Eleanor Erickson was a general manager with Hampton Inn by Hilton for 20 years before focusing her time now on providing hospitality leaders with the tools they need to create more sustainable workplace cultures. A recent article in Time Magazine observed how travelers today are “fussier” than ever, and Eleanor has been working on a framework to empower hospitality providers in this environment. Today, she shares this with us.
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This episode is brought to you with support from Sojern. Finding and appealing to travelers online means getting to know them, and that's why first-party data - the information you have about your guests - is so important to providing hospitality today. I teamed up with Sojern to study how hoteliers are using this data to drive revenue and build stronger guest relationships, and you can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger.