The Undeniable Leader with Rob Cressy

How AI Amplified Impact: The Erich Fogg Story

• Rob Cressy

Share episode

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 37:20

When a purpose-driven entrepreneur discovers AI isn't just a tool but a strategic multiplier, everything changes. In this episode of Built for the Game, Rob Cressy is joined by Erich Fogg to reveal how he transformed from basic AI user to strategic multiplier. You'll hear the exact mindset shifts that changed everything, how ChatGPT became his default problem-solving partner, and why he realized he was "sitting on a pot of gold."

Ways I can Help:

Let's Connect:

SPEAKER_01

What you're about to hear is proof that AI isn't just a tool, it's a multiplier for purpose-driven entrepreneurs and leaders. This conversation reveals the exact mindset shifts that happen when you stop using Chat GPT like Google and start thinking like a strategist. You'll hear Eric share his light bulb moments, how AI became his default problem-solving partner, and the specific breakthroughs that changed everything. And if this vibes with you and you want to create a similar breakthrough in your business and explore working together, DM me on any social media platform at RobCresty. Enjoy. What happens when a purpose-driven entrepreneur gets their hands on AI and uses it to accelerate impact, simplify the business, and serve more people? What's good? I'm Rob Cresty, and I am 15 out of 10 excited for this conversation with my friend Eric Fogg. Eric, how are you doing today? Good Rob, buddy. How are you? I am doing phenomenal because I get to have another conversation with you, and you and I just worked together over the last three months in um exploring the world of AI and doing so in a way that creates a lot of positive impact in some other people. And what I wanted to do in this conversation is you're someone that has impressed me so much because you are changing people's lives, not just on a daily basis, but legitimately the next 30 plus years of their life, that of their family. And when we started working together, AI was new to you. But then through this maturation of you and I creating together and seeing the way that you blossomed and the seeing the way that you showed up for your clients, just impressed me so much. And I knew there was so much gold that could be in this conversation that could inspire somebody else no matter where they are on their journey. If they're just starting out their AI journey, or if there's someone who's transitioning from one business to another, or there's someone who wants to make a positive impact on the world. How's that for a start?

SPEAKER_00

I love it. I I uh I appreciate the uh the intro here and I appreciate the description of the journey. I think you captured it uh pretty well. I definitely was a little naive to uh the power of AI, but I knew that exploring this and um taking this step forward would uh be really important as I transition personally uh to I'm sure what we're gonna get to in this podcast and what we're gonna talk about. But I had no idea how far it would take me. And so I'm super excited to talk about that a little bit today and uh walk folks through this journey.

SPEAKER_01

Yeah, so we're gonna do this in three different parts. One, uh your mission and life before AI, um, the way that you're helping people currently, and then two, the shift that happened with AI in terms of as a creator and putting this in your creator tool belt. And then number three, the impact this has created and how this has shifted your identity in the way that you see growth. So, Eric, let's start with this. When we first started working together, what were you doing in terms of your current job, in terms of the other project or opportunity, I don't use the term side hustle that you had going on. And where were you at in terms of your AI adoption or usage?

SPEAKER_00

Yeah, so my background is I've spent the last 30 years in healthcare. I was uh I'm a physician assistant by training. I've practiced medicine for 30 years, but for the last, ooh, 12, 14 years, I found myself in a leadership position, healthcare administration, running multiple service lines at a small healthcare system here in Southern Maine. Love it. Love uh it's definitely a community hospital where I connected and provided healthcare to my neighbors and uh to this community here in Southern Maine, that beautiful place to live. Loved it, had a team of about 60 people, 20 providers, kept me busy, very busy, and um, too busy at times, it felt like. But uh around COVID time, about five years ago, a colleague of mine reached out because she had a family friend whose daughter failed her medical board exams, her PA board exam, and thought of me as a potential resource to help this young woman out because of my background and my experience. And beyond just being a uh healthcare provider for the last 30 years, I was involved in education and had some other companies back in the day of uh continuing medical education company. I did some medical malpractice, expert witness testimony. Uh, but I also, um, as an educator was trained formally as a high-stakes item writer for medical board exams. So it was that experience that um that uh allowed my friend to reach out thinking I could be of help. And although I'd never worked one-on-one with a student in terms of helping them find success on a high-stake exam, it certainly wasn't a reach for me. And uh, after I connected with this young woman, I recognized that there was an opportunity to help her, not necessarily by teaching her content, but by teaching her how to navigate a high-stake exam, something that we're never really formally taught. So, to make a long story short, I was able to help this young woman find a success and improve her score dramatically and pass her boards so she could go on and start a life. And boy, it was fun and it was a blast. But it was like this one-off. It was just kind of this experience that I didn't think much of. I went back to my very busy regular job, as they say. And uh shortly after that, I got a call from the program that she attended because they heard about her success and wanted to tap into that. And they had another student who didn't pass. And fast forward, evenings, weekends, and whatever free time I had, I found myself helping more and more students. It was just a word of mouth thing. It was never, you know, I didn't really broadcast, I didn't make TikToks or Instagram reels or anything like that. And all of a sudden it became like I had two full-time jobs. And um, at my stage of my career, I'm not looking for two jobs. And uh it just became something that I was thinking about a shift or a change to. And as part of that, um, I thought about the emerging kind of world of AI and how that could help me, which led me through LinkedIn and other mutual connections uh to get with you. So that's a little bit of the backstory about what I had been doing and how that was transitioning into my current um uh, like you said, maybe not side hustle, but other business, so to speak.

SPEAKER_01

And I don't want to bury one of the most impressive things about you. How many students have you since then helped pass their exams?

SPEAKER_00

So, as of this morning, number 228 after a previous failure, that's just failure. I've helped hundreds more on their first attempt pass as well. So this thing has really, really taken off and exploded. Very proud. Yeah, it's almost emotional when you talk about it.

SPEAKER_01

It is, and one of the things that I enjoyed about creating with you is I'd always start every single call the same way. Hey, Eric, tell me something good that happened in the last week, and you would give me updates on when you would get a text message, a phone call from a student, andor their parents saying how they'd previously failed and now they had passed. And what I hear in all of that is you have changed my life because these people have a dream of which the door was about to be closed, and you helped them not only open it, but see the next level of what's possible. And it's one of the things that I admire about you and I'm inspired by with you, is the way that you're so selfless in the way that you help people, and this ultimately became very foundational in the way that you and I created together with AI because one of the things that I both believe in and I coach in in the AI era that is so important is coming from a heart-first, human-first perspective. And when you and I were creating together, everything was around how we can make the experience of somebody passing their exams better. And you are already the best in the world at this, you are world-class every step of the way. You can do zero other things moving forward, and you are the best person in the world. And then he were here we are, and it's like, well, what about this? What about this? What about this? And what inspired me so much is that if these other people knew how much you cared before they even got to you, and I know how much you care, and they know how much you care once they work with you. But man, that was just so evident to me in the way that we created of the, and I love this because it's very much a high performer mindset. It's one of the things that I connected with with you of the I want to deliver a world-class experience everywhere that I go. I see every inch, everything's an opportunity, and we truly dial that in.

SPEAKER_00

No doubt, no doubt. And I think to me, the big thing was the more I did that, I just came into this back in the day, knowing I had a ton of experience, background, been at this a long time, that that alone would allow me to help students find success. What I recognized early on, this was bigger than me, this was um, and there's more to students coming to me after failure, there was more of a psychological challenge that they faced anxiety, um uh self-doubt, right? All of those things that eroded their perspective and their outlook. And so I had to tap into that a little bit. I actually had to um provide some seek resources to help me navigate that. And this is where some of this AI piece comes in, is um one of the things that you and I did right away when we were starting to create was um you know adding a note taker to the student sessions that I was doing. And the note taker, you know, captured the conversation, but it was so much more than that, right? There was this ability then to take the summary of this transcript and use a very well-engineered, you know, chat GPT prompt to extract all the salient teaching points, the key takeaways, the action items, the hidden opportunities that allowed me to better serve that student and then provide that as feedback to them within seconds of hanging up a call. It took my one-on-one coaching sessions from, you know, maybe a nine out of 10 to a 15 out of 10 experience for those students. And that was an immediate uh improvement that I saw from day one. And, you know, just kind of an example of how we started to create together as a jumping off point to this conversation.

SPEAKER_01

I love that. Let's take one step back where you were before our very first session in terms of AI, AI adoption, what you are seeing, because it's something that's very relatable. None of us, very few of us, have an AI background or a tech background. I don't have any of those things. So this can feel big or foreign, or I'm not going to understand this. And not everybody sees this light. So, where were you at at the very beginning of this before we had our first conversation?

SPEAKER_00

So I had a non-paid Chat GPT account for starters. Um, and uh it helped me with some grocery list, perhaps, or some uh recipe preparation. Um, probably more like a lot of people, a Google search kind of tool, right? Um very fundamental, very basic application of it, playing around with it, uh, feeling like um, you know, it was just kind of like this little toy or something to explore, but not a lot of direction, not a lot of um use examples. Um, just uh just this thing that was kind of out there. I didn't even have the app on my phone. It was really just something that I played with on a desktop. So that's where I was, if that helps to get this started.

SPEAKER_01

Okay, so now let's take the next step. And what made you say yes to wanting to coach with me?

SPEAKER_00

So listen, I um as a coach myself, I could appreciate why students were coming to me and what was the outcome that they would get when they would work with me. You know, I took them from failure to success. And I feel like I empowered them. I felt like I provided them with tools, expertise. I'm humbled that you call me world class and the best at what I do. I try every day, right? Um, and I actually took my own advice. If I want to get really, really good at something, right, why don't I go to a world-class guy? Why don't I go to a resource with someone who lives and breathes this every day? I started following you on LinkedIn a little bit, would watch your videos, and um, you know, you and I have a couple mutual connections through LinkedIn. And so, you know, it's just at first I was just exploring, just kind of watching, just taking it in, would listen to some of your bits of advice. And I thought to myself, that's just the tip of the iceberg. And I think I just messaged you in LinkedIn one day, and then one thing led to another, and it was a no-brainer for me, really, when it got to it. So, yeah, that was that's how we got together.

SPEAKER_01

Okay, so you said one word that I want to pull apart because I think it's a big one, because in my mind, I'm thinking about somebody listening or watching right now who is in that exact same position as you. And from my perspective, I feel a responsibility and an obligation to share and help around the way that I create with AI because I know there's very few people who do this, but when you are someone who is impact-driven in what we can actually do to create impact in business growth or family growth or personal growth, it is just like I want to help those people. And you said the word explore. And I think a lot of people sit there and this is something they lightly dip their toe in the water, but they don't truly see the results that they could because there's a quote, are you interested or are you committed? Right? There's a real, and you know this is a coach, somebody who's interested in passing their exams versus somebody who's committed who's like, I want to hire a coach because I'm committed to making this thing happen. So talk to me about sort of like the word explore or speak to somebody who might be in that stage because with AI, it can feel foreign, different, uncertain. You're not sure on this, and the lack of commitment is the biggest thing that I see holding people back. So, what did that look like, or what would you say about that?

SPEAKER_00

Yeah, this is what I would say, Rob. I think that um, you know, people are smart in general. People like to figure things out at times. There's resources that are that you can grab in a variety of places. But um, to me, I probably made that transition. You know, I was thinking of it as semantically, but probably made that transition in my mind from exploring to commitment. Certainly, hiring a coach is that commitment. And to me, right, that tipping point for me was, you know, I could play around with this, I could explore this, but it just would take. I already described a schedule that I had two jobs and all this sort of stuff, right? I could, I envisioned an hour with a world-class AI coach, right, is a month worth of just playing around trying to explore and figure those things out. So time is money, as you know, and time is value. So to me, that step to from exploration to commitment was one about I want to step on the gas here, right? I want to step on the gas. I want to accelerate this dramatically. And um, certainly uh no doubt that that's exactly what happened. I would get off a session with you, and what I would create after those sessions, I remember, you know, we went weekly and I'd come in the next session. Look what I built, right? Look what I did just in, you know, since I actually probably did it within 24 hours of our session. Um, and what would have taken me hours, weeks, perhaps months, um, that was the game changer, right? It it was the adoption curve, it was the acceleration curve that um to me was so, so important.

SPEAKER_01

So let's now get to sort of like the light bulb moments for you, because I think one of the things that can really help somebody else is hearing from your experience what were those things that clicked for you that were like, oh, oh, oh, so that you've got this gas to where you're ready to create afterwards. Because one of the things that always uh made me laugh is when I would also ask you at the beginning of every call, Eric, what would you love to create today? And you would bring someone to the table, and you're like, hey, I'm not sure if we can create this today. And and I would always have this big smile and grin on my face. I was like, of course we can create this today. Let's go ahead and build this. And through that, legitimately, over the course of the months, we were creating things that no one in the world did. Just like, I'm impressed by what you and I are co-creating in one hour, and then you're going and creating on top about this. So, can you share any of those light bulb moments where they phrases or concepts or things along that journey? You're like, wow, this clicked for me, and this clicked for me.

SPEAKER_00

So, one of my favorite, I have a lot of quotes. I wrote them all down. You're you're you're tremendous with these, uh, with these um kind of value statements and mission statements. But one of the things I'll never forget is, you know, AI will build you a rocket ship to the moon, right? You just have to tell it to do that. And um so oftentimes I would come to our sessions. One of the things that um was great about you was when we could when I committed to the opportunity to work with you, you gave me these very explicit instructions. One of those was, you know, to take time before each session and really think about how you want to get the most out of that session, right? Take the come prepared, come with an idea, come with something ready to go. And I really committed to that request as well because I knew that we had an hour, and an hour with Rob goes by, you know, just like that. So, you know, I was coming off as a student who I had just worked with who fell a little bit short on her retake of her exam. And boy, I I take these things almost as hard as a student when we don't get to that finish line. And I, boy, I just beat myself up over it. What could I have done different and all that? And so I kind of shared with you, I don't understand, Rob. I had all the metrics were in place. This one was ready to go. I felt really confident. My intuition told me she was a go, green light, and she fell short. But when I debriefed with her, she talked about how anxiety paralyzed her at a couple stops during the exam. And so I came to that session saying, what can I, what framework can I build, right? That really talks about some of the soft skills going into a high-stake um exam that that will mitigate the impact of test taking or performance anxiety. I talk about that in my sessions and all that, but I never really had this formalized framework so that you would build guardrails and build these safety nets around someone really uh succumbing to the uh to the impacts of performance anxiety or test taking anxiety. And so I made that comment. I'm not sure we can really do that. And then you smiled, and by the end of the session, we had this enormous framework that I could just deploy to a student as they got closer to the exam. So, in in parallel to preparing them with test taking skills and filling in content gaps and all of that, I'm also addressing this other holistic approach to being an optimal test taker, right? And that is right, is being in the right mindset and having the might, the right mental approach to it. And although you can talk about that, creating a framework structure and stuff that AI helps you build just was an aha moment, right? A light bulb moment. So there's one example.

SPEAKER_01

Yeah. And one of the things that I was most impressed by that we co-created together that came from your vision was the cognitive MRI. That when we did this, because there is so much, we talk about uh what is the hidden or non-obvious or what is the invisible? And we were talking oftentimes about the things, like you said, that are stopping the people or limiting them or um holding them back from truly seeing this full potential for themselves. And we're like, can we design something that they could assess themselves before they even get to the place? And the end result, and this is something that I eat my own dog food, is a mantra that is constantly ringing through my head that this best represented was impress yourself. When you had the vision for what would end up turning into being the cognitive MRI, by the end of that session, I was like, holy smokes, am I impressed? Because I am the biggest champion for you and everyone that I work with. I am team Eric. I am team those students. So when I'm working with someone who's impact driven, who is actually changing the lives of other people, and I'm actively seeing the things that you are building and integrating into your workflows to help them, I never forgot it. I was so inspired by this thing because one of the things that I think very few people see is there's nobody else in your industry who's going to be doing anything remotely like this. And we are not. Doing this because of a competition side of things, because for me, our only competition is ourselves. But if you want to be hiring a test taker to help you pass your exams, there is no question in my mind, you are that dude. And I got to see this firsthand every single week. And it is one of the most impressed I've ever been by something that we created in one hour of any session I've ever been a part of.

SPEAKER_00

Well, just for your listeners' benefit, I the more I got into this, the more I realized that there were cognitive biases or cognitive or decision errors that lead students into those negative scores. It's not their academic horsepower or their intellectual ability. They're bright, talented people. They wouldn't be where they are. So I wanted to figure out kind of what were those cognitive biases that were tripping up students. Any listener on this call has taken exams in their life and you've had this experience where you take this tough exam and you struggle with some of the questions. And as you exit the exam and walk down the hallway or get to your car or get home, all of a sudden you have this realization of, oh, I definitely got that question wrong. And now I know what the answer was, but you didn't look it up, it just kind of came back in, right? And I was always curious as to what shortcut or heuristic in your head led to you making in under pressure that wrong decision. So that was the idea that I brought. And you and I, you know, you you really were helping me create the prompting and all that that spit out this term cognitive MRI. You and I, I think both fell out of our chairs when they called it that. But we created this tool that a student then would take a uh I created 20 or so questions that a student would take before they work with me, and it would, and I tagged the wrong answers to determine what bias may have led to them leading to those. And based on this performance, you have a little bit of a tool. I had some insight about that individual student and what potential cognitive biases or decision errors they're prone to making. How powerful is that for me as a coach to dial into that and individualize that thing? How important is that for the student to receive that information and see where they're tripping up and making those shortcuts? And yeah, we created that tool that I can simply launch at any time, and that becomes the foundation of a truly individualized approach. Every student is different, there are patterns to underperformance, but that helps cut through the noise right away. And um, yeah, I don't think there's anybody doing that.

SPEAKER_01

And this is a great example of why you're world class. So the next thing here that's intertwined in this, Eric, is systems thinking. And when I think about co-creating with AI, one of the things that to me is the highest level of AI is systems thinking. So you originally said, hey, I'm using this like Google right now, versus I'm creating a system that I can give any student who comes to me before or during our engagement together to immediately make the experience better and increase their chance of passing a test. So can you speak to the systems thinking nature side of things because you think on a very high level, but now you're thinking this way into the AI?

SPEAKER_00

Yeah, no doubt. And you know, to build on systems. So we talked earlier, the original idea was about recording these sessions using an AI note taker and providing the feedback. But then talk about systems. I all of a sudden realized that I'm holding a library of five, 10, 20 coaching calls with a particular student that is sitting in this library. And one of the things that students would often say to me as they got closer to the exam is, Is I'm I ready? Right? The readiness uh tool. And um I thought, you know, and you we we worked on this together. Another, what do you want to create today? was a readiness tool, right? We're sitting on a pot of gold that otherwise, after I sent someone their feedback, it just sat there as collecting dust, right? On this uh on my little left-hand sidebar of my chat GPT thing. Hey, what if we had Chat GPT analyze all of these calls and the progress the student made or things that they consistently struggled on and create some metrics and tools that would be predictive about whether they were ready to pass their exam? And all of a sudden, we created a uh a tool that allowed, from a system standpoint, to look at all of this information that we had captured on this particular student to give that student that that kind of confidence going in. I would intuitively, I told you I had this intuition because I've worked with thousands of hours with students. I I could guess 80% of the time within five to 10 points, but I would think AI can be better than that, better than I am. And sure enough, you know, the next iteration of this system process was creating a tool that was predictive. Because at the end of the day, that student wants to know, am I ready? Right now, they they respect my opinion, but my opinion plus yes and right, the Rob Cressy yes and part of this is yes, and AI is telling me that you are low risk to fail right now, based on all this information.

SPEAKER_01

All right. As a yes and you said something that is great for this. Sitting on a pot of gold. I'm not romantic about AI. Don't have an AI background, don't have a tech background, but I rolled in to ChatGBT in November 2022, already great and already a master creator. So I felt like I was sitting on a pot of gold and I looked around and I'm like, you're telling me this thing's free, or now it's$20? This is unbelievable in all the little layers and micro inches of our business and in our life, in which you can create gold. And I always say, gold in, gold out, garbage in, garbage out. So when it comes to sitting on gold, and another thing that I often say, and I'm living the saying the frameworks, but it just is what it is, is the more you see, the more you can see, right? So if you can see where or how you're sitting on gold, or even use AI to help you uncover where you might be sitting on gold. Well, guess what? Now you can co-create on top of that. So, what did that look like for you in terms of all the gold that you could extract?

SPEAKER_00

Yeah, so one of the things I do is I collect an intake form. Any student who reaches out for help, and it's a questionnaire, it's a Google form, right? Collects all this data. Um, there's 20 questions, and I won't bore the audience with it, but I collect a bunch of information that helps me get started with a student. We talked about the cognitive MRI and all that. So then I had this idea, what if I throw this Excel spread, you know, pushes out to uh in an Excel spreadsheet? What if I throw this spreadsheet into AI and say, hey, here's the hundreds and hundreds of students who come to me, and this is how they answer all these questions. What can I glean right from this, all these data points that make me a better coach? Like it's a pot of gold that I sit on, all this information. And then all of a sudden it spits out this information that helps me improve as a coach. I have a post-survey tool that I send students, right? What was their starting score? What was their finishing score? What helped you get there? All that I can take that information, right, and extract all the gold from that by using AI. And every student, every experience allows me to be better, not just because of the experience, but because of the objective feedback and information that AI can give me. I again I that is just these all these things were those those moments of of light bulbs going off, and just um I never anticipated I would be this um uh inspired by AI and what I could do with it.

SPEAKER_01

Oh, I love that because that's a great transition to how are you thinking differently now? Because one of the things that uh I truly try and help people see is that everything you need is already inside of you. And if you just show up a certain way and then you think your way into the AI, you're like, oh my God, oh my god, oh my God, I can build a rocket ship to the moon. So how do you see yourself thinking differently now?

SPEAKER_00

Well, one of the things that is just a daily habit is just the everyday use of AI. What used to be something you dabble in now is just a default mode, a default, whatever problem comes my way, whatever challenge, whatever thing comes my way, right? I I leverage the tool to help me navigate those those problems, those challenges. A student comes to me with a certain situation or a certain thing, and I can then take all that information, including my own experience with it, and we can really create these individualized um uh interventions with the student that really improve those outcomes. So I just look at it, I look at AI as my partner, right? As my partner in this coaching. I'm not doing this alone anymore, right? I have a very talented, very bright, very capable partner that rides co-pilot with me on this. So it's not a solo journey anymore. So that's kind of my overarching way of how I how I look at this.

SPEAKER_01

And how do you see AI as the co-pilot in your ability to create more impact?

SPEAKER_00

So I feel like, you know, this next iteration for me is um, I want to be that guy that if you struggle with an exam, I want that to be the default. I got there's this guy I got to go see. And, you know, how can I impact more people's lives? So, right now you and I talked a lot about this. I do a lot of one-on-one sessions, and it's a powerful intervention for that individual student. But there's a capacity to that, right? There's only so many hours in the day, so so many, so many um Erics to go around. Uh, so how can I leverage AI to impact more people? How can I take my methodology, my strategies, my tools, my um my energy, my commitment to this goal and help and support more students? That's kind of where I'm trying to take this. How have you seen your capacity increase?

SPEAKER_01

Because you said it and you're seeing it, but I know for me, it's the thing that inspires me the most is it's why I believe that dreaming and thinking big and casting the biggest vision you possibly can is an absolute superpower and a skill set that is very uncommon because once again, build me a rocket ship to the moon, AI can build that rocket ship to the moon. So the one of the light bulbs for me is the more time I spend co-creating with AI, the more time I'm spending in a higher capacity. So, how do you see your capacity differently?

SPEAKER_00

Well, I don't even want to diminish like AI has capabilities that are to the to the moon, like you said. But also, I love leveraging the simple tasking of helping me respond to an email or those everyday little tasks that used to take me, if you cumulatively added those up during the day or during the week, we're talking hours that now, boom, right, gone. And so to your point, I can leverage AI for task work, right? For uh workflows to improve efficiencies with workflows, uh, that allows me to spend more time creating, working with students, uh, building digital courses, that type of thing. So, you know, the capacity is great, building rocket ships to the moon. But I I love just the power of just making my life easier and building more time into my day.

SPEAKER_01

Love that. So, Eric, as we wrap a bow on this, what advice would you have for somebody else right now who was sitting where you were at the beginning before we started working together?

SPEAKER_00

So, my advice would be this is no doubt that the future is AI, right? This is here to stay. This is this is you're either on board with this or you're gonna miss the train, right? And um I think this is the more skill that you have in this space in leveraging AI, um, and staying at the curve or ahead of the curve, the better off you're gonna be in your professional life, in your personal life, all of those things. This tool is so, so powerful that um, you know, you're just gonna get left behind in many ways if if you're not on board with this. So everyone I think is aware of it or knows about it. But I'm surprised that when I talk to some of my colleagues and friends that, like, yeah, yeah, I've I guess I've tried Chat GPT or whatever, and I I can't wait to tell them, right? You gotta check this out. You gotta spend time with this. So my advice to people is get on get on the train, get on the train. If it's not too late, it's starting to pull away from the station. So you better get on now.

SPEAKER_01

If they are just dabbling, they are those people. What's that catalyst that gets them to the next inch in this? So they don't just sit there in the dabbling right there because we know that's the most uh comfortable is always comfortable, right? So, what's the advice for just that bridge right there from I'm dabbling to the next possibility?

SPEAKER_00

Do something with it that is beyond that that Google search bar, right? Which everyone does with it. Actually, do something that really improves your life, really improves a day in your life, right? So with an efficiency with um, you know, hey, I have to, I have to make a phone call to uh to my health insurance company about this bill that seems wrong or incorrect to me, right? How can I leverage ChatGPT to say, how do I have a phone call with this insurance representative to uh put myself in a position to um to fix my bill or understand my bill? What language do I have to speak? What questions should I ask? Something that is much higher. That's just a silly little example, but you put a prompt like that into it, and all of a sudden your eyes will be wide open to things you never would have thought about. So when you have to make a phone call like that, um, it's so much easier, right? You have a script, you have a you have a template, you have a tool. So use it in a capacity that is above and beyond something you've already thought about to make your day or your life easier.

SPEAKER_01

Eric, absolutely love that. I loved our conversations together about sports, creating impact in others' lives and the ways that we can use AI to truly make the world a better place. Where can everybody connect with you?

SPEAKER_00

Yeah. So um I'm on LinkedIn at PathwayThePass, one word, pathway to pass. Um, it my my name, Eric, E-R-I-C-H-Fog, F-O-G-G-Oneword.com, is my um is my uh website. And you can find me on LinkedIn, you know, just my name, Eric Fogg.

SPEAKER_01

And I would love to hear from you. Is there anything that Eric and I talked about today that caused you to think, inspired you, or wanted you to take action? You can hit me up on Instagram or LinkedIn at Rob Cressy.