If You Know You Know with Maren Crowley

Building a Beauty Business: From Salon Floors to Entrepreneurial Success with Christina Montesano Evans

Maren Crowley

This week on the podcast, Maren sits down for her very first in-person interview with her longtime friend and beauty industry veteran, Christina Montesano Evans! With over 20 years of experience in hair and makeup, Christina brings her honest insights, hilarious stories, and powerhouse entrepreneurial spirit to the mic.

Maren and Christina dive deep into what it really means to make it in the beauty industry—from sweeping floors at 15, to navigating stigmas around trade schools, to taking the leap and building her own thriving bridal business in Florida. The duo gets candid about the hustle required to turn passion into profit, why services like hair and makeup are truly a luxury, and how to stand firm on pricing and self-worth as a service provider.

For the full transcript and show notes visit the episode page on my website.

In this episode, Maren and Christina discuss:

  • Christina’s journey from salon side-jobs to entrepreneurship
  • The stigma around trade schools and why trades matter
  • COVID’s impact on beauty professionals and how convenience is king
  • Defining your worth and standing by your pricing as a small business owner
  • How AI and unrealistic expectations are shaking up the beauty world
  • Tips for clean, long-lasting makeup, safer hair care, and why you should skip the Dyson