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With recent shifts in federal and state policies, legal rulings, and evolving demographics, how are institutions adapting their approaches to student recruitment and selection? This question is on the minds of educators, administrators, and families across the nation. 

W. Kent Barnds, executive vice president for strategy and innovation, Augustana College

Kent brings over 30 years of strategic leadership experience in higher education to today's conversation. As a seasoned higher ed professional who has served in key roles including Vice President for Enrollment, Communication, and Planning and Executive Vice President at Augustana College, as well as contributing to organizational success at Elizabethtown College, Kent has become a trusted advisor in the non-profit sector. His expertise spans strategic planning, enrollment management, and organizational development, with a proven track record of driving sustainable growth and enhancing student experiences.

Known for his analytical rigor and collaborative approach, Kent excels at engaging diverse stakeholders and translating strategic vision into actionable plans. His ability to synthesize market trends, facilitate consensus, and navigate complex challenges has consistently delivered results for the institutions he's served. As a recognized thought leader in higher education strategy, Kent continues to help organizations chart successful courses in an ever-evolving landscape, making him an invaluable voice on the future of higher education and non-profit leadership.

References

Legatt, A. (2025, July 29). College admissions is changing. Here’s what parents need to know. Forbes. https://www.forbes.com/sites/avivalegatt/2025/07/29/college-admissions-is-changing-heres-what-parents-need-to-know/

Urban Institute. (2025, July 2). College enrollment patterns are changing. New data show applicant and admit pools are too. Urban Institute. https://www.urban.org/urban-wire/college-enrollment-patterns-are-changing-new-data-show-applicant-and-admit-pools-are-too

American Psychological Association. (2023, August 7). APA reaffirms support for equity, inclusion in college admissions, in response to Supreme Court ruling. APA Newsroom. https://www.apa.org/news/press/releases/2023/08/equity-inclusion-college-admissions