{"version":"1.0.0","segments":[{"speaker":"Rebecca Turnbull","startTime":5.339,"endTime":8.309,"body":"Welcome to the"},{"speaker":"Rebecca Turnbull","startTime":5.339,"endTime":8.309,"body":"Listen perspective. I'm your"},{"speaker":"Rebecca Turnbull","startTime":8.309,"endTime":12.449,"body":"host, Rebecca Hastings. I've"},{"speaker":"Rebecca Turnbull","startTime":8.309,"endTime":12.449,"body":"spent over a decade working with"},{"speaker":"Rebecca Turnbull","startTime":12.449,"endTime":15.929,"body":"executives in the tech sector,"},{"speaker":"Rebecca Turnbull","startTime":12.449,"endTime":15.929,"body":"and help successful companies"},{"speaker":"Rebecca Turnbull","startTime":15.929,"endTime":20.069,"body":"build their leadership teams and"},{"speaker":"Rebecca Turnbull","startTime":15.929,"endTime":20.069,"body":"scale. During my career, I've"},{"speaker":"Rebecca Turnbull","startTime":20.069,"endTime":22.829,"body":"been lucky to have the privilege"},{"speaker":"Rebecca Turnbull","startTime":20.069,"endTime":22.829,"body":"of learning from many"},{"speaker":"Rebecca Turnbull","startTime":22.829,"endTime":26.489,"body":"exceptional leaders. In these"},{"speaker":"Rebecca Turnbull","startTime":22.829,"endTime":26.489,"body":"conversations, you'll get"},{"speaker":"Rebecca Turnbull","startTime":26.489,"endTime":29.849,"body":"perspectives from peers, be"},{"speaker":"Rebecca Turnbull","startTime":26.489,"endTime":29.849,"body":"inspired, and learn what it"},{"speaker":"Rebecca Turnbull","startTime":29.849,"endTime":33.209,"body":"takes to become one of the best."},{"speaker":"Rebecca Turnbull","startTime":29.849,"endTime":33.209,"body":"This is your chance to listen to"},{"speaker":"Rebecca Turnbull","startTime":33.209,"endTime":36.509,"body":"experts talking about the"},{"speaker":"Rebecca Turnbull","startTime":33.209,"endTime":36.509,"body":"challenges, solutions, and the"},{"speaker":"Rebecca Turnbull","startTime":36.509,"endTime":39.479,"body":"vital insights they've gained in"},{"speaker":"Rebecca Turnbull","startTime":36.509,"endTime":39.479,"body":"their careers to date."},{"speaker":"Unknown","startTime":41.49,"endTime":44.58,"body":"That goes back to the"},{"speaker":"Unknown","startTime":41.49,"endTime":44.58,"body":"fundamentals, which is important"},{"speaker":"Unknown","startTime":44.61,"endTime":47.4,"body":"to in place that persona"},{"speaker":"Unknown","startTime":44.61,"endTime":47.4,"body":"development that understanding"},{"speaker":"Unknown","startTime":47.4,"endTime":50.97,"body":"your audience, what will fly"},{"speaker":"Unknown","startTime":47.4,"endTime":50.97,"body":"with this audience, why will it"},{"speaker":"Unknown","startTime":50.97,"endTime":54.48,"body":"fly and then let's let's test"},{"speaker":"Unknown","startTime":50.97,"endTime":54.48,"body":"it, let's test it and test it"},{"speaker":"Unknown","startTime":54.48,"endTime":56.04,"body":"and test and get out to market."},{"speaker":"Rebecca Turnbull","startTime":58.68,"endTime":61.74,"body":"I'm joined by"},{"speaker":"Rebecca Turnbull","startTime":58.68,"endTime":61.74,"body":"Darren Cairns. Darren is an"},{"speaker":"Rebecca Turnbull","startTime":61.74,"endTime":65.61,"body":"accomplished cmo who's worked"},{"speaker":"Rebecca Turnbull","startTime":61.74,"endTime":65.61,"body":"most notably in FinTech and"},{"speaker":"Rebecca Turnbull","startTime":65.61,"endTime":69.21,"body":"gaming companies he's worked for"},{"speaker":"Rebecca Turnbull","startTime":65.61,"endTime":69.21,"body":"over the years include Yahoo,"},{"speaker":"Rebecca Turnbull","startTime":69.39,"endTime":73.71,"body":"Sony, PlayStation four finance"},{"speaker":"Rebecca Turnbull","startTime":69.39,"endTime":73.71,"body":"neighbor, which was acquired by"},{"speaker":"Rebecca Turnbull","startTime":73.71,"endTime":76.41,"body":"salary, finance, and most"},{"speaker":"Rebecca Turnbull","startTime":73.71,"endTime":76.41,"body":"recently lending crowd."},{"speaker":"Rebecca Turnbull","startTime":76.83,"endTime":81.57,"body":"Interestingly, he's worked in"},{"speaker":"Rebecca Turnbull","startTime":76.83,"endTime":81.57,"body":"both b2b and b2c sectors. He's"},{"speaker":"Rebecca Turnbull","startTime":81.6,"endTime":85.14,"body":"led companies from a focus on"},{"speaker":"Rebecca Turnbull","startTime":81.6,"endTime":85.14,"body":"b2c into b2b and helped drive"},{"speaker":"Rebecca Turnbull","startTime":85.14,"endTime":88.29,"body":"record growth and turnover in"},{"speaker":"Rebecca Turnbull","startTime":85.14,"endTime":88.29,"body":"some of those businesses. 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So, first of"},{"speaker":"Rebecca Turnbull","startTime":102.3,"endTime":106.68,"body":"all, Darren, for those who don't"},{"speaker":"Rebecca Turnbull","startTime":106.68,"endTime":111.06,"body":"know, you, you've worked in like"},{"speaker":"Rebecca Turnbull","startTime":106.68,"endTime":111.06,"body":"totally different sectors over"},{"speaker":"Rebecca Turnbull","startTime":111.06,"endTime":114.63,"body":"the years. Talk me through"},{"speaker":"Rebecca Turnbull","startTime":111.06,"endTime":114.63,"body":"what's happened in your career."},{"speaker":"Rebecca Turnbull","startTime":114.69,"endTime":115.02,"body":"Thanks,"},{"speaker":"Unknown","startTime":115.019,"endTime":117.959,"body":"Rebecca, for that nice"},{"speaker":"Unknown","startTime":115.019,"endTime":117.959,"body":"intro. Yeah, so um, now I"},{"speaker":"Unknown","startTime":118.199,"endTime":124.439,"body":"started my career actually in"},{"speaker":"Unknown","startTime":118.199,"endTime":124.439,"body":"FMCG, and graduate management"},{"speaker":"Unknown","startTime":124.439,"endTime":129.539,"body":"training program with Gallagher"},{"speaker":"Unknown","startTime":124.439,"endTime":129.539,"body":"I part of JTI. 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And, you know,"},{"speaker":"Unknown","startTime":145.529,"endTime":151.019,"body":"unlike in my dad's generation, a"},{"speaker":"Unknown","startTime":151.019,"endTime":155.519,"body":"job isn't guaranteed and, and it"},{"speaker":"Unknown","startTime":151.019,"endTime":155.519,"body":"isn't forever. And so spurred me"},{"speaker":"Unknown","startTime":155.519,"endTime":161.309,"body":"on to look at sectors that were"},{"speaker":"Unknown","startTime":155.519,"endTime":161.309,"body":"in, in high growth or really,"},{"speaker":"Unknown","startTime":161.309,"endTime":165.449,"body":"really wanted to work in and"},{"speaker":"Unknown","startTime":161.309,"endTime":165.449,"body":"sort of got the tech bug by"},{"speaker":"Unknown","startTime":165.749,"endTime":171.059,"body":"moving to BT and working,"},{"speaker":"Unknown","startTime":165.749,"endTime":171.059,"body":"running a marketing team in the"},{"speaker":"Unknown","startTime":171.059,"endTime":176.639,"body":"80s. 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I moved"},{"speaker":"Unknown","startTime":190.739,"endTime":196.589,"body":"to three as an employee number"},{"speaker":"Unknown","startTime":190.739,"endTime":196.589,"body":"45 in a rented office in"},{"speaker":"Unknown","startTime":196.619,"endTime":203.009,"body":"Maidenhead to then move on to"},{"speaker":"Unknown","startTime":196.619,"endTime":203.009,"body":"launch the the three brand below"},{"speaker":"Unknown","startTime":203.009,"endTime":207.209,"body":"the line was something I was"},{"speaker":"Unknown","startTime":203.009,"endTime":207.209,"body":"very proud of, that effectively"},{"speaker":"Unknown","startTime":207.209,"endTime":212.039,"body":"got me headhunted into into"},{"speaker":"Unknown","startTime":207.209,"endTime":212.039,"body":"Yahoo. That got me that digital"},{"speaker":"Unknown","startTime":212.039,"endTime":216.539,"body":"bug and as a great time in the"},{"speaker":"Unknown","startTime":212.039,"endTime":216.539,"body":"internet boom. And then there"},{"speaker":"Unknown","startTime":216.539,"endTime":222.689,"body":"was an opportunity came up at"},{"speaker":"Unknown","startTime":216.539,"endTime":222.689,"body":"Sony PlayStation, to actually"},{"speaker":"Unknown","startTime":222.719,"endTime":227.369,"body":"build the digital platform"},{"speaker":"Unknown","startTime":222.719,"endTime":227.369,"body":"digital marketing digital"},{"speaker":"Unknown","startTime":227.369,"endTime":231.599,"body":"capability, launched PlayStation"},{"speaker":"Unknown","startTime":227.369,"endTime":231.599,"body":"Network, PlayStation store"},{"speaker":"Unknown","startTime":231.659,"endTime":236.609,"body":"across EMEA, a lesser known"},{"speaker":"Unknown","startTime":231.659,"endTime":236.609,"body":"venture called PlayStation Home,"},{"speaker":"Unknown","startTime":236.729,"endTime":239.669,"body":"which is very dear to my heart,"},{"speaker":"Unknown","startTime":236.729,"endTime":239.669,"body":"which is really a forerunner of"},{"speaker":"Unknown","startTime":239.699,"endTime":243.359,"body":"today's Metaverse and also"},{"speaker":"Unknown","startTime":239.699,"endTime":243.359,"body":"launched the first ever"},{"speaker":"Unknown","startTime":243.509,"endTime":247.619,"body":"PlayStation app on iOS and"},{"speaker":"Unknown","startTime":243.509,"endTime":247.619,"body":"Android."},{"speaker":"Rebecca Turnbull","startTime":247.65,"endTime":250.89,"body":"So it sounds"},{"speaker":"Rebecca Turnbull","startTime":247.65,"endTime":250.89,"body":"like you've been involved in"},{"speaker":"Rebecca Turnbull","startTime":250.89,"endTime":254.76,"body":"lots of success stories, made"},{"speaker":"Rebecca Turnbull","startTime":250.89,"endTime":254.76,"body":"some significant contributions"},{"speaker":"Rebecca Turnbull","startTime":254.76,"endTime":259.17,"body":"to growth and turnover and"},{"speaker":"Rebecca Turnbull","startTime":254.76,"endTime":259.17,"body":"revenue, a lot of launching new"},{"speaker":"Rebecca Turnbull","startTime":259.29,"endTime":263.16,"body":"new products into different"},{"speaker":"Rebecca Turnbull","startTime":259.29,"endTime":263.16,"body":"markets and new brands, you"},{"speaker":"Rebecca Turnbull","startTime":263.16,"endTime":266.7,"body":"know, across a real variety of"},{"speaker":"Rebecca Turnbull","startTime":263.16,"endTime":266.7,"body":"things. So what do you think"},{"speaker":"Rebecca Turnbull","startTime":266.7,"endTime":270.21,"body":"have been like the biggest"},{"speaker":"Rebecca Turnbull","startTime":266.7,"endTime":270.21,"body":"similarities across all of those"},{"speaker":"Rebecca Turnbull","startTime":270.21,"endTime":273.06,"body":"different industries? Because"},{"speaker":"Rebecca Turnbull","startTime":270.21,"endTime":273.06,"body":"it's a real bread, the things"},{"speaker":"Rebecca Turnbull","startTime":273.06,"endTime":274.05,"body":"that you've been involved in?"},{"speaker":"Unknown","startTime":274.26,"endTime":278.34,"body":"For me, the"},{"speaker":"Unknown","startTime":274.26,"endTime":278.34,"body":"similarities are, you start with"},{"speaker":"Unknown","startTime":278.34,"endTime":283.14,"body":"a basic fundamentals of"},{"speaker":"Unknown","startTime":278.34,"endTime":283.14,"body":"marketing, that don't change,"},{"speaker":"Unknown","startTime":283.59,"endTime":287.85,"body":"segmentation, market research"},{"speaker":"Unknown","startTime":283.59,"endTime":287.85,"body":"and understanding of the market,"},{"speaker":"Unknown","startTime":288.03,"endTime":291.93,"body":"developing your target"},{"speaker":"Unknown","startTime":288.03,"endTime":291.93,"body":"audiences. It doesn't matter"},{"speaker":"Unknown","startTime":291.93,"endTime":296.28,"body":"what sector or industry you're"},{"speaker":"Unknown","startTime":291.93,"endTime":296.28,"body":"in, you've got to start with the"},{"speaker":"Unknown","startTime":296.28,"endTime":300.9,"body":"fundamental building blocks of,"},{"speaker":"Unknown","startTime":296.28,"endTime":300.9,"body":"of marketing And a couple of"},{"speaker":"Unknown","startTime":300.9,"endTime":305.58,"body":"other like key things that are"},{"speaker":"Unknown","startTime":300.9,"endTime":305.58,"body":"woven through all of those, all"},{"speaker":"Unknown","startTime":305.58,"endTime":308.85,"body":"of those roles, you know, very"},{"speaker":"Unknown","startTime":305.58,"endTime":308.85,"body":"much working in partnership with"},{"speaker":"Unknown","startTime":310.02,"endTime":314.79,"body":"on international campaigns and"},{"speaker":"Unknown","startTime":310.02,"endTime":314.79,"body":"initiatives, and be it with,"},{"speaker":"Unknown","startTime":315.09,"endTime":320.19,"body":"with desperate dispersed teams,"},{"speaker":"Unknown","startTime":315.09,"endTime":320.19,"body":"or fragmented teams and bringing"},{"speaker":"Unknown","startTime":320.19,"endTime":325.38,"body":"those together, it requires a"},{"speaker":"Unknown","startTime":320.19,"endTime":325.38,"body":"marketing leader to negotiate"},{"speaker":"Unknown","startTime":325.38,"endTime":330.9,"body":"and drive consensus, in a way,"},{"speaker":"Unknown","startTime":325.38,"endTime":330.9,"body":"but also that consensus is I"},{"speaker":"Unknown","startTime":330.9,"endTime":334.32,"body":"find is, you know, and it's"},{"speaker":"Unknown","startTime":330.9,"endTime":334.32,"body":"helped me through my career is"},{"speaker":"Unknown","startTime":334.35,"endTime":338.28,"body":"basically treating people"},{"speaker":"Unknown","startTime":334.35,"endTime":338.28,"body":"treating country teams, treating"},{"speaker":"Unknown","startTime":338.4,"endTime":344.55,"body":"agencies and, and suppliers,"},{"speaker":"Unknown","startTime":338.4,"endTime":344.55,"body":"like partners, rather than just"},{"speaker":"Unknown","startTime":344.55,"endTime":349.2,"body":"suppliers, and ensuring, by"},{"speaker":"Unknown","startTime":344.55,"endTime":349.2,"body":"doing that 99% of the time, you"},{"speaker":"Unknown","startTime":349.2,"endTime":352.71,"body":"find that that's reciprocated,"},{"speaker":"Unknown","startTime":349.2,"endTime":352.71,"body":"and you you know, you can work"},{"speaker":"Unknown","startTime":352.71,"endTime":357.06,"body":"in partnership, to deliver the"},{"speaker":"Unknown","startTime":352.71,"endTime":357.06,"body":"goals for the for the business."},{"speaker":"Unknown","startTime":357.15,"endTime":360.03,"body":"Another key thing is, in my"},{"speaker":"Unknown","startTime":357.15,"endTime":360.03,"body":"view, is taking your"},{"speaker":"Unknown","startTime":360.03,"endTime":363.9,"body":"stakeholders with you, you know,"},{"speaker":"Unknown","startTime":360.03,"endTime":363.9,"body":"your key stakeholders are your"},{"speaker":"Unknown","startTime":363.9,"endTime":367.47,"body":"own team, your wider staff, the"},{"speaker":"Unknown","startTime":363.9,"endTime":367.47,"body":"rest of your executive"},{"speaker":"Unknown","startTime":367.47,"endTime":372.21,"body":"committee, your board, and you"},{"speaker":"Unknown","startTime":367.47,"endTime":372.21,"body":"know, your your shareholders,"},{"speaker":"Unknown","startTime":372.96,"endTime":377.52,"body":"proactively involving them to"},{"speaker":"Unknown","startTime":372.96,"endTime":377.52,"body":"ensure you've got consistent buy"},{"speaker":"Unknown","startTime":377.52,"endTime":382.8,"body":"in. 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So what"},{"speaker":"Rebecca Turnbull","startTime":429.119,"endTime":433.499,"body":"specifically, what role did you"},{"speaker":"Rebecca Turnbull","startTime":433.499,"endTime":435.929,"body":"and your team have in delivering"},{"speaker":"Rebecca Turnbull","startTime":433.499,"endTime":435.929,"body":"those results,"},{"speaker":"Unknown","startTime":435.959,"endTime":440.249,"body":"when I joined or"},{"speaker":"Unknown","startTime":435.959,"endTime":440.249,"body":"finance, we were 11 markets"},{"speaker":"Unknown","startTime":440.309,"endTime":445.019,"body":"marketing budget was in excess"},{"speaker":"Unknown","startTime":440.309,"endTime":445.019,"body":"of 54 million euros, nearly 55."},{"speaker":"Unknown","startTime":445.979,"endTime":449.159,"body":"In that time, you know, I"},{"speaker":"Unknown","startTime":445.979,"endTime":449.159,"body":"managed to lost seven additional"},{"speaker":"Unknown","startTime":449.159,"endTime":451.709,"body":"markets while bringing the"},{"speaker":"Unknown","startTime":449.159,"endTime":451.709,"body":"marketing budget down so that"},{"speaker":"Unknown","startTime":451.919,"endTime":455.099,"body":"the key for me was driving"},{"speaker":"Unknown","startTime":451.919,"endTime":455.099,"body":"efficiency. 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We set up a division there"},{"speaker":"Unknown","startTime":566.819,"endTime":571.589,"body":"with nearly 20 people surfacing"},{"speaker":"Unknown","startTime":566.819,"endTime":571.589,"body":"the requirements of the grip,"},{"speaker":"Unknown","startTime":571.889,"endTime":577.679,"body":"and also then pitching for work"},{"speaker":"Unknown","startTime":571.889,"endTime":577.679,"body":"from the shareholders, other"},{"speaker":"Unknown","startTime":577.709,"endTime":579.119,"body":"subsidiary companies."},{"speaker":"Rebecca Turnbull","startTime":580.049,"endTime":582.419,"body":"And you"},{"speaker":"Rebecca Turnbull","startTime":580.049,"endTime":582.419,"body":"mentioned quite a few agencies"},{"speaker":"Rebecca Turnbull","startTime":582.419,"endTime":586.979,"body":"there. So how did you leverage"},{"speaker":"Rebecca Turnbull","startTime":582.419,"endTime":586.979,"body":"your in house team versus work"},{"speaker":"Rebecca Turnbull","startTime":586.979,"endTime":589.409,"body":"with agencies and external"},{"speaker":"Rebecca Turnbull","startTime":586.979,"endTime":589.409,"body":"suppliers?"},{"speaker":"Unknown","startTime":589.829,"endTime":592.559,"body":"For me at the time,"},{"speaker":"Unknown","startTime":589.829,"endTime":592.559,"body":"it's important that we didn't"},{"speaker":"Unknown","startTime":592.589,"endTime":598.199,"body":"try and mirror what expertise"},{"speaker":"Unknown","startTime":592.589,"endTime":598.199,"body":"and niche expertise you get in"},{"speaker":"Unknown","startTime":598.199,"endTime":603.029,"body":"agencies and try and build that."},{"speaker":"Unknown","startTime":598.199,"endTime":603.029,"body":"For ourselves, it was important"},{"speaker":"Unknown","startTime":603.029,"endTime":608.999,"body":"to 14 development, talent"},{"speaker":"Unknown","startTime":603.029,"endTime":608.999,"body":"development, internally, that we"},{"speaker":"Unknown","startTime":608.999,"endTime":613.919,"body":"took some rules centrally, and"},{"speaker":"Unknown","startTime":608.999,"endTime":613.919,"body":"that we've managed a set of"},{"speaker":"Unknown","startTime":613.919,"endTime":617.429,"body":"agencies and a set of expertise."},{"speaker":"Unknown","startTime":613.919,"endTime":617.429,"body":"Now, if we could do that meet"},{"speaker":"Unknown","startTime":617.429,"endTime":622.079,"body":"their objectives. 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But it"},{"speaker":"Rebecca Turnbull","startTime":697.32,"endTime":702.96,"body":"sounds like you kind of really"},{"speaker":"Rebecca Turnbull","startTime":702.96,"endTime":706.53,"body":"did a lot of planning and"},{"speaker":"Rebecca Turnbull","startTime":702.96,"endTime":706.53,"body":"thought about what made sense to"},{"speaker":"Rebecca Turnbull","startTime":706.53,"endTime":709.53,"body":"do in house, what was going to"},{"speaker":"Rebecca Turnbull","startTime":706.53,"endTime":709.53,"body":"make sense for people's careers,"},{"speaker":"Rebecca Turnbull","startTime":709.53,"endTime":712.77,"body":"not just for the business,"},{"speaker":"Rebecca Turnbull","startTime":709.53,"endTime":712.77,"body":"because you obviously wanted to"},{"speaker":"Rebecca Turnbull","startTime":712.77,"endTime":715.92,"body":"retain that talent. And you"},{"speaker":"Rebecca Turnbull","startTime":712.77,"endTime":715.92,"body":"know, where you could really get"},{"speaker":"Rebecca Turnbull","startTime":715.92,"endTime":718.95,"body":"the most value from your"},{"speaker":"Rebecca Turnbull","startTime":715.92,"endTime":718.95,"body":"agencies is that it probably was"},{"speaker":"Rebecca Turnbull","startTime":718.95,"endTime":722.34,"body":"a really meaningful, valuable"},{"speaker":"Rebecca Turnbull","startTime":718.95,"endTime":722.34,"body":"exercise, I imagine"},{"speaker":"Unknown","startTime":722.4,"endTime":726.66,"body":"it was and, you know,"},{"speaker":"Unknown","startTime":722.4,"endTime":726.66,"body":"it was, you know, huge learnings"},{"speaker":"Unknown","startTime":726.66,"endTime":730.95,"body":"combined that both, you know,"},{"speaker":"Unknown","startTime":726.66,"endTime":730.95,"body":"for me personally in selling in"},{"speaker":"Unknown","startTime":730.95,"endTime":734.82,"body":"the structure and selling it and"},{"speaker":"Unknown","startTime":730.95,"endTime":734.82,"body":"RNA, but also doing the prep"},{"speaker":"Unknown","startTime":734.82,"endTime":738.87,"body":"work. 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So"},{"speaker":"Rebecca Turnbull","startTime":775.41,"endTime":778.86,"body":"you've been looking after"},{"speaker":"Rebecca Turnbull","startTime":778.86,"endTime":782.67,"body":"distributed teams for some time?"},{"speaker":"Rebecca Turnbull","startTime":778.86,"endTime":782.67,"body":"What are your top tips, then for"},{"speaker":"Rebecca Turnbull","startTime":782.67,"endTime":785.79,"body":"building and managing"},{"speaker":"Rebecca Turnbull","startTime":782.67,"endTime":785.79,"body":"internationally or globally"},{"speaker":"Rebecca Turnbull","startTime":785.79,"endTime":786.87,"body":"distributed teams,"},{"speaker":"Unknown","startTime":787.049,"endTime":789.959,"body":"you've got to be very"},{"speaker":"Unknown","startTime":787.049,"endTime":789.959,"body":"specific about what you're"},{"speaker":"Unknown","startTime":789.959,"endTime":794.669,"body":"looking for when you're hiring"},{"speaker":"Unknown","startTime":789.959,"endTime":794.669,"body":"and building a team developing"},{"speaker":"Unknown","startTime":794.699,"endTime":798.119,"body":"an org chart, you know, it's not"},{"speaker":"Unknown","startTime":794.699,"endTime":798.119,"body":"just about developing a"},{"speaker":"Unknown","startTime":798.119,"endTime":802.679,"body":"hierarchy and who reports him to"},{"speaker":"Unknown","startTime":798.119,"endTime":802.679,"body":"who but it's What rules do they"},{"speaker":"Unknown","startTime":802.679,"endTime":807.929,"body":"fulfill? 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But again, some of"},{"speaker":"Unknown","startTime":1051.92,"endTime":1055.31,"body":"those principles can be applied"},{"speaker":"Unknown","startTime":1051.92,"endTime":1055.31,"body":"back into BTC, as well."},{"speaker":"Rebecca Turnbull","startTime":1055.73,"endTime":1059.3,"body":"So what I'm"},{"speaker":"Rebecca Turnbull","startTime":1055.73,"endTime":1059.3,"body":"hearing is really refine and"},{"speaker":"Rebecca Turnbull","startTime":1059.3,"endTime":1064.76,"body":"revisit those personas and a bit"},{"speaker":"Rebecca Turnbull","startTime":1059.3,"endTime":1064.76,"body":"more detail. have, you know,"},{"speaker":"Rebecca Turnbull","startTime":1064.76,"endTime":1067.73,"body":"keep be cognizant that you know,"},{"speaker":"Rebecca Turnbull","startTime":1064.76,"endTime":1067.73,"body":"this is going to be a different"},{"speaker":"Rebecca Turnbull","startTime":1067.76,"endTime":1071.21,"body":"sales process, different sales"},{"speaker":"Rebecca Turnbull","startTime":1067.76,"endTime":1071.21,"body":"cycle, consider how you're"},{"speaker":"Rebecca Turnbull","startTime":1071.24,"endTime":1075.38,"body":"incentivizing people around"},{"speaker":"Rebecca Turnbull","startTime":1071.24,"endTime":1075.38,"body":"sales, if there's any kind of"},{"speaker":"Rebecca Turnbull","startTime":1075.38,"endTime":1081.14,"body":"like overlap. And I guess, you"},{"speaker":"Rebecca Turnbull","startTime":1075.38,"endTime":1081.14,"body":"know, really, you know, thinking"},{"speaker":"Rebecca Turnbull","startTime":1081.14,"endTime":1087.17,"body":"about how you can, like, target"},{"speaker":"Rebecca Turnbull","startTime":1081.14,"endTime":1087.17,"body":"those businesses a little bit"},{"speaker":"Rebecca Turnbull","startTime":1087.17,"endTime":1090.2,"body":"more effectively. But"},{"speaker":"Rebecca Turnbull","startTime":1087.17,"endTime":1090.2,"body":"remembering that actually"},{"speaker":"Rebecca Turnbull","startTime":1090.2,"endTime":1094.13,"body":"they're potentially still like"},{"speaker":"Rebecca Turnbull","startTime":1090.2,"endTime":1094.13,"body":"consumers, not just businesses,"},{"speaker":"Rebecca Turnbull","startTime":1094.13,"endTime":1097.67,"body":"those personas? 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So what"},{"speaker":"Rebecca Turnbull","startTime":1192.26,"endTime":1196.55,"body":"are your tips for dealing with"},{"speaker":"Rebecca Turnbull","startTime":1192.26,"endTime":1196.55,"body":"the unique challenges of"},{"speaker":"Rebecca Turnbull","startTime":1196.55,"endTime":1198.59,"body":"startups and scale ups?"},{"speaker":"Unknown","startTime":1198.739,"endTime":1202.219,"body":"I mean, the one thing"},{"speaker":"Unknown","startTime":1198.739,"endTime":1202.219,"body":"For me, that's like key pressure"},{"speaker":"Unknown","startTime":1202.219,"endTime":1206.449,"body":"points and challenges funding,"},{"speaker":"Unknown","startTime":1202.219,"endTime":1206.449,"body":"this juggling of priorities of"},{"speaker":"Unknown","startTime":1206.449,"endTime":1210.649,"body":"investment is something that's"},{"speaker":"Unknown","startTime":1206.449,"endTime":1210.649,"body":"been a challenge. 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And this idea of,"},{"speaker":"Unknown","startTime":1503.81,"endTime":1507.53,"body":"it's a partnership, it's not a"},{"speaker":"Unknown","startTime":1507.59,"endTime":1511.82,"body":"supplier client relationship,"},{"speaker":"Unknown","startTime":1507.59,"endTime":1511.82,"body":"we're all trying to benefit and"},{"speaker":"Unknown","startTime":1511.82,"endTime":1515.66,"body":"ultimately benefit the customer"},{"speaker":"Unknown","startTime":1511.82,"endTime":1515.66,"body":"or client at the end of this."},{"speaker":"Unknown","startTime":1516.02,"endTime":1519.74,"body":"And that's sort of woven through"},{"speaker":"Unknown","startTime":1516.02,"endTime":1519.74,"body":"everything I do. And it really"},{"speaker":"Unknown","startTime":1519.74,"endTime":1524.54,"body":"does then pay off in the outward"},{"speaker":"Unknown","startTime":1519.74,"endTime":1524.54,"body":"projection of the, of the brand"},{"speaker":"Unknown","startTime":1524.54,"endTime":1528.8,"body":"and, and the resulting"},{"speaker":"Unknown","startTime":1524.54,"endTime":1528.8,"body":"reputation that that you develop"},{"speaker":"Unknown","startTime":1528.8,"endTime":1529.52,"body":"over time."},{"speaker":"Rebecca Turnbull","startTime":1529.94,"endTime":1532.37,"body":"So it's really"},{"speaker":"Rebecca Turnbull","startTime":1529.94,"endTime":1532.37,"body":"interesting to hear you talk"},{"speaker":"Rebecca Turnbull","startTime":1532.37,"endTime":1537.23,"body":"about, you know, culture and"},{"speaker":"Rebecca Turnbull","startTime":1532.37,"endTime":1537.23,"body":"marketing's role within them."},{"speaker":"Rebecca Turnbull","startTime":1538.13,"endTime":1542.09,"body":"Here, obviously, getting that"},{"speaker":"Rebecca Turnbull","startTime":1538.13,"endTime":1542.09,"body":"right, there is a talent"},{"speaker":"Rebecca Turnbull","startTime":1542.09,"endTime":1545.75,"body":"attraction element. And I'm keen"},{"speaker":"Rebecca Turnbull","startTime":1542.09,"endTime":1545.75,"body":"to get your thoughts on"},{"speaker":"Rebecca Turnbull","startTime":1545.75,"endTime":1548.03,"body":"something that there's like a"},{"speaker":"Rebecca Turnbull","startTime":1545.75,"endTime":1548.03,"body":"reasonable amount of debate"},{"speaker":"Rebecca Turnbull","startTime":1548.03,"endTime":1552.71,"body":"about, do you think recruitment"},{"speaker":"Rebecca Turnbull","startTime":1548.03,"endTime":1552.71,"body":"marketing sits best within"},{"speaker":"Rebecca Turnbull","startTime":1552.71,"endTime":1557.6,"body":"marketing, or within the talent"},{"speaker":"Rebecca Turnbull","startTime":1552.71,"endTime":1557.6,"body":"acquisition team in a scaling"},{"speaker":"Rebecca Turnbull","startTime":1557.6,"endTime":1558.32,"body":"business,"},{"speaker":"Unknown","startTime":1558.68,"endTime":1563.06,"body":"I think if you're in a"},{"speaker":"Unknown","startTime":1558.68,"endTime":1563.06,"body":"much more, sort of established"},{"speaker":"Unknown","startTime":1563.06,"endTime":1566.78,"body":"larger business, then you've got"},{"speaker":"Unknown","startTime":1563.06,"endTime":1566.78,"body":"many more processes to go"},{"speaker":"Unknown","startTime":1566.78,"endTime":1571.85,"body":"through. And you've got a real"},{"speaker":"Unknown","startTime":1566.78,"endTime":1571.85,"body":"active and proactive involvement"},{"speaker":"Unknown","startTime":1571.85,"endTime":1578.69,"body":"from talent managers or talent"},{"speaker":"Unknown","startTime":1571.85,"endTime":1578.69,"body":"partners. I think, for me,"},{"speaker":"Unknown","startTime":1578.69,"endTime":1584.12,"body":"anyway, in the startup scale up,"},{"speaker":"Unknown","startTime":1578.69,"endTime":1584.12,"body":"I've mapped out the strategy for"},{"speaker":"Unknown","startTime":1584.12,"endTime":1587.84,"body":"the team, I've mapped out the"},{"speaker":"Unknown","startTime":1584.12,"endTime":1587.84,"body":"skills and both the hard skills"},{"speaker":"Unknown","startTime":1587.84,"endTime":1593.09,"body":"and soft skills that I that I'm"},{"speaker":"Unknown","startTime":1587.84,"endTime":1593.09,"body":"looking for, and a way of"},{"speaker":"Unknown","startTime":1593.09,"endTime":1596.54,"body":"working that I'm looking for."},{"speaker":"Unknown","startTime":1593.09,"endTime":1596.54,"body":"And, you know, personally, I"},{"speaker":"Unknown","startTime":1596.54,"endTime":1600.2,"body":"think, in startups and scale"},{"speaker":"Unknown","startTime":1596.54,"endTime":1600.2,"body":"ups, it should be down to, you"},{"speaker":"Unknown","startTime":1600.2,"endTime":1603.89,"body":"know, the marketing leader or"},{"speaker":"Unknown","startTime":1600.2,"endTime":1603.89,"body":"the markets are responsible to"},{"speaker":"Unknown","startTime":1603.89,"endTime":1608.36,"body":"them, source and bring in that"},{"speaker":"Unknown","startTime":1603.89,"endTime":1608.36,"body":"talent know, what they may need"},{"speaker":"Unknown","startTime":1608.36,"endTime":1612.71,"body":"as some support with, like"},{"speaker":"Unknown","startTime":1608.36,"endTime":1612.71,"body":"various other channels that can"},{"speaker":"Unknown","startTime":1612.71,"endTime":1616.61,"body":"be used and leveraged and"},{"speaker":"Unknown","startTime":1612.71,"endTime":1616.61,"body":"network recruitment networks and"},{"speaker":"Unknown","startTime":1616.61,"endTime":1620.06,"body":"so on. But actually, the job"},{"speaker":"Unknown","startTime":1616.61,"endTime":1620.06,"body":"description, you know, I've"},{"speaker":"Unknown","startTime":1620.06,"endTime":1625.46,"body":"written my own job descriptions,"},{"speaker":"Unknown","startTime":1620.06,"endTime":1625.46,"body":"I've got my own interview style,"},{"speaker":"Unknown","startTime":1625.49,"endTime":1629.99,"body":"I know what I'm looking for. I"},{"speaker":"Unknown","startTime":1625.49,"endTime":1629.99,"body":"know that skills and experience."},{"speaker":"Unknown","startTime":1629.99,"endTime":1634.4,"body":"And I also know, I get to think"},{"speaker":"Unknown","startTime":1629.99,"endTime":1634.4,"body":"about where would I want this"},{"speaker":"Unknown","startTime":1634.4,"endTime":1638.54,"body":"employee to come from? What sort"},{"speaker":"Unknown","startTime":1634.4,"endTime":1638.54,"body":"of business would what I want"},{"speaker":"Unknown","startTime":1638.54,"endTime":1643.49,"body":"them to come from, for example,"},{"speaker":"Unknown","startTime":1638.54,"endTime":1643.49,"body":"some performance marketing"},{"speaker":"Unknown","startTime":1643.82,"endTime":1646.79,"body":"resource that I've been"},{"speaker":"Unknown","startTime":1643.82,"endTime":1646.79,"body":"recruiting for in the past, I've"},{"speaker":"Unknown","startTime":1647.75,"endTime":1653.09,"body":"specifically targeted telcos and"},{"speaker":"Unknown","startTime":1647.75,"endTime":1653.09,"body":"gambling companies as well,"},{"speaker":"Unknown","startTime":1653.09,"endTime":1658.52,"body":"because they've got talent there"},{"speaker":"Unknown","startTime":1653.09,"endTime":1658.52,"body":"who specifically understand the"},{"speaker":"Unknown","startTime":1658.52,"endTime":1663.44,"body":"nuances of the data, reading the"},{"speaker":"Unknown","startTime":1658.52,"endTime":1663.44,"body":"data, they're looking at the"},{"speaker":"Unknown","startTime":1663.44,"endTime":1666.74,"body":"return on investment, or cost of"},{"speaker":"Unknown","startTime":1663.44,"endTime":1666.74,"body":"acquisition and measuring that"},{"speaker":"Unknown","startTime":1666.74,"endTime":1670.4,"body":"and understand performance"},{"speaker":"Unknown","startTime":1666.74,"endTime":1670.4,"body":"marketing, because of the"},{"speaker":"Unknown","startTime":1670.43,"endTime":1673.43,"body":"background and the sector that"},{"speaker":"Unknown","startTime":1670.43,"endTime":1673.43,"body":"you've come from. And you would"},{"speaker":"Unknown","startTime":1673.43,"endTime":1678.32,"body":"get that from marketing,"},{"speaker":"Unknown","startTime":1673.43,"endTime":1678.32,"body":"experience and knowledge. So,"},{"speaker":"Unknown","startTime":1678.53,"endTime":1683.06,"body":"you know, for me, fundamentally,"},{"speaker":"Unknown","startTime":1678.53,"endTime":1683.06,"body":"I think, in a startup and scale"},{"speaker":"Unknown","startTime":1683.06,"endTime":1686.63,"body":"up, it belongs to the function."},{"speaker":"Unknown","startTime":1683.06,"endTime":1686.63,"body":"That's like saying, the CTO"},{"speaker":"Unknown","startTime":1686.63,"endTime":1692.6,"body":"should be the person hiring the"},{"speaker":"Unknown","startTime":1686.63,"endTime":1692.6,"body":"software engineer. Absolutely."},{"speaker":"Unknown","startTime":1692.99,"endTime":1694.31,"body":"And have final say on that,"},{"speaker":"Rebecca Turnbull","startTime":1694.4,"endTime":1696.32,"body":"I definitely"},{"speaker":"Rebecca Turnbull","startTime":1694.4,"endTime":1696.32,"body":"think that the marketing needs"},{"speaker":"Rebecca Turnbull","startTime":1696.32,"endTime":1700.85,"body":"to be targeted to the function."},{"speaker":"Rebecca Turnbull","startTime":1696.32,"endTime":1700.85,"body":"I think that, especially when"},{"speaker":"Rebecca Turnbull","startTime":1700.85,"endTime":1705.14,"body":"it's b2b, the the recruitment"},{"speaker":"Rebecca Turnbull","startTime":1700.85,"endTime":1705.14,"body":"marketing should sit within the"},{"speaker":"Rebecca Turnbull","startTime":1705.14,"endTime":1709.61,"body":"talent acquisition team. I think"},{"speaker":"Rebecca Turnbull","startTime":1705.14,"endTime":1709.61,"body":"that it's, you know, different"},{"speaker":"Rebecca Turnbull","startTime":1709.61,"endTime":1714.68,"body":"messaging, different personas"},{"speaker":"Rebecca Turnbull","startTime":1709.61,"endTime":1714.68,"body":"ever changing personas. And, you"},{"speaker":"Rebecca Turnbull","startTime":1714.68,"endTime":1718.1,"body":"know, if you're going through"},{"speaker":"Rebecca Turnbull","startTime":1714.68,"endTime":1718.1,"body":"like a rapid period of growth,"},{"speaker":"Rebecca Turnbull","startTime":1718.64,"endTime":1721.46,"body":"like there's, you know, like"},{"speaker":"Rebecca Turnbull","startTime":1718.64,"endTime":1721.46,"body":"one, one company, I personally"},{"speaker":"Rebecca Turnbull","startTime":1721.46,"endTime":1726.62,"body":"hired 100 people in a year, you"},{"speaker":"Rebecca Turnbull","startTime":1721.46,"endTime":1726.62,"body":"need to be quite strategic in"},{"speaker":"Rebecca Turnbull","startTime":1726.62,"endTime":1729.62,"body":"how you do that, because there,"},{"speaker":"Rebecca Turnbull","startTime":1726.62,"endTime":1729.62,"body":"there's only one of you, that"},{"speaker":"Rebecca Turnbull","startTime":1729.62,"endTime":1733.85,"body":"has to do an awful lot of work"},{"speaker":"Rebecca Turnbull","startTime":1729.62,"endTime":1733.85,"body":"that, you know, where deadlines"},{"speaker":"Rebecca Turnbull","startTime":1733.85,"endTime":1740.57,"body":"are dictated by other people. So"},{"speaker":"Rebecca Turnbull","startTime":1733.85,"endTime":1740.57,"body":"being able to create events, for"},{"speaker":"Rebecca Turnbull","startTime":1740.57,"endTime":1744.74,"body":"example, can be really valuable,"},{"speaker":"Rebecca Turnbull","startTime":1740.57,"endTime":1744.74,"body":"or thinking about, like, what"},{"speaker":"Rebecca Turnbull","startTime":1744.89,"endTime":1749.0,"body":"content is going to add the most"},{"speaker":"Rebecca Turnbull","startTime":1744.89,"endTime":1749.0,"body":"value across the board, you"},{"speaker":"Rebecca Turnbull","startTime":1749.0,"endTime":1752.09,"body":"know, and then where you need"},{"speaker":"Rebecca Turnbull","startTime":1749.0,"endTime":1752.09,"body":"that, like niche tailored"},{"speaker":"Rebecca Turnbull","startTime":1752.09,"endTime":1756.23,"body":"approach from a content"},{"speaker":"Rebecca Turnbull","startTime":1752.09,"endTime":1756.23,"body":"perspective, is really valuable"},{"speaker":"Rebecca Turnbull","startTime":1756.8,"endTime":1760.1,"body":"in those roles, though, for like"},{"speaker":"Rebecca Turnbull","startTime":1756.8,"endTime":1760.1,"body":"niche skills. You know, if I"},{"speaker":"Rebecca Turnbull","startTime":1760.1,"endTime":1764.24,"body":"wanted to get like some really"},{"speaker":"Rebecca Turnbull","startTime":1760.1,"endTime":1764.24,"body":"good like targeted digital"},{"speaker":"Rebecca Turnbull","startTime":1764.24,"endTime":1768.23,"body":"marketing campaigns, you know,"},{"speaker":"Rebecca Turnbull","startTime":1764.24,"endTime":1768.23,"body":"across multiple channels, you"},{"speaker":"Rebecca Turnbull","startTime":1768.23,"endTime":1771.71,"body":"would want to work with a"},{"speaker":"Rebecca Turnbull","startTime":1768.23,"endTime":1771.71,"body":"marketeer that can save you so"},{"speaker":"Rebecca Turnbull","startTime":1771.71,"endTime":1777.5,"body":"much time. But I think the end"},{"speaker":"Rebecca Turnbull","startTime":1771.71,"endTime":1777.5,"body":"result is something that talent"},{"speaker":"Rebecca Turnbull","startTime":1777.5,"endTime":1781.64,"body":"acquisition are often targeted"},{"speaker":"Rebecca Turnbull","startTime":1777.5,"endTime":1781.64,"body":"on. While they can leverage"},{"speaker":"Rebecca Turnbull","startTime":1781.64,"endTime":1785.03,"body":"people across the business."},{"speaker":"Rebecca Turnbull","startTime":1781.64,"endTime":1785.03,"body":"There's maybe like a degree of"},{"speaker":"Rebecca Turnbull","startTime":1785.03,"endTime":1788.03,"body":"responsibility that could sit"},{"speaker":"Rebecca Turnbull","startTime":1785.03,"endTime":1788.03,"body":"there or you're going to end up"},{"speaker":"Rebecca Turnbull","startTime":1788.03,"endTime":1792.11,"body":"with like to the pitfalls I've"},{"speaker":"Rebecca Turnbull","startTime":1788.03,"endTime":1792.11,"body":"seen over the years when it sits"},{"speaker":"Rebecca Turnbull","startTime":1792.11,"endTime":1795.59,"body":"with marketing. It's not the"},{"speaker":"Rebecca Turnbull","startTime":1792.11,"endTime":1795.59,"body":"most important thing for that"},{"speaker":"Rebecca Turnbull","startTime":1795.59,"endTime":1798.05,"body":"marketeer. The most important"},{"speaker":"Rebecca Turnbull","startTime":1795.59,"endTime":1798.05,"body":"thing for them that they're"},{"speaker":"Rebecca Turnbull","startTime":1798.05,"endTime":1801.11,"body":"going to get measured against is"},{"speaker":"Rebecca Turnbull","startTime":1798.05,"endTime":1801.11,"body":"kind of growth of sales and"},{"speaker":"Rebecca Turnbull","startTime":1801.11,"endTime":1806.87,"body":"product or number of customers"},{"speaker":"Rebecca Turnbull","startTime":1801.11,"endTime":1806.87,"body":"are is, they don't feel like"},{"speaker":"Rebecca Turnbull","startTime":1806.9,"endTime":1811.43,"body":"they can, it's rare that they"},{"speaker":"Rebecca Turnbull","startTime":1806.9,"endTime":1811.43,"body":"would have an OKR, for example,"},{"speaker":"Rebecca Turnbull","startTime":1811.64,"endTime":1814.85,"body":"that specifically to do with"},{"speaker":"Rebecca Turnbull","startTime":1811.64,"endTime":1814.85,"body":"recruitment, marketing, even if"},{"speaker":"Rebecca Turnbull","startTime":1814.85,"endTime":1818.45,"body":"that is something they're meant"},{"speaker":"Rebecca Turnbull","startTime":1814.85,"endTime":1818.45,"body":"to be supporting. So there is"},{"speaker":"Rebecca Turnbull","startTime":1818.45,"endTime":1823.4,"body":"that kind of, like ownership"},{"speaker":"Rebecca Turnbull","startTime":1818.45,"endTime":1823.4,"body":"piece that maybe that's in"},{"speaker":"Rebecca Turnbull","startTime":1823.4,"endTime":1828.5,"body":"there. And I think that it can"},{"speaker":"Rebecca Turnbull","startTime":1823.4,"endTime":1828.5,"body":"just get a bit convoluted, or"},{"speaker":"Rebecca Turnbull","startTime":1828.5,"endTime":1831.23,"body":"you can end up with duplication"},{"speaker":"Rebecca Turnbull","startTime":1828.5,"endTime":1831.23,"body":"of work, if there's a lack of"},{"speaker":"Rebecca Turnbull","startTime":1831.23,"endTime":1836.21,"body":"clarity, and like, nobody really"},{"speaker":"Rebecca Turnbull","startTime":1831.23,"endTime":1836.21,"body":"can afford to have that in a"},{"speaker":"Rebecca Turnbull","startTime":1836.21,"endTime":1840.02,"body":"startup. Yeah, you know, funds,"},{"speaker":"Rebecca Turnbull","startTime":1836.21,"endTime":1840.02,"body":"funds are often tight, you can"},{"speaker":"Rebecca Turnbull","startTime":1840.02,"endTime":1844.28,"body":"actually have multiple people"},{"speaker":"Rebecca Turnbull","startTime":1840.02,"endTime":1844.28,"body":"doing things, but definitely"},{"speaker":"Rebecca Turnbull","startTime":1844.28,"endTime":1848.24,"body":"having their support working out"},{"speaker":"Rebecca Turnbull","startTime":1844.28,"endTime":1848.24,"body":"where there's crossover, you"},{"speaker":"Rebecca Turnbull","startTime":1848.24,"endTime":1851.24,"body":"know, there's, there is definite"},{"speaker":"Rebecca Turnbull","startTime":1848.24,"endTime":1851.24,"body":"crossover, you know,"},{"speaker":"Rebecca Turnbull","startTime":1851.27,"endTime":1855.65,"body":"conferences, for example, you"},{"speaker":"Rebecca Turnbull","startTime":1851.27,"endTime":1855.65,"body":"know, whoever is like hiring,"},{"speaker":"Rebecca Turnbull","startTime":1855.95,"endTime":1859.67,"body":"your sales or leadership talent,"},{"speaker":"Rebecca Turnbull","startTime":1855.95,"endTime":1859.67,"body":"if you're doing that internally,"},{"speaker":"Rebecca Turnbull","startTime":1860.03,"endTime":1863.66,"body":"they, they might benefit from"},{"speaker":"Rebecca Turnbull","startTime":1860.03,"endTime":1863.66,"body":"going to like the big industry"},{"speaker":"Rebecca Turnbull","startTime":1863.66,"endTime":1867.53,"body":"conferences, and being on the"},{"speaker":"Rebecca Turnbull","startTime":1863.66,"endTime":1867.53,"body":"stand just as much as a"},{"speaker":"Rebecca Turnbull","startTime":1867.53,"endTime":1868.4,"body":"salesperson,"},{"speaker":"Unknown","startTime":1868.43,"endTime":1872.18,"body":"it does depend on the"},{"speaker":"Unknown","startTime":1868.43,"endTime":1872.18,"body":"size and scale of the of the"},{"speaker":"Unknown","startTime":1872.18,"endTime":1878.18,"body":"challenge needed. For finance, I"},{"speaker":"Unknown","startTime":1872.18,"endTime":1878.18,"body":"think I interviewed something"},{"speaker":"Unknown","startTime":1878.18,"endTime":1882.71,"body":"like 300 people in six months"},{"speaker":"Unknown","startTime":1878.18,"endTime":1882.71,"body":"that was filtered already, but"},{"speaker":"Unknown","startTime":1882.71,"endTime":1887.21,"body":"across multiple countries and"},{"speaker":"Unknown","startTime":1882.71,"endTime":1887.21,"body":"multiple, multiple roles. You"},{"speaker":"Unknown","startTime":1887.21,"endTime":1890.93,"body":"know, this, if it was in a"},{"speaker":"Unknown","startTime":1887.21,"endTime":1890.93,"body":"larger business, you've got to"},{"speaker":"Unknown","startTime":1890.93,"endTime":1894.77,"body":"have the support, you've got to"},{"speaker":"Unknown","startTime":1890.93,"endTime":1894.77,"body":"have that sort of filtering,"},{"speaker":"Unknown","startTime":1894.77,"endTime":1898.91,"body":"you've got to have that outreach"},{"speaker":"Unknown","startTime":1894.77,"endTime":1898.91,"body":"for your conferences or events."},{"speaker":"Unknown","startTime":1899.48,"endTime":1902.54,"body":"And again, it goes back to the"},{"speaker":"Unknown","startTime":1899.48,"endTime":1902.54,"body":"employer branding being right as"},{"speaker":"Unknown","startTime":1902.54,"endTime":1905.0,"body":"well, and the teams working"},{"speaker":"Unknown","startTime":1902.54,"endTime":1905.0,"body":"together."},{"speaker":"Rebecca Turnbull","startTime":1905.27,"endTime":1908.12,"body":"And I guess"},{"speaker":"Rebecca Turnbull","startTime":1905.27,"endTime":1908.12,"body":"the things we're totally unified"},{"speaker":"Rebecca Turnbull","startTime":1908.12,"endTime":1912.08,"body":"on are the when you work in a"},{"speaker":"Rebecca Turnbull","startTime":1908.12,"endTime":1912.08,"body":"startup, everyone can use to"},{"speaker":"Rebecca Turnbull","startTime":1912.08,"endTime":1916.76,"body":"have that swiss army knife, they"},{"speaker":"Rebecca Turnbull","startTime":1912.08,"endTime":1916.76,"body":"can turn their hand to lots of"},{"speaker":"Rebecca Turnbull","startTime":1916.76,"endTime":1921.2,"body":"different things. And I would"},{"speaker":"Rebecca Turnbull","startTime":1916.76,"endTime":1921.2,"body":"totally agree with you everybody"},{"speaker":"Rebecca Turnbull","startTime":1921.2,"endTime":1924.08,"body":"needs to be able to hire and a"},{"speaker":"Rebecca Turnbull","startTime":1921.2,"endTime":1924.08,"body":"high growth company, it can be"},{"speaker":"Rebecca Turnbull","startTime":1924.08,"endTime":1928.7,"body":"can't leave it to talent"},{"speaker":"Rebecca Turnbull","startTime":1924.08,"endTime":1928.7,"body":"acquisition, I think the role"},{"speaker":"Rebecca Turnbull","startTime":1928.7,"endTime":1933.56,"body":"model in making that successful"},{"speaker":"Rebecca Turnbull","startTime":1928.7,"endTime":1933.56,"body":"is quite often underestimated,"},{"speaker":"Rebecca Turnbull","startTime":1933.56,"endTime":1937.01,"body":"and people people don't see the"},{"speaker":"Rebecca Turnbull","startTime":1933.56,"endTime":1937.01,"body":"full value that they could"},{"speaker":"Rebecca Turnbull","startTime":1937.01,"endTime":1940.61,"body":"achieve from a strong ta"},{"speaker":"Rebecca Turnbull","startTime":1937.01,"endTime":1940.61,"body":"department."},{"speaker":"Unknown","startTime":1941.6,"endTime":1945.59,"body":"No way it is. And I've"},{"speaker":"Unknown","startTime":1941.6,"endTime":1945.59,"body":"worked with some really, really"},{"speaker":"Unknown","startTime":1945.59,"endTime":1951.8,"body":"good talent acquisition people"},{"speaker":"Unknown","startTime":1945.59,"endTime":1951.8,"body":"for finance at Naver that were"},{"speaker":"Unknown","startTime":1951.8,"endTime":1955.88,"body":"really good and, and worked"},{"speaker":"Unknown","startTime":1951.8,"endTime":1955.88,"body":"again, they had that partnership"},{"speaker":"Unknown","startTime":1956.18,"endTime":1959.21,"body":"approach. And I thought"},{"speaker":"Unknown","startTime":1956.18,"endTime":1959.21,"body":"partnership approach would work"},{"speaker":"Unknown","startTime":1959.21,"endTime":1963.14,"body":"really well to go out and pull"},{"speaker":"Unknown","startTime":1959.21,"endTime":1963.14,"body":"in the best people that we can"},{"speaker":"Unknown","startTime":1963.14,"endTime":1965.81,"body":"find to help us and developers"},{"speaker":"Rebecca Turnbull","startTime":1965.87,"endTime":1970.76,"body":"assess is"},{"speaker":"Rebecca Turnbull","startTime":1965.87,"endTime":1970.76,"body":"interesting. So I'm like super"},{"speaker":"Rebecca Turnbull","startTime":1970.82,"endTime":1973.67,"body":"lucky to have worked with some"},{"speaker":"Rebecca Turnbull","startTime":1970.82,"endTime":1973.67,"body":"great CEOs, I know you have been"},{"speaker":"Rebecca Turnbull","startTime":1973.76,"endTime":1978.41,"body":"to not all are from a marketing"},{"speaker":"Rebecca Turnbull","startTime":1973.76,"endTime":1978.41,"body":"background. 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You know, I"},{"speaker":"Unknown","startTime":2376.51,"endTime":2379.81,"body":"haven't seen a CMO that felt"},{"speaker":"Unknown","startTime":2376.51,"endTime":2379.81,"body":"they've stopped learning and"},{"speaker":"Unknown","startTime":2379.81,"endTime":2383.2,"body":"haven't seen a CEO that the felt"},{"speaker":"Unknown","startTime":2379.81,"endTime":2383.2,"body":"they've stopped learning."},{"speaker":"Rebecca Turnbull","startTime":2383.53,"endTime":2387.1,"body":"A lot of great"},{"speaker":"Rebecca Turnbull","startTime":2383.53,"endTime":2387.1,"body":"sage advice there. Thanks so"},{"speaker":"Rebecca Turnbull","startTime":2387.1,"endTime":2389.83,"body":"much, Darren, this has been"},{"speaker":"Rebecca Turnbull","startTime":2387.1,"endTime":2389.83,"body":"absolutely fascinating. You've"},{"speaker":"Rebecca Turnbull","startTime":2389.83,"endTime":2394.42,"body":"been so generous with your time"},{"speaker":"Rebecca Turnbull","startTime":2389.83,"endTime":2394.42,"body":"and it's been great to get your"},{"speaker":"Rebecca Turnbull","startTime":2394.42,"endTime":2399.28,"body":"insights into leading marketing"},{"speaker":"Rebecca Turnbull","startTime":2394.42,"endTime":2399.28,"body":"in startups and scale ups,"},{"speaker":"Rebecca Turnbull","startTime":2399.46,"endTime":2402.7,"body":"working with C CEOs what they"},{"speaker":"Rebecca Turnbull","startTime":2399.46,"endTime":2402.7,"body":"could be looking for in early"},{"speaker":"Rebecca Turnbull","startTime":2402.7,"endTime":2406.6,"body":"stage businesses in particular."},{"speaker":"Rebecca Turnbull","startTime":2402.7,"endTime":2406.6,"body":"And then learning about some of"},{"speaker":"Rebecca Turnbull","startTime":2406.6,"endTime":2409.18,"body":"those like scale up and you"},{"speaker":"Rebecca Turnbull","startTime":2406.6,"endTime":2409.18,"body":"know, bigger journeys that"},{"speaker":"Rebecca Turnbull","startTime":2409.18,"endTime":2413.14,"body":"you've been on, and I can't wait"},{"speaker":"Rebecca Turnbull","startTime":2409.18,"endTime":2413.14,"body":"to see what you do next. So,"},{"speaker":"Rebecca Turnbull","startTime":2413.62,"endTime":2416.05,"body":"we'd like to get in touch. You"},{"speaker":"Rebecca Turnbull","startTime":2413.62,"endTime":2416.05,"body":"know, both of our contact"},{"speaker":"Rebecca Turnbull","startTime":2416.05,"endTime":2418.12,"body":"details are in the description"},{"speaker":"Rebecca Turnbull","startTime":2416.05,"endTime":2418.12,"body":"below."},{"speaker":"Unknown","startTime":2418.21,"endTime":2420.16,"body":"That's great. Thank"},{"speaker":"Unknown","startTime":2418.21,"endTime":2420.16,"body":"you, Rebecca, thanks for your"},{"speaker":"Unknown","startTime":2420.16,"endTime":2420.52,"body":"time."},{"speaker":"Rebecca Turnbull","startTime":2424.51,"endTime":2425.95,"body":"Thanks for"},{"speaker":"Rebecca Turnbull","startTime":2424.51,"endTime":2425.95,"body":"listening to the Listen"},{"speaker":"Rebecca Turnbull","startTime":2425.95,"endTime":2430.18,"body":"perspective. I'm Rebecca de St."},{"speaker":"Rebecca Turnbull","startTime":2425.95,"endTime":2430.18,"body":"Founder and Director at the"},{"speaker":"Rebecca Turnbull","startTime":2430.18,"endTime":2433.42,"body":"Listen group, a tech sector"},{"speaker":"Rebecca Turnbull","startTime":2430.18,"endTime":2433.42,"body":"executive search and talent"},{"speaker":"Rebecca Turnbull","startTime":2433.42,"endTime":2438.52,"body":"consultancy. If you enjoyed this"},{"speaker":"Rebecca Turnbull","startTime":2433.42,"endTime":2438.52,"body":"episode, please subscribe, share"},{"speaker":"Rebecca Turnbull","startTime":2438.52,"endTime":2441.94,"body":"it with others, post about it on"},{"speaker":"Rebecca Turnbull","startTime":2438.52,"endTime":2441.94,"body":"social media or leave a rating"},{"speaker":"Rebecca Turnbull","startTime":2441.94,"endTime":2445.69,"body":"and review. If you're a company"},{"speaker":"Rebecca Turnbull","startTime":2441.94,"endTime":2445.69,"body":"looking to hire top technology"},{"speaker":"Rebecca Turnbull","startTime":2445.69,"endTime":2449.23,"body":"leaders, or you'd like to"},{"speaker":"Rebecca Turnbull","startTime":2445.69,"endTime":2449.23,"body":"discuss your next move, please"},{"speaker":"Rebecca Turnbull","startTime":2449.23,"endTime":2454.12,"body":"reach out to me on LinkedIn or"},{"speaker":"Rebecca Turnbull","startTime":2449.23,"endTime":2454.12,"body":"send me an email to Rebecca at"},{"speaker":"Rebecca Turnbull","startTime":2454.12,"endTime":2457.9,"body":"the Listen group at Dakota uk."},{"speaker":"Rebecca Turnbull","startTime":2454.12,"endTime":2457.9,"body":"Thanks again for listening"},{"speaker":"Rebecca Turnbull","startTime":2457.9,"endTime":2458.41,"body":"today."}]}