We first heard about The Eddy Taproom & Hotel from Tom Luersen, President of Coraltree Hospitality in the episode "Embedding Your Brand In The Community," and today we're doing a deep dive into how they do this in Golden, Colorado by speaking with The Eddy's General Manager, Chris Luersen.  

We cover: 

• Background on The Eddy [0:27]
• What we miss when we look at metro areas as one monolith [4:29]
• A gathering place for the community [5:31]
• Just a marketing thing? [7:32]
• Hosting life moments [8:00]
• Communication drives experience [11:00]
• Participating as a community member [12:33]
• How to get started [14:01]
• Business benefits [15:53]
• Staying fresh and relevant [17:49]

If you liked this, you may also enjoy some of our other community episodes: 

• Revitalizing Historic Hotels - Sherry Villanueva, Acme Hospitality
• Culinary-Forward Luxury Hospitality - Ed Skapinok, Appellation
• Boundless Hospitality: Finding Motivation by Engaging The Community - Rachel Vandenburg
• Creating opportunity and community impact - Christopher B. Randall, 21c Museum Hotel St. Louis
• Community is a verb - Veerle Donders, Zoku

Thoughts, questions, suggestions? Send me a text message

This episode is brought to you with support from Sojern. I teamed up with Sojern to study how hoteliers use data to drive revenue and build stronger guest relationships. You can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships.

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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands