{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":3.44,"body":"Welcome to the Planet Amazon"},{"startTime":0.0,"endTime":3.44,"body":"Podcast with Adam Schaffer,"},{"startTime":3.44,"endTime":7.32,"body":"where we explore the world of Amazon"},{"startTime":3.44,"endTime":7.32,"body":"and other e-commerce marketplaces."},{"startTime":7.67,"endTime":11.96,"body":"Join us as we delve into the latest"},{"startTime":7.67,"endTime":11.96,"body":"strategies and tactics for successful"},{"startTime":11.96,"endTime":14.4,"body":"selling on the world's"},{"startTime":11.96,"endTime":14.4,"body":"largest online marketplace."},{"startTime":18.34,"endTime":22.54,"body":"Hello, my name's Adam Schaffer, and"},{"startTime":18.34,"endTime":22.54,"body":"welcome to the Planet Amazon Podcast."},{"startTime":23.15,"endTime":24.38,"body":"As you could tell from the name,"},{"startTime":24.38,"endTime":29.06,"body":"the Planet Amazon podcast is about"},{"startTime":24.38,"endTime":29.06,"body":"all things Amazon and helping"},{"startTime":29.06,"endTime":33.82,"body":"brands successfully navigate the"},{"startTime":29.06,"endTime":33.82,"body":"600 billion plus Amazon marketplace."},{"startTime":34.39,"endTime":35.06,"body":"On the show,"},{"startTime":35.06,"endTime":39.22,"body":"we talk to both experts and the actual"},{"startTime":35.06,"endTime":39.22,"body":"brands selling on Amazon to address"},{"startTime":39.22,"endTime":43.38,"body":"important topics that can hopefully"},{"startTime":39.22,"endTime":43.38,"body":"help others on their Amazon journey."},{"startTime":43.82,"endTime":47.1,"body":"While Amazon presents a"},{"startTime":43.82,"endTime":47.1,"body":"huge opportunity for most,"},{"startTime":48.63,"endTime":53.56,"body":"it is not without risk. It's"},{"startTime":48.63,"endTime":53.56,"body":"complicated and it's ever changing,"},{"startTime":53.94,"endTime":55.28,"body":"but we are here to help."},{"startTime":56.22,"endTime":60.8,"body":"One common issue that I find that"},{"startTime":56.22,"endTime":60.8,"body":"resonates with most brands we talk to"},{"startTime":61.25,"endTime":63.68,"body":"is the concept of brand protection."},{"startTime":64.27,"endTime":68.8,"body":"What is brand protection and how do you"},{"startTime":64.27,"endTime":68.8,"body":"actually protect your brand on Amazon?"},{"startTime":69.07,"endTime":69.81,"body":"Well,"},{"startTime":69.81,"endTime":74.44,"body":"joining us today on the podcast to"},{"startTime":69.81,"endTime":74.44,"body":"help answer that question are Emmanuel"},{"startTime":74.88,"endTime":78.68,"body":"Frost and Kyle Balak from"},{"startTime":74.88,"endTime":78.68,"body":"Brand Alignment. Now,"},{"startTime":78.68,"endTime":83.52,"body":"these guys are 100% focused on"},{"startTime":78.68,"endTime":83.52,"body":"helping protect brands on Amazon"},{"startTime":83.52,"endTime":87.96,"body":"and other marketplaces. We work closely"},{"startTime":83.52,"endTime":87.96,"body":"with them and get to see them in action."},{"startTime":88.11,"endTime":92.12,"body":"Please welcome to the show"},{"startTime":88.11,"endTime":92.12,"body":"Emmanuel Frost and Kyle bk."},{"startTime":95.75,"endTime":100.17,"body":"Hey, thanks. Hello guys. Hello. Thanks"},{"startTime":95.75,"endTime":100.17,"body":"for joining us today. Great to see you."},{"startTime":100.87,"endTime":102.21,"body":"You as well. Have a beer here."},{"startTime":103.3,"endTime":107.48,"body":"You guys seem like you're ready to"},{"startTime":103.3,"endTime":107.48,"body":"talk about brand protection. I mean,"},{"startTime":107.51,"endTime":111.16,"body":"this is like one of the biggest topics."},{"startTime":107.51,"endTime":111.16,"body":"We, we, you know, we talk about,"},{"startTime":111.16,"endTime":114.44,"body":"you know, a together, you and I, uh,"},{"startTime":114.44,"endTime":119.44,"body":"but every single brand we talk to"},{"startTime":114.44,"endTime":119.44,"body":"has some type of issue with regard"},{"startTime":119.44,"endTime":121.92,"body":"to protecting their brand on Amazon."},{"startTime":121.92,"endTime":125.4,"body":"And brand protection means different"},{"startTime":121.92,"endTime":125.4,"body":"things to different people."},{"startTime":125.86,"endTime":130.44,"body":"Why don't you tell us what you think the"},{"startTime":125.86,"endTime":130.44,"body":"world of brand protection is and means,"},{"startTime":130.82,"endTime":131.6,"body":"and, you know,"},{"startTime":131.6,"endTime":134.92,"body":"the different types of brand protection"},{"startTime":131.6,"endTime":134.92,"body":"that you try to help these brands with?"},{"startTime":137.13,"endTime":141.3,"body":"Yeah. Um, well, I'll take, uh, my first"},{"startTime":137.13,"endTime":141.3,"body":"whack at that. Adam, it's great to, uh,"},{"startTime":141.3,"endTime":144.58,"body":"great to be on. Thanks for having us. Um,"},{"startTime":141.3,"endTime":144.58,"body":"you know, it's great working with our,"},{"startTime":144.58,"endTime":148.86,"body":"you know, partners that, you know,"},{"startTime":144.58,"endTime":148.86,"body":"take good care of us. Um, you know,"},{"startTime":148.86,"endTime":152.38,"body":"your question's a little loaded."},{"startTime":148.86,"endTime":152.38,"body":"Um, there's a lot of different, uh,"},{"startTime":153.0,"endTime":154.98,"body":"lot brand protection means"},{"startTime":153.0,"endTime":154.98,"body":"a lot of different things,"},{"startTime":154.98,"endTime":157.9,"body":"a lot of different types of"},{"startTime":154.98,"endTime":157.9,"body":"brands. You know, we work with, uh,"},{"startTime":157.9,"endTime":162.38,"body":"enterprise brands, small, medium, large"},{"startTime":157.9,"endTime":162.38,"body":"consumer brands, um, and, you know,"},{"startTime":162.38,"endTime":164.34,"body":"smaller brands just starting"},{"startTime":162.38,"endTime":164.34,"body":"out brands, you know,"},{"startTime":164.5,"endTime":168.86,"body":"everyone has a different focus what,"},{"startTime":164.5,"endTime":168.86,"body":"what they think, um, is going on, um,"},{"startTime":168.95,"endTime":173.78,"body":"or what their immediate problem is."},{"startTime":168.95,"endTime":173.78,"body":"Um, we tend to hear a lot of, you know,"},{"startTime":173.78,"endTime":176.62,"body":"someone's selling my products"},{"startTime":173.78,"endTime":176.62,"body":"that I don't want them selling it,"},{"startTime":176.62,"endTime":181.22,"body":"or who is this person? Um, you"},{"startTime":176.62,"endTime":181.22,"body":"know, that's, it's a common, uh,"},{"startTime":181.35,"endTime":185.46,"body":"initial, um, you know, thing that we'll"},{"startTime":181.35,"endTime":185.46,"body":"get, uh, initial problem we'll get."},{"startTime":185.46,"endTime":189.82,"body":"But usually the problems that we see"},{"startTime":185.46,"endTime":189.82,"body":"tend to go a lot deeper, you know, and,"},{"startTime":189.82,"endTime":192.94,"body":"and requires a little bit more working"},{"startTime":189.82,"endTime":192.94,"body":"from a consulting side and, and,"},{"startTime":192.94,"endTime":193.78,"body":"and services side."},{"startTime":195.62,"endTime":199.1,"body":"Great. And, and, but, but let's"},{"startTime":195.62,"endTime":199.1,"body":"get, you know, down to it. I mean,"},{"startTime":199.1,"endTime":202.06,"body":"I think that's a pretty core"},{"startTime":199.1,"endTime":202.06,"body":"answer, but for me, you know,"},{"startTime":202.39,"endTime":204.42,"body":"helping brands and working with brands,"},{"startTime":204.42,"endTime":209.1,"body":"the number one thing we all"},{"startTime":204.42,"endTime":209.1,"body":"hate together is brands that are"},{"startTime":209.1,"endTime":213.98,"body":"selling our products. And they shouldn't"},{"startTime":209.1,"endTime":213.98,"body":"be. They're unauthorized sellers."},{"startTime":214.11,"endTime":216.38,"body":"They're sitting there, uh, on Amazon,"},{"startTime":216.58,"endTime":221.58,"body":"maybe there's 5, 10, 15, 20"},{"startTime":216.58,"endTime":221.58,"body":"different sellers trying to sell"},{"startTime":221.58,"endTime":225.66,"body":"the same product and at the same"},{"startTime":221.58,"endTime":225.66,"body":"time, destroying the street price."},{"startTime":225.66,"endTime":229.74,"body":"Bringing that minimum advertised"},{"startTime":225.66,"endTime":229.74,"body":"price down to like low, low,"},{"startTime":229.74,"endTime":233.22,"body":"low and really hurting their,"},{"startTime":229.74,"endTime":233.22,"body":"their channel integrity"},{"startTime":233.51,"endTime":236.74,"body":"Is is that something that you guys are"},{"startTime":233.51,"endTime":236.74,"body":"seeing and deal with on a regular basis?"},{"startTime":238.71,"endTime":242.96,"body":"Yeah, so, um, it's, it's just"},{"startTime":238.71,"endTime":242.96,"body":"commerce. At the end of the day,"},{"startTime":243.41,"endTime":247.44,"body":"if I can get a product cheaper than"},{"startTime":243.41,"endTime":247.44,"body":"what everyone else is selling it at,"},{"startTime":247.66,"endTime":250.92,"body":"and I can get that product any"},{"startTime":247.66,"endTime":250.92,"body":"which way I can, I'm gonna do it."},{"startTime":250.92,"endTime":254.4,"body":"Especially cuz it's not illegal, it's"},{"startTime":250.92,"endTime":254.4,"body":"gray market. It's, it's sort of gray area."},{"startTime":254.4,"endTime":257.0,"body":"It's not counterfeits, it's"},{"startTime":254.4,"endTime":257.0,"body":"not, it's not even knockoffs."},{"startTime":257.0,"endTime":259.92,"body":"It's the actual authentic product"},{"startTime":257.0,"endTime":259.92,"body":"that they're selling. So if,"},{"startTime":260.2,"endTime":265.16,"body":"if the map price is $50 for a"},{"startTime":260.2,"endTime":265.16,"body":"product and I'm able to get this"},{"startTime":265.16,"endTime":265.56,"body":"product,"},{"startTime":265.56,"endTime":270.53,"body":"let's say overseas for 15"},{"startTime":265.56,"endTime":270.53,"body":"bucks and I can bring it"},{"startTime":270.53,"endTime":273.93,"body":"to the US and then after FBA fees,"},{"startTime":270.53,"endTime":273.93,"body":"after shipping, after logistics,"},{"startTime":273.93,"endTime":274.77,"body":"after everything,"},{"startTime":275.0,"endTime":279.89,"body":"I can sell it for $35 and"},{"startTime":275.0,"endTime":279.89,"body":"I could win that buy box"},{"startTime":279.92,"endTime":283.75,"body":"from Amazon. Why wouldn't I do that?"},{"startTime":283.75,"endTime":285.67,"body":"Especially if I have purchasing power,"},{"startTime":286.06,"endTime":289.59,"body":"I can make a million dollar"},{"startTime":286.06,"endTime":289.59,"body":"PO and I can turn that into"},{"startTime":290.72,"endTime":295.62,"body":"1.5 million and then I can take that"},{"startTime":290.72,"endTime":295.62,"body":"extra money I made and do it again"},{"startTime":295.62,"endTime":299.9,"body":"and make an even larger"},{"startTime":295.62,"endTime":299.9,"body":"po It, it, it makes sense."},{"startTime":300.31,"endTime":302.54,"body":"So we're more or less fighting"},{"startTime":304.54,"endTime":307.99,"body":"economics because it's not illegal."},{"startTime":308.52,"endTime":310.36,"body":"So it,"},{"startTime":310.36,"endTime":314.36,"body":"it opens up this interesting avenue where"},{"startTime":310.36,"endTime":314.36,"body":"brand protection is almost something"},{"startTime":314.36,"endTime":319.16,"body":"that brands now need to consider to sort"},{"startTime":314.36,"endTime":319.16,"body":"of tighten up their processes in ways"},{"startTime":319.16,"endTime":323.12,"body":"that maybe they didn't think about"},{"startTime":319.16,"endTime":323.12,"body":"before as sort of technology grows."},{"startTime":323.12,"endTime":327.44,"body":"And after Covid more and more"},{"startTime":323.12,"endTime":327.44,"body":"sales is going to Amazon and,"},{"startTime":327.44,"endTime":328.36,"body":"and things like that,"},{"startTime":328.47,"endTime":333.24,"body":"they almost need to tighten up their"},{"startTime":328.47,"endTime":333.24,"body":"supply chain on every level to prevent all"},{"startTime":333.24,"endTime":338.12,"body":"these little leaks that sort of"},{"startTime":333.24,"endTime":338.12,"body":"attract people looking for ways"},{"startTime":338.12,"endTime":341.2,"body":"to make money legally,"},{"startTime":341.92,"endTime":346.79,"body":"although ethically gray, um, it, it just,"},{"startTime":346.79,"endTime":349.87,"body":"it opens up new doors into what brands"},{"startTime":346.79,"endTime":349.87,"body":"need to think about moving forward."},{"startTime":351.02,"endTime":354.95,"body":"Okay. Okay. So staying"},{"startTime":351.02,"endTime":354.95,"body":"with that, you know,"},{"startTime":354.95,"endTime":358.0,"body":"let's talk about you, you"},{"startTime":354.95,"endTime":358.0,"body":"know, and I, I know a bunch,"},{"startTime":358.0,"endTime":359.48,"body":"I don't want to say all their,"},{"startTime":359.58,"endTime":362.4,"body":"all the brand names who protect the"},{"startTime":359.58,"endTime":362.4,"body":"innocent a little bit, but, you know,"},{"startTime":362.63,"endTime":367.6,"body":"a brand comes to us and we work with"},{"startTime":362.63,"endTime":367.6,"body":"you guys and they are selling on"},{"startTime":367.6,"endTime":370.44,"body":"Amazon. Maybe they're"},{"startTime":367.6,"endTime":370.44,"body":"selling directly to Amazon,"},{"startTime":370.44,"endTime":374.68,"body":"maybe they're selling to Amazon and to"},{"startTime":370.44,"endTime":374.68,"body":"us as an exclusive three p for them."},{"startTime":375.02,"endTime":379.48,"body":"But their biggest issue is they"},{"startTime":375.02,"endTime":379.48,"body":"are struggling with their channel"},{"startTime":379.69,"endTime":383.6,"body":"because the minimum advertised"},{"startTime":379.69,"endTime":383.6,"body":"price is being foiled by these,"},{"startTime":383.6,"endTime":388.0,"body":"call it unauthorized sellers."},{"startTime":383.6,"endTime":388.0,"body":"So now income, you guys,"},{"startTime":388.0,"endTime":392.92,"body":"brand alignment comes in and how do"},{"startTime":388.0,"endTime":392.92,"body":"you actually start it up and what's"},{"startTime":392.92,"endTime":395.12,"body":"your advice and how do you get"},{"startTime":392.92,"endTime":395.12,"body":"the ball rolling with these guys?"},{"startTime":397.71,"endTime":400.6,"body":"Well, you know, it really"},{"startTime":397.71,"endTime":400.6,"body":"depends on the brand, right? Um,"},{"startTime":400.84,"endTime":403.2,"body":"everyone has different expectations"},{"startTime":400.84,"endTime":403.2,"body":"when it comes to enforcing map,"},{"startTime":403.58,"endTime":404.92,"body":"but you know, to your point,"},{"startTime":405.24,"endTime":408.8,"body":"everyone does come first with how do we"},{"startTime":405.24,"endTime":408.8,"body":"remove the unauthorized sellers so we"},{"startTime":408.8,"endTime":412.88,"body":"can get to map because there's"},{"startTime":408.8,"endTime":412.88,"body":"always that, but, or that, so, um,"},{"startTime":412.88,"endTime":415.68,"body":"we need to get the unauthorized guys"},{"startTime":412.88,"endTime":415.68,"body":"off. And that was then, you know,"},{"startTime":415.68,"endTime":419.4,"body":"that goes to manual's point previously,"},{"startTime":415.68,"endTime":419.4,"body":"you know, once we kind of get in there,"},{"startTime":419.61,"endTime":422.36,"body":"um, you know, we, you know,"},{"startTime":422.36,"endTime":425.32,"body":"we start with the unauthorized guys"},{"startTime":422.36,"endTime":425.32,"body":"and we'll start with sending messages,"},{"startTime":425.54,"endTime":428.92,"body":"you know, letting the whole channel"},{"startTime":425.54,"endTime":428.92,"body":"know that, hey, you know, we are,"},{"startTime":428.92,"endTime":431.72,"body":"not only are we monitoring map now, but"},{"startTime":428.92,"endTime":431.72,"body":"you know, we're on and we're looking."},{"startTime":431.9,"endTime":434.24,"body":"And once we, once everyone"},{"startTime":431.9,"endTime":434.24,"body":"knows that, you know,"},{"startTime":434.24,"endTime":436.56,"body":"brand alignment's on the case and we're"},{"startTime":434.24,"endTime":436.56,"body":"we're taking care of it, we're looking,"},{"startTime":436.86,"endTime":440.56,"body":"you know, they know the brands are"},{"startTime":436.86,"endTime":440.56,"body":"gonna know if they're not at, at Matt,"},{"startTime":440.56,"endTime":443.48,"body":"and it's almost this, you"},{"startTime":440.56,"endTime":443.48,"body":"know, big brother approach,"},{"startTime":443.48,"endTime":445.8,"body":"unfortunately we have to take. But, um,"},{"startTime":445.8,"endTime":449.68,"body":"it helps just sh the sharing"},{"startTime":445.8,"endTime":449.68,"body":"of information helps everybody."},{"startTime":451.06,"endTime":455.71,"body":"What, what I found is that the brands"},{"startTime":451.06,"endTime":455.71,"body":"that we work with need to participate."},{"startTime":455.71,"endTime":459.11,"body":"You know, they think it's like,"},{"startTime":455.71,"endTime":459.11,"body":"Hey, we want brand protection,"},{"startTime":459.11,"endTime":462.03,"body":"give us brand protection, get these"},{"startTime":459.11,"endTime":462.03,"body":"guys off, but it's a two-way street."},{"startTime":462.03,"endTime":462.863,"body":"Is that right?"},{"startTime":464.69,"endTime":467.96,"body":"Oh, absolutely, absolutely. Um,"},{"startTime":464.69,"endTime":467.96,"body":"you know, we can only, we're,"},{"startTime":467.96,"endTime":471.72,"body":"we're a a member of the"},{"startTime":467.96,"endTime":471.72,"body":"team, um, you know, we're,"},{"startTime":471.72,"endTime":475.52,"body":"we're not out here performing"},{"startTime":471.72,"endTime":475.52,"body":"this service on our own."},{"startTime":476.07,"endTime":479.6,"body":"I think that's important, um, to"},{"startTime":476.07,"endTime":479.6,"body":"differentiate not only brand alignment,"},{"startTime":479.6,"endTime":484.44,"body":"but what a successful brand protection"},{"startTime":479.6,"endTime":484.44,"body":"program really looks like is we need"},{"startTime":484.54,"endTime":489.36,"body":"organization buy-in, uh, one, um, and,"},{"startTime":484.54,"endTime":489.36,"body":"you know, we can do a lot of the work,"},{"startTime":489.82,"endTime":491.76,"body":"but we can't do all of the work. You know,"},{"startTime":491.76,"endTime":494.44,"body":"we're not having the hard"},{"startTime":491.76,"endTime":494.44,"body":"conversations with your vendors. Um,"},{"startTime":494.44,"endTime":496.6,"body":"we're not having those"},{"startTime":494.44,"endTime":496.6,"body":"conversations with distribution."},{"startTime":497.0,"endTime":501.8,"body":"We're advising the brand"},{"startTime":497.0,"endTime":501.8,"body":"or the client in this case,"},{"startTime":501.8,"endTime":505.08,"body":"you know, on what, you know, based"},{"startTime":501.8,"endTime":505.08,"body":"on the data, what we're seeing these,"},{"startTime":505.11,"endTime":507.76,"body":"this is what would solve"},{"startTime":505.11,"endTime":507.76,"body":"your problem. And we take a,"},{"startTime":507.76,"endTime":509.8,"body":"we try to take a very"},{"startTime":507.76,"endTime":509.8,"body":"objective point of it. And,"},{"startTime":509.8,"endTime":512.08,"body":"and that's really where"},{"startTime":509.8,"endTime":512.08,"body":"Manuel, um, you know,"},{"startTime":512.08,"endTime":516.8,"body":"my day-to-day is more"},{"startTime":512.08,"endTime":516.8,"body":"effective communication,"},{"startTime":516.8,"endTime":517.96,"body":"directing the overall program."},{"startTime":517.96,"endTime":521.8,"body":"But Emmanuel is really who is the"},{"startTime":517.96,"endTime":521.8,"body":"one who rolls his sleeves up and"},{"startTime":522.51,"endTime":526.56,"body":"gets in, in, in deep consulting and"},{"startTime":522.51,"endTime":526.56,"body":"in problem solving with the brands,"},{"startTime":526.56,"endTime":531.04,"body":"and then we build out services around"},{"startTime":526.56,"endTime":531.04,"body":"those. Um, so, you know, I would,"},{"startTime":531.04,"endTime":534.68,"body":"I would actually defer to him to kind of"},{"startTime":531.04,"endTime":534.68,"body":"answer, you know, a little bit more on,"},{"startTime":534.68,"endTime":535.513,"body":"on that."},{"startTime":535.97,"endTime":540.81,"body":"So Laka mentioned advisors, at the"},{"startTime":535.97,"endTime":540.81,"body":"end of the day, we're just advisors."},{"startTime":541.21,"endTime":545.85,"body":"We're gonna give you all the information"},{"startTime":541.21,"endTime":545.85,"body":"that we have so that the brand can make"},{"startTime":545.85,"endTime":549.85,"body":"the best decision to help improve"},{"startTime":545.85,"endTime":549.85,"body":"the problem. We can't, you know,"},{"startTime":549.85,"endTime":551.53,"body":"we can't force anything and,"},{"startTime":551.53,"endTime":556.13,"body":"and brands are very complex systems"},{"startTime":551.53,"endTime":556.13,"body":"with a lot of different decision makers,"},{"startTime":556.23,"endTime":560.33,"body":"and, you know, maybe what we present"},{"startTime":556.23,"endTime":560.33,"body":"is a solution for this problem,"},{"startTime":560.43,"endTime":565.33,"body":"but it might not be a solution for a"},{"startTime":560.43,"endTime":565.33,"body":"larger problem that we're not involved"},{"startTime":565.33,"endTime":568.81,"body":"in. So there's a lot of complex things"},{"startTime":565.33,"endTime":568.81,"body":"going on. So at the end of the day,"},{"startTime":569.44,"endTime":573.37,"body":"like Kyle said, we would need"},{"startTime":569.44,"endTime":573.37,"body":"buy-in from the highest levels,"},{"startTime":574.14,"endTime":578.82,"body":"um, so that conflicts of interest"},{"startTime":574.14,"endTime":578.82,"body":"don't pop up, which sometimes happen,"},{"startTime":579.35,"endTime":579.93,"body":"um,"},{"startTime":579.93,"endTime":584.61,"body":"when you're talking about difficult supply"},{"startTime":579.93,"endTime":584.61,"body":"chain decisions that need to be made,"},{"startTime":585.1,"endTime":590.01,"body":"um, with certain suppliers"},{"startTime":585.1,"endTime":590.01,"body":"or distributors that,"},{"startTime":590.06,"endTime":594.89,"body":"um, might be diverting. Um, so, so at the,"},{"startTime":594.89,"endTime":595.97,"body":"at the end of the day,"},{"startTime":595.97,"endTime":599.93,"body":"all we can really do is advise"},{"startTime":595.97,"endTime":599.93,"body":"and we can't do it all ourselves."},{"startTime":600.1,"endTime":604.89,"body":"We need the company to"},{"startTime":600.1,"endTime":604.89,"body":"work with us and what works"},{"startTime":604.89,"endTime":607.53,"body":"best for the company to"},{"startTime":604.89,"endTime":607.53,"body":"solve the problem at hand."},{"startTime":609.21,"endTime":611.91,"body":"And, you know, that's,"},{"startTime":609.21,"endTime":611.91,"body":"that's a great point. Um,"},{"startTime":612.21,"endTime":615.07,"body":"but the data that you provide"},{"startTime":612.21,"endTime":615.07,"body":"is unbelievable. I mean,"},{"startTime":615.07,"endTime":619.27,"body":"the stuff that we see that we share"},{"startTime":615.07,"endTime":619.27,"body":"with you guys, um, is great. And,"},{"startTime":619.27,"endTime":621.19,"body":"and maybe you want to talk"},{"startTime":619.27,"endTime":621.19,"body":"a little bit about what,"},{"startTime":621.19,"endTime":626.07,"body":"what kind of data is available that"},{"startTime":621.19,"endTime":626.07,"body":"you're able to share with the brands to"},{"startTime":626.07,"endTime":630.19,"body":"try to help educate them on what's"},{"startTime":626.07,"endTime":630.19,"body":"really going on on Amazon and in their"},{"startTime":630.19,"endTime":630.74,"body":"channel?"},{"startTime":630.74,"endTime":634.47,"body":"Yeah, yeah. Thanks for bringing that up."},{"startTime":630.74,"endTime":634.47,"body":"We get a little bit involved here. Um,"},{"startTime":634.47,"endTime":638.79,"body":"we forget about the backend systems"},{"startTime":634.47,"endTime":638.79,"body":"that we've built over the years and,"},{"startTime":638.79,"endTime":642.55,"body":"you know, continue to use to"},{"startTime":638.79,"endTime":642.55,"body":"maintain our solution. So, you know,"},{"startTime":642.55,"endTime":644.15,"body":"brand alignment. You know, we've been,"},{"startTime":644.22,"endTime":646.63,"body":"I think it's five and a"},{"startTime":644.22,"endTime":646.63,"body":"half years of the idea,"},{"startTime":646.63,"endTime":650.67,"body":"five years we're coming up on here. We've"},{"startTime":646.63,"endTime":650.67,"body":"started as a map monitoring company,"},{"startTime":650.69,"endTime":653.95,"body":"and then the need for unauthorized sellers"},{"startTime":650.69,"endTime":653.95,"body":"has kind of grown and we've built our"},{"startTime":653.95,"endTime":658.43,"body":"specialty around that. But the entire"},{"startTime":653.95,"endTime":658.43,"body":"time we've self-sustained and built,"},{"startTime":659.0,"endTime":659.99,"body":"um, a process,"},{"startTime":659.99,"endTime":664.83,"body":"process and a suite of software that"},{"startTime":659.99,"endTime":664.83,"body":"kind of allows the data to come to you."},{"startTime":664.83,"endTime":666.87,"body":"You know, whether that's"},{"startTime":664.83,"endTime":666.87,"body":"reporting, you know,"},{"startTime":666.87,"endTime":670.07,"body":"we're doing inventory buy"},{"startTime":666.87,"endTime":670.07,"body":"box data, we're doing, uh,"},{"startTime":670.07,"endTime":674.99,"body":"data una unauthorized sellers. How often"},{"startTime":670.07,"endTime":674.99,"body":"they win that buy box, not only today,"},{"startTime":674.99,"endTime":679.51,"body":"but over the last 30 days. How many times"},{"startTime":674.99,"endTime":679.51,"body":"have they hit the buy box in the last,"},{"startTime":679.51,"endTime":682.59,"body":"you know, say on a 12 hour"},{"startTime":679.51,"endTime":682.59,"body":"basis for the last 30 days?"},{"startTime":682.64,"endTime":685.03,"body":"There's a lot of data"},{"startTime":682.64,"endTime":685.03,"body":"that focus on the buy box,"},{"startTime":685.03,"endTime":688.91,"body":"but also focus on the unauthorized"},{"startTime":685.03,"endTime":688.91,"body":"sellers. Who are they, what's their,"},{"startTime":688.91,"endTime":693.35,"body":"you know, company name email. Th those"},{"startTime":688.91,"endTime":693.35,"body":"things are pretty basic among providers,"},{"startTime":693.35,"endTime":697.15,"body":"but we try to automate those things so"},{"startTime":693.35,"endTime":697.15,"body":"that it becomes just the expectation."},{"startTime":697.56,"endTime":700.95,"body":"So the expectation is to log"},{"startTime":697.56,"endTime":700.95,"body":"in and see all the stuff that,"},{"startTime":700.95,"endTime":705.31,"body":"of course we need mape price monitoring,"},{"startTime":700.95,"endTime":705.31,"body":"um, that's all just default for us."},{"startTime":705.31,"endTime":708.31,"body":"It just comes with the"},{"startTime":705.31,"endTime":708.31,"body":"service, right? Um, you know,"},{"startTime":708.31,"endTime":712.32,"body":"we started off only doing map monitoring,"},{"startTime":708.31,"endTime":712.32,"body":"but nobody only needs map monitoring,"},{"startTime":712.32,"endTime":714.76,"body":"or if you do only need mat"},{"startTime":712.32,"endTime":714.76,"body":"monitoring, you have a really,"},{"startTime":714.76,"endTime":718.2,"body":"really well put together supply chain"},{"startTime":714.76,"endTime":718.2,"body":"and you've already been putting a lot of"},{"startTime":718.2,"endTime":722.96,"body":"attention towards fixing the issue at"},{"startTime":718.2,"endTime":722.96,"body":"hand. Um, so the map monitoring piece,"},{"startTime":723.02,"endTime":726.24,"body":"you know, is a foundation"},{"startTime":723.02,"endTime":726.24,"body":"cornerstone of our, of,"},{"startTime":726.45,"endTime":729.84,"body":"of our service and always has been."},{"startTime":726.45,"endTime":729.84,"body":"But we're doing, um, you know,"},{"startTime":729.84,"endTime":734.2,"body":"special API integrations with"},{"startTime":729.84,"endTime":734.2,"body":"various, um, marketplaces,"},{"startTime":734.2,"endTime":738.04,"body":"not just Amazon. We're doing"},{"startTime":734.2,"endTime":738.04,"body":"advanced, um, business,"},{"startTime":738.04,"endTime":742.04,"body":"Amazon business data,"},{"startTime":738.04,"endTime":742.04,"body":"um, that, you know, is a,"},{"startTime":742.05,"endTime":745.8,"body":"is burdensome to say the"},{"startTime":742.05,"endTime":745.8,"body":"least. Um, you, you name it,"},{"startTime":745.8,"endTime":750.08,"body":"we build a custom suite. So if we have,"},{"startTime":745.8,"endTime":750.08,"body":"if a brand comes to us with a problem,"},{"startTime":750.21,"endTime":753.6,"body":"we might not have it within three"},{"startTime":750.21,"endTime":753.6,"body":"to four weeks, we're building that,"},{"startTime":753.7,"endTime":755.12,"body":"not only that data system,"},{"startTime":755.12,"endTime":759.28,"body":"but a then an enforcement system around"},{"startTime":755.12,"endTime":759.28,"body":"it or a reporting system around it for"},{"startTime":759.28,"endTime":762.0,"body":"the brand. Um, and so it, it,"},{"startTime":762.0,"endTime":765.77,"body":"these things kind of"},{"startTime":762.0,"endTime":765.77,"body":"just become reality as,"},{"startTime":765.9,"endTime":768.33,"body":"as you kind of log into our system. Um,"},{"startTime":768.33,"endTime":771.93,"body":"but it's really the consulting and the"},{"startTime":768.33,"endTime":771.93,"body":"analysis and the helping you move forward"},{"startTime":771.93,"endTime":775.81,"body":"as an organization and helping you solve"},{"startTime":771.93,"endTime":775.81,"body":"these problems as a collective mind"},{"startTime":775.81,"endTime":778.81,"body":"between not only us but all"},{"startTime":775.81,"endTime":778.81,"body":"our partners that we work with,"},{"startTime":778.81,"endTime":782.61,"body":"like you and all the brands that we"},{"startTime":778.81,"endTime":782.61,"body":"work with. Um, you know, we don't,"},{"startTime":782.61,"endTime":787.09,"body":"won't necessarily tell, uh, other"},{"startTime":782.61,"endTime":787.09,"body":"brands intricate details, but, you know,"},{"startTime":787.09,"endTime":790.57,"body":"we might know a path forward based"},{"startTime":787.09,"endTime":790.57,"body":"on something else we've seen in, in,"},{"startTime":790.57,"endTime":794.49,"body":"you know, another client. So the"},{"startTime":790.57,"endTime":794.49,"body":"kind of the group mind think, um,"},{"startTime":794.49,"endTime":796.41,"body":"that represents brand alignment. I mean,"},{"startTime":796.41,"endTime":799.69,"body":"we've found unauthorized sellers"},{"startTime":796.41,"endTime":799.69,"body":"and we, we know who they are,"},{"startTime":799.69,"endTime":800.523,"body":"we know who they were,"},{"startTime":800.83,"endTime":804.65,"body":"and we have a historical"},{"startTime":800.83,"endTime":804.65,"body":"record of everyone that we've"},{"startTime":804.65,"endTime":809.21,"body":"that database becomes very powerful."},{"startTime":804.65,"endTime":809.21,"body":"Um, so not even so, you know, it's,"},{"startTime":809.38,"endTime":811.65,"body":"it just comes with the"},{"startTime":809.38,"endTime":811.65,"body":"territory that, you know,"},{"startTime":811.65,"endTime":816.25,"body":"the data that you get is going to"},{"startTime":811.65,"endTime":816.25,"body":"be good and is very customizable to"},{"startTime":816.48,"endTime":818.09,"body":"your needs as a brand."},{"startTime":820.56,"endTime":824.22,"body":"And to piggyback off, uh, to"},{"startTime":820.56,"endTime":824.22,"body":"piggyback off of what colleges said,"},{"startTime":824.22,"endTime":828.62,"body":"so we use data for monitoring."},{"startTime":824.22,"endTime":828.62,"body":"We have our internal databases."},{"startTime":829.23,"endTime":833.78,"body":"We use data in another manner"},{"startTime":829.23,"endTime":833.78,"body":"for investigative purposes."},{"startTime":834.19,"endTime":838.58,"body":"So brands will come to us and they'll"},{"startTime":834.19,"endTime":838.58,"body":"say, okay, we have a big problem."},{"startTime":839.07,"endTime":843.42,"body":"We, this seller is taking up"},{"startTime":839.07,"endTime":843.42,"body":"an enormous amount of buy box,"},{"startTime":843.93,"endTime":845.98,"body":"millions of dollars worth of inventory."},{"startTime":845.98,"endTime":847.26,"body":"We don't know where"},{"startTime":845.98,"endTime":847.26,"body":"they're getting it from."},{"startTime":847.26,"endTime":850.54,"body":"Cuz these are global"},{"startTime":847.26,"endTime":850.54,"body":"enterprises where, you know,"},{"startTime":850.54,"endTime":855.54,"body":"maybe a million dollars in inventory"},{"startTime":850.54,"endTime":855.54,"body":"could be coming from any continent or"},{"startTime":855.78,"endTime":856.613,"body":"any location."},{"startTime":857.59,"endTime":862.38,"body":"So sometimes it's difficult"},{"startTime":857.59,"endTime":862.38,"body":"to identify them because these"},{"startTime":862.38,"endTime":866.22,"body":"sellers have a very large"},{"startTime":862.38,"endTime":866.22,"body":"interest, not just for themselves,"},{"startTime":866.22,"endTime":870.9,"body":"but for all their employees to keep the"},{"startTime":866.22,"endTime":870.9,"body":"source of where they get their products"},{"startTime":871.03,"endTime":872.42,"body":"as hidden as possible."},{"startTime":873.39,"endTime":878.32,"body":"That's their biggest secret because"},{"startTime":873.39,"endTime":878.32,"body":"their source is not just worth the"},{"startTime":878.32,"endTime":880.32,"body":"million dollars of inventory"},{"startTime":878.32,"endTime":880.32,"body":"they have in possession."},{"startTime":880.67,"endTime":883.52,"body":"It's worth all the future"},{"startTime":880.67,"endTime":883.52,"body":"purchases they can make."},{"startTime":883.52,"endTime":887.56,"body":"So if they make a million dollar order"},{"startTime":883.52,"endTime":887.56,"body":"every quarter and this source lasts for"},{"startTime":887.56,"endTime":891.16,"body":"years and you can continue to"},{"startTime":887.56,"endTime":891.16,"body":"resell this product, that's,"},{"startTime":891.4,"endTime":894.68,"body":"that the knowledge of where they get"},{"startTime":891.4,"endTime":894.68,"body":"their product from could be worth tens of"},{"startTime":894.68,"endTime":899.4,"body":"million dollars to these sellers and to"},{"startTime":894.68,"endTime":899.4,"body":"the ecosystem sort of built around them."},{"startTime":899.93,"endTime":904.47,"body":"Um, there's, um, all sorts of"},{"startTime":899.93,"endTime":904.47,"body":"wholesale distributors there."},{"startTime":904.47,"endTime":906.43,"body":"There's a whole ecosystem"},{"startTime":904.47,"endTime":906.43,"body":"built on gray market."},{"startTime":907.04,"endTime":911.71,"body":"So they have some of the most cutting"},{"startTime":907.04,"endTime":911.71,"body":"edge techniques to keep their identities"},{"startTime":911.71,"endTime":914.51,"body":"hidden. Um, sort of, um,"},{"startTime":914.82,"endTime":916.75,"body":"hiding company names."},{"startTime":917.77,"endTime":921.18,"body":"Very advanced stuff that I don't"},{"startTime":917.77,"endTime":921.18,"body":"want to give too much detail into."},{"startTime":921.36,"endTime":924.86,"body":"And when people are going to that level"},{"startTime":921.36,"endTime":924.86,"body":"that they're spending their entire day"},{"startTime":924.86,"endTime":929.14,"body":"is thinking about how can I hide who"},{"startTime":924.86,"endTime":929.14,"body":"I am sometimes one of the few things,"},{"startTime":929.14,"endTime":932.82,"body":"some of the few tools and best"},{"startTime":929.14,"endTime":932.82,"body":"tools that we have as data,"},{"startTime":933.76,"endTime":937.82,"body":"cuz data sort of uncovers everything"},{"startTime":933.76,"endTime":937.82,"body":"because while they're sitting around"},{"startTime":937.82,"endTime":940.75,"body":"thinking about human details,"},{"startTime":940.92,"endTime":945.28,"body":"they're not thinking about these"},{"startTime":940.92,"endTime":945.28,"body":"sort of system details where"},{"startTime":945.63,"endTime":949.56,"body":"they buy so much inventory that they"},{"startTime":945.63,"endTime":949.56,"body":"naturally float to the top of all sales"},{"startTime":949.56,"endTime":953.28,"body":"list. I ideas like this, I don't"},{"startTime":949.56,"endTime":953.28,"body":"wanna get into too much detail,"},{"startTime":953.66,"endTime":957.99,"body":"but sometimes you can't hide from the data"},{"startTime":958.64,"endTime":962.95,"body":"no matter what you do. And then even"},{"startTime":958.64,"endTime":962.95,"body":"if you try to hide from the data,"},{"startTime":963.28,"endTime":968.17,"body":"there's still ways that AI"},{"startTime":963.28,"endTime":968.17,"body":"will uncover things that"},{"startTime":968.17,"endTime":969.37,"body":"the human mind can't cover up."},{"startTime":969.98,"endTime":974.93,"body":"So long term data is one of our"},{"startTime":969.98,"endTime":974.93,"body":"best tools to figure out how"},{"startTime":974.93,"endTime":976.61,"body":"this product is moving all over the world."},{"startTime":979.47,"endTime":981.89,"body":"Hey guys, that was awesome. So, you know,"},{"startTime":981.89,"endTime":985.45,"body":"let's change the topic just a little"},{"startTime":981.89,"endTime":985.45,"body":"bit because, you know, I run into these,"},{"startTime":986.3,"endTime":990.09,"body":"um, unauthorized sellers and I always"},{"startTime":986.3,"endTime":990.09,"body":"talk to the brands and say, look,"},{"startTime":990.42,"endTime":995.09,"body":"if you could just stop selling"},{"startTime":990.42,"endTime":995.09,"body":"them through your distributors"},{"startTime":995.09,"endTime":999.41,"body":"because they're not adding any value,"},{"startTime":995.09,"endTime":999.41,"body":"they're ghost posting your stuff,"},{"startTime":999.41,"endTime":1003.41,"body":"they're not investing in your"},{"startTime":999.41,"endTime":1003.41,"body":"inventory. We've purchased, you know,"},{"startTime":1003.41,"endTime":1006.85,"body":"a hundred thousand, 500,000, a million"},{"startTime":1003.41,"endTime":1006.85,"body":"dollars worth of your inventory."},{"startTime":1007.01,"endTime":1009.49,"body":"We're shipping it prime,"},{"startTime":1007.01,"endTime":1009.49,"body":"we have it up at Amazon,"},{"startTime":1009.67,"endTime":1014.57,"body":"and you got 20 or 30 other"},{"startTime":1009.67,"endTime":1014.57,"body":"sellers just posting stuff from"},{"startTime":1014.85,"endTime":1018.37,"body":"distribution and making a"},{"startTime":1014.85,"endTime":1018.37,"body":"mockery of your, of your product."},{"startTime":1018.55,"endTime":1020.21,"body":"How do you deal with that? Like, what,"},{"startTime":1020.21,"endTime":1024.33,"body":"what do you say to the brand to"},{"startTime":1020.21,"endTime":1024.33,"body":"help them alleviate this problem?"},{"startTime":1027.66,"endTime":1032.43,"body":"It's a tough, it's a toughie."},{"startTime":1027.66,"endTime":1032.43,"body":"\u003claugh\u003e, come on. Um, no,"},{"startTime":1032.43,"endTime":1037.35,"body":"I mean there's, there's different"},{"startTime":1032.43,"endTime":1037.35,"body":"strategies, Adam, um, so ghost posters,"},{"startTime":1037.63,"endTime":1039.87,"body":"right? These are the"},{"startTime":1037.63,"endTime":1039.87,"body":"people that are, you know,"},{"startTime":1039.87,"endTime":1043.87,"body":"posting but just drop shipping or don't"},{"startTime":1039.87,"endTime":1043.87,"body":"have the product at all. Yeah. You know,"},{"startTime":1043.87,"endTime":1047.59,"body":"I mean, it's the same, it comes"},{"startTime":1043.87,"endTime":1047.59,"body":"down to the same, you know,"},{"startTime":1047.59,"endTime":1051.27,"body":"essential thing that we do is we advise,"},{"startTime":1047.59,"endTime":1051.27,"body":"right? So we'll come into you and say,"},{"startTime":1051.27,"endTime":1053.51,"body":"Hey, you know, these people are"},{"startTime":1051.27,"endTime":1053.51,"body":"likely getting it from distribution."},{"startTime":1053.51,"endTime":1057.27,"body":"We did a couple test buys. All the"},{"startTime":1053.51,"endTime":1057.27,"body":"orders are coming from a distributor,"},{"startTime":1057.77,"endTime":1061.43,"body":"you know, um, you need to have a"},{"startTime":1057.77,"endTime":1061.43,"body":"discussion with your partner and,"},{"startTime":1061.43,"endTime":1063.79,"body":"and put a policy in place that, you know,"},{"startTime":1063.79,"endTime":1068.15,"body":"stops this kind of behavior because"},{"startTime":1063.79,"endTime":1068.15,"body":"Amazon's not gonna stop it, right?"},{"startTime":1068.15,"endTime":1071.76,"body":"We can't take the listing down"},{"startTime":1068.15,"endTime":1071.76,"body":"from Amazon. Um, you know,"},{"startTime":1071.76,"endTime":1074.2,"body":"that's not gonna benefit"},{"startTime":1071.76,"endTime":1074.2,"body":"anybody. And, you know, there's,"},{"startTime":1074.2,"endTime":1078.44,"body":"there's black hat tactics that, you"},{"startTime":1074.2,"endTime":1078.44,"body":"know, have been tried again and again,"},{"startTime":1078.44,"endTime":1081.64,"body":"but never proven to work"},{"startTime":1078.44,"endTime":1081.64,"body":"take downs or, you know,"},{"startTime":1081.74,"endTime":1085.08,"body":"you can't take down just people"},{"startTime":1081.74,"endTime":1085.08,"body":"selling from a distributor. I mean,"},{"startTime":1085.08,"endTime":1088.08,"body":"it's allowed on Amazon. So,"},{"startTime":1085.08,"endTime":1088.08,"body":"you know, it comes the same,"},{"startTime":1089.01,"endTime":1092.6,"body":"it comes down to the same thing"},{"startTime":1089.01,"endTime":1092.6,"body":"that we do. We advise, we isolate."},{"startTime":1092.69,"endTime":1097.0,"body":"So we'll look at, you know, sell sale"},{"startTime":1092.69,"endTime":1097.0,"body":"sale lists and we'll do our investigation."},{"startTime":1097.0,"endTime":1097.88,"body":"We'll tie it together."},{"startTime":1098.29,"endTime":1102.84,"body":"It really just comes down to our team"},{"startTime":1098.29,"endTime":1102.84,"body":"managing the service for the brand. Um,"},{"startTime":1102.84,"endTime":1106.16,"body":"hey, we've found these six guys,"},{"startTime":1102.84,"endTime":1106.16,"body":"they can't purchase anymore. Okay,"},{"startTime":1106.89,"endTime":1110.04,"body":"we go in there and we have a discussion"},{"startTime":1106.89,"endTime":1110.04,"body":"and, and we get it done. I mean, yeah,"},{"startTime":1110.04,"endTime":1113.36,"body":"the brand has to have the ability to"},{"startTime":1110.04,"endTime":1113.36,"body":"do that type of thing. Um, you know,"},{"startTime":1113.36,"endTime":1114.6,"body":"some smaller brands might not,"},{"startTime":1114.6,"endTime":1117.32,"body":"or we have to get the distribution"},{"startTime":1114.6,"endTime":1117.32,"body":"agreement read and negotiate it."},{"startTime":1117.37,"endTime":1121.0,"body":"So there's little tidbits, you know,"},{"startTime":1117.37,"endTime":1121.0,"body":"there's always issues, but, um,"},{"startTime":1121.13,"endTime":1125.8,"body":"overall it just comes down to another"},{"startTime":1121.13,"endTime":1125.8,"body":"service that we can just audit and check"},{"startTime":1125.8,"endTime":1128.48,"body":"and support the brand on as"},{"startTime":1125.8,"endTime":1128.48,"body":"another member of the team."},{"startTime":1129.97,"endTime":1130.39,"body":"And,"},{"startTime":1130.39,"endTime":1135.31,"body":"and once you guys get in involved with"},{"startTime":1130.39,"endTime":1135.31,"body":"the brand and they're participating with"},{"startTime":1135.31,"endTime":1139.11,"body":"you guys and taking your"},{"startTime":1135.31,"endTime":1139.11,"body":"advice and, you know,"},{"startTime":1139.32,"endTime":1143.91,"body":"talking to their distributors"},{"startTime":1139.32,"endTime":1143.91,"body":"and putting maybe some harder"},{"startTime":1144.19,"endTime":1148.35,"body":"policies in place, how successful had"},{"startTime":1144.19,"endTime":1148.35,"body":"you been at being able to get, um,"},{"startTime":1148.94,"endTime":1153.39,"body":"call it the, the bandits of the"},{"startTime":1148.94,"endTime":1153.39,"body":"unauthorized guys off their listings?"},{"startTime":1155.27,"endTime":1158.0,"body":"I mean, re pr I,"},{"startTime":1158.0,"endTime":1161.48,"body":"I can't even think of an"},{"startTime":1158.0,"endTime":1161.48,"body":"instance where we've failed. Um,"},{"startTime":1161.48,"endTime":1165.2,"body":"that was anything other than, well,"},{"startTime":1165.2,"endTime":1168.8,"body":"we we're not willing to go"},{"startTime":1165.2,"endTime":1168.8,"body":"that far, right? Um, you know,"},{"startTime":1168.8,"endTime":1172.4,"body":"you talked to the distributor and"},{"startTime":1168.8,"endTime":1172.4,"body":"you know, if there's a problem,"},{"startTime":1173.15,"endTime":1177.76,"body":"well it's, it's, the brand isn't able"},{"startTime":1173.15,"endTime":1177.76,"body":"to say, Hey, stop selling my product."},{"startTime":1177.76,"endTime":1180.24,"body":"And they have the choice."},{"startTime":1177.76,"endTime":1180.24,"body":"Well, if you'd like to stop,"},{"startTime":1180.24,"endTime":1182.92,"body":"then you're gonna have to make a choice"},{"startTime":1180.24,"endTime":1182.92,"body":"as on who your distribution partner is."},{"startTime":1183.73,"endTime":1186.96,"body":"Um, you know, if they're not"},{"startTime":1183.73,"endTime":1186.96,"body":"willing to afford you, um,"},{"startTime":1186.96,"endTime":1188.76,"body":"select selective distribution,"},{"startTime":1189.01,"endTime":1192.64,"body":"so we won't sell the parties who are"},{"startTime":1189.01,"endTime":1192.64,"body":"hurting your brand and they're not willing"},{"startTime":1192.64,"endTime":1195.8,"body":"to work with you that way, then we"},{"startTime":1192.64,"endTime":1195.8,"body":"as brand alignment would say, well,"},{"startTime":1195.8,"endTime":1198.92,"body":"it doesn't sound like you're working with"},{"startTime":1195.8,"endTime":1198.92,"body":"the right distribution partner might,"},{"startTime":1198.92,"endTime":1203.12,"body":"well wanna work with the partners that"},{"startTime":1198.92,"endTime":1203.12,"body":"do afford you those options if they're"},{"startTime":1203.12,"endTime":1203.96,"body":"having that kind of problem."},{"startTime":1205.82,"endTime":1209.28,"body":"And, and keep in mind, we"},{"startTime":1205.82,"endTime":1209.28,"body":"don't, we don't start by, um,"},{"startTime":1210.24,"endTime":1214.36,"body":"directly going to the distributor."},{"startTime":1210.24,"endTime":1214.36,"body":"We'll have cease and desist messaging."},{"startTime":1214.8,"endTime":1215.36,"body":"We'll,"},{"startTime":1215.36,"endTime":1220.16,"body":"we will contact these sellers"},{"startTime":1215.36,"endTime":1220.16,"body":"every last one of them to let them"},{"startTime":1220.16,"endTime":1221.16,"body":"know that"},{"startTime":1222.7,"endTime":1225.97,"body":"they're not authorized to"},{"startTime":1222.7,"endTime":1225.97,"body":"sell on Amazon by the brand."},{"startTime":1226.39,"endTime":1228.21,"body":"And that removes a lot of these sellers."},{"startTime":1228.21,"endTime":1232.69,"body":"And some of them know that it's easy"},{"startTime":1228.21,"endTime":1232.69,"body":"to find out who they are and they don't"},{"startTime":1232.69,"endTime":1237.25,"body":"wanna risk the relationship with a large"},{"startTime":1232.69,"endTime":1237.25,"body":"distributor and they're gonna remove"},{"startTime":1237.25,"endTime":1241.29,"body":"themselves. So, um, there's"},{"startTime":1237.25,"endTime":1241.29,"body":"gonna be a lot of sellers,"},{"startTime":1241.29,"endTime":1246.21,"body":"even if you have a brand that"},{"startTime":1241.29,"endTime":1246.21,"body":"maybe doesn't want to cut"},{"startTime":1246.21,"endTime":1250.72,"body":"anybody off, which happens, or maybe"},{"startTime":1246.21,"endTime":1250.72,"body":"they have a distributor who says,"},{"startTime":1250.94,"endTime":1251.6,"body":"you know what,"},{"startTime":1251.6,"endTime":1254.44,"body":"we're not gonna cut anybody off for"},{"startTime":1251.6,"endTime":1254.44,"body":"you because you're a brand new brand,"},{"startTime":1254.44,"endTime":1255.28,"body":"or you're too small."},{"startTime":1256.45,"endTime":1260.76,"body":"We still see effective removal rates"},{"startTime":1256.45,"endTime":1260.76,"body":"just by our initial cease and desist"},{"startTime":1260.76,"endTime":1265.64,"body":"process, electronic, physical, um,"},{"startTime":1266.33,"endTime":1270.32,"body":"as long as, as well as other"},{"startTime":1266.33,"endTime":1270.32,"body":"things that we can do. Um,"},{"startTime":1270.32,"endTime":1274.64,"body":"sometimes just the fact that we've"},{"startTime":1270.32,"endTime":1274.64,"body":"identified who they are through"},{"startTime":1274.64,"endTime":1276.2,"body":"investigation, even though they're,"},{"startTime":1276.2,"endTime":1280.4,"body":"they think they're hiding their identity"},{"startTime":1276.2,"endTime":1280.4,"body":"and sending a letter to an address that"},{"startTime":1281.22,"endTime":1285.23,"body":"they think that you're never gonna be"},{"startTime":1281.22,"endTime":1285.23,"body":"able to find would be enough to spook them"},{"startTime":1285.23,"endTime":1288.79,"body":"without having to go through"},{"startTime":1285.23,"endTime":1288.79,"body":"distribution. So there are, I,"},{"startTime":1289.14,"endTime":1293.64,"body":"I don't want brands to think that"},{"startTime":1289.14,"endTime":1293.64,"body":"the only way this works is if your"},{"startTime":1293.64,"endTime":1295.12,"body":"distributor plays along."},{"startTime":1295.73,"endTime":1300.28,"body":"We have many different techniques proven"},{"startTime":1295.73,"endTime":1300.28,"body":"over the years and pretty much every"},{"startTime":1300.52,"endTime":1302.64,"body":"industry that sells on"},{"startTime":1300.52,"endTime":1302.64,"body":"e-commerce on Amazon,"},{"startTime":1302.79,"endTime":1306.6,"body":"that we can get good removal"},{"startTime":1302.79,"endTime":1306.6,"body":"rates through a reactive approach,"},{"startTime":1306.84,"endTime":1310.8,"body":"which is enforcement and a"},{"startTime":1306.84,"endTime":1310.8,"body":"proactive appro approach,"},{"startTime":1310.8,"endTime":1314.2,"body":"which is through supply chain cutting,"},{"startTime":1314.41,"endTime":1318.04,"body":"cutting people off preventative type, um,"},{"startTime":1319.17,"endTime":1323.72,"body":"of work. Because in general, um,"},{"startTime":1319.17,"endTime":1323.72,"body":"a phrase I like to use is if,"},{"startTime":1324.09,"endTime":1326.76,"body":"if they already have the"},{"startTime":1324.09,"endTime":1326.76,"body":"product in their hands,"},{"startTime":1327.79,"endTime":1330.0,"body":"you're sort of at their will."},{"startTime":1330.82,"endTime":1334.76,"body":"All you could do is play the fear game"},{"startTime":1330.82,"endTime":1334.76,"body":"with them, and sometimes it's gonna work."},{"startTime":1335.52,"endTime":1338.54,"body":"But if they say, you"},{"startTime":1335.52,"endTime":1338.54,"body":"know what? I don't care."},{"startTime":1339.29,"endTime":1342.5,"body":"They hire an attorney who"},{"startTime":1339.29,"endTime":1342.5,"body":"specializes in protecting them,"},{"startTime":1344.14,"endTime":1347.56,"body":"all you can really do is let them sell"},{"startTime":1344.14,"endTime":1347.56,"body":"out and focus on where that leak is"},{"startTime":1347.56,"endTime":1349.44,"body":"coming from and, and plugging that up."},{"startTime":1350.78,"endTime":1354.52,"body":"But finding some of those guys, you said"},{"startTime":1350.78,"endTime":1354.52,"body":"you were able to find 'em because like,"},{"startTime":1354.52,"endTime":1358.32,"body":"like you said, uh, you know, we find"},{"startTime":1354.52,"endTime":1358.32,"body":"that we can get the majority of the,"},{"startTime":1358.32,"endTime":1362.32,"body":"you know, call it smaller players"},{"startTime":1358.32,"endTime":1362.32,"body":"off, but there is these professional,"},{"startTime":1363.01,"endTime":1365.12,"body":"uh, sellers on Amazon that, you know,"},{"startTime":1365.12,"endTime":1370.04,"body":"have been around for a while and"},{"startTime":1365.12,"endTime":1370.04,"body":"you know that they're hard to find."},{"startTime":1370.04,"endTime":1371.32,"body":"They have lots of different names,"},{"startTime":1371.46,"endTime":1373.44,"body":"but you guys have been"},{"startTime":1371.46,"endTime":1373.44,"body":"able to find these guys,"},{"startTime":1373.44,"endTime":1378.24,"body":"and I think getting that letter"},{"startTime":1373.44,"endTime":1378.24,"body":"to them in their hiding place is"},{"startTime":1378.24,"endTime":1379.96,"body":"enough to wake them up, I think sometimes."},{"startTime":1380.3,"endTime":1381.92,"body":"And and that's what you're finding too?"},{"startTime":1382.31,"endTime":1384.96,"body":"Yeah, it, it's, it's, it's like"},{"startTime":1382.31,"endTime":1384.96,"body":"anything else is the 80 20,"},{"startTime":1385.17,"endTime":1390.04,"body":"so 80% of the problem is"},{"startTime":1385.17,"endTime":1390.04,"body":"gonna come from 20% of the"},{"startTime":1390.04,"endTime":1394.4,"body":"sellers, and 80% of the sellers"},{"startTime":1390.04,"endTime":1394.4,"body":"make up 20% of the problem."},{"startTime":1394.4,"endTime":1396.88,"body":"They only have a few units. So we,"},{"startTime":1396.93,"endTime":1401.92,"body":"we tend to know who the biggest problems"},{"startTime":1396.93,"endTime":1401.92,"body":"are just from the number of brands we"},{"startTime":1401.92,"endTime":1406.72,"body":"work with. So say a brand comes to us, um,"},{"startTime":1406.93,"endTime":1407.763,"body":"an apparel,"},{"startTime":1407.89,"endTime":1412.12,"body":"there's certain players"},{"startTime":1407.89,"endTime":1412.12,"body":"in that field that,"},{"startTime":1414.06,"endTime":1414.47,"body":"I mean,"},{"startTime":1414.47,"endTime":1418.15,"body":"I mean bad actors where we already know"},{"startTime":1414.47,"endTime":1418.15,"body":"who they are and we know where they get"},{"startTime":1418.15,"endTime":1421.07,"body":"their product from. We know which"},{"startTime":1418.15,"endTime":1421.07,"body":"continent they get their product from."},{"startTime":1421.07,"endTime":1423.51,"body":"We know exactly which distributors"},{"startTime":1421.07,"endTime":1423.51,"body":"they get their product from,"},{"startTime":1423.89,"endTime":1425.92,"body":"and it's more or less just informing them,"},{"startTime":1426.53,"endTime":1430.44,"body":"or we even find other distributors"},{"startTime":1426.53,"endTime":1430.44,"body":"that they get their product from,"},{"startTime":1430.44,"endTime":1434.32,"body":"which we weren't aware of previously."},{"startTime":1430.44,"endTime":1434.32,"body":"So that's where our database comes in,"},{"startTime":1435.24,"endTime":1439.21,"body":"where we help, it's sort of like a shared,"},{"startTime":1439.44,"endTime":1443.97,"body":"it's sort of like a knowledge base that"},{"startTime":1439.44,"endTime":1443.97,"body":"we can then share with a new customer of"},{"startTime":1443.97,"endTime":1448.17,"body":"ours to sort of welcome them to sort"},{"startTime":1443.97,"endTime":1448.17,"body":"of brand protection and say, okay,"},{"startTime":1448.25,"endTime":1452.69,"body":"these are the people that you should not"},{"startTime":1448.25,"endTime":1452.69,"body":"be selling to under any circumstances."},{"startTime":1453.29,"endTime":1457.94,"body":"These are the people who"},{"startTime":1453.29,"endTime":1457.94,"body":"you can sell to with extreme"},{"startTime":1458.26,"endTime":1460.54,"body":"caution. And then these are green light."},{"startTime":1460.54,"endTime":1465.46,"body":"We've never had a problem with them and"},{"startTime":1460.54,"endTime":1465.46,"body":"sort of putting systems into place, um,"},{"startTime":1465.46,"endTime":1468.18,"body":"because there's, there's a lot of,"},{"startTime":1468.31,"endTime":1471.42,"body":"there's a lot of brands who"},{"startTime":1468.31,"endTime":1471.42,"body":"are aware of these bad actors,"},{"startTime":1471.48,"endTime":1474.74,"body":"but very few that know where"},{"startTime":1471.48,"endTime":1474.74,"body":"the product is coming from,"},{"startTime":1475.18,"endTime":1478.98,"body":"where we already have that information"},{"startTime":1475.18,"endTime":1478.98,"body":"and we share that information with our"},{"startTime":1478.98,"endTime":1482.46,"body":"clients and that any new brands"},{"startTime":1478.98,"endTime":1482.46,"body":"that come in in that industry,"},{"startTime":1483.29,"endTime":1488.25,"body":"we're gonna open up that knowledge"},{"startTime":1483.29,"endTime":1488.25,"body":"base to them so that they can then"},{"startTime":1488.25,"endTime":1492.57,"body":"make the right decisions to help fix"},{"startTime":1488.25,"endTime":1492.57,"body":"the issue that they're dealing with."},{"startTime":1494.94,"endTime":1499.51,"body":"I mean, that, that's certainly sounds,"},{"startTime":1494.94,"endTime":1499.51,"body":"uh, like a pretty good approach for sure."},{"startTime":1499.51,"endTime":1502.43,"body":"It's definitely helped us in"},{"startTime":1499.51,"endTime":1502.43,"body":"the past. So, so just, um,"},{"startTime":1502.83,"endTime":1506.35,"body":"changing it up a little bit here, you"},{"startTime":1502.83,"endTime":1506.35,"body":"know, just to try and identify, you know,"},{"startTime":1506.65,"endTime":1511.07,"body":"you guys taught me that"},{"startTime":1506.65,"endTime":1511.07,"body":"there's not just one kind of"},{"startTime":1511.26,"endTime":1515.39,"body":"violator, you know, you guys talk about"},{"startTime":1511.26,"endTime":1515.39,"body":"like eight different types of violators."},{"startTime":1515.39,"endTime":1518.19,"body":"Like who, who are these?"},{"startTime":1515.39,"endTime":1518.19,"body":"Try to classify 'em for us."},{"startTime":1519.92,"endTime":1521.91,"body":"Um, yeah, Kyle, you want me to take this?"},{"startTime":1521.91,"endTime":1523.39,"body":"Yeah, no, well, we can, it,"},{"startTime":1523.39,"endTime":1527.87,"body":"this is like kind of what the tool we"},{"startTime":1523.39,"endTime":1527.87,"body":"use to categorize brands, right? So, um,"},{"startTime":1528.15,"endTime":1531.39,"body":"there are eight, maybe more types of"},{"startTime":1528.15,"endTime":1531.39,"body":"different violators we find out there."},{"startTime":1531.39,"endTime":1535.51,"body":"You got your, just your hustle culture,"},{"startTime":1531.39,"endTime":1535.51,"body":"guys that are scrubbing through Amazon,"},{"startTime":1535.51,"endTime":1538.51,"body":"bargain bins, arbitrage"},{"startTime":1535.51,"endTime":1538.51,"body":"sellers, your, you know,"},{"startTime":1538.51,"endTime":1541.19,"body":"I think we have in the list mom"},{"startTime":1538.51,"endTime":1541.19,"body":"and pop shops, right? You know,"},{"startTime":1541.19,"endTime":1542.91,"body":"they have decent, they"},{"startTime":1541.19,"endTime":1542.91,"body":"have a decent, you know,"},{"startTime":1542.91,"endTime":1544.91,"body":"little store and maybe they're not doing,"},{"startTime":1544.91,"endTime":1548.91,"body":"maybe they're not doing the amount of"},{"startTime":1544.91,"endTime":1548.91,"body":"volume that they say they're doing. Um,"},{"startTime":1548.91,"endTime":1552.43,"body":"you got your huge, um, you know,"},{"startTime":1548.91,"endTime":1552.43,"body":"sideways distributors, you got,"},{"startTime":1552.52,"endTime":1556.03,"body":"there's all different types of people"},{"startTime":1552.52,"endTime":1556.03,"body":"and, but really what we use that tool,"},{"startTime":1556.03,"endTime":1557.95,"body":"have you seen on our website"},{"startTime":1556.03,"endTime":1557.95,"body":"eight types of violators,"},{"startTime":1557.95,"endTime":1561.47,"body":"is it's really what types of violators"},{"startTime":1557.95,"endTime":1561.47,"body":"are you dealing with as a brand,"},{"startTime":1561.47,"endTime":1565.39,"body":"and how does that help us kind of"},{"startTime":1561.47,"endTime":1565.39,"body":"design the services that you need?"},{"startTime":1565.52,"endTime":1568.99,"body":"So you come to us and it's like, okay,"},{"startTime":1565.52,"endTime":1568.99,"body":"I'm having problems with, you know,"},{"startTime":1568.99,"endTime":1573.07,"body":"bargain vin guys and you know, a couple"},{"startTime":1568.99,"endTime":1573.07,"body":"here or there, onesie twosie sellers."},{"startTime":1573.07,"endTime":1575.63,"body":"Well, you know, I'm not gonna"},{"startTime":1573.07,"endTime":1575.63,"body":"sit here inside and sell you the,"},{"startTime":1575.63,"endTime":1578.51,"body":"the full package. Maybe you"},{"startTime":1575.63,"endTime":1578.51,"body":"just need our messaging, right?"},{"startTime":1578.51,"endTime":1581.07,"body":"Maybe it's not that big"},{"startTime":1578.51,"endTime":1581.07,"body":"of a deal. And, you know,"},{"startTime":1581.32,"endTime":1585.79,"body":"we don't need to analyze full"},{"startTime":1581.32,"endTime":1585.79,"body":"in, you know, um, you know, your,"},{"startTime":1585.79,"endTime":1589.59,"body":"all your data from top to bottom."},{"startTime":1585.79,"endTime":1589.59,"body":"Um, maybe it's just, you know,"},{"startTime":1589.59,"endTime":1593.31,"body":"a lighter solution that'll get the job"},{"startTime":1589.59,"endTime":1593.31,"body":"done. But if you come to us and you say,"},{"startTime":1593.31,"endTime":1594.83,"body":"well, I'm having problems with, you know,"},{"startTime":1594.83,"endTime":1598.15,"body":"we identify you're having problems"},{"startTime":1594.83,"endTime":1598.15,"body":"with the seven out of the eight, well,"},{"startTime":1598.57,"endTime":1602.47,"body":"you know, we're gonna have to put"},{"startTime":1598.57,"endTime":1602.47,"body":"more services in play for, you know,"},{"startTime":1602.47,"endTime":1606.8,"body":"if we have multiple services sometimes"},{"startTime":1602.47,"endTime":1606.8,"body":"for each type of violator. So it's,"},{"startTime":1606.8,"endTime":1607.08,"body":"it just,"},{"startTime":1607.08,"endTime":1611.12,"body":"it really helps us customize a solution"},{"startTime":1607.08,"endTime":1611.12,"body":"when we first meet a brand to just get"},{"startTime":1611.12,"endTime":1615.48,"body":"the conversation started and, um,"},{"startTime":1611.12,"endTime":1615.48,"body":"working on it. Um, you know, it,"},{"startTime":1615.48,"endTime":1618.0,"body":"it ranges. Those are just the"},{"startTime":1615.48,"endTime":1618.0,"body":"common types that we find."},{"startTime":1618.0,"endTime":1622.4,"body":"But then there's small segments, um,"},{"startTime":1618.0,"endTime":1622.4,"body":"here and there, um, that are new, right?"},{"startTime":1622.4,"endTime":1626.48,"body":"We're seeing this new kind of, uh,"},{"startTime":1622.4,"endTime":1626.48,"body":"seller, which is the crowdsource,"},{"startTime":1626.52,"endTime":1630.44,"body":"which we are, we, you know,"},{"startTime":1626.52,"endTime":1630.44,"body":"may be updating that sheet"},{"startTime":1630.44,"endTime":1631.88,"body":"it's, it's I think four years old."},{"startTime":1631.88,"endTime":1633.12,"body":"What, what's the crowd? What's the."},{"startTime":1633.12,"endTime":1636.28,"body":"Crowdsource? Well, that's just the newest,"},{"startTime":1633.12,"endTime":1636.28,"body":"uh, type of violator where it's, uh,"},{"startTime":1636.52,"endTime":1639.96,"body":"ordinary everyday people buying it"},{"startTime":1636.52,"endTime":1639.96,"body":"and sending it to a fa uh, warehouse."},{"startTime":1639.96,"endTime":1642.28,"body":"And then the warehouse is"},{"startTime":1639.96,"endTime":1642.28,"body":"the one selling it on Amazon."},{"startTime":1642.85,"endTime":1646.08,"body":"So, so the motive is credit"},{"startTime":1642.85,"endTime":1646.08,"body":"card points. So they,"},{"startTime":1646.08,"endTime":1650.16,"body":"they create these marketplaces where"},{"startTime":1646.08,"endTime":1650.16,"body":"they say, okay, we have a warehouse in,"},{"startTime":1650.16,"endTime":1654.6,"body":"in a state that has no state tax, like"},{"startTime":1650.16,"endTime":1654.6,"body":"Delaware mm-hmm. \u003caffirmative\u003e, um,"},{"startTime":1654.86,"endTime":1655.92,"body":"and they say, okay,"},{"startTime":1655.95,"endTime":1660.84,"body":"here's a deal of a product that"},{"startTime":1655.95,"endTime":1660.84,"body":"we want a popular electronics or,"},{"startTime":1660.84,"endTime":1663.2,"body":"or whatever that's on a promo. Um,"},{"startTime":1664.32,"endTime":1669.08,"body":"right now it's three three,"},{"startTime":1664.32,"endTime":1669.08,"body":"let's say it's 3 99. It's, um,"},{"startTime":1669.27,"endTime":1673.55,"body":"it's a good deal buy"},{"startTime":1669.27,"endTime":1673.55,"body":"from this marketplace,"},{"startTime":1674.28,"endTime":1678.27,"body":"um, that has quantity limits, so you"},{"startTime":1674.28,"endTime":1678.27,"body":"can only buy two of them. Oh, I, I,"},{"startTime":1678.27,"endTime":1682.79,"body":"I get as many, as many people as possible"},{"startTime":1678.27,"endTime":1682.79,"body":"to buy it and send it to my warehouse."},{"startTime":1683.16,"endTime":1687.51,"body":"In exchange, I'm gonna give you your"},{"startTime":1683.16,"endTime":1687.51,"body":"money back, sometimes even less."},{"startTime":1688.49,"endTime":1691.39,"body":"But, um, it helps you get a,"},{"startTime":1691.39,"endTime":1695.43,"body":"a lot of credit card points or helps"},{"startTime":1691.39,"endTime":1695.43,"body":"you achieve whatever, limit, whatever,"},{"startTime":1695.43,"endTime":1697.95,"body":"you know, you need to spend"},{"startTime":1695.43,"endTime":1697.95,"body":"$10,000 in three months."},{"startTime":1698.2,"endTime":1700.43,"body":"It helps you get your"},{"startTime":1698.2,"endTime":1700.43,"body":"hotel points or whatever."},{"startTime":1700.8,"endTime":1702.63,"body":"So this is actually very popular."},{"startTime":1702.63,"endTime":1707.15,"body":"They can get hundreds and hundreds"},{"startTime":1702.63,"endTime":1707.15,"body":"of people all over the country to buy"},{"startTime":1707.55,"endTime":1712.07,"body":"thousands of units and ship it to their"},{"startTime":1707.55,"endTime":1712.07,"body":"warehouse with margin spare. So they,"},{"startTime":1712.07,"endTime":1712.55,"body":"they can,"},{"startTime":1712.55,"endTime":1716.91,"body":"they can then turn around and sell it"},{"startTime":1712.55,"endTime":1716.91,"body":"on Amazon or sell it internationally"},{"startTime":1716.91,"endTime":1720.99,"body":"somewhere that, um, doesn't have"},{"startTime":1716.91,"endTime":1720.99,"body":"those deals because of arbitrage."},{"startTime":1721.3,"endTime":1724.95,"body":"I get it. I get it. I didn't know"},{"startTime":1721.3,"endTime":1724.95,"body":"that one. Thanks guys. That's."},{"startTime":1724.95,"endTime":1725.87,"body":"Uh, that's, it's growing."},{"startTime":1725.89,"endTime":1726.31,"body":"The."},{"startTime":1726.31,"endTime":1729.03,"body":"More, it's growing. It's crowdsourcing,"},{"startTime":1726.31,"endTime":1729.03,"body":"crowdsourcing, arbitrage."},{"startTime":1729.18,"endTime":1730.013,"body":"Mm-hmm. \u003caffirmative\u003e."},{"startTime":1730.74,"endTime":1731.41,"body":"Yeah."},{"startTime":1731.41,"endTime":1731.9,"body":"Wow."},{"startTime":1731.9,"endTime":1733.11,"body":"It's growing. Y."},{"startTime":1733.54,"endTime":1738.47,"body":"It's brilliant. Um, stay away from"},{"startTime":1733.54,"endTime":1738.47,"body":"our stuff. Uh, awesome \u003claugh\u003e. So,"},{"startTime":1739.32,"endTime":1741.99,"body":"so, so what other types? We"},{"startTime":1739.32,"endTime":1741.99,"body":"talked about the bomb and pop,"},{"startTime":1741.99,"endTime":1744.39,"body":"and now there's crowdsourcing."},{"startTime":1741.99,"endTime":1744.39,"body":"What, what other types of violators?"},{"startTime":1744.9,"endTime":1747.75,"body":"I mean, there's parallel importers."},{"startTime":1744.9,"endTime":1747.75,"body":"There's liquidation lots."},{"startTime":1747.75,"endTime":1750.11,"body":"People go on liquidation.com or B stock,"},{"startTime":1750.11,"endTime":1753.15,"body":"and they'll buy gigantic"},{"startTime":1750.11,"endTime":1753.15,"body":"pallets of returns or,"},{"startTime":1753.2,"endTime":1757.83,"body":"or overstock from Walmart or"},{"startTime":1753.2,"endTime":1757.83,"body":"Target, or Best Buy or Okay, Costco."},{"startTime":1758.49,"endTime":1760.51,"body":"And, um, they'll, they'll"},{"startTime":1758.49,"endTime":1760.51,"body":"go through the product,"},{"startTime":1760.51,"endTime":1762.87,"body":"they'll throw out anything"},{"startTime":1760.51,"endTime":1762.87,"body":"that's not in good shape,"},{"startTime":1763.12,"endTime":1766.67,"body":"or even if it is in bad shape, they'll"},{"startTime":1763.12,"endTime":1766.67,"body":"just sell it as new. So it's used,"},{"startTime":1766.67,"endTime":1771.19,"body":"sold as new, and you know, that's a bad"},{"startTime":1766.67,"endTime":1771.19,"body":"customer experience for the brand. Um,"},{"startTime":1771.24,"endTime":1773.75,"body":"so there's liquidation lot buyers,"},{"startTime":1773.75,"endTime":1776.79,"body":"in which case brands need"},{"startTime":1773.75,"endTime":1776.79,"body":"to see who's liquidating,"},{"startTime":1776.79,"endTime":1779.95,"body":"what their distribution"},{"startTime":1776.79,"endTime":1779.95,"body":"agreements look like, um,"},{"startTime":1780.79,"endTime":1785.12,"body":"and go from there. There's ones"},{"startTime":1780.79,"endTime":1785.12,"body":"and twosies where, you know,"},{"startTime":1785.12,"endTime":1787.28,"body":"someone got a gift for Christmas,"},{"startTime":1785.12,"endTime":1787.28,"body":"they don't want it anymore,"},{"startTime":1787.69,"endTime":1792.28,"body":"so they sell it on Amazon. You get a"},{"startTime":1787.69,"endTime":1792.28,"body":"few of those. Mom and pop shops are,"},{"startTime":1792.28,"endTime":1794.96,"body":"say somebody in Kansas, they have a,"},{"startTime":1795.03,"endTime":1799.92,"body":"a shoe store and maybe things aren't"},{"startTime":1795.03,"endTime":1799.92,"body":"going so well on brick and mortar,"},{"startTime":1800.25,"endTime":1802.2,"body":"so they decide to sell on Amazon,"},{"startTime":1803.05,"endTime":1807.99,"body":"and they end up buying thousands of"},{"startTime":1803.05,"endTime":1807.99,"body":"pairs of shoes that doesn't quite fit the"},{"startTime":1807.99,"endTime":1812.55,"body":"bill of what you'd expect for one,"},{"startTime":1807.99,"endTime":1812.55,"body":"um, retail storefront to have,"},{"startTime":1813.4,"endTime":1817.39,"body":"um, in a certain zip code. Um,"},{"startTime":1813.4,"endTime":1817.39,"body":"and you can catch 'em that way."},{"startTime":1817.75,"endTime":1822.23,"body":"Those are relatively easy, easier,"},{"startTime":1817.75,"endTime":1822.23,"body":"less sophisticated type, um,"},{"startTime":1823.16,"endTime":1826.19,"body":"um, schemes to investigate."},{"startTime":1826.85,"endTime":1831.28,"body":"You have parallel importers which"},{"startTime":1826.85,"endTime":1831.28,"body":"hide their identity very well."},{"startTime":1831.28,"endTime":1836.28,"body":"There's groups, they talk, they"},{"startTime":1831.28,"endTime":1836.28,"body":"once one learn something, they,"},{"startTime":1836.63,"endTime":1839.6,"body":"they tell everybody else. They have, um,"},{"startTime":1839.63,"endTime":1842.92,"body":"sort of news roundups that"},{"startTime":1839.63,"endTime":1842.92,"body":"they send each other of,"},{"startTime":1842.92,"endTime":1846.4,"body":"this is what's going on at Amazon."},{"startTime":1842.92,"endTime":1846.4,"body":"If your account has been suspended,"},{"startTime":1846.8,"endTime":1849.12,"body":"these are tactics to"},{"startTime":1846.8,"endTime":1849.12,"body":"get it unsubs suspended."},{"startTime":1849.53,"endTime":1852.88,"body":"If anyone comes after you for"},{"startTime":1849.53,"endTime":1852.88,"body":"a false trademark violation,"},{"startTime":1852.88,"endTime":1857.32,"body":"these are the attorneys to"},{"startTime":1852.88,"endTime":1857.32,"body":"contact. Um, if there's any deals,"},{"startTime":1857.93,"endTime":1860.72,"body":"they'll sort of, um, let"},{"startTime":1857.93,"endTime":1860.72,"body":"everyone know, Hey, there,"},{"startTime":1860.72,"endTime":1863.72,"body":"there's a deal going on on this"},{"startTime":1860.72,"endTime":1863.72,"body":"website. Take advantage of it."},{"startTime":1863.72,"endTime":1866.44,"body":"Sometimes these are paid groups. Um,"},{"startTime":1866.97,"endTime":1871.84,"body":"we know that there's secret websites"},{"startTime":1866.97,"endTime":1871.84,"body":"out there that manage the flow"},{"startTime":1871.84,"endTime":1876.16,"body":"of very large quantities of inventory."},{"startTime":1876.61,"endTime":1878.0,"body":"Um, so there's also this like creepy."},{"startTime":1878.0,"endTime":1879.4,"body":"Like the dark web or something."},{"startTime":1879.79,"endTime":1884.08,"body":"Sort of, it might be \u003claugh\u003e sort of,"},{"startTime":1879.79,"endTime":1884.08,"body":"yeah, this goes on, this goes on. Um,"},{"startTime":1884.08,"endTime":1885.52,"body":"and there's money to be made, you know,"},{"startTime":1885.52,"endTime":1889.48,"body":"this exists because they're making"},{"startTime":1885.52,"endTime":1889.48,"body":"good money doing this. And it, it's,"},{"startTime":1889.48,"endTime":1891.88,"body":"you know, like Kyle said,"},{"startTime":1889.48,"endTime":1891.88,"body":"some of it is hustle culture."},{"startTime":1891.88,"endTime":1896.72,"body":"People just go into TJ Max or"},{"startTime":1891.88,"endTime":1896.72,"body":"Marshalls and with a FOB scanner and"},{"startTime":1896.72,"endTime":1901.68,"body":"just scanning the upc and they have some"},{"startTime":1896.72,"endTime":1901.68,"body":"software that checks on Amazon to see"},{"startTime":1901.68,"endTime":1904.6,"body":"if the margins make sense"},{"startTime":1901.68,"endTime":1904.6,"body":"after FBA fees, you know,"},{"startTime":1904.66,"endTime":1908.8,"body":"FBM or f b to see if they can make a"},{"startTime":1904.66,"endTime":1908.8,"body":"profit on it. But that's very, like,"},{"startTime":1908.8,"endTime":1911.64,"body":"that's very time consuming. But, but"},{"startTime":1908.8,"endTime":1911.64,"body":"that is something that people do."},{"startTime":1912.17,"endTime":1917.12,"body":"Or they buy pallets and they make"},{"startTime":1912.17,"endTime":1917.12,"body":"YouTube videos and or they sign"},{"startTime":1917.12,"endTime":1920.16,"body":"up for an influencer who"},{"startTime":1917.12,"endTime":1920.16,"body":"teaches 'em how to do it."},{"startTime":1920.32,"endTime":1924.72,"body":"Sometimes we get the same cease"},{"startTime":1920.32,"endTime":1924.72,"body":"and desist message response from,"},{"startTime":1924.88,"endTime":1928.64,"body":"from 15 different sellers just copied"},{"startTime":1924.88,"endTime":1928.64,"body":"and pasted from some influencer who told"},{"startTime":1928.64,"endTime":1932.64,"body":"them what to say. Um, so, so there's,"},{"startTime":1928.64,"endTime":1932.64,"body":"there's a whole ecosystem out there."},{"startTime":1933.3,"endTime":1934.92,"body":"And, um, at the end of the day,"},{"startTime":1934.92,"endTime":1938.92,"body":"this exists because all these methods"},{"startTime":1934.92,"endTime":1938.92,"body":"exist and there's money to be made."},{"startTime":1938.93,"endTime":1942.68,"body":"So as you sort of close one avenue,"},{"startTime":1943.07,"endTime":1946.28,"body":"they start brainstorming"},{"startTime":1943.07,"endTime":1946.28,"body":"and thinking, Hey, okay,"},{"startTime":1946.39,"endTime":1948.96,"body":"I can't buy more than two"},{"startTime":1946.39,"endTime":1948.96,"body":"units from amazon.com."},{"startTime":1949.27,"endTime":1954.18,"body":"What can I do to get more product,"},{"startTime":1949.27,"endTime":1954.18,"body":"as much product as possible?"},{"startTime":1954.84,"endTime":1957.26,"body":"You know, okay, what if I get"},{"startTime":1954.84,"endTime":1957.26,"body":"a lot of people to do it? Okay,"},{"startTime":1957.26,"endTime":1960.08,"body":"but how can I motivate them?"},{"startTime":1957.26,"endTime":1960.08,"body":"Ah, credit card points? And,"},{"startTime":1960.08,"endTime":1964.8,"body":"and these ideas are sort"},{"startTime":1960.08,"endTime":1964.8,"body":"of, um, invented. Um,"},{"startTime":1964.8,"endTime":1969.36,"body":"it's a good method I think of is"},{"startTime":1964.8,"endTime":1969.36,"body":"like in war offense and defense"},{"startTime":1969.65,"endTime":1974.4,"body":"as defense gets better, offense has to"},{"startTime":1969.65,"endTime":1974.4,"body":"improve, and as offense gets better,"},{"startTime":1974.4,"endTime":1979.2,"body":"defense has to improve. So it's, it's,"},{"startTime":1974.4,"endTime":1979.2,"body":"it's a constant kind of struggle. Um,"},{"startTime":1980.01,"endTime":1983.52,"body":"so there's constantly new"},{"startTime":1980.01,"endTime":1983.52,"body":"things being invented. Um,"},{"startTime":1984.14,"endTime":1988.0,"body":"and then there's things such as"},{"startTime":1984.14,"endTime":1988.0,"body":"stolen goods, the old mm-hmm."},{"startTime":1988.04,"endTime":1990.52,"body":"\u003caffirmative\u003e off the back of the"},{"startTime":1988.04,"endTime":1990.52,"body":"truck that I see that still exists,"},{"startTime":1990.91,"endTime":1995.16,"body":"burglaries from storefronts"},{"startTime":1990.91,"endTime":1995.16,"body":"anywhere. Um, we,"},{"startTime":1995.16,"endTime":1999.4,"body":"we tend to see this more in the"},{"startTime":1995.16,"endTime":1999.4,"body":"West coast and California or Nevada."},{"startTime":2000.17,"endTime":2004.97,"body":"Um, there, there's many"},{"startTime":2000.17,"endTime":2004.97,"body":"different methods. And, and,"},{"startTime":2004.97,"endTime":2009.21,"body":"and based on our initial"},{"startTime":2004.97,"endTime":2009.21,"body":"analysis of their, of,"},{"startTime":2009.3,"endTime":2012.53,"body":"of their um, sort of e-commerce landscape,"},{"startTime":2012.62,"endTime":2016.49,"body":"we can devise a strategy to say,"},{"startTime":2012.62,"endTime":2016.49,"body":"okay, most of your pro problem,"},{"startTime":2016.49,"endTime":2019.93,"body":"80% of it is coming"},{"startTime":2016.49,"endTime":2019.93,"body":"from parallel importers,"},{"startTime":2020.14,"endTime":2023.29,"body":"or it's coming from arbitrage"},{"startTime":2020.14,"endTime":2023.29,"body":"sellers, or it's, Hey,"},{"startTime":2023.29,"endTime":2024.33,"body":"you have a buying group problem."},{"startTime":2024.67,"endTime":2027.49,"body":"And then we sort of craft a strategy"},{"startTime":2024.67,"endTime":2027.49,"body":"around that mm-hmm. \u003caffirmative\u003e,"},{"startTime":2027.62,"endTime":2031.13,"body":"instead of sort of aimlessly"},{"startTime":2027.62,"endTime":2031.13,"body":"doing everything, we,"},{"startTime":2031.13,"endTime":2035.21,"body":"we we're very targeted and we try to"},{"startTime":2031.13,"endTime":2035.21,"body":"be very efficient and what we think is"},{"startTime":2035.21,"endTime":2037.77,"body":"gonna work for that"},{"startTime":2035.21,"endTime":2037.77,"body":"brand. And, you know, we,"},{"startTime":2038.0,"endTime":2042.41,"body":"I work with Kyle very closely to sort"},{"startTime":2038.0,"endTime":2042.41,"body":"of devise a strategy for that brand,"},{"startTime":2043.06,"endTime":2046.49,"body":"um, that makes sense in, in"},{"startTime":2043.06,"endTime":2046.49,"body":"timelines that make sense."},{"startTime":2046.49,"endTime":2049.13,"body":"And we do our best to"},{"startTime":2046.49,"endTime":2049.13,"body":"communicate that to the brand."},{"startTime":2051.15,"endTime":2054.61,"body":"And, uh, okay. And what's your"},{"startTime":2051.15,"endTime":2054.61,"body":"thoughts on brand registry?"},{"startTime":2054.61,"endTime":2057.25,"body":"Does that help brands protect"},{"startTime":2054.61,"endTime":2057.25,"body":"their brand? I mean, we,"},{"startTime":2057.25,"endTime":2059.97,"body":"we we're a big believer in"},{"startTime":2057.25,"endTime":2059.97,"body":"brand registry, but how,"},{"startTime":2059.97,"endTime":2064.25,"body":"how good is it at helping brands stop"},{"startTime":2059.97,"endTime":2064.25,"body":"other brands or other companies from"},{"startTime":2064.25,"endTime":2065.65,"body":"selling on their, on their listings?"},{"startTime":2066.6,"endTime":2071.57,"body":"Well, um, yes, we think every brand"},{"startTime":2066.6,"endTime":2071.57,"body":"should have brand registry. Um,"},{"startTime":2071.67,"endTime":2076.61,"body":"but how effective is it from"},{"startTime":2071.67,"endTime":2076.61,"body":"removing sellers, you know, um,"},{"startTime":2077.01,"endTime":2081.53,"body":"white hat not, you know, there's"},{"startTime":2077.01,"endTime":2081.53,"body":"black hat waves, you, you know,"},{"startTime":2081.69,"endTime":2084.45,"body":"everyone knows the old take down approach"},{"startTime":2081.69,"endTime":2084.45,"body":"to, you're gonna get yourself sued."},{"startTime":2084.98,"endTime":2088.33,"body":"Um, you know, I don't, there's"},{"startTime":2084.98,"endTime":2088.33,"body":"people using transparency for it,"},{"startTime":2088.33,"endTime":2092.35,"body":"which isn't on the book. You're"},{"startTime":2088.33,"endTime":2092.35,"body":"not supposed to be using, you know,"},{"startTime":2092.35,"endTime":2096.27,"body":"the transparency through brand registry"},{"startTime":2092.35,"endTime":2096.27,"body":"to get sellers down. And, you know,"},{"startTime":2096.27,"endTime":2098.39,"body":"there's people who try that"},{"startTime":2096.27,"endTime":2098.39,"body":"approach and you know, you,"},{"startTime":2098.39,"endTime":2102.51,"body":"there's some hit or miss appro. Um, we,"},{"startTime":2098.39,"endTime":2102.51,"body":"we don't, we don't do that cuz it's,"},{"startTime":2102.51,"endTime":2105.15,"body":"you know, we don't, we, we"},{"startTime":2102.51,"endTime":2105.15,"body":"believe in different approach,"},{"startTime":2105.15,"endTime":2107.71,"body":"taking a different approach."},{"startTime":2105.15,"endTime":2107.71,"body":"But, um, that is, uh,"},{"startTime":2107.71,"endTime":2112.22,"body":"something that brands will do."},{"startTime":2107.71,"endTime":2112.22,"body":"Um, but overall, um, you know,"},{"startTime":2112.22,"endTime":2116.78,"body":"it's good for maintaining the used as"},{"startTime":2112.22,"endTime":2116.78,"body":"new product being sold as the correct"},{"startTime":2116.78,"endTime":2119.42,"body":"product, but as far as if"},{"startTime":2116.78,"endTime":2119.42,"body":"that product is correct,"},{"startTime":2119.87,"endTime":2123.18,"body":"it leaves little room to fix."},{"startTime":2123.75,"endTime":2125.3,"body":"So as long as they're"},{"startTime":2123.75,"endTime":2125.3,"body":"selling the right product,"},{"startTime":2125.38,"endTime":2128.02,"body":"brand registry isn't"},{"startTime":2125.38,"endTime":2128.02,"body":"gonna do any good for you."},{"startTime":2128.02,"endTime":2130.38,"body":"As far as from a brand"},{"startTime":2128.02,"endTime":2130.38,"body":"protection per perspective."},{"startTime":2131.13,"endTime":2134.74,"body":"When, when it's used, when, when"},{"startTime":2131.13,"endTime":2134.74,"body":"it's used the right way, it's,"},{"startTime":2134.74,"endTime":2138.28,"body":"it's very effective. So if you have a"},{"startTime":2134.74,"endTime":2138.28,"body":"counterfeit product, brand registry is,"},{"startTime":2138.75,"endTime":2140.92,"body":"it's, it's a godsend. Um,"},{"startTime":2141.14,"endTime":2145.72,"body":"you have someone selling a knockoff on"},{"startTime":2141.14,"endTime":2145.72,"body":"your listing brand registry is just what"},{"startTime":2145.72,"endTime":2150.64,"body":"you need. Sometimes there's policy"},{"startTime":2145.72,"endTime":2150.64,"body":"violations not as described, used as new."},{"startTime":2150.89,"endTime":2155.2,"body":"Um, like Kyle said, um, those"},{"startTime":2150.89,"endTime":2155.2,"body":"methods work as well. I think, um,"},{"startTime":2155.71,"endTime":2157.4,"body":"a big problem in our industry,"},{"startTime":2157.4,"endTime":2162.24,"body":"and a lot of mistakes that brands make"},{"startTime":2157.4,"endTime":2162.24,"body":"and some brand protection providers"},{"startTime":2162.24,"endTime":2164.72,"body":"is they overuse it or"},{"startTime":2162.24,"endTime":2164.72,"body":"use it the wrong way."},{"startTime":2165.22,"endTime":2170.12,"body":"And that way is to file false trademark"},{"startTime":2165.22,"endTime":2170.12,"body":"complaints on authentic product. Um,"},{"startTime":2170.33,"endTime":2173.08,"body":"there's entire niche of,"},{"startTime":2173.09,"endTime":2177.96,"body":"of attorneys now who specialize in"},{"startTime":2173.09,"endTime":2177.96,"body":"protecting gray market sellers who"},{"startTime":2177.96,"endTime":2182.96,"body":"had authentic product taken down with"},{"startTime":2177.96,"endTime":2182.96,"body":"false trademark complaints. And, um,"},{"startTime":2183.38,"endTime":2185.08,"body":"you know, we, we see it all the time."},{"startTime":2185.55,"endTime":2189.04,"body":"I know a lot of brands come to"},{"startTime":2185.55,"endTime":2189.04,"body":"Kyle and say, Hey, you know,"},{"startTime":2189.23,"endTime":2193.8,"body":"look what we got from so-and-so"},{"startTime":2189.23,"endTime":2193.8,"body":"attorney. Um, you know, and you know,"},{"startTime":2193.8,"endTime":2195.72,"body":"we're beginning to recognize"},{"startTime":2193.8,"endTime":2195.72,"body":"most of them. It's,"},{"startTime":2195.72,"endTime":2199.68,"body":"it tends to be a certain group of"},{"startTime":2195.72,"endTime":2199.68,"body":"attorneys who specialize in this,"},{"startTime":2199.68,"endTime":2204.12,"body":"and you know, what they have, what"},{"startTime":2199.68,"endTime":2204.12,"body":"they're saying is true. You can't do that."},{"startTime":2204.3,"endTime":2208.72,"body":"And we do know of brands that have"},{"startTime":2204.3,"endTime":2208.72,"body":"been successfully sued and lost,"},{"startTime":2209.45,"endTime":2210.18,"body":"um,"},{"startTime":2210.18,"endTime":2213.96,"body":"for a good amount of money because they"},{"startTime":2210.18,"endTime":2213.96,"body":"took down a listing and they refused to"},{"startTime":2213.96,"endTime":2216.32,"body":"reinstate it when it was"},{"startTime":2213.96,"endTime":2216.32,"body":"an authentic product."},{"startTime":2216.75,"endTime":2218.64,"body":"They couldn't prove it was counterfeit."},{"startTime":2219.14,"endTime":2222.84,"body":"The seller was able to"},{"startTime":2219.14,"endTime":2222.84,"body":"prove it's authentic because"},{"startTime":2222.84,"endTime":2225.76,"body":"authorized distributor. Um,"},{"startTime":2225.76,"endTime":2229.0,"body":"so brands have to be very careful not to"},{"startTime":2225.76,"endTime":2229.0,"body":"file false trademark complaints because"},{"startTime":2229.0,"endTime":2231.76,"body":"it's very tempting. You have a huge"},{"startTime":2229.0,"endTime":2231.76,"body":"problem, you're bleeding money,"},{"startTime":2232.02,"endTime":2235.08,"body":"you don't know where the product"},{"startTime":2232.02,"endTime":2235.08,"body":"is coming from. Someone says,"},{"startTime":2235.08,"endTime":2238.56,"body":"just do whatever you can, and you"},{"startTime":2235.08,"endTime":2238.56,"body":"just file a counterfeit complaint."},{"startTime":2238.98,"endTime":2243.36,"body":"The seller's gone, everyone's"},{"startTime":2238.98,"endTime":2243.36,"body":"happy. But within a week or two,"},{"startTime":2243.83,"endTime":2247.88,"body":"you're gonna get a very unfriendly"},{"startTime":2243.83,"endTime":2247.88,"body":"notice from an attorney, um, if they're,"},{"startTime":2248.41,"endTime":2251.0,"body":"if they're a serious seller. And, um, and,"},{"startTime":2251.0,"endTime":2254.36,"body":"and all the serious sellers"},{"startTime":2251.0,"endTime":2254.36,"body":"are lawyered up. So, um,"},{"startTime":2254.61,"endTime":2259.32,"body":"so my thoughts on brand registries that"},{"startTime":2254.61,"endTime":2259.32,"body":"it's extremely effective when used the"},{"startTime":2259.32,"endTime":2262.44,"body":"right way, but it's also, um,"},{"startTime":2263.5,"endTime":2267.17,"body":"it can also be used the"},{"startTime":2263.5,"endTime":2267.17,"body":"wrong way. And it's,"},{"startTime":2267.17,"endTime":2271.41,"body":"it's more dangerous than ever"},{"startTime":2267.17,"endTime":2271.41,"body":"to use it the wrong way. Um,"},{"startTime":2271.76,"endTime":2274.05,"body":"very, it could be very costly"},{"startTime":2271.76,"endTime":2274.05,"body":"to use it the wrong way."},{"startTime":2275.33,"endTime":2277.76,"body":"So, so to recap, uh,"},{"startTime":2277.76,"endTime":2281.96,"body":"brand protection is not a one size"},{"startTime":2277.76,"endTime":2281.96,"body":"fits all by any means. So the brand,"},{"startTime":2281.96,"endTime":2283.44,"body":"each brand is different, right?"},{"startTime":2283.62,"endTime":2288.08,"body":"And you kind of come up with a strategy"},{"startTime":2283.62,"endTime":2288.08,"body":"for each brand based on, uh, what their,"},{"startTime":2288.08,"endTime":2291.48,"body":"their overall distribution strategy"},{"startTime":2288.08,"endTime":2291.48,"body":"looks like, what their internal,"},{"startTime":2292.12,"endTime":2294.08,"body":"internal strategy is and, and,"},{"startTime":2294.08,"endTime":2297.28,"body":"and how far they really want to"},{"startTime":2294.08,"endTime":2297.28,"body":"go to protect their brand and,"},{"startTime":2297.28,"endTime":2300.12,"body":"and keep their channel"},{"startTime":2297.28,"endTime":2300.12,"body":"clean. Would you agree?"},{"startTime":2300.79,"endTime":2303.52,"body":"I think that's a great,"},{"startTime":2300.79,"endTime":2303.52,"body":"uh, summary. Absolutely."},{"startTime":2304.77,"endTime":2309.31,"body":"And, um, what's your, you know, getting"},{"startTime":2304.77,"endTime":2309.31,"body":"to the end of this, what's your advice,"},{"startTime":2309.38,"endTime":2313.87,"body":"just your, your elevator, uh,"},{"startTime":2309.38,"endTime":2313.87,"body":"pitch advice to brands, um,"},{"startTime":2314.14,"endTime":2318.36,"body":"that are on Amazon today with regard"},{"startTime":2314.14,"endTime":2318.36,"body":"to brand protection? You know,"},{"startTime":2318.75,"endTime":2321.44,"body":"what, what's Kyle and Emmanuel's"},{"startTime":2318.75,"endTime":2321.44,"body":"advice to brands out there?"},{"startTime":2322.65,"endTime":2327.34,"body":"Well, give us a call. Um, but"},{"startTime":2322.65,"endTime":2327.34,"body":"no, um, \u003claugh\u003e, I think, uh,"},{"startTime":2327.37,"endTime":2330.78,"body":"just, just at least look right, um,"},{"startTime":2331.07,"endTime":2334.5,"body":"if it's a big issue, a"},{"startTime":2331.07,"endTime":2334.5,"body":"small issue, a medium issue,"},{"startTime":2334.53,"endTime":2338.62,"body":"I think take a look under the hood, um,"},{"startTime":2338.64,"endTime":2341.94,"body":"see what's going on, educate yourself, um,"},{"startTime":2342.21,"endTime":2345.14,"body":"understand what kind of negative effects,"},{"startTime":2345.59,"endTime":2348.94,"body":"if negative effects are happening"},{"startTime":2345.59,"endTime":2348.94,"body":"from either your brand integrity,"},{"startTime":2348.94,"endTime":2349.9,"body":"your brand perception,"},{"startTime":2350.17,"endTime":2354.06,"body":"your price is the erosion ha are"},{"startTime":2350.17,"endTime":2354.06,"body":"gonna hurt you five years from now."},{"startTime":2354.87,"endTime":2359.46,"body":"Um, you know, you're, it"},{"startTime":2354.87,"endTime":2359.46,"body":"take a holistic look and it,"},{"startTime":2359.46,"endTime":2363.98,"body":"when you're doing so include the brand"},{"startTime":2359.46,"endTime":2363.98,"body":"protection type topics in that look"},{"startTime":2364.08,"endTime":2368.74,"body":"and in, in consider them for"},{"startTime":2364.08,"endTime":2368.74,"body":"your future plans because, um,"},{"startTime":2369.11,"endTime":2372.62,"body":"as the supply chain in this"},{"startTime":2369.11,"endTime":2372.62,"body":"world gets crazier and crazier,"},{"startTime":2372.62,"endTime":2376.58,"body":"and as brick and mortar"},{"startTime":2372.62,"endTime":2376.58,"body":"environment changes and"},{"startTime":2377.01,"endTime":2380.46,"body":"everything goes more online, um, you know,"},{"startTime":2380.46,"endTime":2385.18,"body":"our services are gonna keep the,"},{"startTime":2380.46,"endTime":2385.18,"body":"you know, evolving. But it's,"},{"startTime":2385.18,"endTime":2388.98,"body":"it's really one of these things"},{"startTime":2385.18,"endTime":2388.98,"body":"where you have to just consider it."},{"startTime":2389.94,"endTime":2392.7,"body":"Everyone has to consider"},{"startTime":2389.94,"endTime":2392.7,"body":"it. Um, and then, you know,"},{"startTime":2392.7,"endTime":2394.1,"body":"if it's you do think it's a problem,"},{"startTime":2394.13,"endTime":2398.62,"body":"definitely consult an expert"},{"startTime":2394.13,"endTime":2398.62,"body":"before making your first move. Um,"},{"startTime":2399.0,"endTime":2402.18,"body":"you know, I've seen strategies"},{"startTime":2399.0,"endTime":2402.18,"body":"from the very go wrong,"},{"startTime":2402.18,"endTime":2405.62,"body":"from the very outset and, um,"},{"startTime":2406.17,"endTime":2409.3,"body":"just go off the complete wrong side"},{"startTime":2406.17,"endTime":2409.3,"body":"when it could have been resolved with,"},{"startTime":2409.3,"endTime":2411.86,"body":"you know, a much easier solution."},{"startTime":2412.19,"endTime":2415.82,"body":"So my advice is just yes, give us a call,"},{"startTime":2415.82,"endTime":2420.26,"body":"give any provider a call, an expert,"},{"startTime":2415.82,"endTime":2420.26,"body":"you know, lawyer, anyone you trust, um,"},{"startTime":2420.28,"endTime":2424.14,"body":"but don't make any rash decisions on"},{"startTime":2420.28,"endTime":2424.14,"body":"what you think is best until you really,"},{"startTime":2424.51,"endTime":2425.9,"body":"um, assess all sides."},{"startTime":2427.63,"endTime":2431.81,"body":"And, uh, I, I think something else,"},{"startTime":2427.63,"endTime":2431.81,"body":"a lot of kind of old school brands,"},{"startTime":2432.6,"endTime":2435.25,"body":"they, they, when they"},{"startTime":2432.6,"endTime":2435.25,"body":"think of Gray Market,"},{"startTime":2435.25,"endTime":2437.57,"body":"they think it's sort of"},{"startTime":2435.25,"endTime":2437.57,"body":"not possible to solve."},{"startTime":2437.86,"endTime":2441.73,"body":"They've sort of given up on it since"},{"startTime":2437.86,"endTime":2441.73,"body":"the seventies, eighties, nineties."},{"startTime":2442.36,"endTime":2445.73,"body":"They think that the only thing left"},{"startTime":2442.36,"endTime":2445.73,"body":"they can do is sort of educate their"},{"startTime":2445.97,"endTime":2449.41,"body":"consumers on who to buy from,"},{"startTime":2445.97,"endTime":2449.41,"body":"who's authorized. Um, I,"},{"startTime":2449.74,"endTime":2454.69,"body":"there's definitely some very large"},{"startTime":2449.74,"endTime":2454.69,"body":"brands who sort of think this way. Um,"},{"startTime":2454.69,"endTime":2459.65,"body":"we're finding that most"},{"startTime":2454.69,"endTime":2459.65,"body":"problems can be solved. Um,"},{"startTime":2459.85,"endTime":2463.41,"body":"generally the larger"},{"startTime":2459.85,"endTime":2463.41,"body":"the problem, you know,"},{"startTime":2464.76,"endTime":2466.33,"body":"more work needs to be done."},{"startTime":2466.63,"endTime":2470.97,"body":"But there are ways to find out where"},{"startTime":2466.63,"endTime":2470.97,"body":"this product is coming from without"},{"startTime":2471.32,"endTime":2473.81,"body":"always needing to get legal involved."},{"startTime":2474.35,"endTime":2477.09,"body":"And we're finding that most problems,"},{"startTime":2477.09,"endTime":2480.29,"body":"no matter how large can"},{"startTime":2477.09,"endTime":2480.29,"body":"be fixed in gray market,"},{"startTime":2480.9,"endTime":2485.25,"body":"as long as it's done the right"},{"startTime":2480.9,"endTime":2485.25,"body":"way and nothing rash is done,"},{"startTime":2485.25,"endTime":2486.083,"body":"like Kyle said,"},{"startTime":2486.43,"endTime":2490.65,"body":"and it's done intelligently"},{"startTime":2486.43,"endTime":2490.65,"body":"in an organized manner."},{"startTime":2490.72,"endTime":2494.38,"body":"Methodical, most problems can be solved."},{"startTime":2495.08,"endTime":2498.1,"body":"Not always a hundred percent,"},{"startTime":2495.08,"endTime":2498.1,"body":"especially if you're a gigantic brand,"},{"startTime":2498.1,"endTime":2502.26,"body":"you're never gonna stop every single"},{"startTime":2498.1,"endTime":2502.26,"body":"onesie twosie who's finds something on the"},{"startTime":2502.26,"endTime":2503.34,"body":"shelf and wants to sell it."},{"startTime":2503.72,"endTime":2508.3,"body":"But we're able to solve"},{"startTime":2503.72,"endTime":2508.3,"body":"most major problems to get"},{"startTime":2509.32,"endTime":2513.73,"body":"even enterprise brands"},{"startTime":2509.32,"endTime":2513.73,"body":"down to that 97, 98, 90"},{"startTime":2513.73,"endTime":2518.13,"body":"9% removal rate. If you get"},{"startTime":2513.73,"endTime":2518.13,"body":"full buy-in on the C level,"},{"startTime":2519.43,"endTime":2523.45,"body":"you, you reduce whatever conflicts of"},{"startTime":2519.43,"endTime":2523.45,"body":"interest you may have with sales or,"},{"startTime":2523.78,"endTime":2524.613,"body":"or so on."},{"startTime":2524.87,"endTime":2529.81,"body":"And a company decides to do this"},{"startTime":2524.87,"endTime":2529.81,"body":"the right way and has good advisors,"},{"startTime":2530.2,"endTime":2534.13,"body":"most gray market problems"},{"startTime":2530.2,"endTime":2534.13,"body":"can be solved nowadays. Um,"},{"startTime":2534.16,"endTime":2536.77,"body":"I I just want that to be clear"},{"startTime":2534.16,"endTime":2536.77,"body":"because, because I know there,"},{"startTime":2536.77,"endTime":2539.81,"body":"there kind of is an old school mentality"},{"startTime":2536.77,"endTime":2539.81,"body":"that there's nothing we can do."},{"startTime":2540.53,"endTime":2543.12,"body":"No, I I mean, we hear it,"},{"startTime":2540.53,"endTime":2543.12,"body":"we see it. Um, I agree."},{"startTime":2543.12,"endTime":2545.16,"body":"I think that's a great message. And I,"},{"startTime":2545.16,"endTime":2548.84,"body":"I guess the big message is Amazon does"},{"startTime":2545.16,"endTime":2548.84,"body":"not need to be the Wild West for brands."},{"startTime":2548.84,"endTime":2551.04,"body":"You can control your brand,"},{"startTime":2548.84,"endTime":2551.04,"body":"you can protect your brand,"},{"startTime":2551.04,"endTime":2554.4,"body":"and it's incredibly important"},{"startTime":2551.04,"endTime":2554.4,"body":"to protect your brand on Amazon."},{"startTime":2554.4,"endTime":2557.76,"body":"You don't wanna have your"},{"startTime":2554.4,"endTime":2557.76,"body":"brand deteriorate, uh, for,"},{"startTime":2557.76,"endTime":2560.72,"body":"for no good reason other than you"},{"startTime":2557.76,"endTime":2560.72,"body":"think you're getting a few more sales."},{"startTime":2560.78,"endTime":2564.88,"body":"You can have great sales on Amazon and"},{"startTime":2560.78,"endTime":2564.88,"body":"you can protect your brand integrity,"},{"startTime":2564.88,"endTime":2565.713,"body":"your pricing,"},{"startTime":2565.86,"endTime":2570.16,"body":"and your other dealers that have been"},{"startTime":2565.86,"endTime":2570.16,"body":"loyal to you for so many years. So, um,"},{"startTime":2570.16,"endTime":2574.72,"body":"so important to understand this"},{"startTime":2570.16,"endTime":2574.72,"body":"and do that exploration. Um,"},{"startTime":2574.99,"endTime":2578.76,"body":"with that, if anybody wants"},{"startTime":2574.99,"endTime":2578.76,"body":"to get in touch with you,"},{"startTime":2578.76,"endTime":2581.48,"body":"what is the best way to get in touch"},{"startTime":2578.76,"endTime":2581.48,"body":"with you guys? You guys are awesome."},{"startTime":2582.77,"endTime":2586.16,"body":"Um, we're very responsive"},{"startTime":2582.77,"endTime":2586.16,"body":"to inbound leads. Um,"},{"startTime":2586.16,"endTime":2589.64,"body":"so if you wanna just go"},{"startTime":2586.16,"endTime":2589.64,"body":"to brand alignment.com and"},{"startTime":2589.64,"endTime":2593.16,"body":"right on our main page, one click,"},{"startTime":2589.64,"endTime":2593.16,"body":"um, do a chat, something like that."},{"startTime":2593.16,"endTime":2598.16,"body":"It's direct to our inbox, so, um, you"},{"startTime":2593.16,"endTime":2598.16,"body":"know, we're, see well, we'll I'll see it."},{"startTime":2598.57,"endTime":2601.88,"body":"Um, you could pick up the phone and give"},{"startTime":2598.57,"endTime":2601.88,"body":"us a call, uh, anything like that, um,"},{"startTime":2601.88,"endTime":2605.84,"body":"or reach out to someone, you know, one"},{"startTime":2601.88,"endTime":2605.84,"body":"of our partners like yourself and, um,"},{"startTime":2606.22,"endTime":2609.88,"body":"you know, find your way. So we're"},{"startTime":2606.22,"endTime":2609.88,"body":"pretty easy to get ahold of if,"},{"startTime":2609.88,"endTime":2610.92,"body":"if you reach out, that's."},{"startTime":2610.92,"endTime":2615.48,"body":"For sure. That's great. Well, and"},{"startTime":2610.92,"endTime":2615.48,"body":"talking to us, phelps united.com,"},{"startTime":2615.62,"endTime":2618.16,"body":"you can always find us and we"},{"startTime":2615.62,"endTime":2618.16,"body":"can always connect you with, uh,"},{"startTime":2618.16,"endTime":2620.16,"body":"brand alignment and"},{"startTime":2618.16,"endTime":2620.16,"body":"brand protection program."},{"startTime":2620.33,"endTime":2623.44,"body":"So thank you vi thank you"},{"startTime":2620.33,"endTime":2623.44,"body":"guys very much. I really,"},{"startTime":2623.44,"endTime":2626.0,"body":"really appreciate you being"},{"startTime":2623.44,"endTime":2626.0,"body":"on our show today. Um,"},{"startTime":2626.19,"endTime":2629.28,"body":"such an important topic and"},{"startTime":2626.19,"endTime":2629.28,"body":"thanks for covering it. I mean,"},{"startTime":2629.28,"endTime":2631.32,"body":"I know we could talk all day about it, uh,"},{"startTime":2631.32,"endTime":2636.28,"body":"but I think we covered most of the bases"},{"startTime":2631.32,"endTime":2636.28,"body":"and, um, let's say where it takes us."},{"startTime":2636.28,"endTime":2637.4,"body":"Well, thanks again."},{"startTime":2637.97,"endTime":2639.16,"body":"Awesome. Thanks Adam."},{"startTime":2639.16,"endTime":2640.04,"body":"Hey, thanks Adam."}]}