Michael Pace is the General Manager of the InterContinental Mark Hopkins, and in this episode, shares the story of how he co-created the "EarthCare" initiative at Kimpton Hotels earlier in his career - which quickly became one of the leading environmental programs in the hospitality industry.
Michael shares how they got started, what the program included, how they scaled it, and how to make the business case for sustainability.
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This episode is brought to you with support from Sojern. Finding and appealing to travelers online means getting to know them, and that's why first-party data - the information you have about your guests - is so important to providing hospitality today. I teamed up with Sojern to study how hoteliers are using this data to drive revenue and build stronger guest relationships, and you can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger.