Mike is on the road this week, roaming from Phoenix to San Diego and Tijuana, and talks with Highway 85 Creative's owner Guy Zwick about the creative journey so far. Mark and Mike observe 9/11 and talk about its lasting impact on the trade show and events world 22 years later. They also discuss the latest on MGM's cyberattack and Elon Musk's new Boring Project in Las Vegas (that's anything but dull).