In this episode, Carl Oldsberg, CEO of eBerry by Strawberry, discusses the remarkable story of how Nordic Choice Hotels underwent a major rebranding to position itself to expand the way they provide hospitality far beyond the hundreds of hotels, restaurants, and spas they have.

Facing the challenges brought on by the crisis, the company initiated a strategy process involving a hundred employees to look beyond the pandemic and strengthen their business model. The rebranding not only created engagement and energy within the company but also opened up new ways to serve their guests and unlock new revenue streams. Listen now to hear all about what they learned, how they did this, and what the results have been so far.

If you like this episode, check out "How we are providing hospitality outside the walls of our hotels" with their VP of Strategic Growth, Christian Lundén.

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• Learn more about the rebrand here

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands