Double entendre. It's funny, it's memorable, confident as hell, has edge and smirk baked into it. It immediately, everybody was all in on morning glory. And what we end up doing is building this thing out together. So now we've got morning glory. Drink tonight, crush tomorrow, and we've got this vibe that is definitely a vibe here. So now everybody in the room together, we're all on the same page. So morning glory is the answer. Let's go. That's our vibe. We say, all right, everybody, what's next? What do we need to do? And I believe, as Nancy said, uh, who was one of the panelists, let's create a one-minute video script on this. So boom, here we go. And we start building this video script. And this is where I use my improv background to really play with the crowd because I know they're not expecting anyone to say, you ever wake up with tequila still in your bloodstream and a board meeting in two hours? Yes, us too. That's why we made morning glory, and boom, now we're playing with this right there. And that was the basis of this. We then say, all right, let's start creating the marketing in real time using Sora, right? So we're gonna use the video image generation, and it creates that. And at that point, everybody is just, we're rolling in laughter, we're loving all this. So why am I sharing this? Because guess what ended up happening is after this event and through it all, I'm peeling the onion of like, hey, look and see this and pull this nugget out. This is how you prompt. Here's some frameworks. Well, there's a white What's that WhatsApp chat of all of the attendees there and all night all everybody can talk about is morning glory. Oh my god, I'm gonna need morning glory tomorrow, right? People just chirping about morning glory, and I'm like, this is completely unexpected by me. But once I left the event, and or I guess that night, and both of the uh speak engagements were done, I've never in my life received more positive feedback from people on a talk that I have done from stage. And I say this in a good way because I got to hear the transformations from everyone in the room. And it was very important to me when I walked into that keynote that they felt that I'm one of them because I am one of them. And I even said that right out of the gate in terms of like, listen, I know what it's like to have good months and bad months. Revenue go up, revenue go down. I know what it's like to be at zero, to have team members. Things go good, things be challenging. And because of that, that's why I'm qualified to help create these possibilities with you around how you can leverage Chat GBT and AI. And once I heard people coming back to me, this created a safe space that remember, I don't know any of these people. So they're just coming up to me in the hallway afterwards, sharing the breakthrough or the light bulb moments. And some of them, man, they really inspired me. Like I was I was lit up like a Christmas tree with this because um one woman said, Rob, I feel like you were speaking directly to me. And then other people would say, Oh my God, you you answered the exact question that I've been thinking about in terms of why does this sound so generic? Or I wonder if I could personalize this, or wow, I never even thought that was possible. So I'm hearing all of this and it's like real-time market research. I'm like, wow, and especially the free to the paid, that cup coming up in the custom instructions. But then what inspired me even more was how excited everybody was to take action, where they were like, Rob, when I get back to my room, I'm signing up for the paid version of Rob. I'm gonna do my custom instructions, and they were telling me the things that they were going to do. And man, I loved this. So we go to bed. Um, my wife and three-year-old son came with us up in Orlando. So uh they went and were at the pool all day while I was doing the keynote, and then we went out to dinner, and that was it. Now it's time for the next morning. And my wife went to Disney with my son, and they really enjoyed Animal Kingdom, and it was amazing. There's super cute pictures. But then the Florida Professionals Association, because of the social element of this, said the next day is a free day, but everybody's gonna be going to the pool because this is this big resort, and we're gonna kick it and we're gonna do business there, and everyone's gonna have a good time. At night, we're gonna have a send-off reception and then dinner and then dance party. And I'm like, let's go. I can certainly use this. Definitely since I have a three-year-old child, um, I would enjoy being around other people for an afternoon just talking business and having a good time. So I get down there at I don't know, 10:30 and it's packed, and super good vibe. You can tell where everybody from the event is because they're either wearing hats or everybody just congregated. And with that, everybody, no joke, is immediately coming up to me talking about morning glory. So overnight, the WhatsApp group has continued to blow up about morning glory chat and jokes and using chat GBT. And oh my god, I did this, and then I did this, and I told my team this. So now I get into the pool, and I believe the first two people coming up to me, uh, shout out to William and Michael, my boys. And they come up to me and they're like, So, are we doing morning glory? I was like, What? They're like, let's go! This is real, this is good. Hey, brings me over to another conversation with three other people, and we're like, hey, everybody, uh, let's talk about the viability of morning glory. And um, one of the people there, Lillian, was one of the panelists and sponsors, and she runs a law firm in Florida, and she's now talking about the viability of all right, do we need to look and see if there's any other brands with a name called Morning Glory from a trademark infringement side of things? And it's like, hey, how viable is this? And I'm like, this is unbelievable. The entire conference is now talking about can't we go and use morning glory? So this thing that started out as like a tongue-in-cheek joke legitimately has legs, and this isn't just one or two people. This is like half the people that I'm talking to are coming up to me talking about morning glory, right? This is they're creating this, not me. I'm like, this is great. So the light bulb goes off in my head, and this is sort of a uh a teaching moment and an opportunity for everybody. And what it was is so we have no product right now. We created morning glory, everybody loved it. 80 people in the room, they're all in. They felt a part of building this brand. And then I'm like, we have a hole in our boat because we have our first 80 customers right here, and we did not wake up this morning already generating revenue, right? Because you're like, oh Rob, that's unrealistic that um overnight in a conference, you could have just created a company that's generating revenue. Well, yes, this was a hangover eraser. So you're thinking about uh the products, the bottle, the formula. It's almost like creating a five-hour energy or something like that. Right. So I'm thinking that's a hole in our own boat because for a lot of people and companies, the bigger problem is how do I get my first customers? I got my first customers before we even had a product. So now my gears are turning here. And I'm like, well, wait a second, morning glory actually worked. So for the people who went out last night at the conference and had some fun, they woke up the next morning feeling a little better because they were joking about needing a morning glory. Oh man, I could sure use a morning glory tonight. And it did make them feel a little bit better. So from placebo effect, morning glory actually worked without being a product. So my gears are turning, and I believe it was my friend William who I met was like, hey, we can turn this into a lifestyle brand, right? So now I'm like, well, what if we build an invisible brand in public by design that generates revenue and actually sells nothing? And you're like, what could this be? And then we're like, well, what if Morning Glory could sponsor next year for professionals in paradise? Would that be possible? And this is completely possible. Doesn't mean I'm going to do it or somebody else is going to do it. Maybe we will. Everybody's gears are turning, and I'm loving this, right? This is just a mixture of great people, um, fun social side, seeing people have these breakthroughs. And for me, this really got me thinking about uh my ideal client profile or my my diamond client because I saw everybody get what I call the bug, where all of a sudden you use Chat GBT and you see those light bulb moments of possibility and you catch that bug of like, oh my God, I want to keep using this, I want to keep using this, right? It's this is the this bug is a feature, right? Where you're like, oh my God, I got it, I got it, I got it, I got it. And you're just so excited about continually shattering your belief ceiling of what's possible because you just saw what was possible. And I'm seeing that all over the place there. The WhatsApp group continues to do that. And since then, so I'm I'm one week right now from that event. I've never in my life seen more people grow faster on multiple levels than I'm currently experiencing now with this group because I showed them image creation and how simple it was by showing what I create with my son uh uh what I create with my son at night before he's going to bed, right? In terms of, and I don't know if I can show this. Yeah, I won't find it on my screen, but uh these little cartoons of like, hey dad, make me a rainbow sand dollar on the beach. And they saw that. They're now creating avatars and images and cartoons for themselves. And I loved that. So um that was really what went on with Professionals in Paradise, and then we're gonna get to the after party. So you're at the pool all day, everything's just fun. You lose track of time, you're like, Whoa, it's 5:30. This party was starting in an hour, go and get ready. And everything that Andy and Vanessa and the Florida Professional Association team did was top-notch. The food was great, the um venue was great at the Gaylord Palms, it was just super good there. But then, so they got a cocktail hour, and it's time to go for dinner. So they get everybody into a room and it's disco themed. And shout out to Eddie, he was the DJ, he was unbelievable. He was so good at what he did, top-notch. I love the little nuances and details. Shout out to Eddie, he's the guy. And we go into there and it's looking all good, it's themed and all of this. And they're like, All right, guys, everybody get ready for dinner. But then, next thing you know, the entire room starts dancing on the dance floor immediately, right? That first note from Eddie beat, that beat drops, boom, everybody's dancing. I'm like, this is a different type of group right here. Let's go. So this is like before the salads are out, the dance floor 100% packed. I'm like, let's go. So everybody sits down, gets their salad, eats their salad, boom, back on the dance floor. That's right. In between courses at the conference, or I guess at the dinner, everyone's getting back up to dance again because it's just gonna be that kind of party, right? So at this point, I'm like, let's go. I've never met a dance floor I didn't immediately love. And this is where everybody just got to let loose and have a good time. And it's one of the things that I really enjoyed about this experience all along the way. I'm just sharing um anything I can, tips to help people with AI or their business or their growth or ways to think about it. Very specific stuff. People would bring me things about their business. Hey Rob, um, I run a law firm, or hey Rob, I do insurance, or hey Rob, I run a marketing agency, right? Any number of these things. It's like, hey, I got this thing going on. And I always make sure to uh to pour into them. And with this, it was just um it gave me so much confidence in an earned way, right? I'm very big into earned confidence because uh you can't fake experience, right? You just gotta put in the work, and I put in the work, and I'm seeing the results of that from the people who are actually doing the work. And it really helped me in the framing of one Rob the keynote speaker. I mean, I've I've been doing this for 15 years now on a variety of levels from hosting shows in fantasy sports and sports betting to um doing one-on-one coaching to group programs to being part of masterminds and communities and speaking all along the way, creating podcasts, videos, YouTube, all of that stuff there. But you're always looking to create new levels for yourself. And a new level was created because I'd never experienced a room as magnetic and as joyful and happy and fun and playful as we did during that 90-minute panel. It is the most laughter I have ever gotten in my entire life. And this includes when I actually was speaking or creating on stage with improv, right? It's like this was natural and flowed effortlessly, and everybody was a part of it. And man, that gave me so much confidence because of course I'm gonna build more companies in public with everybody every time I'm doing a talk or a keynote. And I now know with better precision what are those things that really helped people that I can make sure to include anytime I'm speaking on stage or creating and sharing for my clients or on social media. So, all of this, man, I got so much confidence there. And then uh the timing of everything, right? So, Andy from the Florida Professionals Association, he's like, he's loving AI. He's like, let's go, let's do this every month, let's keep doing this for next year at Professionals in Paradise 2026. Like, they've got it, they see it. And from where I sit now, I'm really excited about what's going to happen next, both with that community and those people as well as everybody else that I'm serving and who I get the opportunity to speak to because there is so much positive stuff going on in the world right now when you're connecting it to your dreams and your goals and your vision. And I've said uh of things I'm going all in on in the AI era, it's people and connection. I want to be around people, I want to connect with people more, I want to help and I want to bring everyone together or be where everybody's going, right? And this is a great opportunity of that. And then, of course, uh, yesterday, OpenAI drops GPT-5, which was this massive drop there. So now it's got really big attention there. And all of this is just coming together in a way where uh we're all creating our next level together. And the best thing that we can do is bring each other along the way and just help each other. And that's what I'm just so excited about right now is I just I just feel so much love from the people at that event, uh, the people that I've become friends with um there or online or uh you listening or watching right now, right? I'm just so appreciative of everyone. And uh if anything that I said today or at any point inspired you, or there's a light bulb moment that you've had, hit me up on Instagram or LinkedIn or Facebook at Rob Cressy. Um I would love to hear from you because the people who after the event responded to me, that's where we can create this deeper connection. This is where we can really help accelerate things together, where I'm like, listen, here's how I can help you. And for those who want more, here's the various ways that you can do it. Because there's never been a better time ever to bring your goals and dreams and vision to life faster, better, in a way that is completely aligned to who you are. And I wanted to share this right now because I love to document moments when things happen, because this is also what's actually going on. I've shared this journey all along the way for the last 15 years. So I appreciate uh you for being a part of any part of this journey. And for everyone out there, no matter where you are in your AI journey, I encourage you to share with it what's alive in you. What would you love to create? What's that big dream, that goal, that vision that you have, put that into AI and co-create with it. And I encourage you to be a leader in this era, not someone who says, I feel behind or I don't want to get left behind, throw that in the trash. We are leading and we are creating, and that starts with today, and that starts with this moment. So if you're someone who has a conference or you run a community or a mastermind or a podcast and you're looking for someone to deliver a 15 out of 10 experience for you or your team and business, hit me up, rob at robcresy.com or at RobCressy on all social media platforms, sending tons of good vibes your way. Hope you have yourself an amazing rest of the day.