Eugenio Pirri is the Chief Operations and Culture Executive at Dorchester Collection. Today, he shares how the vision behind Dorchester's culture was developed.

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This episode is brought to you with support from Sojern. Finding and appealing to travelers online means getting to know them, and that's why first-party data - the information you have about your guests - is so important to providing hospitality today. I teamed up with Sojern to study how hoteliers are using this data to drive revenue and build stronger guest relationships, and you can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger.