In this episode, Dr. William Murray, an associate professor in the School of Hospitality, Food, and Tourism at the University of Guelph, shares his experience as a "Thinker in Residence" for one of Canada's most innovative hotel brands. We hear his observations and insights on culture, service, and providing remarkable hospitality. 

• About William (0:59)
• The "Thinker in Residence" program (2:47)
• Access that enables this (5:21)
• What he is hearing and learning (8:35)
• How to study culture (17:06)

If you'd like to hear more from William:

• Listen to his podcast
• Follow him on LinkedIn

Listen to our other episodes on culture here.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands