Jeremy Wells is the Managing Partner at Longitude°, a branding group that has helped companies like 21c Museum Hotels, SALT Hotels, and Real Hospitality Group showcase their unique approach to hospitality. He’s also the Managing Partner at Flyover Developments, a hospitality development, and investment group, through which he’s preparing to open his new hotel - The Ozarker Lodge - in Branson, Missouri the summer of 2023. Today, he shares the story of something he did that was a bit unusual - but helped his team rally around the brand they were developing for their hotel. 

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands