What a Niche Actually Is — And How to Find Yours Without Feeling Boxed In

In this episode, I dive into what a niche truly is—and what it isn’t. If you’ve ever felt boxed in or confused when someone tells you to “pick a niche” on social media, you’re not alone. 

I share my own journey of balancing multiple identities (golf professional, mom, content creator) and why niching down is more about clarifying your message than cutting off parts of yourself.

You’ll hear how I approach my own content, how I use different aspects of my life for context and credibility, and some hard-earned lessons about staying in alignment with your values. 

I also walk through tangible steps to help you discover your own niche without feeling limited, so you can grow an authentic and sustainable online presence.

More on the episode page on my website. 

In this episode:

• The 3 questions every niche must answer
• Why your life is the backdrop, not the topic
• How values-based niching lets you earn across multiple categories
• Real examples from my own content and UGC work
• How to find your niche starting today

In each episode we’re seeking truth and getting real – helping you discover your strength and voice to make the best, informed choices on YOUR terms in accordance to HIS will.

Follow and connect with me on IG > @macrowley
Listen, read show notes and get resources for all episodes on my website.

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