The Undeniable Leader with Rob Cressy

What The Best AI Rooms In The World Are Talking About Right Now

• Rob Cressy

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The rooms you sit in change what you see coming. In this episode of The Undeniable Leader, Rob Cressy  shares the pulse of what he is seeing in AI right now, from lunch and learns with AI research teams to the systems running overnight in his own business. He breaks down the Second Brain gap, and what becomes possible when you stop chasing and start building.

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Last month I've been uncharacteristically quiet. It is because of what I've been building in the world of AI. And I am just so excited. And what I wanted to do is pop open my hood and share some of the good, good, those things that I'm hearing among the conversations in the best rooms in the world of AI. Give you a pulse of what's happening, what I'm experiencing, plus some of the wild things that I'm building, because this is something that's applicable to any entrepreneur or leader who's looking to grow with AI or save time or create faster answers. Because one of the things that I love to say is you can't unsee what you see. And it's certainly something that I believe in the way that I create and coach and what people experience in my communities because we we believe in showing the receipts, right? Oh, here's this thing that you can do based on the thing that I do, and we reverse engineer it. So a lot of the things that I'm hearing in my WhatsApp chats, Instagram, LinkedIn, as well as the communities and circles that I'm part of, is so many of the people who are operating at the highest level with AI, we're creating the output of 10 people. And it's so exciting because there are no possibilities that are um that can't be done, right? Everything's on the table, everything's possible. So there's a contagious enthusiasm that's created from that. And um, because of that, new um possibilities and experiences are great, but you also have to use your discernment because there's so much being both thrown at you, plus that you can create, plus, there's so many directions that you can go, and it's in a good way, right? So sometimes something new that you might create or feel inspiration on right now might have more energy than something that you've been doing and building consistently. And it doesn't mean that you just get off of that thing, but every day is an opportunity to reevaluate what's been going on in your business, where things are going with uh entrepreneurship, marketing, the world as a whole, and then you make your decision from there. And I always like to say um place your chips and let the uh bets fall where they may, or place your bets, let the chips fall where they may. I apologize, I got that backwards. So um, here's some of the cool things that um I've done or experienced or heard uh in the last month or so. Number one, I I'm really excited I joined Spark Labs, which is an AI and innovation space in St. Petersburg, Florida, um, run by Arkinvest. And this is something that shout out to my friend Kyle, who I used to uh work with back in Chicago in the career builder days. He was the very first person that I sat with for the training. And since then, um, we had that Chicago vibe and just uh staying in touch. And he moved to St. Petersburg, uh, works with an AI company. I hit him up on his birthday, sending him some good vibes, and decided to grab lunch and boom, shok lockka. It's there, and I was like, wait a second, what is this spot? Uh, because I live about 45 minutes from there, and instantly I met like six people from Kyle in the first hour of him and I just having lunch. I was like, all right, I gotta be at this spot. And there's AI innovation, and I believe robotics, and you have to apply to be a part of Spark Labs. And they have offices and desks, and it's like a co-working or membership-based community. Um, makes me think very much back to when I was working out of 1871 in Chicago, that incubator. I don't think that's an incubator, that's more of like a uh an innovation space where entrepreneurs and founders and small businesses come together to collaborate, create, learn, and really bring their dreams and vision to the next life. And I got that vibe when I was there immediately. And uh yesterday they had like one of those lunch and learns where someone comes in and does a presentation, and I believe it was the research team from Arc Invest, the venture capital company, talking about AI. And I was like, oh, this is perfect. Sign me up for whatever this is gonna be. And it got super high level fast in a good way because of the other people that were in the room. So I estimate there was, I don't know, 15 other people that were um sitting in on this conversation. Originally just like two guys doing a presentation on AI talking about Chad GBT Claude and Gemini and models and upgrades, and um, very quickly, the very seasoned AI room that this was started to get into MCP servers and building second brains and noticing the difference in writing of the different AI models, and what do you trust and what do you not trust, and uh maxing out your Claude plan and is Chat GPT better than um Claude? And it was just the right room to be in there. And what I loved about being in a space like that is the level of thinking. Um, I am usually the person leading and co-facilitating the conversations around AI with my community. Um, if you're interested in growing with AI, go to Robcressee.com backslash undeniable. Uh, we're building every single Tuesday at 12 p.m. Eastern, and it's the best place where you can grow um in Claude, chat, GPT, everything for building an AI first business. And it was very reminiscent of it, but it felt good to be on the receiving end of it, right? Certainly in person of it. And it showed me um one, and this is more of a validation because in AI, so many people will oftentimes say, like, oh, I feel so far behind, or they'll see where someone is in using AI versus where they are, and they come from a scarcity mindset, so it doesn't make them feel like they're um doing much, even though 99% of the people in the world have never even done their first prompt, right? So there's always this scarcity mindset there. But when you're in a room with the best in the world and you understand what they're saying and you're contributing and you're legitimately asking thought leader type questions that stimulates everybody in the room, it's like, okay, I see where I'm at right now. I like this because in my mind, and this is one of the things that is going to happen with me being up at Spark Labs, is I will be teaching and sharing all around uh AI enablement and helping people get better at Chat GBT and Claude and the way that they build an AI-first business and mentality in a human-first way. A million percent that's what I'm gonna do because my entire playbook is hey everybody, I've already done it first. You can do this if you want to add growth to your life. Here's the ways. All you gotta do is do the work. Crazy concept, right? But that's why we call it the ultimate show me your receipts era in AI, because we gotta see the receipts. So uh, really excited about that. You'll see a lot more from me from that because this place is balling, right? Um, the next thing for me is to set up my sort of creative flow there. Like, how am I gonna create content? They've got two podcast studios, they got a big A V room that looks like uh a mini Tony Robbins setup with cameras and backdrops, and boom, sign me up for this. So um, some of the things that I'm hearing in my conversations uh around AI, and this comes both from first hand experience coaching a ton around this every single week, uh, as well as um what I'm just hearing from people online or in Twitter. And number one is model chasing, and this is something that came from the Spark Labs conversation yesterday. Is you have Opus V from uh Claude, and you've got Chad GBT at 5.6, and the naming recognition is terrible, and you got Grok over here and Gemini over there. And what does this really matter? And like that's a conversation at some level, and for me, it's completely misplaced focus. Who cares about the models? Unless it's something significantly asymmetric, like Fable 5, when that came out, you want to get on that, but 99% of the time, it's not gonna be applicable to most people who are just looking to do this to add growth to their life or their business. Um, and the thing that matters more is execution, right? We think that somehow a model's gonna give us extra magic. No, the extra magic comes from you, the way you create with it, right? You give me the crappiest model in the world and I'll crush everybody. Why? Because the way that I think about this, right? And that's the same thing. So if the focus is on, oh my god, this and oh my god, this, and people are just looking back and forth and not sure which way to go, um, the biggest thing that I can say is just keep doing what you're doing right there. Listen to the market, listen to people like me who will say, hey, this is how you can be thinking about this to make this simple and easy, because I don't have a background in this, but somehow for three and a half years straight, I've been all in by making it simple and easy on myself. And this is one of those things. Uh, number two, and this is a massive hole I'm seeing in the market, and this is something you're gonna hear from me nonstop probably for the next five years, is not having an AI second brain. And most people don't even know what a second brain is to begin with, but in the world of AI, second brain just equals memory. So it's like, hey, how can I get my AI to remember more about me and my business and what I'm doing every single day? Most people, side note, you don't want to be most people, but most people they just let everything live inside of Claude or Chat GPT, so it lives in the chat. And they hope that the chat will just remember everything about them. The problem with this is then you become beholden to the tool itself. So, what happens if the government decides to shut down Claude again, like they did with Fable 5? Or what if all of a sudden with Chat GBT they do something wild and everybody's like, whoa, we don't want to use that anymore, right? So if you're locked into a tool and everything lives there, and a lot of people experience this with the original, I was in Chat GPT for three years, now I'm going to Claude, but I have so much um pot committed into ChatGPT, I don't want to go over here. Cool, let's take that off the table by using uh a platform like Notion as your AI second brain, and your second brain is your single source of truth. It's the thing where all of your information flows into, and it's on a simple principle write everything down, like literally everything you, your team members, your virtual assistants, your conversations, everything. Why? Because once you write it down, AI can do something with it. And most people just don't have structure and organization as a strength, and I get it. I didn't either until I acquired the skill. So this is one of those things. If you hear this and you're like, I don't have an AI second brain, or I'm not using Notion or Obsidian or something like that, then hit me up at Rob Cressy and let me know because I want to send you a resource to help you because it is too important to not have. And no one else is gonna share this with you because very few people know this, right? And I give this to every single one of my clients and members inside undeniable because it's that valuable, because it's all around the concept of uh compounding intelligence, right? The way that AI works is the more information you give it, the more it knows about you, the more it knows about you, the better the response is. All right, cool, that makes sense. Well, wouldn't we want this to compound every single day? Like a bank account that goes, here's a dollar, here's a dollar one, dollar two, dollar three, dollar four. Except we're not just doing little pennies in the AI era for the next one, three, five, ten years. You have an absolutely historic exponential opportunity. There is no ceiling. So once you understand there's no ceiling, you're like, well, wouldn't I want the compounding intelligence to start now for me and my AI? And oh, by the way, this is the worst it'll ever be today, and it's only gonna get historically better moving forward. Yeah, I want to be a part of that game. And the thing is, it's not hard, just you hear, I don't know what I don't know. And that's what people are experiencing. So I want to help anyone who's using Chad GPT or Claude who does not have a second brain. It is so easy and it becomes a workflow for you. And this is just what it looks like to be professional in the world of AI. And the last misplaced focus that I have right here is what I call emails versus rocket ships. And uh one of my favorite books is Relentless by Tim Grover. He says everything's labeled number one because everything is most important. This is one of those most important things, and I call it emails versus rocket ships because it's just as easy for AI to write you an email as it is to build you a rocket ship to the moon. But most people are spending the majority of their time using AI to write them emails. Very few people in the world, Elon Musk, are using AI to build rocket ships to the moon or siphon part of the sun's energy to power all of AI forever, right? That's what looking big looks like. So that's what we're really looking at here. So when you understand that thinking and dreaming big is an absolute skill and superpower in the AI era and is completely in your control, it changes the entire game of everything because so many people are just playing so small. So, of course, I would get why you're not really that enthralled by AI, which is just like, wow, we can do Excel better. Awesome, guys. No, how about we build Rocket Shift to the moon together, right? So everything is possible, and because of that, how big do you want to go? So for me, and this is why I will share my screen now, is what I have built out inside of Notion, my second brain, is what I call the AI first dream business. And what I did is I asked myself a simple question. I was like, if Mark Cuban was going to start a business today, and he's sitting right next to me, and we're like, hey, Mark, we're building an AI first business. Tell me, like, what does that look like? If we were gonna create a folder structure, what would those 10 high-level folders be? So I went ahead and answered that. Identity and IP offers operations, intelligence, brand expression, marketing, sales, fulfillment, people, capital. And then inside of those, you'd be like, all right, well, there's probably five to seven subfolders of what would make up um people from your um virtual assistants to your executive assistants to your AI agents to your contractors and partners to your SOPs and documentation, right? There's just sub-bullet points underneath each of those. So I built all of that out inside of my second brain. And then once Fable 5 came around, I was like, yo, dog, let's fill all this stuff out for me. Because, for example, in the marketing category, it would probably just say marketing SEO. Well, how would you fill that out? You'd go, all right, I'm gonna go to Claude and I'm gonna say, build me a world-class best practice for building an SEO or AEO strategy for an AI enablement coach. Boom. And you'd fill it out. You throw it inside of that folder, there you go. Because all of this is designed around a principle of what I call 92.8. 92% of what we do is done by AI, and 8% is you, the human, and your zone of genius at the beginning and at the end, right there. And this is the architecture for how I am doing it and why having a second brain is so important. So there's an example right there of it. And here's another thing that I recently built that's related to this. So I take every single transcript that I have inside of Fathom and I put it inside this transcript inbox. And once it's inside the transcript inbox, I run a Claude skill that will automatically pull out the gold. I call it the gold mine. What are the best insights, nuggets of wisdom, frameworks, teaching moments, language from that? And then from there, it goes and searches my AEO content opportunity database. It's like, hey, here's all the keywords of what I would love to appear in Chat GPT, Claude, and Perplexity. Searches that, and then it's like, cool, got it. Runs a Claude skill that then builds that into a blog post that then automatically publishes to uh Claude code in my website. So every time I have a conversation and one of the phrases matches what's in my AEO database, it'll turn this into a blog post. So right here you can say uh Claude versus ChatGBT for entrepreneurs, which one should you actually use? Cool, built this whole thing there, and then I even designed it to have a CTA to join the undeniable studio right there at the bottom. And then what I ended up doing was taking the entire process and shipping a version of it for all of my clients so that they can run the transcript to AEO blog posts on autopilot process, which is another thing that I built inside of Claude and Claude Code is hey, I call these proof builds, right? Back to the whole show me your receipts. I'm like, hey, if I build something for me, then I'm gonna flip a version around for my clients and everybody else who wants to do this by making it step by step because I already had to create the step-by-step in order to do this in the first place. So it's only one additional step for me to like flip it around to my clients and put it into repeatable templates where they can just copy and paste it. And that's exactly what this is right here. So every step of the way, um, you can just copy and paste it, you can install the skills for this, and to show some more receipts in doing this, looking at my Google Analytics, in the last 30 days, I've had 3,286 new visitors to my website um and 4,400 views, seeing two of them accounting for almost 40% of this, one about claude code and one about loops to graphs for AI agents. And the goal now for me is to turn this organic traffic into signing up for my lead magnets in AI playbooks or claude skills that can help somebody who wants to learn those things. And then through that nurturing via email, hey, if you want to work together in joining the undeniable studio or an AI workshop or a keynote speech or something like that, hit me up. I'm here to help, right? And that's the whole process of what I'm building on the organic side of things. So that's been exciting. I also, along the same lines, built out a learning management system uh using Claude Code as well, to where essentially I was uh previously on Mighty Networks for our community, and I took everything off of there because we were paying, I don't know, $129 a month. And I said, hey, I want to live this all in my world. I can do this because everything's possible with AI. So now um all of my uh courses and advanced trainings are on here, and one of the amazing things is I'm about to release all of these for free for everybody. So for anybody who wants to be world-class at AI, self-creation, designing your best self, podcasting, I'm gonna give it all away for free. And whoever wants to learn can. If you want an experience, just hit me up. So built that thing out as well. And this legitimately impressed me. I was like, wow, this is really good owning all of this. And one of the big things that I'm believing in right now is owning your data, owning your real estate, not having everything live in Facebook or Mighty Networks or in Chat GBT or Claude. No, I want to own all that stuff because uh that's the most scalable thing you can have, is having your own uh owned assets. And last thing that I build here is what I call the kingdom. And this is something that um I'm using to keep track of the AI first business that I am building, essentially a visual representation of everything that's living inside of Notion. And with it, I've got it tracking um what percentage of my business runs without the king. I call this King Rob's world. So right now on my 92.8 scale, 40% of my business runs without the king, right? And then it tells me, hey, here's the things that count towards this, what moves the needle next, and then hey, the king's read. What does it notice about everything that I'm doing? How have I increased this, right? And then you can see my um AI agent team. I've got my chief of staff and then my authority crew. I think right now I'm running uh 22 different agentic processes uh processes uh using Claude code uh via Claude routines or Claude Code routines. So I've got each of these here. So at any point I can just open this up, see what's running, see how this is working there, and it really just gives me a visual representation of everything I've built. And then I've also got this graduated on the roster. So this is my way of seeing what each of the routines are: the librarian, the speaking scout, the watchdog, the blog auto publisher. And it just gives me more visibility into what my digital employees are doing every single day. That way I can just click it. And then I also designed uh another second or another section for loops in motion, right? One of the big things in AI over the last three months has been creating in loops, prompting in loops, right? Because you want to close a loop. Uh, a loop is a growth loop, right? It's why we create a definition of done that is clear on hey, I want an agent to complete this task. Here's the directions, and this is what definition of done looks like. So it's a very binary thing, a one or a zero. Did it happen or did it not? And this is how we create integrity inside of the system. So I built that, and then there's another section here called Need the King. And this is hey, where is the castle on fire? And what are the things that I need to do for this? So those are some fun things that I've built recently um inside of AI, and I just want to share this because um I'm enjoying building the AI era. I love to do it in public because I love helping people. I love to pay it forward to anybody who wants to get down and grow their business um and their life, right? I'm all in because I'm all in on my dreams. And as part of that, my purpose in life is to be a positive force for good that leads others to what's possible. I know there's not a lot of people out there in the world of AI who are doing this the right way in a heart-first perspective, who um wants to make the world a better place, right? Those who are crazy enough to believe they can change the world, we do. And we've never had a better opportunity than right now with everything that's going on in the world of AI. And this is where we all have the opportunity to step up and be those undeniable leaders for ourselves, for our businesses, for our families, for our communities, because this is how you can create anything you want in your life. And there's never been a better time to make this stuff happen than right now. So I love this. And if this vibes with you, hit me up on Instagram or LinkedIn at Rob Cressy. Uh, if you want my undeniable or my undeniable, my unlimited method playbook, just let me know. I'll send it over to you. Here to be a positive force for good. Let's go get it.