Jeremy Wells is the Managing Partner at Longitude°, a branding group that has helped companies like 21c Museum Hotels, SALT Hotels, and Real Hospitality Group showcase their unique approach to hospitality. He’s also the Managing Partner at Flyover Developments, a hospitality development, and investment group, through which he’s preparing to open his new hotel - The Ozarker Lodge - in Branson, Missouri the summer of 2023. Today, he shares the story of something he did that was a bit unusual - but helped his team rally around the brand they were developing for their hotel.
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This episode is brought to you with support from Sojern. Finding and appealing to travelers online means getting to know them, and that's why first-party data - the information you have about your guests - is so important to providing hospitality today. I teamed up with Sojern to study how hoteliers are using this data to drive revenue and build stronger guest relationships, and you can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger.