The Undeniable Leader with Rob Cressy

Claude Fable 5: 7 Lessons to Maximize It When It Comes Back

• Rob Cressy

Share episode

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 27:22

Claude Fable 5 is the most powerful AI model ever released, and these seven lessons will help you be ready to maximize it the moment it comes back. In this episode of The Undeniable Leader, Rob Cressy shares the exact playbook he used during the Fable window, from building a maximization plan and agentic AI roster to creating durable intelligence that cheaper models run forever. You'll learn the principles that separate the top 0.1% of AI users from everyone else, including the 92/8 rule, definition of done, and why your second brain is non-negotiable.

Ways I can Help:

Let's Connect:

SPEAKER_00

Before we get to today's show, the best version of your AI experience starts with one thing: making it yours. I built a free playbook called the Unlimited Method that walks you through exactly how to personalize your AI so it thinks like you, creates like you, and sounds like you. It's at robcresy.com backslash AI playbook. Go get it now for the show. Claude's Fable 5 was incredible while it was here, but over the weekend, the government shut it down. But not before I got a few days of being able to go all in and push it to the limits of what's possible. And what I want to do is share with you seven lessons that you can apply moving forward that will help you when Fable 5 inevitably comes back and we can capitalize on what has been a tremendous opportunity in the world of AI. And let's start with number one, the first lesson opportunity mindset. And in AI, we have these windows that are created. Originally, it was when ChatGBT came out at the end of November 2022. And now the meter is running of wow, here's what's possible for all of us who decide to take advantage of that opportunity. This does not mean that we are chasing everything, but part of your discernment filter is gonna be one of opportunity. So when I hear that Fable 5, aka Mythos, the model that everybody in the world is like, this is the best thing that I've seen since November 2025. Cool. Ding ding ding ding ding. Alarm bells are going off in my head. Because what are you willing to do that others are not? And in the AI era, we're playing a game that has maximum upside for this. And right now, the number one asset or the number one thing that is going to limit you is time. Because the biggest opportunity in AI is time. Because if you have the ability to create the time in your schedule to create and build with Fable 5 or the frontier models that come out, you're going to take advantage of these opportunities versus the majority of the world who says, I just don't have enough time or I don't even know what to do to capitalize on all of this. It's such an important thing for being somebody who uses what's happening in the world of AI to their advantage. It's why one of the things that foundationally for me was so important right out of the gate is let's create a plan. And what I'm gonna do real quick is share my screen here because what I ended up doing was creating a fable maximization plan. And what this allowed me to do was strategically and sequentially go step by step by step for what it is that I wanted to create. Because originally it was like a 13-day window of how I wanted to do this. But here's the thing that most people miss in this it is significantly easier to execute when you've got a plan and you know where you're going. And in the world of AI, we call this outcome-based prompting, where you start with the outcome and then you work backwards. But another thing that a lot of us feel is overwhelmed by the number of possibilities and potential that's there. Cool. The way that we overcome that is by writing down, hey, one through 10, here's the ideas of the things that you want to do. And then with my maximization plan, what I was able to do was using the Notion MCP with Claude, it would log all of the things that I ended up doing and creating there. Because welcome to the ultimate show me your receipts era. So you can see on um June 10th, day two, I've probably got, I don't know, 20 things that I've created there. And I'm sharing this because system scale and part of your system for taking advantage of the opportunities is let me get a game plan of what I'm doing, execute, execute, execute, and then you can just build it from there. And then when you get good enough, you have the ability to track those receipts every step of the way so that agentic AI knows what's going on there for you. So the number two principle that's gonna serve you so much is preparation. It is an inevitability Fable Five is gonna come out. Maybe it's today, maybe it's a week, maybe it's a month, maybe it's a year. Either way, I am gonna be prepared the second I see that tweet from Anthropic come out where it's like Fable Five's back, baby. Boom, shock lock, let's take advantage of that opportunity. Because you know it's going to happen, you just don't know when. And since that's going to take place, what are you working on right now? Have you built out your fable maximization plan yet? And if you have not, I just want you to take what I'm sharing here, give it to Claude, and it'll help build that for you. Mindset number three that's really gonna serve you for when Fable Five comes back is that think big mindset, right? Because one of the things I kept hearing for Fable Five is it's the most ambitious model. Give it things that are the biggest things you can possibly think of, right? So we know that it's just as easy to use AI to write an email as it is to build a rocket ship to the moon. So are you writing emails or are you building rocket ships to the moon? So with this, I was acutely aware that this thing can do things that have never been done before. So I'll share my screen again. And here's an example of something that I've built. I call it Speech Studio Pro. So back in February, I went to Jesse Itzler's Built to Speak three-day speaking retreat, where I learned about being a world-class communicator and speaker from stage keynotes, boardrooms, workshops, as well as creative storytelling. So, in building a keynote, uh it's very formulaic on what you can do. So, using Fable 5, what I did together is I put together here are my keynote speeches, and then here's a story library. So these stories, you can literally just add a new one. Um, Fable Five story, theme setup, best thing ever. And then I can just save this in here, and there you go. I've got a library of all of my stories that I can use for my keynotes. And then when I get a keynote that I want to build, I build it right here. And here's the opening, here's where I'm gonna take you, here's the callback, here's the transitions, here's the stories. The story has the structure of setup, story, takeaway, bridge to the next one. And this is exactly the formula that Jesse was teaching there. Here's the summary, here's the emotional close, and then I've built this to where you can literally just click this thing in here and it will add this to the story there. So it's plug and play, and then I even built in a flow view, which as you're designing your keynote, we understand. Hey, I want to take this transition and I'm gonna move this thing up above this. All right, cool. Oh, I want to add in a new transition, new one here. So this is what I built using Fable 5 because this is a legitimate asset for myself, right? Where I can use this for my own keynote speaking, and then who knows, maybe one day I'll end up turning this into a product, but originally I was building this for myself. So the first thing I did was that, and then the second thing I ended up doing, and I'll share my screen here, is building out my agentic roster. So my mindset going into this was since Fable Five is the best thing ever created in the world of AI, and so many of us want agentic AI and AI agents in our business. Well, what does that look like? And once again, we're in the ultimate show me your receipts era. So I wanted to see the receipts of my agents actually doing things live, delivering results for me with the definition of done. So I built out here my agent roster, and you can see there's a variety of different ways of what this means. So some of my agents are Claude Code routines, some of my agents are with N8N automations, which all of this was done for me via the MCP connection. Some of the agents are a skill inside of Claude that I turn into something there. So I can open up any one of these and it'll say, here's the outcome, here's the routine that this is linked to, it's designed, this is when this thing is triggered. So everything is linked and built out into my database. And I can then see I've got a status of every one of these designed, live, on ramp. So this is definitely a work in progress, but immediately my mindset went to let's work on the infrastructure layer of this, one of them being the agents. The next thing that I did, and I've mentioned this before, is in building out my AI first dream business, I've got 10 high-level principles. Each one has five to seven subfolders there. And one of the things that I've always bet on and believed is that I'm not gonna have to be the one who does all of this. I just need to have the vision, write it down, map all of this stuff out, and then AI will be able to help me fill this out because in theory, I could open up any one of these normally. So let's say, for example, um, Twitter. If I wanted to build out a Twitter strategy, it wouldn't be hard. You would just open up Claude and say, hey, Claude, I want to build out a strategy for using Twitter for my brand. I want it to drive newsletter subscribers, I want it to have thought leadership. Let's build out that strategy. And what I ended up creating here is filling this out, not for me, but for agentic AI, because um, once you have a database of everything that can be read, then you have the infrastructure in the second brain of how your AI organization can run. So, in this, what um Fable 5 ended up doing is in bulk. So there's 78 different areas from um email campaigns to AEO to YouTube to sell by chat to um SOPs and agent roles and my VA and cash flow. It ended up filling out all 78 of these infrastructure in one sweep here, right? So this is to where, man, this is such an asset, and so many people are missing the boat in terms of what they're looking to go after. I always want to build that infrastructure. Why? The bigger the dreams, the deeper the foundation there. So that was the other thing that I built out here in my notion. So the next thing that I want to get to is principle number four. And number four is the principles that I've been using both in my business every day, but as well as in using Fable Five explicitly. So my encouragement for you is you write these down, you put these into your AI, and then you start using them as fundamental principles. And principle number one I learned from Dan Martell, and it is it is a non-negotiable that 92% of what you do is done by AI, 8% is done by human. And it's like, whoa, that's a very lofty aspiration. 92 to 8? All right, cool. Just start speaking that into your Claude and when you start using Fable. Why? Because you're gonna quickly see where you're your own roadblock. And I know from my own experience, I'm my own roadblock all the time. So I'm trying to remove myself from it. So, principle number one, 92 8. Principle number two, I call 1080 10, aka the human AI sandwich. So, with all of this, the human comes in with the vision and the first 10%. This is where we're gonna go. The 80% is the co-creation between you and the AI back and forth. And then before you ship the workers, the final 10%, boom, we go there and we review what we're doing right there. So 1080-10 is the other principle. And then the last one, and this one is so important, certainly um with agentic AI, and if you're doing anything at scale, is definition of done. This single principle right here is paramount. It is a non-negotiable to you moving forward in the AI era because so many of the things that are gonna stop us in AI is when it needs input from us where we are the roadblock or it doesn't know what to do next, right? There's unclear goals or outcomes. So a definition of done means listen, a one or a zero. Did the blog post ship or not? That is what a definition of done is. Did this routine work or not? Definition of done. So now in every single one of the entries I have in my notion, there is a definition of done for every single one of them. So, principle number five, I'm gonna call durable intelligence. And I didn't hear anybody else saying this, and this is where my mind naturally went with Fable. And durable intelligence to me means Fable writes the assets that the cheaper models run on forever. Because I was acutely aware this isn't gonna be with us forever. So I don't want to build my house on sand. Instead, I want to take advantage of the frontier model for what it does best to build the house or build the foundation of it, and then let's use the other lower models, which you know are always going to be accessible, to capitalize on the solid infrastructure right there, which is why going back a second brain is so important. I don't care if you're using Obsidian or ClickUp or Asuna or Notion or whatever it is, but if you cannot tell me where everything in your organization lives, you have a hole in the boat. Because we know this to be true about AI. AI can only work on things that are written down. And your ability to have a second brain to where everything lives is just a non-negotiable because so many people are sit sitting right now on the sidelines being like, oh my God, I had these half-built ideas and things with Fable Five, and I'm just so upset because there's nothing I can do about this now. Wrong foundation, right? Because if you're smart about this, you never, into perpetuity in AI, ever want to be reliant on one tool. It's why fundamentally I say I am tool agnostic in the AI era. Claude could go away, Chat GBT could go away, Gemini could go away, everything can go away, and I'm all good. You know why? Because everything in my business is written down and tracked in my second brain and notion. Here's my build tracker of everything that has been in there. Here is my signal bank of all of my ideas. Here's my playbook library of all of the playbooks for the various things in my business. Here's my field notes that I ship to my client saying, Hey, here's a lesson that I learned. I'm writing this for you and agentic AI. And with this, I ended up creating a rule. And I've always done this, and I almost call this a workflow because of how important this is in the AI era. Every session with Fable ends with the output written to Notion or a file, right? So I've got to have a log somewhere of where everything is. And you can see right here for those who are watching. So uh I'm gonna assume Fable came out on June 10th here. So if we look at the three days between June 10th and June 12th, I estimate that I created what 25 or 30 different builds during that time. But here's the beautiful thing about this, and I even have one here Findo Fable Window, Fable Window map. My ability to capitalize on that window that is there for Fable. And if you can understand and get this single principle, you're gonna be so far ahead of everybody else because you know what? No one wakes up in the morning saying, Oh my god, I can't wait to talk about my structure and organization of how I'm creating with AI. But once you do, you will never go back. Number six principle or lesson to move forward here is all around pricing. So there's two things that I saw and knew to be true about pricing. Number one, I saw um a tweet from my friend Jason Zoke who said, Hey, I asked Fable how much it would cost to run this thing moving forward, and he said it's gonna be between two and four grand a month. Then I saw this tweet that Riley Brown ended up quote tweeting that said hiring Fable on API full time, 40 hours a week, would be $1.2 million a year, which comes out to about $600 an hour. Okay, this is super important because imagine every time you stepped up to using Fable 5, you're like, this is a $600 an hour task. All right, so what's that look like? So I ended up taking that and saying, listen, I want to take advantage of this window right now because we have a $600 an hour task that I'm getting for a $200 a month subscription. So how can I maximize this and what does it look like? And this is where it said right here, what $600 an hour work actually is. It is use cases where the output compounds or where a single decision is worth six or seven figures. All right, cool. Now we're not living in email, now we're living in rocket ships. So, number one, it says architecture, not tasks. Designing a system that runs thousands of times after you build them. One hour designing the right agentic architecture pays out every day forever. This is literally where I spend all of my time, and I don't see why everybody doesn't get this, right? Let's build the machine that runs the machine. Irreversible decisions is number two, IP creation. Number four, synthesize across everything, reading your whole business at once and finding what no single conversation reveals. Humans can't hold that much context, but Fable 5 and AI can. Wow, that's the importance of having a second brain because it's the first thing that I did when I used Fable. Hey, Fable, go into Notion, read everything, tell me what's good, what's bad, where's the holes in the boat? What am I not seeing? And the last thing it says here is deep builds that would take an expert a week. Full systems, full sites, full agenc networks X shipped in a session. That was my uh Speak Studio build. That was my agenc roster that I built out, right? So very simple and intelligent um framing for how we're gonna capitalize on this here. It also told me to build out version 2.0, my chief of staff agent, right? So this is the agent that takes care of all of the agents. So relating to this, there's a few other principles that I thought about on the pricing side of things. We're gonna call it the 80-20 rule, right? The pretto principle. Hey, 80% of your business is usually um moved by 20% of what you do. Cool. Fable five is now the 20%. So, what are those $600 an hour plus tasks that live in the 20% of your business? And then, as I'd mentioned, agentic integration, not just theory. Show me the receipts. And this is where I was very candid about speaking into it about like, here's what I'm actually feeling and experiencing in my business. I I know this is real, I've got some of this. Is it live? How's it delivering outcomes? I want definition of done, I want receipts, I want to be open up a database and see this is what's happening right now in here. And I am thankful that one of the things that Fable is able to do is show me what this actually looked like in Claude Code right here. So now I'm in the routines here, and one of the things that Fable is able to help me do was create one, two, three, four, five, six, seven, eight different local routines that run integrated into Claude Code. So I was spending non stop time inside of Claude Code. Um, it's the most usage I've ever had in my entire life. Life there. And this will bring me to the final principle: work ethic. And I'm going to channel my inner Jalen Brunson, who, after the Knicks won the NBA finals in game five, he's being interviewed. And Lisa Salters asks, Hey Jalen, talk to us about your fourth quarter mentality because I believe he scored 15 points in route to 45 for the game. Absolutely legendary status. And man, I'm so inspired by what Jalen Brunson said next. He goes, My confidence comes from my work ethic. Oh, baby, right? So all those days in the gym with his dad doing the up and unders, doing the shooting drills, doing the everything, right? Um, pressure is a privilege. So when he gets to the fourth quarter, he relied on his work ethic because he earned the confidence there. One of the biggest things that I learned and noticed in my usage of Fable 5 over the last week was my work ethic. I've never in my life worked harder during that time than I did there. And one of the misplaced focuses of the AI industry is oh, we're gonna use AI and I'm not gonna have to do anything, and everything's gonna be so much easier, and I'm just gonna be sitting on the beach drinking lattes. Cool. Except the true reality is those of us who are operating in the top 0.1% of AI, we have this relentless work ethic. As Mike Brown said, we got that dog in us, woo-hoo, right? You got that dog in you to where we are producing the outcome of 10 people. So my claw code was running nonstop from the second I woke up to the second I went to bed, and then it's running while I'm going to bed, right? While I'm sleeping there. So so much of what's misplaced and why this is such an advantage for myself and all my clients that I work with is when you've got that work ethic here and you've got that opportunity mindset where you see, all right, I'm gonna take advantage of this. And then you see, hey, I'm gonna prepare for what I'm gonna do right now, step by step by step. And then I'm gonna think big in the way that I'm executing all of this. And then I'm gonna make sure that I build out the infrastructure layer of what I'm doing because systems scale. And I'm gonna look at agentic AI so that I'm not the only person doing this. And at the same time, I'm aware that Fable is a $600 an hour model. So I'm gonna use it on the front end to do what it does best. But now everything else that I'm gonna run is gonna run on the lower models right there, right? The work ethic is part of this, the mindset is a big part of this, right? They're all one and the same. It's why, as high performers, we're never gonna go out of business with AI. Why? Because you got to compete with me, right? I'm never giving up on this stuff. We're an entrepreneur, we're built for this thing right here. So, one of the things in this becomes evaluate your work ethic. Are you just hoping this is gonna be easier? Or are you sitting there being like, I can't stop thinking about all the amazing things that I'm going to create? Because those of us who are crazy enough to believe that we can change the world, we actually do. So, to recap the seven lessons real quick on Fable Five, number one, opportunity mindset. When this next window becomes available, when you see boom, they push the button, Fable 5 is back, there should be no delay whatsoever. And you're gonna want to audit yourself. Do I have the ability to drop everything that I'm doing so dynamically that I can take advantage of what's going on right now with Fable? I know that I do because I've already got everything built. I'm just waiting to push that button right there. Number two, preparation. Do you have your list of what's going to be working on right there? Number three, thinking bigger. Right now, you do not need Fable 5 to already start thinking about what your rocket ships are going to be. And you can still use them with all the other models that are out there. The next thing, the principles. 92.8, 92% AI, 8% human, 1080 10. This is the principle of the human AI sandwich. Definition of done. Make sure that you are very clear and explicit with your AI. This is what done looks like. Next thing, durable intelligence. Use Fable to write the assets that the cheaper models run on forever. Your second brand. If you don't have one, hit me up at Rob Cressy on Instagram or LinkedIn. I specialize in this. I am trained in personal knowledge management. Pricing. Think about the 80-20 rule. What's the 20% of your business that you can take advantage of the $600 an hour task? And then lastly, my confidence comes from my work ethic. Channel your inner Jalen Brunson there. Show everybody what you are willing to do while nobody else sees it. That's what I'm gonna do because I'm gonna create a life and I already am that very few other people do. So I would love to hear from you. What did you create while Fable 5 was available? What are you doing to prepare until it is here again? Uh, hit me up on Instagram or LinkedIn at Rob Crassy. Sending tons of love and good vibes away. Here to have it.