Eleanor Erickson was a general manager with Hampton Inn by Hilton for 20 years before focusing her time now on providing hospitality leaders with the tools they need to create more sustainable workplace cultures. Today, she shares a story from early in her career about a question that one of her mentors asked that's made a big impression on her ever since.
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This episode is brought to you with support from Sojern. Finding and appealing to travelers online means getting to know them, and that's why first-party data - the information you have about your guests - is so important to providing hospitality today. I teamed up with Sojern to study how hoteliers are using this data to drive revenue and build stronger guest relationships, and you can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger.